Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

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Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

Eclat Total 3 in 1 toilet soap guarantees you the following triple Actions: Lightening, hydrating, exfoliating. Its peeling effect cleanses deeply and strengthens the skin by micro-exfoliation. This makes the body lights by the strength of its plant extracts. Regular use morning and evening will render your body supple, clear and luminous.

30 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Avocado 250ml

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RDL Babyface Facial Cleanser Avocado 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Avocado Extract to keep it soft, smooth and supple.

20 AED

25% OFFFeatured

R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

Elixir Light Lotion 500ml

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Elixir Light Lotion 500ml

ELIXIR LIGHT is a concentrated lightening Lotion especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

45 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

8% OFFFeatured

Jjoji Secret Young Gluta Milky Spa Salt Scrub 350gm

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Jjoji Secret Young Gluta Milky Spa Salt Scrub 350gm

Joji Secret Young Gluta Milky Spa Salt Scrub 350g. A body scrub with glutathione and milk extract that helps remove dead skin cells and smooth rough, dull-looking skin. It leaves your skin feeling soft, fresh, and more radiant after use.

23 AED

25% OFFFeatured

Palmer’s, Coconut Hydrate Hand Cream 96gm

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Palmer’s, Coconut Hydrate Hand Cream 96gm

Hydrate and Replenish hands with Palmer’s® Coconut Oil Formula® Hand Cream, crafted with antioxidant-rich Extra Virgin Coconut Oil and Green Coffee Extract to keep hands soft and youthful-looking.

Coco Nucifera (Coconut) Oil*: Sustainably harvested, raw coconut is rich in natural lipids and proteins for superior hydration and maintaining a healthy glow.

Green Coffee Extract: loaded with polyphenols and antioxidants, green coffee keeps skin looking youthful.

*Certified Organic Extra Virgin Fair Trade Coconut Oil

Suggested use

Use on clean, dry hands as needed.

30 AED

22% OFFFeatured

Melano Pharma Melanthenol Extra Moisturizing Lotion 250ml

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Melano Pharma Melanthenol Extra Moisturizing Lotion 250ml

A smooth, light-weight texture that is absorbed quickly for the care of skin exposed to everyday stress leaving skin feeling smooth and hydrated, never greasy. Vitamin E protects skin cells from damage and delays the biological aging of the skin. D-panthenol hydrates and softens the skin contributes to natural regeneration and promotes cells renewal.

35 AED

22% OFFFeatured

Shower Gel, Skin Care

Valera Avocado Exfoliating Shaving Gel

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Valera Avocado Exfoliating Shaving Gel

35 AED

17% OFFFeatured

Biocos Multi Serum Hyaluronic Acid Advanced Hydrating & Anti-Aging Facial Serum

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Biocos Multi Serum Hyaluronic Acid Advanced Hydrating & Anti-Aging Facial Serum

Intense Hydration Delivered: Infuses skin with Hyaluronic Acid and Glycerin, reducing fine lines and leaving your complexion dewy and revitalized.
Brighten & Even Skin Tone: Enhanced with Vitamin B3 and Ethyl Ascorbic Acid, our serum visibly reduces pigmentation and boosts skin radiance.
Soothe & Repair: Contains Allantoin and Rose Hydrosol to calm irritation, enhance skin’s resilience, and support natural healing processes.
Refine Pores & Balance Oil: Alpha Hydroxy Acid works to tighten pores and balance oil production for a smooth, matte finish.
Eco-Conscious Skincare: Formulated with eco-friendly ingredients, our serum is cruelty-free and promotes a healthier planet without compromising on performance.

25 AED

PRODUCTS ON SALES

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13% OFF

Scrubs, Skin Care

PrettyBe Foot Salt Ocean Salt 4L

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PrettyBe Foot Salt Ocean Salt 4L

65 AED

8% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Skin Doctor Collagen Ampoules 3mlx10

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Skin Doctor Collagen Ampoules 3mlx10

Maintains a healthy skin and prevents the appearance of wrinkles Skin Doctor Ani-aging Collagen Ampoules.

Skin Doctor Collagen Ampoule is perfect for rebuilding collagen & elastin to achieve a firmer and younger looking skin. It is very effective in moisturizing and skin conditioning and restores the skin suppleness and stretchiness.
Suitable for all skin types, especially for matured dull skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

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Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

5% OFFFeatured

Carrot Glow Exfoliating Purifying Soap 200gm

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Carrot Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Exfoliating Purifying Soap combines the Carrot Oil & Vitamins A, K, E Complex with natural Apricot Seed Extract in an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. It gently cleanses away impurities, excess oil, and dead skin cells, leaving skin feeling refreshed, smoother, and visibly healthier.

Gentle exfoliation helps reveal softer, more radiant-looking skin while preparing the face and body for the rest of your Carrot Glow skincare routine. With continued use, skin appears brighter, smoother, more even-toned, and naturally radiant.

95 AED

17% OFFFeatured

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

Face Cream, Skin Care, Spot Corrector

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

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Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

The Intensive Avocado, Papaya, Aloe Vera & Lycopene enriched Beauty Cream helps to provide your skin what it deserves. It prevents expression wrinkles, nourishes the skin and makes it soft, brighter & healthy.

Helps in removing dark spots, acne marks, blemishes, freckles, uneven skin tone & tanning
Makes skin smoother, brighter & firmer
Hydrates & moisturizes skin while shrinking pores
Effective defence against dirt, impurities, sun damage & pollution

25 AED

25% OFFFeatured

Lab White Atom Whitening Cocoa Butter Soap 160gm

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Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

25% OFFFeatured

R&D Care Papaya Almond Sugar Salt Body Scrub 300g

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R&D Care Papaya Almond Sugar Salt Body Scrub 300g

Let your body feel the clean skin. Our scrub is made of refined salt plus sugar, gently exfoliates your skin to feel luxuriously soft & smooth and make you alive, fresh and glowing!

Papaya Enzyme encourages skin cells turnovered with no irritations to reveal a smoother & more radiant complexion and diminishes wrinkles. A unique combination of 7 Natural Alpine Flowers Complex from the heart of the Swiss Alps gives an excellent skin brightening efficacy.

15 AED

10% OFFFeatured

ActiveX Vanilla Nourishing and Moisturizing Formula Massage Lotion 1000ml

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ActiveX Vanilla Nourishing and Moisturizing Formula Massage Lotion 1000ml

Indulge in the luxurious ActiveX Massage Lotion 1000 Ml in Vanilla scent. This nourishing and moisturizing lotion is perfect for a relaxing massage experience, leaving your skin feeling soft, smooth, and hydrated. Pamper yourself with the soothing scent of vanilla. Shop now!

45 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Aloe Vera Hair Conditioner 5Litre

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Silky Cool Aloe Vera Hair Conditioner 5Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

17% OFFFeatured

Jhalak Gold Beauty Cream

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Highlights:

Unveil your radiant glow with Jhalak Gold Beauty Cream!

– Nourishes and hydrates for 24 hours
– Reduces fine lines, wrinkles, and dark spots
– Evens skin tone and brightens complexion
– Soothes and calms irritated skin

Experience the opulence of gold, for a smoother, softer you

25 AED

GIFT SET

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12% OFFFeatured

Lotion, Skin Care

Kojique Lightening Body Milk with Kojic 300ml

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Kojique Lightening Body Milk with Kojic 300ml

This milk suitable for all skin types gives your skin clarity and harmony. It intensely regulates your complexion and meticulously protects your epidermis.

75 AED

10% OFFFeatured

Conditioner, Hair Care

Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner 385ml

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Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner 385ml

Coat your strands in goodness with the Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner. Thick and sumptuous, the conditioner glides effortlessly through your locks, drenching them in moisture to reveal the look of bouncy, glossy hair. Despite the luxurious texture of the formula, the conditioner never leaves hair feeling heavy or greasy, instead promoting volume and a full-bodied aesthetic.

Ideal for people with coarse, dry hair as the conditioner works to minimise the look of split ends and flyaways thanks to a tantalising infusion of Moroccan Argan Oil. The rejuvenating component assists with encouraging a protecting barrier against heat and styling, while also working to shield your tresses against UV damage, making the conditioner highly durable and versatile.

45 AED

20% OFFFeatured

Reborn Mixed Berry Scrub 500ml

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Reborn Mixed Berry Scrub 500ml

Reborn Beauty exfoliating face scrub enriched with Vitamin E Berry and designed to remove dead skin cells and stimulate new ones. Apricots are an excellent source of Vitamins. A, B and C all essential for skin repair, maintenance and anti-aging. Leaves your skin nourished and soft. Deep Cleans Romoves Dead Cells & Blackheads Instant Glow with Natural Exfoliants. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

14% OFFFeatured

Body Gel, Creams, Skin Care

Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

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Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

Our classic baby petroleum jelly contains natural vitamins and skin nourishing elements. Its non-greasy jelly prevents skin from the sunburn effects while moisturizing and soothing it. An ultimate blend of natural ingredients and scientifically crafted ultraviolet ray blocking properties

30 AED

10% OFFFeatured

Silky Cool Body Lotion with jojoba oil and chamomile extracts 500ml

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Silky Cool Body Lotion with jojoba oil and chamomile extracts 500ml

Body lotion with jojoba oil and chamomile extracts creates a soothing protective barrier, provides deep nourishment, add moisture and makes the skin silkier and softer. The creamy texture with a pampering fragrance absorbs quickly and leaves your skin supple and fresh.

45 AED

14% OFFFeatured

ODEON Coffee and Coconut Exfoliating Face Body Scrub 300ml

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ODEON Coffee and Coconut Exfoliating Face Body Scrub 300ml

CAFFEINE BOOST FOR SKIN Indulge in our coffee scrub for smootherlooking skin and embrace the invigorating power of nature Experience the revitalizing effects of our coffee body scrub where the natural caffeine content in coffee stimulates blood circulation promoting a more even skin tone and helping reduce the appearance of cellulite

DEEPLY HYDRATING COCONUT Experience the moisturizing benefits of our body scrub enriched with coconut oil This potent ingredient provides intense hydration helping to nourish and replenish your skins moisture barrier for a softer and more supple feel REDUCES THE APPEARANCE OF DARK SPOTS Witness the transformative effects of our coffee scrub for body as the dynamic combination of coffee and coconut collaborates to reduce the appearance of dark spots and blemishes ultimately resulting in a more even skin tone Elevate your skincare routine with the rejuvenating power of our coffee body scrub

ANTIOXIDANT POWERHOUSE Both coffee and coconut are abundant in antioxidants making our coffee scrub a powerful ally in combating free radicals This protective shield helps your skin ward off environmental stressors contributing to a youthful and vibrant complexion ENERGIZING EXFOLIATION Energize your skin with our exfoliating coffee scrub

This invigorating blend combined with the exfoliating prowess of finely ground walnut shell delicately buffs away dead skin cells unveiling a refreshed and revitalized complexion REVIVES DULL SKIN Say goodbye to dullness with our coffee scrub Coffees collagenboosting effects enhance skin firmness and elasticity effectively reducing the appearance of fine lines The result A younger more vibrant complexion that truly revitalizes your skin

30 AED

5% OFFFeatured

Clear Essence Exclusive Brightening Tonic Lotion 236ml

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Clear Essence Exclusive Brightening Tonic Lotion 236ml

A deeper cleanse for a more radiant, even toned glow!

Clear Essence® Exclusive Brightening Tonic Lotion uses a non-alcoholic formula after normal cleansing to ensure complete removal of makeup, bacteria, and oiliness for a clear and refreshing skin feel. Our very special Brightening Tonic Lotion gives the complexion a toned and refined appearance, visibly reducing the appearance of dark spots and hyperpigmentation for a more even Glow.

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

285 AED

Enchanteur Perfumed Body Lotion Enticing 750ml

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Enchanteur Perfumed Body Lotion Enticing 750ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

42 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Due Beauty Whitening Cream 30gm

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Highlights:

Due Beauty Whitening Cream 30gm

Due Beauty Cream is a skin-brightening and nourishing cream designed to lighten dark spots, reduce pigmentation, and enhance your skin’s natural glow. Enriched with vitamins and herbal extracts, it helps maintain an even skin tone while keeping the skin soft and hydrated. Suitable for all skin types, this cream promotes a smooth, radiant complexion with regular use.

20 AED

13% OFFFeatured