Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Mask, Skin Care

Silky Cool Lemon Facial Mud Mask 300ml

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Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

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Mask, Skin Care

Silky Cool Fruits Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Highlights:

Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

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Silky Cool Cucumber Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

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Silky Cool Apricot Facial Mud Mask 300ml

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Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Milk Facial Mud Mask 1000ml

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Silky Cool Milk Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

20% OffFeatured

Silky Cool Rose Facial Cleanser 225ml

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Highlights:

Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

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Silky Cool Lemon Facial Cleanser 225ml

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Silky Cool Lemon Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

LATEST PRODUCTS

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Lotion, Skin Care

Nutriclair Lightening Moisturizing Lotion 500ml

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Nutriclair Lightening Moisturizing Lotion 500ml

Nutriclair Lightening and moisturizing milk with plant extracts and glycerin. Especially prepared for persons who do appreciate a less greasy, more silky touch. COSMOBEL has studied a lighter lotion that maintains all the advantages of the glycerin. In association with the lightening VEGECLAIRINER, Nutriclair lotion will be ideal care for a light and soft treatment of the skin, decreasing and even suppressing its irregular coloration.

135,00 AED

13% OffFeatured

Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

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Highlights:

Skin Doctor Lime & Peppermint Moisturizing Foot Cream 100ml

fast absorbing, Relives dry feet and provides hydration.

How to use:

35,00 AED

11% OffFeatured

Yong Chin Dark Spot Cream 50gm

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Yong Chin Dark Spot Cream 50gm

Gets rid of dark spots and treats facial skin problems such as sun spots and acne scars.

YC Dark Spot Cream With Pure Lemon Essence & Mulberry Extract is a unique formula enriched natural ingredient with complementary action against skin darkening, Pure Lemon Essence, Vitamin C and Titanium Dioxide provide smooth and lighten skin. Mulberry Extract helps reduce the creation of melanin and dark spot, leaving your skin fair and beautiful, UVA, UVB filters for daily protection.
It is used to treat facial skin problems, such as sun spots, aging and acne scars.

How to use:

Apply daily to a clean face and neck, massage thoroughly until the cream is completely absorbed.

40,00 AED

13% OffFeatured

Washami Extra White Aloe Vera Body Lotion 480ml

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Highlights:

Washami Extra White Aloe Vera Body Lotion 480ml

35,00 AED

8% OffFeatured

Vaseline Healthy Bright Fresh & Bright Skin -4°c Cooling Lotion 500ml

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Highlights:

Vaseline Healthy Bright Fresh & Bright Skin -4°c Cooling Lotion 500ml
This non-greasy body lotion from Vaseline moisturizes and brightens skin while providing a refreshing cooling sensation.
• Cooling UV Gel Lotion with menthol for a refreshing coolness.
• Contains Vitamin B3 for brighter-looking skin.
• Features micro-droplets of Vaseline Jelly for a lightweight, non-greasy feel.

60,00 AED

B.B. Clear Soap Clarifying Lightening Soap 190g

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Highlights:

B.B. Clear Soap Clarifying Lightening Soap 190g

BB Clear unifying skin lightening soap with vitamin c & fruit extracts with spf 15. It combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin

15,00 AED

8% OffFeatured

Silky Cool Apricot Face & Body Scrub 1000ml

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Highlights:

Silky Cool Apricot Face & Body Scrub 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

55,00 AED

11% OffFeatured

Medimix Rejuvani Body Scrub 200gm

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Medimix Rejuvani Body Scrub 200gm

Relish the goodness of enriching natural ingredients like Indian Aloe, Rose, Fenugreek, Mustard and Orange with Medimix Ayurvedic Rejuvani Body Scrub. Rejuvani’s cleansing properties remove excess oil and impurities, gently working on the skin to make it soft, supple and radiant.

40,00 AED

8% Off

Skin Free Beautifying Milk 150ml

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Highlights:

Skin Free Beautifying Milk 150ml

Skin free milk is a serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, it lightens skin very well and very effective.

it is a natural fast action skin whitening milk, its a multi purpose skin oil for promixing or added to cream.

skin free beautifying milk is a strong bleaching serum . please use sparingly or mixed into your cream or lotion. it can also be used on its own, works well alongside arbutin serum.

you can spot treat with it also.

Helps clear up skin from the first use.

Helps clears the appearance of dark spots, helps heal scars to fade. Whitening in 7 days , contains v.c and carrot oil, visibly works on, black spot, age spot, sunburn, wrinkles ,acne scares, eczema, pimples, freckles

55,00 AED

11% OffFeatured

Scrubs, Shower Gel, Skin Care

LightUp Gold Correcting Cream 200ml

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Highlights:

LightUp Gold Correcting Cream 200ml

Light Up Gold anti- aging cream effectively clarifies the skin and fights against its aging. It targets damaged areas of your skin to fight against hyperpigmentation thanks to the Vita-Clariant complex based on vitamin C and Glutathione. Its concentration in collagen enriches its formula with antioxidants which promotes cell renewal. This cream moisturizes and clarifies the skin by harmonizing the complexion. Light up softens and gives radiance to your body while smoothing your features. It fades stretch marks and scars on your skin.

40,00 AED

PRODUCTS ON SALES

20% OffFeatured

Lotion, Skin Care

Skin Light Lightening Body Lotion 500ml

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Highlights:

Skin Light Lightening Body Lotion 500ml

Skin Light Lightening Body Lotion, enriched with vitamin E and natural bleaching agents, is designed to moisturize and address hyperpigmentation. This lotion helps to even out skin tone and reduce discoloration, leaving your skin looking brighter and more radiant. Skin Light Lightening Body Lotion Whitening Lotion, enriched with vitamin E and natural bleaching agents, is designed to moisturize and address hyperpigmentation. This lotion helps to even out skin tone and reduce discoloration, leaving your skin looking brighter and more radiant

60,00 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for ace & Body 200ml

ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for Face & Body 200ml

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ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for ace & Body 200ml

Enhance your natural glow with ActiveX Face & Body Shimmer Oil. This luxurious hydrating shimmer oil combines moisturizing ingredients with radiant light-reflecting pigments to leave your skin looking luminous, smooth, and healthy. The lightweight formula absorbs easily into the skin while adding a beautiful shimmering finish perfect for both everyday wear and special occasions.

Use it on the face, shoulders, arms, legs, and collarbones to create a glowing highlighted effect with long-lasting radiance.

Highlights

Gives skin an instant radiant shimmer glow
Lightweight formula hydrates and nourishes skin
Suitable for face, shoulders, legs, collarbones, and body
Enhances skin with a luminous, healthy-looking finish
Perfect for parties, events, vacations, and daily glow
Smooth, non-sticky texture with light-reflecting shimmer
Easy to apply and blend on skin

35,00 AED

8% OffFeatured

&Honey Deep Moist Hair Oil Step 3.0 100ml

Hair Care, Hair Treatment

&Honey Deep Moist Hair Oil Step 3.0 100ml

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Highlights:

&Honey Deep Moist Hair Oil Step 3.0 100ml

A deep moisturizing hair oil for dry hair with split end
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Contains more than 90% moist essence
Made with 3 types of honey: Manuka honey, Acacia Honey & raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & hyaluronic acid
Leaves hair hydrated, strong & healthy
Scented with a unique & relaxing rose fragrance
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

110,00 AED

4% OffFeatured

&Honey Deep Moist Sakura Hair Oil Step 3.0 100ml

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&Honey Deep Moist Sakura Hair Oil Step 3.0 100ml

A deeply hydrating hair oil with a sweet & elegant Somei Yoshino honey fragrance
Deliver intense moisture & nourishment with over 90% moisturizing & protective ingredients
Hydrate & soften hair with a blend of Moroccan organic oil, honey, royal jelly, propolis, gold silk, hyaluronic acid & hydrolyzed silk
Formulated with three types of honey: Manuka from New Zealand, Acacia from Hungary & raw honey from Japan
Strengthen hair strands with rose flower extract, keratin & ceramides
Available in a limited edition Sakura & honey scent
Suitable for all hair types
Free from sulfates, mineral oil, synthetic dyes, parabens, additives & animal testing
Made in Japan

115,00 AED

22% OffFeatured

Ors Olive Oil Sulfate-Free Hydrating Shampoo 370ml

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Ors Olive Oil Sulfate-Free Hydrating Shampoo 370ml

The ORS Olive Oil Sulfate-Free Hydrating Shampoo 370ml formulated with Olive Oil and Rosemary, this shampoo infuses moisture while soothing and conditioning the scalp. Gently cleanses the hair and scalp without stripping or depleting hair of its natural oils. Suitable for all hair types. Key Features

Gently cleanses moisturizes.

Creates rich lather.

Great for hair treated with amino acid and keratin treatments.

Prolonged vibrancy of hair color or smoothness of hair treated with keratin.

Hydrating and rich lathering formula cleanses without stripping the hair. Perfect For

Color-treated and/or keratin-treated hair.

For relaxed natural and color-treated hair. Recommended Use

As a gentle cleanser for the hair and scalp that will not strip or deplete hair of its natural oils.

To achieve detangling and moisturizing, while providing gently cleansing for all hair types.

When prolonged vibrancy of hair color or smoothness of hair treated with keratin is desired.

35,00 AED

12% OffFeatured

Conditioner, Hair Care

Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml

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Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml
Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1
For soft and vibrant hair. The Eveline Argan + Keratin Exclusive Hair Conditioner 8 in 1 is a multi-benefit conditioner designed to offer comprehensive care for your hair.
Enriched with Argan Oil and Keratin, this conditioner provides 8 powerful benefits in a single formula, addressing a range of hair concerns to leave your hair looking healthy, smooth, and revitalized.
Fortifies hair with keratin, strengthening the hair shaft and reducing breakage.
- 8-in-1 Formula.
- Deeply nourishes.
- Hydrates hair.
- Reducing breakage.
- Adds a healthy, natural shine.
- Helps to detangle hair.
- Suitable for All Hair Types.

75,00 AED

15% OffFeatured

Hair Care, Hair Gel & Spray, Hair Styling Products

Cantu Avocado Hydrating Gel 547ml

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Highlights:

Cantu Avocado Hydrating Gel 547ml

Cantu Avocado Hydrating Gel is a moisturizing gel specifically designed for curly hair. This formula contains high-quality avocado extracts and nourishing ingredients to hydrate, define and add bounce to hair.

The hydrating gel helps to moisturize the hair and activate the natural curls. It improves the combability of the hair and gives the curls definition and shine. The hair is soft, smooth and moisturized without weighing it down.

Cantu Avocado Hydrating Gel can be used on damp hair. Take an appropriate amount of the gel and distribute it evenly throughout your curls. Gently scrunch the hair to define the curls and add bounce.

The gel’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for all types of curly hair.

Pamper your curls with Cantu Avocado Hydrating Gel and enjoy hydrated, defined and healthy curls. Express your natural beauty and let your curls shine in all their glory!

55,00 AED

25% OffFeatured

Viva White Whitening Lotion 175ml

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Highlights:

Viva White Whitening Body Lotion 1750ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30,00 AED

20% OffFeatured

Every Strand Naturally Silver Conditioning Shampoo 399ml

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Highlights:

Every Strand Naturally Silver Conditioning Shampoo 399ml

Why I need it: Naturally Silver Conditioning Shampoo is a great at-home solution to help prevent or neutralize brassiness on lighter hair. This Sulfate-Free formula will help restore brightness for color treated and natural hair.
What it is: A concentrated purple shampoo to cleanse, tone, and hydrate hair from roots to ends. Infused with Purple Pigments + Violet and Iris Extracts to neutralize brassiness and enhance brightness for all silver, gray and blonde hair.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Leave on for 2 to 4 minutes. Rinse thoroughly and then follow up with Every Strand Naturally Silver Toning Conditioner.

60,00 AED

10% OffFeatured

Active Caviar Drip – Vitamin C +Turmeric Oil 100ml

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Highlights:

Active Caviar Drip – Vitamin C +Turmeric Oil 100ml

Active Caviar Drip Vitamin C + Turmeric Oil (Firming + Whitening Oil) is made with glutathione, collagen, vitamin C, Q10, and concentrated fruity acids. This serum evenly whitens skin tone while blocking the epidermic biosynthesis of pigmentation. Stimulates cell regeneration and delays the skin aging process. Intensively moisturizes the skin.

90,00 AED

GIFT SET

13% OffFeatured

Scrubs, Skin Care

Purec Pure Egyptian Magic Whitening Sugar Spa Scrub 750gm

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Highlights:

Purec Pure Egyptian Magic Whitening Sugar Spa Scrub 750gm

Purec Egyptian Magic Whitening Sugar Spa Scrub is the perfect exfoliating and lightening scrub formulated with Pure and natural extracts with fine apricot powder. This scrub is created for superior anti-aging and lightening benefits. Scrub beads help brighten the complexion and reduce inflammation thereby revealing a clearer and more even complexion.

It has high exfoliating property and helps properly rejuvenate the skin. The strong aroma of the scrub will keep you feeling fresh all day long.

65,00 AED

11% Off

Labidjanaise Carrot Lightening Body Lotion 500ml

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Highlights:

Labidjanaise Carrot Lightening Body Lotion 500ml

Labidjanaise Carrot Complexion Lotion 500ml Labidjanaise Carrot Complexion Lotion makes your skin smoother and more beautiful. It cleans, feeds and gives you a younger looking skin by elimination blemishes. You can have it in Cream, Lotion, Soap and Oil. Instructions: Make a daily application on the body while massing slightly until complete penetration of the product.

40,00 AED

11% OffFeatured

African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up

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Highlights:

African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up

Our unique StayFresh™ Crème-on-Crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our StayFresh™ System, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 EASY STEPS!

40,00 AED

13% OffFeatured

Pastil Vitamin D Body Lotion 480ml

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Highlights:

Pastil Vitamin D Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35,00 AED

25% OffFeatured

Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

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Highlights:

Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

Renew Gluta Mansi Soap is effective skin whitener. It contains super active ingredients, plus Vitamin C to achieve fair, smooth, healthy even toned skin. Excellent for all skin types

15,00 AED

9% OffFeatured

Creams, Eye & Lip Care, Skin Care

COSRX Advanced Snail Peptide Eye Cream 25ml

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Highlights:

COSRX Advanced Snail Peptide Eye Cream 25ml

Total care eye cream with snail Mucus Filtrate and 5 Peptides to nourish, firm and brighten dull eyes.

Sensitive eyes, more hygienic

Efficacy ingredients are delivered to the skin as they are, using a pumping container that blocks air and can be used hygienically.

Soft application not to be pushed

Slippery soft application allows smooth use without eye skin pulling during application.

No Animal testing

COSRX doesn’t do animal testing! You can rest assured that it is a healthy cosmetic extracted from mucus in a natural way.

** Texture

The moist and chewy formulation adheres to the skin around the eyes to provide nourishment and moisture without stickiness.

105,00 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

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Highlights:

Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

22% OffFeatured

Amalico Lightening Face & Body Scrub with Papaya 580gm

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Highlights:

Amalico Lightening Face & Body Scrub with Papaya 580gm

Amalico Face & Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35,00 AED

33% OffFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Glutathione Soap 200gm

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30,00 AED

10% OffFeatured

Washami Aloe Vera Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Aloe Vera Shower Gel Whitening Moisturizing 1000ml

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Highlights:

Washami Aloe Vera Shower Gel Whitening Moisturizing 1000ml

ALOE VERA It can deeply clean skin, rapidly filter into skin, nourish skin, supply nutrition and water necessary, to skin, keep skin tender, soft and moist, enhance elasticity of skin. Constant use can keep skin refreshing, healthy, moist and elastic.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children.

45,00 AED