Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Active Caviar Deep Skin Perfect Tone Body Oil 300ml

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Active Caviar Deep Skin Perfect Tone Body Oil 300ml

Active Caviar Deep Skin Perfect Tone Body Oil is a whitening, even-tone body oil formulated with alpha arbutin, niacinamide, and tranexamic acid to brighten, fade spots, and repair the skin barrier. Enriched with an antioxidant boost, it delivers 24-hour hydration while boosting elasticity and refining rough texture for smoother, more radiant skin.

Key Active Ingredient

Perfect Tone Complex with Alpha Arbutin, Niacinamide & Tranexamic Acid

Helps brighten skin and fade stubborn spots.
Supports even tone and barrier repair.

Promised Benefits

Provides 24-hour hydration.
Boosts skin elasticity.
Refines rough texture.
Delivers an antioxidant boost.
Helps defend against stubborn spots and uneven tone.

How to Use

Cleanse the body thoroughly before application.
Pump a suitable amount of oil into hands.
Massage evenly over the body until fully absorbed.
Use daily for best whitening and even-tone results.

120 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Makari Extreme Argan & Carrot Oil Tone Boosting Body Glycerin 500ml

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Makari Extreme Argan & Carrot Oil Tone Boosting Body Glycerin 500ml

Boost your all-over body glow with the Tone Boosting Body Glycerin. This dual-action body glycerin moisturizes and softens while diminishing the appearance of textured skin and stretch marks. This is a Body Only Product!

Recommended for all skin types except sensitive
-Use every other day or night on cleansed, dampened body to seal in moisture.
-Use before applying Toning Lotion, Beauty Milk or Toning Milk.
-Recommend sunscreen during the day to prevent future hyperpigmentation.

380 AED

18% OFFFeatured

Neoprosone Vitamin C Brightening Gel 30gm

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Neoprosone Vitamin C Brightening Gel 30gm

Neoprosone Vitamin C Brightening Gel is specially formulated to target dark brown spots and promote a more even skin tone. With its brightening active ingredient, the Arbutin Complex, this gel helps reduce the appearance of discoloration and promotes a clearer complexion.

Directions: Apply a thin layer of the gel to dry, cleansed skin, preferably at night. Gently massage it in until fully absorbed. Allow the gel to dry before applying any additional products. To protect your skin and prevent further skin discoloration, we recommend following up with a minimum SPF 30 sunscreen during and after the treatment.

Key Ingredients: Alpha Arbutin, Vitamin C.

45 AED

10% OFFFeatured

Silky Cool Avocado Face & Body Scrub 500ml

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Silky Cool Avocado Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

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Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline® Cocoa Radiant Gel Oil has a rich, non-greasy formula that combines pure cocoa butter and a restorative oil to give skin a healthy, natural glow.

Vitalizing body oil-gel for healthy, glowing skin.
Made with 100% pure cocoa, this gel-oil hydrates dry skin and promotes a natural glow.
Helps revitalize dull-looking skin and improve the appearance of skin.
Absorbs quickly for a non-greasy feel.
Relieves daily dryness, leaving behind a dewy glow.

35 AED

11% OFFFeatured

ActiveX Face & Body Lightening & Scrubing With Lavender Oil 500ml

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ActiveX Face & Body Exfoliating Scrub 500gm

Enjoy a luxurious exfoliating experience with ActiveX Face & Body Lightening + Scrubbing Cream. Formulated to gently exfoliate, eliminate dead skin cells, and provide deep hydration, this advanced formula leaves your skin feeling soft, refreshed, and radiant.

Highlights

Infused with moisturizing and nourishing ingredients like Argan Oil, Glycerin, and Niacinamide
Brighten and even out skin tone
Remove impurities and cleanse pores
Deeply hydrate and soothe the skin

40 AED

25% OFFFeatured

COSRX Centella Blemish Cream 30gm

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Highlights:

COSRX Centella Blemish Cream 30gm

Soothing troubled skin, Normalizing sebum secretion, Reducing redness caused by irritation! Special care cream.

It is a fast-acting spot treatment cream.

Zinc Oxide and Centella Asiatica Leaf Water help healing of blemishes and breakouts.

Use it with Centella Blemish Ampule to form a better synergy.

75 AED

9% OFFFeatured

Pretty White Clarifying Lotion 500ml

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Highlights:

Pretty White Clarifying Lotion 500ml

Clarifies and evens out the complexion

Targets and removes pigment spots Smoothes the skin texture

A luminous complexion, plumped, radiant skin

50 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

NoTache Rice Milk Whitening & Brightening Cream 30gm

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25 AED

13% OFFFeatured

Joji Secret Young Tamarind Bright Intense Mask 30gm

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Highlights:

Joji Secret Young Tamarind Bright Intense Mask 30gm

35 AED

PRODUCTS ON SALES

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17% OFFFeatured

Lotion, Skin Care

Precious Perfect Revitalizing Fade Lotion 500ml

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Highlights:

Precious Perfect Radiance White 500ml Precious Perfect;This lotion is specially designed to give perfect beauty.A true treasure for black and mixed skins. Composed of fruit acids and Radiance White; It ensures a gradual, rapid and long lasting of your skin. Blemishes fade unifying your skin tone while moisturizing and nourishing at the same time, with a final result of scented soft glowing skin.

50 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Teen Strawberry Deodorant 65gm

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Lady Speed Stick Teen Strawberry Deodorant 65gm

The new Teen Spirit Deo Stick is specially designed for young girls. It is an antiperspirant deodorant stick which not only controls body odor but also reduces perspiration. It comes from the house of very popular Lady Speed Stick which is known for its long-lasting freshness. It is available in sweet strawberry flavor which has a refreshing fruity smell. The deo stick works round the clock and protects you against unpleasant wetness and odor. Sweating in the underarms causes 90% of the body odor due to bacterial growth. The antiperspirant formula acts on the body odor-causing bacteria and keeps you smelling clean and protected all day. Also, it contains a fresh sweet strawberry fragrance that keeps you smelling good.

• Specially designed for young teen girls

• Controls both odor and wetness.

• It helps to keep you fresh and clean

• Has a sweet strawberry flavor that releases the attractive fruity smell

• Leaves you with a sweet and sensational fragrance that lasts long

• Provides 48-hour antiperspirant protection

• It is gentle on the skin and easily gets rid of sweat and bad odor

How to use:

•Take the deo stick and twist the base to bring out the product

• Apply it over your underarms

• Swipe a few strokes of the product on each side

• Always close it tightly after application

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Sleep 30ml

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Difeel 100% Natural Essential Oil Blends Sleep 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Sleep Essential Oil Blend for relaxation.
Helps promote restful sleep.

75 AED

12% OFFFeatured

Edge Control, Hair Styling Products, Hair Care

Mielle Pomegranate & Honey Super Hold Edge Gel 57gm

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Highlights:

Mielle Pomegranate & Honey Super Hold Edge Gel 57gm

Flawless edges are here! Mielle has the perfect hold for the Type 4 naturalista. This gel not only smells amazing but has maximum hold and long-lasting wear. Great for ponytails, up-dos and unruly edges.

Key Benefits:

Maximum hold for type 4 edges

Great for ponytails & up-dos

Long lasting

75 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Lightening Exfoliating Shower Gel With Lemon Extract 750ml

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Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50 AED

11% OFFFeatured

Melanotone Red Carrot Lotion 500ml

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Melanotone Red Carrot Lotion 500ml

Melanotone Red Carrot Lotion is an intensive brightening treatment formulated to even out skin tone and fade dark spots. Enriched with red carrot extract and ultra-nourishing collagen, it provides deep hydration while restoring radiance and softness to the skin. Its concentrated formula works effectively to reveal a luminous and even complexion without irritating the skin. Thanks to its light texture, it absorbs quickly, leaving skin supple and satiny. Ideal for daily use, this lotion illuminates and revitalizes the skin for a visibly clearer, healthier, and more radiant appearance.

40 AED

14% OFFFeatured

Eye & Lip Care, Make Up, Mask, Skin Care

Dr. Rashel Ruby Nutrition Hydrogel Under Eye Mask 60 Paches

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Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

Dr. Rashel sterile soap for women is anti-itch and gentle on the skin and ideal for controlling unwanted odors in the sensitive area

Dr. Rachel’s gentle soap works to remove odors resulting from sweating and candida bacteria that cause unwanted odors.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes

Then rinse the area with water

Use daily and periodically

30 AED

20% OFFFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

Bar Soap, Skin Care

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

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Highlights:

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

his fluid texture is non-greasy and helps your skin protect itself and maintain optimal hydration. It is plant-based, carrot oil extract and antioxidant, and delays the effects of aging. Emollient, maintains the elastic structure of the skin. It fights new pigment spots, brightens and unifies the skin’s appearance.
Instruction: You must exfoliate your skin to remove dead skin cells for best results. Apply thoroughly after cleansing. Use only once in the evening for the first week. Increase application to twice daily for the second week. Avoid application under the eyes, on the eyelids or lips. Sun exposure should be limited by using a sunscreen or a sunblock or protectant to cover bleached skin during and after application of this product to prevent evaporation. Warning: Avoid contact with eyes and lips. For external use only. Do not use on children under 12 years of age. If irritation occurs, stop use. Store in a dry and cool place.

45 AED

9% OFFFeatured

Skin Care

Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

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Highlights:

Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

Lightening facial cream enriched in carrot oil and vitamins prevents wrinkles and brightens the complexion while encouraging cell renewal.

145 AED

GIFT SET

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11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.111 Olive Ash Blond 100ml

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Bolony Hair Color Cream 7.111 Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokali Natural Regenerating Day Cream With Collagen 55gm

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Fruit Of The Wokali Natural Regenerating Day Cream With Collagen 55gm

Fruit of the Wokali Regenerating Day Cream. A natural cream to improve skin elasticity, brighten, and protect from harmful ultraviolet rays. It’s a dual-action cream that promotes skin whitening and maintains the skin’s natural moisture. It helps prevent acne breakouts, improves skin strength, leaving your skin softer, brighter, and healthier-looking.

35 AED

15% OFFFeatured

Kingsley House Cocoa Butter Body Cream 500ml

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Kingsley House Cocoa Butter Body Cream 500ml

Kingsley House cocoa butter cream. For intensive hydration of the skin,it is easily absorbed. The nutrients contained help hydrate and protect the skin dry and sensitive while improving the firmness and vitality of the skin.

Mums to be can use it to minimise and reduce the Appearance of stretch marks. Softens, smooths and rejuvenates. Suitable for all skin types.

55 AED

15% OFFFeatured

Clear Therapy CT+ Lightening Lotion Carrot Oil 500ml

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Highlights:

Clear Therapy CT+ Lightening Lotion Carrot Oil 500ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

55 AED

15% OFFFeatured

Sunny Isle Extra Dark Jamaican Black Castor Oil 216ml

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Highlights:

Sunny Isle Extra Dark Jamaican Black Castor Oil 216ml

Our Extra Dark JBCO formula has a thicker, richer consistency than the Original JBCO and the highest ash content, ideal for nourishing the scalp and treating dry or fading hair. Sunny Isle’s organic castor seeds are roasted and ground by a manual grinder and then the crushed beans are boiled to extract the 100% pure, dark brown, organic oil. With a variety of uses for Jamaican Black Castor Oil, it’s a must-have skin and body oil.

Features & Benefits:

Organic and authentic castor oil processed the traditional Jamaican way

Promotes healthy hair growth for all hair types

Can be used to boost the appearance of eyelashes and eyebrows

Works as an effective moisturizer for hair and skin

Natural acne treatment — great for acne prone skin

Rich formula that’s most effective for skin and hair conditions

No salt added

55 AED

14% OFFFeatured

Make Up Remover, Make Up

Pastil Rose Make Up Remover 225ml

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Highlights:

Pastil Rose Make Up Remover 225ml

Apply with finger tips or cotton pad. Remove with cotton pad, toner or water. Skin compatibility, dermatologically and ophthalmologically approved.

30 AED

6% OFFFeatured

Conditioner, Hair Care, Shampoo

The Doux One Love Cowash 453gm

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Highlights:

The Doux One Love Cowash 453gm

WHAT IT DOUX?

ONE LOVE gives you that clean, conditioned life without the waxy drama. Perfect for quick wash n’ gos between wash days or as your pre-poo partner in crime. Whether you’re going straight or keeping it curly, it detangles and rinses clean. No love lost, just gains.

WHAT?S GOOD?

Jojoba: Cuss-free Detangling

Grapeseed oil: Stands-up to heat

Aloe: Moisturizes + Hydrates

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair. Work it through as you would regular shampoo

Rinse

Style as usual. Doux you!

85 AED

14% OFFFeatured

Eskinol Lemon Facial Cleanser 225ml

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Highlights:

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

10% OFFFeatured

Feminine Care, Personal Care

Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

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Highlights:

Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

Gentle, fresh and mild anti-bacteria formula.

Yong Chin Feminine Collagen Wash with Rose Sakura specially formulated for the intimate area, helps to cleanse and acts as anti-bacterial solution. It cures and prevents itching, burning sensation and unpleasant odor, making you feel fresh and confident all day long.

How to use:

Pour a small amount on your hand and wash all around the external vaginal area while taking a shower.

45 AED

11% OFFFeatured

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

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Highlights:

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

A Bonne Face & Body Cream Scrub Peach & Lemon Brightening

Experience instant brightness and silky smooth skin with A Bonne’s innovative Gelato Scrub formula. This gentle yet deep exfoliating cream scrub is enriched with Organic Peach and Lemon to refresh, smooth, and reveal naturally glowing skin. Powered by VITA-8 and 10x Niacinamide, it helps brighten dull skin, soothe irritation, and enhance your natural radiance.

Key Benefits

Instant Brightening Boost – Promotes a visibly brighter complexion after every use.
Gentle Deep Exfoliation – Creamy gelato texture removes dead skin without irritation.
Organic Peach & Lemon Extracts – Refresh and smooth the skin for a healthy glow.
10x Niacinamide + VITA-8 Complex – Enhances radiance, soothes irritation, and improves skin clarity.
Soft, Glowing Skin – Leaves your skin smooth, polished, and luminous with an extra aura.
Suitable for Face & Body – Designed to brighten and refine skin from head to toe.

How to Use

Apply the cream scrub to damp skin.
Gently massage in circular motions, especially on rough or bumpy areas.
Rinse thoroughly with clean water.
Use regularly for best results.

Reveal your most radiant, smooth, and glowing skin with A Bonne’ Peach and Lemon Gelato Brightening Scrub — a refreshing treat for your skincare routine.

40 AED