Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Pretty Cowry Lemon Face & Body Wash 300ml

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Pretty Cowry Raspberry Face & Body Wash 300ml

Made with raspberry fruit extracts, the face and body scrub hydrates your skin. It helps to cleanse the pores and smoothen the skin. It is good for all skin types.

45,00 AED

13% OffFeatured

Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

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Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

fast absorbing, Relives dry feet and provides hydration.

How to use:

35,00 AED

10% Off

PrettyBe Facial Scrub Gold 500ml

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PrettyBe Facial Scrub Gold 500ml

45,00 AED

14% OffFeatured

Belle Vie Lightening Body Cream 150gm

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Belle Vie Lightening Body Cream 150gm

Introducing BelleVie Crème De Corps Clarifiante Extra-Forte 150g, the ultimate solution for radiant skin. This luxurious cream is designed to deeply cleanse and clarify your body, effectively removing impurities and revealing a rejuvenated complexion. Enriched with nourishing ingredients, it promotes even skin tone and texture while remaining gentle on all skin types. Experience the indulgence of BelleVie’s captivating aroma and elevate your body care routine with this extraordinary formula. Unveil the true beauty of your skin with BelleVie Crème De Corps Clarifiante Extra-Forte.

30,00 AED

8% OffFeatured

Fifty’s Beauty Ageless Lightening Cream Plus 300ml

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Fifty’s Beauty Ageless Lightening Cream Plus 300ml

A exclusive blend to covers your cosmetic needs from fighting premature wrinkles and age lines to firming and toning the skin and keep it clear and healthy.

It includes also natural efficient skin brightening and toning extracts, with enhanced effect to give a more visible bright look, if preferred.

It helps to illuminate the face and improves make-up.

Ageless Extratone Fade products contain Cashew nut oil and Shea butter that are known to be rich in several bioactive and health promoting components.

They have a remarkable moisturizing effect.

110,00 AED

14% OffFeatured

Ujooba Turmeric And Vitamin C Brightening Mud Mask 150ml

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Ujooba Turmeric And Vitamin C Brightening Mud Mask 150ml

Brighten, Detoxify, and Revitalize Your Skin with Ujooba’s Powerful Mud Mask!

Achieve glowing, flawless skin with Ujooba’s Turmeric & Vitamin C Brightening Mud Mask. Specially formulated with the healing properties of turmeric and the brightening power of Vitamin C, this mud mask targets dullness, dark spots, and uneven skin tone. Its rich blend of natural ingredients deeply nourishes and rejuvenates the skin, leaving it soft, radiant, and visibly healthier.

Key Features:

Brightening Formula: Helps remove skin dullness and fade dark spots for a more even complexion.
Turmeric & Vitamin C: Known for their powerful anti-inflammatory and antioxidant properties, these ingredients work together to brighten and protect the skin.
Natural & Active Ingredients: Made with a unique blend of organic, vegan, and natural ingredients to enhance skin vitality.
Detoxifying Mud: Draws out impurities and excess oil, leaving your skin fresh and clear.
Gentle & Hydrating: While it deeply cleanses, it also hydrates and soothes the skin, preventing dryness.

Benefits:

Promotes a brighter, more even skin tone
Reduces the appearance of dark spots and hyperpigmentation
Removes dead skin cells and impurities for smoother skin
Helps protect the skin from environmental damage
Boosts skin’s natural radiance

Free From:

No Sulfates
No Parabens
No Paraffin
Yes Vegan
Yes Natural Active Ingredients

How to Use:

Apply an even layer of the mud mask to cleansed skin.
Leave it on for 10-15 minutes until the mask is dry.
Gently rinse off with lukewarm water, and pat dry.
For best results, use 2-3 times a week.

Suitable For:

All skin types, especially for those looking to reduce dark spots and brighten their complexion.

30,00 AED

14% OffFeatured

ActiveX Coffee Facial Mud Mask 500ml

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ActiveX Coffee Facial Mud Mask 500ml

Energize your skin with ActiveX Facial Mud Mask 500ml in the Coffee variant. This invigorating mud mask is infused with the rich aroma of coffee, known for its exfoliating and energizing properties. It gently exfoliates, removes impurities, and revitalizes the skin, leaving it smooth, refreshed, and renewed. Indulge in the rejuvenating experience of ActiveX Facial Mud Mask Coffee.

30,00 AED

12% OffFeatured

Cetaphil Moisturizing Lotion 200ml

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Cetaphil Moisturizing Lotion 200ml

75,00 AED

6% OffFeatured

Veetgold Frozen Collogen Shower Bath 1000ml

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Highlights:

Veetgold Frozen Collogen Shower Bath 1000ml

Brightens and whitens by cleansing but continues to Moisturize and nourish the skin deeply cleanses grease and dirt, and brightens and evens skin tone.

HOW TO USE: Take the appropriate amount of this product on your palm or the bath ball, apply it around your body and massage your body with it gently to produce rich foam, then please rinse your body with water.

Removes black spots
Heal scars & acne
Calms inflammation.
Contains spf25
Clean wrinkles & pimples
Glows & shines

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Collagen Extract. Fruit extract Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops consult a physician or pharmacist. Keep out of reach of children. Store at 15-30°C.

85,00 AED

20% Off

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

Kojic Acid contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

20,00 AED

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22% OffFeatured

Lotion, Skin Care

Valera Rose Flower Body Lotion

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Valera Rose Flower Body Lotion

35,00 AED

14% OffFeatured

Personal Care, Skin Care

Sebamed Baby Cleansing Wipes 288 wipes

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Highlights:

Sebamed Baby Wet Wipes 72’Sx 5Pack

Sebamed baby wipes are gentle on the baby’s skin ideal for efficient cleansing and hygienic protection against irritation of delicate baby skin, increasing pathogenic resistance.

30,00 AED

8% OffFeatured

LightenUp Flaw-Less Overnight De-Tanning Gel 30gm

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Highlights:

LightenUp Flaw-Less Overnight De-Tanning Gel 30gm

A detanning night gel combines the benefits of skin brightening, hydration, and overnight repair—making it a great product if you’re dealing with sun tan, dullness, or uneven skin tone.

55,00 AED

17% OffFeatured

Olivera Unifying Lightening Body Cream 135ml

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Highlights:

Olivera Unifying Lightening Body Cream 135ml

Formulated with olive and aloe vera, Olivera Clarifying Creamclarifies, unifies and rejuvenates the skin.

Olivera Clarifying Cream with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

25,00 AED

8% OffFeatured

Doo Gro Mega Thick Formula Hair Oil 135ml

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Doo Gro Mega Thick Formula Hair Oil 135ml

DOO GRO® Mega Thick® Formula Hair Oil helps thicken and strengthen weak, damaged hair. Its special blend of meadowfoam seed oil, vitamins, herbs, shea butter and botanical thickeners provides needed conditioning for strong, healthy, shiny hair. Moisturizes dry scalp on thinning edges and temple areas.

DOO GRO® Mega Thick® Formula Hair Oil is safe for all types of hair including color treated, relaxed and braided.

Directions: On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed.

For best results, use DOO GRO® Products.

Hot Oil Directions: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

55,00 AED

20% OffFeatured

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

20,00 AED

40% OffFeatured

Yoko Herbal Soap 110g

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Yoko Herbal Soap 110g

Skin cleansing soap Thai herbal formula Thoroughly cleans the body skin. Fragrant scent of natural herbs

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15,00 AED

22% OffFeatured

Amalico Lightening Coffee Face & Body Scrub 580gm

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Amalico Lightening Coffee Face & Body Scrub 580g

Amalico Face & Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35,00 AED

15% OffFeatured

Primers, Serums, Skin Care

The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

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The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

The Ordinary’s Matrixyl 10% + HA High Strength Peptide Formulation is a high performance solution that works to visibly combat signs of ageing.0

Combining two generations of Matrixyl (Matrixyl 3000 and Matrixyl Synthe’6), the solution utilises a specialised Hyaluronic Acid delivery system to effectively reduce the appearance of both old and new wrinkles.

55,00 AED

10% OffFeatured

Hair Care, Hair Texturizers

Cantu Shea Butter Daily Oil Moisturizer 384ml

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Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

The Cantu Shea Butter Oil Sheen Deep Conditioning Spray is a versatile spray specially developed for dry and damaged hair. Enriched with shea butter and other nourishing ingredients, this spray provides the hair with intensive moisture and deep conditioning.

The spray’s formula helps detangle hair, reduce frizz and add shine. It forms a protective film around the hair that protects it from external influences and prevents further drying out. The result is soft, shiny and well-cared for hair.

Spray Cantu Shea Butter Oil Sheen Deep Conditioning Spray evenly onto dry or towel-dried hair. Gently comb through to detangle and condition. The spray can also be used to refresh and enhance shine between washes.

Give your hair intensive moisture, care and a healthy shine with the Cantu Shea Butter Oil Sheen Deep Conditioning Spray.

45,00 AED

GIFT SET

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17% OffFeatured

Hair Care, Hair Oil

Pastil Natural Organic Onion Hair Oil 65ml

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Highlights:

Pastil Natural Organic Onion Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25,00 AED

7% OffFeatured

Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

Creams, Lotion, Skin Care

Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

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Highlights:

Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

Snail Gold Arbutin Mix Berry Body Lotion is a luxurious skincare product that combines the power of snail extract and arbutin with the nourishing benefits of mixed berries. This body lotion helps to lighten and brighten the skin while providing deep hydration. The unique formula works to improve skin texture, reduce dark spots, and even out skin tone. It leaves the skin feeling soft, smooth, and radiant, with a fresh fruity scent.

Benefits:

Helps lighten and brighten the skin with arbutin.
Moisturizes and nourishes the skin deeply.
Reduces dark spots and evens out skin tone.
Contains snail extract for improved skin texture.
Leaves the skin soft, smooth, and radiant with a fruity scent.
Suitable for daily use on all skin types.
How to Use:
Apply generously to clean, dry skin, massaging gently until fully absorbed. Use daily for optimal results.

65,00 AED

33% OffFeatured

Lemon Clear Clarifying Milk Plus + Lotion 250ml

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Highlights:

Lemon Clear Clarifying Milk Plus + Lotion 250ml

Lemon Clear Plus milk has been specially formulated with active plant substances and lemon extracts to achieve fast and healthy results on the skin.

It has been formulated with vitamins c and e to treat and illuminate your complexion. It helps eliminate black spots and pimples, and provides an even and clear complexion while moisturizing your epidermis.

30,00 AED

20% OffFeatured

Reborn Beauty Premium Mask Saffron 500ml

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Highlights:

Reborn Beauty Premium Mask Gold 500ml

40,00 AED

3% OffFeatured

Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

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Highlights:

Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

Immerse your skin in the luxurious care of Topicrem Mela Unifying Ultra-Moisturizing Milk, a sublime 200ml formulation designed specifically for those seeking to address uneven skin tone and dehydration. This velvety milk glides effortlessly over the skin, enveloping it in a cocoon of nourishing hydration. Its delicate, subtle fragrance is a testament to its elegant formulation, ensuring a sensory experience with every application. Enriched with the brightening power of niacinamide, it works diligently to refine and unify your skin tone, revealing a more radiant complexion.

Thanks to the inclusion of glycerin, this ultra-moisturizing milk deeply quenches your skin, providing immediate relief from dryness while enhancing its natural barrier over time. Additionally, the presence of vitamin E delivers potent antioxidant protection, helping to shield your skin from environmental aggressors. The result is skin that feels irresistibly soft, smooth, and luminous. With regular use, you can expect a visibly more even skin tone and a boost in overall skin health. Allow yourself to indulge in the daily ritual of applying this exquisite milk, knowing it is crafted to elevate your skincare routine with grace and efficacy.

165,00 AED

17% OffFeatured

Body Mist, Fragrances

Ella Jamesbody Mist Midnight Passion 250ml

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Highlights:

Ella James Body Mist Secret Blonde 250ml

Refreshing body mist enriched by captivating aroma infused with moisturising Aloe Vera, leaving your body feeling soft and smooth!

Secret Blonde – A Revitalising blend of apple, vanilla and sandalwood!

25,00 AED

10% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

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Highlights:

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

Glow, protect, and rejuvenate – the Malika way. Malika 20% Vitamin C Serum is a powerhouse face serum formulated to enhance skin radiance, reduce dark spots, and fight hyperpigmentation while delivering deep hydration. Inspired by korean skincare rituals, this korean vitamin c serum-grade formula gives you the coveted glass skin look — bright, plump, and even-toned.

Fades Dark Spots & Corrects Pigmentation: A targeted dark spot corrector and dark spot remover for face — pure vitamin c (ascorbic acid) inhibits melanin production at the source, visibly fading post-acne marks, sun spots, and uneven patches. One of the most effective hyperpigmentation treatment serums available for daily use.

20% Brightening Boost: This concentrated brightening serum and skin brightening serum delivers 20% the antioxidant power — neutralizing free radicals, shielding against photo damage and pollution, and revealing a luminous, even-toned complexion with every application. A true vitamin c face serum built for visible results.

Anti-Aging & Collagen Stimulation: Packed with organic vitamin c actives that stimulate collagen production — reducing fine lines, firming skin, and restoring a youthful, plumped appearance. This anti aging serum targets signs of aging and dullness simultaneously for a complete skin transformation.

Deep Hydration Triple Action: Enriched with hyaluronic acid serum-level hydration and vitamin e oil for skin nourishment — this formula keeps skin moisturized, plump, and soft all day long. Compatible with niacinamide serum and other actives for an enhanced korean skin care routine.

How to Use: Apply a few drops of this vit c serum to clean, dry skin every morning — gently massage until fully absorbed. Follow with moisturizer and SPF for maximum protection. Can be mixed with other Malika skin care products for enhanced results.

45,00 AED

6% OffFeatured

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

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Highlights:

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

Natural & Moisturizing Body Milk with Oatmeal, Shea Butter & Cocoa Butter

This Natural & Moisturizing Body Milk is a rich, creamy blend formulated to deeply hydrate, soothe, and soften the skin. Infused with oatmeal, shea butter, and cocoa butter, it provides intense moisture and nourishment, making it ideal for dry, sensitive, or irritated skin.

Oatmeal works to calm and protect the skin, reducing dryness and discomfort. Shea butter delivers essential fatty acids and vitamins that restore elasticity and lock in moisture, while cocoa butter helps to smooth, tone, and improve skin texture.

85,00 AED

10% OffFeatured

Body Gel, Serums, Skin Care

Pretty Cowry Aloe Vera Soothing Gel 120ml

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Highlights:

Pretty Cowry Aloe Vera Soothing Gel 120ml

Say goodbye to acne, pimples and dead skin! The Aloe Vera Gel face wash helps to fight the affected areas of the skin. It also helps to reduce the dryness on the skin. Use it to get a radiant skin.

45,00 AED

17% OffFeatured

Kanza Natural Whitening Beauty Cream Beige 30ml

Face Cream, Skin Care

Kanza Natural Whitening Beauty Cream Beige 30ml

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Highlights:

Kanza Natural Whitening Beauty Cream Beige 30ml

Highlights

Deeply moisturize your skin from within
Helps to retain moisture and repairs cracks for a healthy and well-nourished glow
Helps effective moisturization of your face and keep acne & pimples away
Penetrates the open pores & removes excess oil
Absorbs into the skin instantly and keeps it nourished without making it oily

25,00 AED