Serina Cosmetics

Shower Gel, Skin Care

Advanced Korean Skin Bright & Clear Body Gel Wash With Vitamin C 1200ml

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Advanced Korean Skin Bright & Clear Body Gel Wash With Vitamin C 1200ml

Transform your daily shower routine with the Advanced Korean Skin Bright & Clear Body Gel Wash—a luxurious formula designed to cleanse, hydrate, and rejuvenate your skin. Infused with premium Korean skincare ingredients, this gel wash delivers gentle exfoliation to remove dead skin cells, revealing brighter, smoother, and more even-toned skin.

Key Benefits:

Brightening Formula: Enriched with natural extracts like niacinamide and licorice root to help reduce dark spots and promote radiant skin.
Gentle Exfoliation: Features mild AHAs or natural enzymes to refine texture without over-drying.
Hydration Boost: Infused with centella asiatica and hyaluronic acid to lock in moisture and soothe sensitive skin.
Skin-Loving Ingredients: Free from harsh chemicals, parabens, and sulfates, making it perfect for all skin types.

Let your skin feel clean, refreshed, and glowing with every use. The Advanced Korean Skin Bright & Clear Body Gel Wash is your ultimate step towards visibly healthier, brighter, and irresistibly soft skin.

Perfect for:

Dull or uneven skin tones
Dry, rough, or flaky patches
Everyday hydration and glow

Usage:

Massage onto wet skin, lather, and rinse thoroughly. For best results, use daily and follow up with a nourishing body lotion.

165,00 AED

13% OffFeatured

Orbi 20 Whitening, Aloe-Vera Extract Body Lotion 500ml

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Orbi 20 Whitening, Aloe-Vera Extract Body Lotion 500ml

Orbi 20 anti-marks and Moisturizing face and body lotion with Aloe Vera Extract is specially formulated to build collagen improved discolorations and treatment cause acne dark spot sunburn by replenishing their skin to give smoother and brighter skin through stop

It contains unique formula such as aloe vera extract which helps and nourishment and provide physical mineral va and uvb rays vitamins and minerals that carry more benefits to equally beneficial for every type of skin ( men and women )

35,00 AED

Pretty Be Moisturising And Nourishing Vitamin E Lotion 550ml

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Pretty Be Moisturising And Nourishing Vitamin E Lotion 550ml

20,00 AED

17% OffFeatured

Skin Care, Spot Corrector

Gold Skin Spot Corrector with Argan Oil 38gm

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Gold Skin Spot Corrector with Argan Oil 38g

GOLD SKIN Spots Corrector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens out the skin tone.

How to use

Apply the GOLD SKIN patches of day and night onto your elbows, phalanges and underarms. Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

25,00 AED

Featured

Shower Gel, Skin Care

White Secret Exfoliating Shower Gel 500ml

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White Secret Exfoliating Shower Gel 500ml

White Secret Brightening Shower Gel, for daily hydration and gentle cleansing for soft, beautiful skin.

Removes dark marks and dull scars on the skin while nourishing new fresh skin.

White Secret Shower Gel will keep your skin looking better than you’ve always known

35,00 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Jui Beauty Cream 100% Korean Pearl Essence

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Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25,00 AED

15% OffFeatured

Yoko Anti-Aging Body Lotion 400 ml.

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Highlights:

Yoko Anti-Aging Body Lotion 400 ml.

Luxurious scented body lotion with silky smooth texture, it quickly penetrates into the skin without feeling greasy. These great selected mixture of Argan oil, Jojoba oil, Vitamin B3 and Vitamin E, improve skin texture leaving your skin velvety soft, supple and younger looking skin.

Directions : Gently massage onto skin over entire body. Use daily and reapply as needed.

55,00 AED

33% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Extra Glowing Whitening And Brightning Cream 30gm

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Nisa Extra Glowing Whitening And Brightning Cream 30gm

Introducing our Extra Glowing Beauty Cream—an advanced skincare solution that goes beyond the ordinary, meticulously crafted to illuminate your skin with a radiant glow. Immerse yourself in the transformative properties of this cream, designed to remove dead skin, lighten dark spots, and unclog pores, unveiling a complexion that radiates beauty and vitality.

Key Features:

**Radiant Glow Enhancement:** Experience an extraordinary radiance with our Extra Glowing Beauty Cream. Formulated to enhance your natural beauty, it works harmoniously to illuminate your complexion, leaving your skin with a luminous and healthy glow.

**Dead Skin Removal:** Bid farewell to dullness. Our beauty cream is enriched with dead skin removal properties, gently exfoliating and renewing the skin’s surface. Unveil a fresher, smoother complexion as dead skin cells are sloughed away, promoting a more vibrant appearance.

**Dark Spot Lightening:** Illuminate your skin by addressing dark spots. Our cream targets and lightens dark spots, helping to even out your skin tone and reduce the appearance of hyperpigmentation. Rediscover a more uniform and radiant complexion.

**Pore Unclogging Brilliance:** Say goodbye to congested pores. The beauty cream is designed to unclog pores, allowing your skin to breathe freely.

20,00 AED

11% OffFeatured

Vaseline Intensive Care Deep Moisture 48HR long lasting moisturization Serum in Lotion 400ml

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Highlights:

Vaseline Intensive Care Deep Moisture 48HR long lasting moisturization Serum in Lotion 400ml

40,00 AED

33% OffFeatured

Melano Pure Goat Milk Soap with Shea & Honey 100gm

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Highlights:

Melano Pure Goat Milk Soap with Shea & Honey 100gm

Melano Goat milk soap is a true beauty ally that smoothes your skin and gives it radiance by providing it with vitamins and Zinc.

Hydrates the skin and gives it freshness, acts to eliminate dead cells.
Eliminates skin irritation, contains vitamin A, reduces wrinkles, helps fight acne, psoriasis, and eczema, is a very gentle scrub for the skin, acts to lighten the skin.

Ingredients:

Goat’s milk – Aloe Vera extract

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10,00 AED

PRODUCTS ON SALES

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18% OffFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45,00 AED

13% OffFeatured

Yong Chin Whitening Face Wash With Aloe Vera Extract 100ml

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Highlights:

Yong Chin Whitening Face Wash With Aloe Vera Extract 100ml

Deep cleanses and refreshes the skin while controlling excess oil.

Yong Chin Whitening Face Wash With Aloe Vera Extract cleanses the complexion without leaving residue behind and makes it supple while protecting it from premature wrinkles.
– Helps reduce darkspots, scars, redness and breakouts.
– Moisturizes the skin.
– Gives a refreshing feeling.

35,00 AED

10% OffFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

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Highlights:

Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

Goodbye to aged and dark skin
LAMIA Beauty Cream is for you to keep glowing and look young. This cream has a 3 day guaranteed beauty formula with Active Care for Dark Skin. It is safe for the skin as it contains no harmful ingredients. One of its prominent features is it contains SPF 30 which provides good protection against harmful UV rays and therefore can reduce the risk of developing not just skin cancer, but premature skin aging, and pigmentation as well so that you look young and fresh throughout.

90,00 AED

15% OffFeatured

Conditioner, Hair Care

DAX Supergro Hair And Scalp Conditioner 199gm

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Highlights:

Dax 100% Pure Lanolin Super Conditioner 397gm

AX Super Lanolin contains 100% Pure Lanolin to moisturize, soften, condition, and make hair more manageable. This non-gummy, non-sticky formula protects against dryness and hair breakage. Highly recommended for hair that is brittle, breaking, or splitting at the ends.

Enriched with 100% Pure Lanolin to help moisturize, soften and condition
Non-gummy, non-sticky formula protects against hair breakage
For excessively dry hair that is brittle, breaking or splitting

The Super Lanolin and Edge Pro Combo is only available on the 7.5 ounce size and while supplies last.

55,00 AED

13% OffFeatured

Skin Doctor Underarm Whitening Cream 30gm

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Highlights:

Skin Doctor Underarm Whitening Cream 30gm

Deodorize and fresh feeking throughout the day!

Skin Doctor Underarm Whitening Cream effectively eliminates dark areas and addresses odor caused by bacteria. This cream works wonders for underarms, inner thighs, and elbows.
The formula is lightweight, non-greasy, and rich in Vitamin B3, which strengthens the skin’s moisture barrier and improves redness and blotchiness. It also helps suppress sweat and body odor for up to 24 hours while tightening pores, leaving your skin smoother.

How to use:

After shower, towel-dry your wet skin and evenly apply on the desired areas and gently massage until absorbed.

35,00 AED

6% OffFeatured

Tree Hut Lavender Shea Sugar Exfoliating Scrub 510gm

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Highlights:

Tree Hut Lavender Shea Sugar Exfoliating Scrub 510gm

Tree Hut Lavender Shea Sugar Scrub gently exfoliates and softens the skin with natural sugar and certified shea butter. Infused with calming lavender essential oil, it helps smooth rough skin, remove impurities, and leave a soothing floral scent. The rich formula promotes hydrated, radiant, and refreshed skin after every use.

80,00 AED

20% OffFeatured

A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350gm

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Highlights:

A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350g

A 2in1 Acne White Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.

* Mangosteen Peel Extract is the natural antibacterial properties help to treat acne. It has the power to mattify the skin to create a healthy complexion.

* Centella Extract its soothing, antibacterial, and inflammatory properties, help to reduce redness and give healthy.

* Arbutin can reduce melanin and gives a brighter , smoother skin.

✔ Whitening Arbutin

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

20,00 AED

13% OffFeatured

Creams, Skin Care, Tubes

Fair & White Gold Specialized Even Tone Cream Gel Elbows, Hands, Knees 30ml

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Highlights:

Fair & White Gold Specialized Even Tone Cream Gel Elbows, Hands, Knees 30ml

This high-performance cream-gel targets dark stubborn body areas such as knees, elbows, knuckles and feet.

65,00 AED

33% OffFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Giga & Argan Soap 200g

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30,00 AED

20% OffFeatured

Bigen Powder Hair Dye Chestnut Brown 6gm

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Highlights:

Bigen Powder Hair Dye Chestnut Brown 6gm

Bigen hair dye powder to renew your hair color, easy to use as you can use it only by adding water.

Provides flawless coverage of gray hair for perfect results.

Formulated with natural oils that provide intense hydration and protection for color-treated hair.

It gives you an amazing high color intensity that stays put without fading.

20,00 AED

GIFT SET

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6% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Clarity 30ml

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Highlights:

Difeel 100% Natural Essential Oil Blends Clarity 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Energy Essential Oil Blends helps energy levels.
Helps boost activity.

75,00 AED

11% OffFeatured

Roda Roji Azulene Soothing Peptide Toner 200ml

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Highlights:

Roda Roji Azulene Soothing Peptide Toner 200ml

RODA ROJI Azulene Soothing Peptide Toner has a soothing effect, moisturizes the skin, relieves irritation and itching, reduces inflammation and restores the natural protective barrier.

85,00 AED

20% OffFeatured

Lotion, Skin Care, Spot Corrector

Botanical Brightening Lotion 400ml

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Highlights:

Botanical Brightening Lotion 400ml

Our Skin Brightening Lotion is a fast-absorbing moisturiser that penetrates into the skin leaving it soft but with no oily residue. A complex of natural ingredients, including vitamins B and C, work to gradually brighten and illuminate the complexion. Natural fruit extracts, including bearberry and alpha hydroxy acids even out skin tone, minimising discolouration.

The non-irritating formula, free from toxic chemicals, is suitable for all skin types. Use daily for brighter, younger-looking skin. For best results, prepare the skin by cleansing with our Brightening Cleansing Bar.

**Powerful antioxidant and anti-inflammatory ingredients target and minimise the appearance of blemishes, whether caused by acne, ingrown hairs or insect bites.

**Carefully selected plant extracts target hyperpigmentation, helping to fade dark spots caused by ageing, sun exposure or hormonal imbalance.

**Other plant ingredients help to protect the epidermis from the sun’s radiation, accelerating the brightening process for a glowing complexion.

**Glycolic acid from sugarcane helps to reveal fresh new skin.

How to Use

After bathing or shower, apply over damp face, neck and body concentrating on most affected area. Use twice daily for optimal brightening.

Caution: Avoid eye contact; discontinue if sign of irritation occurs.

External use only.

Ingredients

Aqua (Water), Glyceryl Stearate SE (Coconut Extract), Isopropyl Palmitate (Coconut Oil), Niacinamide (Vitamin B), Cetearyl Alcohol (Coconut Extract), Stearic Acid (Plants) Extract , Phenoxyethanol, Ethylhexylglycerin (Vegetable Glycerine), Benzophenone-3 (Sunscreen), Glycerin (Vegetable Glycerine), Carica Papaya (Papaya) Fruit Extract, Chamomilla Recutita Matricaria (Chamomile) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycolic Acids (Sugarcane) Extract, Punica Granatum (Pomegranate) Fruit Extract, Arbutin (Bearberry) Extract, Tocopheryl Acetate (Vitamin E), Panthenol (Vitamin B), Sodium Ascorbyl Phosphate (Vitamin C), Retinyl Palmitate (Vitamin A), Peach (Prunus Persica Kernel) Extract, Cocos Nucifera (Coconut) Fruit Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, EDTA, Sodium Benzoate (Fruits) Extract, Triethanolamine, Potassium Sorbate (Berries Plants) Extracts, PEG-40 Hydrogenated Castor Oil, Dipropylene Glycol, Hexyl Cinnamal, Limonene, Linalool Organic Certified.

320,00 AED

18% OffFeatured

Gluta-C Facial Night Serum 30ml

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Highlights:

Gluta-C Facial Night Serum 30ml

Experience radiant skin transformation with Gluta-C Intense Whitening Night Serum

Its innovative formula deeply nourishes and combats hyperpigmentation, promoting a luminous, even complexion overnight. Packed with high-potency antioxidants, this whitening serum revitalizes and repairs, reducing signs of aging. Optimize your night skincare routine with our #1 skin-brightening solution. Ideal for all skin types. Get ready for flawless, youthful glow!

Overnight Skin Repair

Deep Hydrating water-based formula

Anti-Aging & Antioxidant

45,00 AED

8% OffFeatured

QV Hand Cream Moisturizing 50gm

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Highlights:

QV Hand Cream Moisturizing 50gm

QV Hand Cream provides the instant hydration your hands need. It helps protect, nourish and moisturize your hands. It is also characterized by its light and gentle texture for sensitive skin.

Benefits and Features:

Features a luxurious, non-greasy formula.
Gives hands a moist and refreshed feel.
pH balanced to help maintain the skin’s natural protective properties.
Free of fragrances, colours, lanolin and propylene.

How to use:

Use fingertips to apply to wrists, nails and hands, paying special attention to the backs of the hands. Repeat as needed to keep skin and nails in good condition.

55,00 AED

25% OffFeatured

Hair Removals, Personal Care

Pastil Hair Remover Skin Refreshing Rose 125ml

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Highlights:

Pastil Hair Remover Skin Refreshing Rose 125ml

15,00 AED

22% OffFeatured

Amalico Chebe Hair Oil Argan 250ml

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Highlights:

Amalico Chebe Hair Oil Argan 250ml

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35,00 AED

8% OffFeatured

Pr. Francoise Bedon Lightening Carrot Balm 50ml

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Highlights:

Pr.Francoise Puissance Lightening Purifying Balm 50ml

Purifying treatment acts against skin blemishes and face imperfections unifying the skin tone. Restores a clear, healthy and softer complexion.

Multivitamin treatment that fight scars, age, sun and pregnancy spots. Eliminates acne and restores your skin to a clear and healthy complexion.

120,00 AED

8% OffFeatured

Conditioner, Curly & Wavy hair, Hair Care, Hair Scalp Treatment

Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

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Highlights:

Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

Thirsty curls no more! Our new Raw Shea Butter Deep Moisturizing Conditioner is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture they crave. Our moisturizing conditioner makes dry hair feel softer and delivers 9X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55,00 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.1 Ash Platinum Blond 100ml

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Highlights:

Bolony Hair Color Cream 10.1 Ash Platinum Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED