Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

10% OFFFeatured

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

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Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

14% OFFFeatured

Morocco Skin Clarifying Serum 30ml

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Morocco Skin Clarifying Serum 30ml

30 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

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Moisturizers, Oils & Moisturizer, Skin Care

Morocco Skin Clarifying Body Oil 90ml

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Morocco Skin Clarifying Body Oil 90ml

45 AED

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Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

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Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

17% OFFFeatured

Curcuma Method Lightening Shower Gel 500ml

Curcuma Method Lightening Shower Gel 500ml

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Highlights:

Curcuma Method Lightening Shower Gel 500ml

Benefits:
Deeply cleanses and removes impurities
Refines skin texture and evens out the complexion
Soft, supple, and radiant skin

50 AED

LATEST PRODUCTS

11% OFFFeatured

Belle Vie Extra-strength Clarifying Shower Gel 700ml

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Belle Vie Extra-strength Clarifying Shower Gel 700ml

Unlock the extraordinary power of curcumin with BelleVie Extrait de Curcuma 700ml. This premium turmeric extract is rich in antioxidants and anti-inflammatory properties, promoting overall well-being and supporting joint health. Enjoy the convenience of incorporating this potent elixir into your daily routine by adding it to your favorite beverages or meals. Elevate your health naturally with BelleVie’s pure and highly effective turmeric extract.

40 AED

8% OFFFeatured

Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

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Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defends against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

110 AED

11% OFFFeatured

Gluta Secret Exfoliating & Clarifying Shower Gel 700ml

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Gluta Secret Exfoliating & Clarifying Shower Gel 700ml

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Face Cream ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Bronz Tone With Cocoa Butter Oil 50 ml

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Bronz Tone With Cocoa Butter Oil 50ml

Bronz Tone With Cocoa Butter Oil 50ml is a luxurious oil designed to give your skin a radiant and healthy-looking glow. The unique formula of cocoa butter helps to reduce the appearance of dark spots and even out your complexion, leaving you with a beautiful bronzed color. This oil is perfect for adding a subtle hint of color to your skin without looking artificial. The non-greasy formula is easy to use and absorbs quickly for a natural-looking finish. For best results, use this oil along with other products from the Bronz Tone range. Safe for use on all skin types, this oil is perfect for giving your skin a summery glow year-round.

30 AED

10% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo, Skin Care

Sebamed Baby Shampoo 150ml

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Sebamed Baby Shampoo 150ml

Sebamed Baby Shampoo is ideal for cleansing and care the fine hair and delicate scalp of babies and children, minimizing the risk of dryness or irritation.

45 AED

10% OFFFeatured

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

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Highlights:

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

With a base of 61% Mugwort extract, this wash off pack clears the pores of impurities, soothes inflamed and irritated skin, and gently exfoliates dead skin to reveal a bright and healthy complexion.
– Unclogs pores and improves appearance of pores
– Calms inflammation and irritation
– Exfoliates the skin with Adzuki Bean granules

130 AED

13% OFFFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

13% OFFFeatured

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

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Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

Coffee Face and Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

25% OFFFeatured

H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

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H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

H20 Jours Naturel Papaya Beauty Soap 250 g Contains pure papaya extract that cleans and protects your skin against bacteria. Your skin stays younger and fresh all the time.

15 AED

17% OFFFeatured

Alattar Nourishing & Whitening Facial Wash with Charcoal 125ml

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Alattar Nourishing & Whitening Facial Wash with Charcoal 125ml

Discover your skin’s purity with Al Attar’s Charcoal Face Wash! Enriched with activated charcoal and moisturizing ingredients, it removes impurities, unclogs pores, and leaves you feeling refreshed from the first use. Ideal for clean, soft, and radiant skin day after day.

Benefits and Features:

Deep cleansing that absorbs impurities and excess oil thanks to activated charcoal.

Helps remove toxins and pollutants that accumulate throughout the day.

Effective hydration and balanced skin nourishment from deep within.

Contributes to lightening and unifying skin tone with an effective whitening formula.

Promotes skin cell renewal and gives a healthy glow and natural freshness.

Suitable for all skin types, including sensitive and oily.

How to Use:

Wet your face with lukewarm water.

Take a small amount of cleanser and create a lather.

Gently massage the lather onto your face and neck, avoiding the eye area.

Rinse thoroughly with lukewarm water and pat your face dry with a soft towel.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place away from direct sunlight.

25 AED

PRODUCTS ON SALES

15% OFFFeatured

Conditioner, Hair Care

Skin Doctor Turmeric & Vit C Nourishing Conditioner 500ml

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Skin Doctor Turmeric & Vit C Nourishing Conditioner 500ml

Vegan nourishing formula that boosts shine, adds softness and thames fly aways.

Skin Doctor Turmeric & Vit C Nourishing Conditioner boosts shine, adds softness and thames fly aways enabling you to achieve a hair look that is silky smooth.
Nourishes hair deeply, strengthens weak hair and protects hair from damage:
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

How to use

After using shampoo, apply generous amount of conditioner to wet hair. Massage gently the hair, leave for 2-3 minutes then rinse thoroughly with water.

55 AED

1% OFFFeatured

COSRX Low-pH Good Morning Gel Cleanser 150ml

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COSRX Low-pH Good Morning Gel Cleanser 150ml

A mild cleanser designed to restore the optimal pH balance to the skin without the irritation. It consists of natural ingredients for a gentle but effective formula with a pH of 5.0-6.0

69 AED

6% OFFFeatured

The Doux Beegirl Honey Curl Custard 454gm

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Highlights:

The Doux Beegirl Honey Curl Custard 454gm

WHAT IT DOUX?

Super-charged honey curl custard for the ?woke up like this? win! She hydrates, protects, and defines even the tightest curls. No crunch. No flake.

No cap! Just #science

WHAT?S GOOD?

Honey: Super-charged for sleek curls

Aloe: Moisturizes + Hydrates hair

Vitamin E: Protects Scalp + Growth

Cruelty & Paraben Free

DOUX YOU:

Apply to clean, very wet hair in small sections.

Rake through with fingers to clump curls.

Hood dry or diffuse until 100% dry.

75 AED

17% OFFFeatured

Pure Skin Lightening Body Lotion 275ml

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Pure Skin Lightening Body Lotion 275ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

25 AED

13% OFFFeatured

Majesty Musk Oil Hand And Body Lotion 355ml

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Majesty Musk Oil Hand And Body Lotion 355ml

Highlights Enhances the skin’s defences and preventing future damage Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine Enriched with fast penetrating nutrients that relaxes rough and dry skin

65 AED

17% OFFFeatured

Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

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Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

Oil-free,Mild Skin-friendly,Soothes, elasticity and firm skin,,A refreshing, light spray

Benefits：

Collagen essence spray contains pure collagen and elastin to enhance moisture levels, hydrates, and recovers loss of firmness and elasticity. Even color tone, oxygenates and stimulates natural skin collagen production. The easy-to-use spray offers instant soothing refreshment and creates a softer skin texture.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

Application:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

8% OFFFeatured

Hair Oil, Hair Scalp Treatment, Hair Care

Doo Gro Anti Itch Growth Oil 135ml

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Highlights:

Doo Gro Anti Itch Growth Oil 135ml

DOO GRO® Anti Itch Oil helps relieve itching and tightness due to dry scalp while providing conditioning necessary for healthy hair. Its unique blend of tea tree oil, shea butter, vitamins A & E and herbs, helps strengthen and repair your hair. Great on all types of hair including color treated, relaxed and braided.

Helps eliminate dry scalp
Promotes strong, shiny, healthy hair
Tea Tree oil, Shea Butter & Vitamin formula
Eases scalp tightness
Tames frizzies
Helps reduce breakage allowing hair to grow longer
No Mineral Oil • No Petroleum Jelly
No Silicones • Paraben Free
No Harmful Chemicals
Helps Repair Damaged Hair
Safe on Relaxed, Braided & Weaved Hair
Shake well before using

Easy to Use!

Directions: On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed. For best results, use DOO GRO® Products.
Hot Oil Directions: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

For best results, use DOO GRO® Products.

55 AED

7% OFFFeatured

Amalico Chebe Chad powder 65g

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Amalico Chebe Chad powder 65g

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

135 AED

8% OFFFeatured

Lait Snapchat Diamant Bleu Serum 100ml

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Highlights:

Lait Snapchat Diamant Bleu Serum 100ml

Snapchat Lightening Serum is formulated with kojic + Arbutin concentrate and essential oils to lighten as well as moisturize your skin. For best results, use with Snapchat Lotion.

Snapchat Lightening Serum Ingredients

Glutathione, Olive Oil, Vitamin C, E, Q10, Adansonia, Aloe Vera, Snail Slime, Essential Multi-Oil, Hyaluronic Acid

110 AED

17% OFFFeatured

Skin Care, Spot Corrector

Papaya Clear Clarifying Black Spot Corrector 20gm

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Highlights:

Papaya Clear Clarifying Black Spot Corrector 20gm

Thanks to its highly concentrated formula of papaya enzymes from which vitamins C and E are extracted, the Papaya Clear range ensures a luminous, radiant and more even complexion.

Papaya Clear Correcting Cream remarkably clarifies and evens out skin tone. It targets areas of the body where spots and blackheads are most stubborn (face, knees, neck, elbows, fingers, etc.).

Papaya Clear also helps slow down the signs of aging by reducing fine lines and wrinkles.

25 AED

GIFT SET

14% OFFFeatured

Make Up Remover, Make Up

Pastil Rose Make Up Remover 225ml

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Highlights:

Pastil Rose Make Up Remover 225ml

Apply with finger tips or cotton pad. Remove with cotton pad, toner or water. Skin compatibility, dermatologically and ophthalmologically approved.

30 AED

3% OFFFeatured

Body Gel, Lotion, Skin Care

Body White Paris Body Clearing Lotion 480ml

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145 AED

17% OFFFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml

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Highlights:

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

5% OFFFeatured

Clovate Brightening Face Cream Jar 50gm

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Highlights:

Clovate Brightening Face Cream Jar 50gm

Our light and creamy Clovate Brightening Face Cream is formulated with a safe and effective Arbutin Complex that reduces dark brown spots while hydrating and protecting against free radicals. It promotes a luminous complexion and restores soft, smooth, and even-toned skin.

Directions: Gently massage a small amount onto dampened face and neck. Rinse thoroughly with water.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

105 AED

13% OFFFeatured

Reborn Keratin Snake Silk Protein Shampoo 1000ml

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Highlights:

Reborn Keratin Snake Silk Protein Shampoo 1000ml

Soft, Silky Smooth & luminescent shine for hair. REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

13% OFFFeatured

Pretty Cowry Aloe Vera Face & Body Wash 300ml

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Highlights:

Pretty Cowry Aloe Vera Face & Body Wash 300ml

Anti-Inflammatory properties of Aloe Vera helps in treating blemishes and acne. It allows the skin to cool down and provides relief from sunburns. It has ant-ageing properties.

35 AED

10% OFFFeatured

Pretty Cowry Lemon Face & Body Wash 300ml

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Highlights:

Pretty Cowry Raspberry Face & Body Wash 300ml

Made with raspberry fruit extracts, the face and body scrub hydrates your skin. It helps to cleanse the pores and smoothen the skin. It is good for all skin types.

45 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

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Highlights:

Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

Golden Pearl Acno Clear Face Wash is a unique multifunctional formula with Salicylic Acid designed to regulate sebum secretion and prevent new acne and pimples. This powerful face wash penetrates deep into your pores, reducing excess oil, whiteheads, and impurities, giving you soft, smooth, and healthy-looking skin. By effectively combating acne and controlling oil production, it ensures a clearer and more balanced complexion. Regular use of this face wash not only prevents future breakouts but also rejuvenates your skin, making it an essential addition to your skincare routine for achieving a radiant, acne-free glow.

Directions:

Squeeze a dime-size amount of Golden Pearl Acno Clear Face Wash into your palm and add a few drops of water to make lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidopropyl betaine, Propylene glycol, Cocamide DEA, Sodium Lauroyl Sarcosinate, Fragrance, Sodium Chloride, Salicylic Acid, Polysorbate 20, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Methylparaben.

30 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care, Tubes

New Light Exfoliating Soap With Zaban 350g

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Highlights:

New Light Exfoliating Soap With Zaban 350g

New Light Exfoliating Soap 350 g The exfoliating and soap NEW LIGHT with Zaban which is a savannah fruit contains a lot of vitamins, removes the skin death cells as well as all the body imperfections such as wrinkles, spots, dark stains and brings them to health. It deeply cleans the skin and it contains an excellent anti-aging agent. Your skin is able to regain beautiful and perfect softness. Use: During the bath, carefully rub the entire body insisting well on the dark and difficult fields like necks, knees, elbows. Warning: Do not use on children

15 AED

13% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

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Highlights:

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Ceramic coating on barrel helps evenly spread and retain heat well. Reduces heat damage.

Crafted with a genuine solid wood handle and classic triangle grip, this brush offers timeless style and comfort. Laser-engraved details ensure a secure, professional hold.
The vented, ceramic-coated barrel heats quickly and evenly—ideal for use with a blow dryer to add volume at the roots or create smooth, rounded styles.
Heat-resistant ionic bristles reduce frizz, lock in moisture, and boost shine while withstanding high temps.
Overall Diameter: 62mm, Length:256mm

70 AED