Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Tubes, Skin Care

Fair & White So White Hydra Sweet Milk 500 ml

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Fair & White So White Hydra Sweet Milk 500ml

A voluptuous body care product with a rich and delicately fragrant texture to sublimate the vitality and resilience of your skin. Re-hydrated, it recovers its smoothness and radiance.

110,00 AED

14% OffFeatured

Shower Gel, Skin Care

Ujooba Strawberry Exfoliating Body Wash 500ml

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Ujooba Strawberry Exfoliating Body Wash 500ml

Refresh your skin with the sweet scent of strawberries using Ujooba’s Exfoliating Body Wash. Infused with 100% natural exfoliants and strawberry extracts, this body wash provides a rejuvenating cleanse, gently removing dead skin cells and impurities while leaving your skin soft and smooth.

The natural antioxidants in strawberries also help protect your skin from environmental stressors, ensuring it stays fresh and glowing. Suitable for all skin types, this body wash delivers a delightful fragrance and an effective exfoliation experience.

Key Features:

Contains 100% natural exfoliants
Enriched with strawberry extracts for a revitalizing cleanse
Helps protect the skin from environmental stressors
Leaves skin soft, smooth, and glowing
Ideal for all skin types

How to Use:
Apply a generous amount of body wash onto wet skin. Massage gently over the body in circular motions, then rinse thoroughly with water. Use daily for refreshed, glowing skin.

30,00 AED

15% OffFeatured

White Express Lotion 10 Days Red 500ml

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White Express Lotion 10 Days Red 500ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

85,00 AED

15% OffFeatured

Rapid Clair Carotte Intense Clarifying Cream 300ml

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Highlights:

Rapid Clair Carotte Intense Clarifying Cream 300ml

Rapid clair carotte triple action (3 in 1) lotion contains carrot oil, turmeric oil and moringa extracts. It protects, moisturizes and lightens.

Key Highlights:

Rapid Clair Carotte Cream with triple action (3 in 1) formula
Contains carrot oil, turmeric oil, and moringa extracts
Protects and moisturizes the skin

55,00 AED

17% OffFeatured

Feminine Care, Skin Care, Personal Care

Dr Rashel Whiten & Tightening Feminine Wash 300ml

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Highlights:

Dr Rashel Feminine Whitening And Nourishing Cream 60ml

Lightens, moisturizes and tones dark and dry skin.

Benefits:

The whitening cream can be used on the armpits, private areas, elbows, knees, inner thigh or anywhere you feel the need for it.

It reduces dark spots and works at the same time as a deodorant.

Gives the skin a smooth texture that fits it.

Gently push and wipe evenly to remove impurities and hide small pores.

Natural ingredients are safe, non-toxic, harmless to your body and have no side effects.

How to use :

Apply to clean, dry skin and massage into skin until fully absorbed.

For best results, use after showering twice a day, morning and evening.

Warning:

For external use only

Do not use it on irritated, damaged or infected skin.

stop using if you notice skin irritation or rash.

Avoid contact with eyes and if this happens, rinse eyes thoroughly with water.

Store in a cool, dry place away from direct heat and light and out of reach of children.

25,00 AED

13% OffFeatured

Washami Extra White Carrot Body Lotion 480ml

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Highlights:

Washami Extra White Carrot Body Lotion 480ml

35,00 AED

25% OffFeatured

Skin Doctor Acne Clear Soap 100gm

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Highlights:

Skin Doctor Acne Clear Soap 100gm

Penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

Herbal Skin Doctor Acne Clear Soap is specially formulated for adult skin with breakout problems. The unique Formula combines Salicylic Acid, Retinyl Palmitate and Vitamin C, E and A. Salicylic Acid unclogs pores and Retinly Palmitate improves skin texture and clarity. Vitamin C and E acts as antioxidants to allow skin to heal existing blemishes. This treatment penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

How to use:

Apply onto wet face and gently massage thoroughly and rinse off. Use in the morning and at night.

15,00 AED

31% OffFeatured

Queen Helene Cocoa Butter Face and Body Cream 425gm

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Highlights:

Queen Helene Cocoa Butter Face and Body Cream 425gm

This luxuriously rich, non-greasy creme blends cocoa butter and lanolin to quench and relieve moisture-starved skin. Protects from dryness caused by over-exposure; helps diminish the appearance of wrinkles; and soothes discomforts of stretched skin during and after pregnancy.

Queen Helene Cocoa Butter Face & Body Creme delivers intense, soothing moisture to extremely dry skin. Our creamy blend of cocoa butter and pure lanolin nourishes dry patches and leaves your skin feeling softer and smoother. In addition to restoring moisture, our non-greasy formula is also effective at reducing the appearance of fine lines and wrinkles and soothing stretched skin during and after pregnancy. Queen Helene is proud that our products are not tested on animals. Includes one 15 oz jar of Queen Helene Cocoa Butter Face & Body Creme. Queen Helene brand has been a leader in quality and beauty products for professional and personal use since 1930. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation.

45,00 AED

Featured

Creams, Tubes, Skin Care

Chocho Cream Natural Skin Restorer 75g

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Highlights:

Chocho Cream Natural Skin Restorer 75g

Chocho Cream is a quality formula made from ingredients like Carica papaya, Cassia alata, Cashew, Alchonea, ceodifolia and Aloe Vera, among others.

This effective and efficient product comes in a tube. Chocho cream is for the treatment of facial spots, razor bumps, eczema, boils, stretch marks and foot rot.

For candidiasis drink Chocho Whyte tea and apply Chocho Cream. It cures within 10 days.

The Chocho natural skin restorer is effective in treating topical skin conditions including rashes, razor bumps, eczema and bikini lines rashes. It is made from natural ingredients to reduce and soothe irritated skin and rejuvenate and nourish the skin afterward.

25,00 AED

17% OffFeatured

Ujooba Face And Body Scrubs Apricot with Lemon 250ml

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Highlights:

Ujooba Face And Body Scrubs Apricot with Lemon 250ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

25,00 AED

PRODUCTS ON SALES

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25% OffFeatured

Serums, Skin Care

Olivera Unifying Body Serum 30ml

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Highlights:

Olivera Unifying Body Serum 30ml

Formulated with olive and aloe vera, Olivera Serum clarifies, unifies and rejuvenates the skin.

Olivera Serum with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Serum evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

30,00 AED

13% OffFeatured

La Bamakoise Tamarin Lightening Cream 300gm

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Highlights:

La Bamakoise Tamarin Extra Tonic Body Lotion 500ml

La Bamakoise Tamarin Lotion a skincare product that is often marketed as a cream for moisturizing and lightening the skin.

La Bamakoise is a brand known for offering skincare products that are primarily used for skin lightening or brightening. The cream is typically promoted as a product that helps improve the appearance of uneven skin tone, dark spots, and hyperpigmentation. It may claim to provide a lighter and more radiant complexion.

It’s important to approach the use of lightening creams with caution and carefully consider the ingredients involved. Some skin-lightening creams may contain ingredients like hydroquinone or other bleaching agents, which can carry potential risks or side effects.

35,00 AED

18% OffFeatured

Hair Growth, Hair Oil, Hair Care

Skin Doctor Coffee Volumizing Hair Oil 100ml

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Highlights:

Skin Doctor Coffee Volumizing Hair Oil 100ml

Vegan formula, ultimate damage repair, volumizing and energizing for weak thin hair.

Skin Doctor Coffee Volumizing Hair Oil nourishes and thickens your hair. It infuses moisture to prepare damaged and split ends while energizing the hair to help reduce breakage and volumize the hair strands.
Ultimate damage repair, volumizing and energizing for weak thin hair.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

45,00 AED

25% OffFeatured

Moroccan Oil Activated Charcoal Bar Soap 125gm

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Highlights:

Moroccan Oil Activated Charcoal Bar Soap 125gm

The Moroccan Oil Activated Charcoal Bar Soap is a luxurious, purifying cleanser that gently exfoliates and detoxifies the skin.
Infused with activated charcoal and enriched with Moroccan oil, this soap offers deep cleansing while nourishing and hydrating the skin.
Purifies and detoxifies skin without over-drying.
Moroccan oil deeply moisturizes while restoring the skin’s natural glow.
Exfoliates to reveal a smoother, softer texture.
Antioxidant properties protect the skin from environmental stressors.
Gentle Exfoliation: Helps slough off dead skin cells, leaving your skin feeling soft and refreshed.
Antioxidant-Rich: Protects the skin with powerful antioxidants, helping to fight free radical damage.

15,00 AED

11% OffFeatured

Hair Cream, Hair Care

ActiveX Hot Oil Hair Cream Black Flower 1000ml

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Highlights:

ActiveX Hot Oil Hair Cream Black Flower 1000ml

Transform your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Black Flower. This unique formula, infused with the power of black flower extracts, provides deep nourishment and strengthens your hair from root to tip. Experience the rejuvenating benefits as the cream penetrates each strand, leaving your hair silky-smooth, manageable, and full of vitality. Indulge in the luxurious treatment of ActiveX Hot Oil Hair Cream – Black Flower for luscious locks that turn heads.

40,00 AED

31% OffFeatured

Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

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Highlights:

Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

Palmer’s® Skin Success® Toner contains natural exfoliants that gently remove dulling surface impurities, revealing a brighter, more luminous and balanced complexion. Skin is left feeling refreshed and clean without any dryness or uncomfortable tightness.

Free of: Parabens, Phthalates

Perfect for: Removing makeup, dirt, or oil and balancing skin’s tone & texture

Key ingredients: Beta hydroxy, tea tree oil, witch hazel, vitamin E

Suggested use

Moisten a clean cotton ball or cosmetic puff and smooth over face and neck.

45,00 AED

38% OffFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

Combat rough, dry skin with Palmer’s® Cocoa Butter Formula® Men’s Lotion, crafted with intensively moisturizing Cocoa Butter and Vitamin E and a light, fresh scent. Ideal for body, hands and after-shave.

Cocoa Butter (Theobroma Cacao):

Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior skin healing and moisture barrier protection.

Suggested use

Apply to hands, body, and face daily. May be used after shaving to hydrate skin.

40,00 AED

12% OffFeatured

Difeel Superior Growth Jamaican Black Castor Shampoo 1000ml

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Highlights:

Difeel Superior Growth Jamaican Black Castor Shampoo 1000ml

Difeel Superior Growth Jamaican Black Castor Shampoo helps improve hair growth and thickness.

Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots to prevent breakage.

Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

DIRECTIONS
Use 3-4 times weekly or more if needed. Wet hair thoroughly and apply shampoo liberally starting with the scalp. Creating a rich lather, massage product into the roots and work your way down to the ends of the hair. Rinse thoroughly, and follow up with Difeel Superior Growth Jamaican Black Castor Conditioner.

220,00 AED

11% OffFeatured

Lady Diana 2 In 1 Anti-Hair Fall Shampoo Strengthen & Revitalize

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Highlights:

Lady Diana 2 In 1 Anti-Hair Fall Shampoo Strengthen & Revitalize

Experience the benefits of Lady Diana anti-hair fall shampoo, specifically formulated to combat hair loss and promote healthier, thicker hair growth. Infused with a blend of natural ingredients known for their hair strengthening properties, this shampoo not only reduces hair fall but also supports the natural vitality of your hair

40,00 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 8 Intense Light Blond 100ml

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Highlights:

Bolony Hair Color Cream 8 Intense Light Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

GIFT SET

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13% OffFeatured

Creams, Skin Care

AR Fa Talai Jone Moisturizing Body Cream 200gm

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Highlights:

AR Vitamin E & C Body Cream Brightening & Glow 200gm

Deep Nourishment & Hydration – Enriched with Vitamin E & C, this luxurious body cream deeply moisturizes, leaving your skin soft, smooth, and radiant.

Brightening & Repair – Infused with antioxidants, it helps brighten the skin, reduce dryness, and promote a healthy glow. Ideal for daily use.

Lightweight & Non-Greasy – Fast-absorbing formula that hydrates without feeling heavy, making it perfect for all skin types.

35,00 AED

17% OffFeatured

Lotion, Serums, Skin Care

Dhin Dhin Face Plumping Cream 100gm

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Highlights:

Dhin Dhin Face Plumping Cream 100gm

CREAM is a unique daily moisturizer which delivers anti-wrinkle and firming action, created specially to care for your face and neck. Experience advanced action against the signs of aging with smoother, firmer skin.

USAGE: Smooth cream gently apply onto the face and Neck until thoroughly absorbed. Best to use everyday after cleansing the face and neck.

25,00 AED

17% OffFeatured

Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

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Highlights:

Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

Lady Diana Aloe Vera Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25,00 AED

29% OffFeatured

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

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Highlights:

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

Organic Root Stimulator olive oil new growth Relaxer, normal protect your while you process it with the Olive oil new growth normal hair Relaxer from ORS. This kit offers built-in protection for new growth in a single application kit. Infused with all-natural olive oil, This No-Lye hair Relaxer Kit is just right for touch-ups and shorter hairstyles. Rich in fatty acids, The olive oil helps to moisturize your hair and add shine to the relaxer application.

How To Use

Follow step by step guide in the kit to avoid skin and scalp irritations.

25,00 AED

8% OffFeatured

Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

Hair Cream, Hair Care

Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

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Highlights:

Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

Define and elongate curls with Moisture Whip Twisting Cream infused with Pure Honey, Certified Natural Coconut Oil and Shea Butter for long-lasting hold and shine.

*Formulated without adding.

Suggested use

Scoop a liberal amount into your hand and smooth downward on small sections of damp hair using fingertips. Then twist, shingle, coil or wash n’ go. Do not rinse. Air dry or diffuse. For curl elongation, use a blow dryer with a nozzle attachment on fully dried hair and direct heat from roots to mid-shaft to lengthen.

60,00 AED

13% OffFeatured

Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

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Highlights:

Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Hyaluronic Acid Anti-Aging Face Toner hydrates and refreshes the skin while helping to improve elasticity and reduce the appearance of fine lines and wrinkles. Its lightweight formula balances the skin’s pH, enhances moisture retention, and preps the skin for better absorption of skincare products, leaving it plump, smooth, and youthful.

Key Benefits:
• Provides deep hydration for soft, supple skin
• Enhances elasticity and firmness
• Helps reduce fine lines and wrinkles
• Balances skin’s pH for a healthy complexion
• Prepares skin for better absorption of skincare products
• Suitable for daily use on all skin types

How to use:

After cleansing, use a face toner to balance the pH of your skin and preapare it for the face cream. Simply apply the toner to a cotton pad or clean cloth and swipe it over your face.

35,00 AED

33% OffFeatured

Melano Rice Milk Soap With Shea Butter & Vitamin E 100gm

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Highlights:

Melano Rice Milk Soap With Shea Butter & Vitamin E 100gm

lightening and purifying soap which is based on shea butter give perfect and smooth skin without blemish.

Moisturizes the skin

Eliminates dead cells.

Eliminates skin irritation is a very gentle exfoliation for the skin, acts to lighten the skin.

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10,00 AED

25% Off

Cire D’abeille Beeswax Soap 350gm

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Highlights:

Cire D’abeille Beeswax Soap 350gm

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step. This Soap 350gm is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

15,00 AED

12% OffFeatured

Conditioner, Hair Care

Difeel Rosemary and Mint Hair Strengthening Conditioner with Biotin 355ml

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Highlights:

Difeel Rosemary and Mint Hair Strengthening Conditioner with Biotin 355ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Conditioner is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening formula leaves hair stronger, fuller, and thicker while encouraging healthy hair growth.

220,00 AED

6% OffFeatured

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

Conditioner, Hair Detangler, Hair Oil, Hair Care

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

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Highlights:

African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

75,00 AED