Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

LightenUp Anti-Aging Lightening Body Lotion 400ml

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LightenUp Anti-Aging Lightening Body Lotion 400ml

Discover the transformative power of our Nourishing Lighten Up Anti-Aging Body Lotion, enriched with healing Shea Butter and brightening Argan Oil. This rich formula revitalizes dull, dry skin, providing it with essential nutrients for a beautiful, even-toned complexion.

Experience the remarkable lightening properties of this lotion as it effectively fades dark spots and aggressively reduces hyperpigmentation. The fusion of powerful lightening actives works to diminish stubborn imperfections, while firming antioxidant Vitamin C enhances skin clarity and brightness, promoting a radiant and glowing complexion with even tone benefits.

Directions: To achieve an overall even skin tone, apply the lotion twice a day to dark areas on clean, dry skin. For added protection and to maintain an even skin tone, follow up with sunscreen every morning. This lotion is also excellent for reducing the appearance of post-acne scars.

Ingredients: Alph Arbutain, Argan Oil and Shea Butter.

165,00 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Argan Massage Oil 120ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35,00 AED

13% OffFeatured

Pretty Cowry 24K Pure Gold Essence Face Serum 30ml

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Pretty Cowry 24K Pure Gold Essence Face Serum 30ml

Hyaluronic acid, Vitamin C and Vitamin E works together to make your skin brighter, firmer and younger

Aims to solve the most common skin problems, such as wrinkles, dark spots and sunspots

Skin-friendly, plant-based formula has abandoned any of the colour ingredients to maintain purity

35,00 AED

Enchanteur Perfumed Body Lotion Charming Satin Smooth 250ml

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Enchanteur Perfumed Body Lotion Charming Satin Smooth 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

20,00 AED

14% OffFeatured

Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 70gm

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Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 165gm

Experience intensive skin care with the Alada Dewy Gluta Soap, a 70g facial and body bar formulated to deliver a brighter, more even-toned complexion. Enriched with L-glutathione, niacinamide, and collagen, this soap is designed to reduce melanin, target dark spots, and improve uneven skin tone. Its deeply moisturizing properties come from a blend of coconut oil, aloe vera extract, and glycerin, ensuring skin remains hydrated without stripping its natural barrier.

Further enhanced with vitamin C, licorice extract, and carrot extract, this 100% natural soap bar promotes radiant skin and a smoother texture with daily use. The lightweight cleansing formula is suitable for both face and body care as part of a daily skincare routine.

Features & Benefits of Alada Dewy Gluta Soap:

Brightens Dull & Uneven Skin: Glutathione, Niacinamide, and Licorice Extract help improve the appearance of dark spots and uneven-looking skin tone for a radiant glow.
Hydrates & Softens Skin: Coconut Oil, Aloe Vera, and Glycerin help maintain skin moisture while leaving skin feeling soft and comfortable after cleansing.
Gently Cleanses Face & Body: Multi-use cleansing soap bar creates a rich lather that helps remove dirt, oil, and impurities without over-drying the skin.
Improves Skin Texture: Lactic Acid and Collagen help support smoother-looking skin texture and a refreshed appearance with regular use.
Fresh & Comfortable Daily Care: Lightweight cleansing formula leaves the skin feeling clean, refreshed, and non-greasy, suitable for daily skincare routines.

Ideal for those searching for glutathione soap, brightening face soap, soap for dark spots and uneven skin tone, hydrating body cleansing bar, and daily skincare soap for glowing skin. The gentle cleansing formula leaves skin feeling fresh, clean, and naturally refreshed after every wash.

Highlights

Formulated with L-glutathione, niacinamide, and collagen for intensive brightening and skin conditioning.
Targets dark spots and uneven skin tone with licorice extract, vitamin C, and carrot extract.
Deeply moisturizes and soothes skin using coconut oil, aloe vera extract, and glycerin.
Versatile 70g bar suitable for both facial and body use, made with 100% natural ingredients.

30,00 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Snail Lightening and Moisturizing Oil 100ml

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Disaar Snail Lightening and Moisturizing Oil 100ml

Disaar Snail contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20,00 AED

7% OffFeatured

DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65,00 AED

43% Off

Creams, Tubes, Skin Care

Labidjanaise Lemon Lightening Tube Cream 50g

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Labidjanaise Lemon Lightening Tube Cream 50g

Labidjanaise Lemon Cream is active against acute dermatitis: eczema, psoriasis, prurigo, local inflammatory and allergic reaction. It stimulates the cutaneous system bringing the skin to its normal physiological condition.

20,00 AED

7% OffFeatured

Kamill Hand & Nail Cream Urea 75ml

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Kamill Hand & Nail Cream Urea 75ml

Intensive care for very dry skin with natural chamomile and panthenol. This intensive hand cream with chamomile extract and bisabolol soothes very dry and chapped skin, eases the sensation of tight skin, reduces irritation and protects the skin from drying out. The cream is concentrated, with 5 % urea and panthenol to ensure skin moisturization that is intensive, long‑lasting and enables deep penetration into the skin. It has a pleasant texture, is absorbed rapidly, and leaves a smooth feeling on the skin.

reduces irritation
protects the skin from drying out
long-lasting

65,00 AED

7% OffFeatured

Toudy African Soap Clarifying& Lightning Soap 670g

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Toudy African Soap Clarifying& Lightning Soap 670g

Toudy savon African soap | Gommant Clarifiant 670g is a vegan cleanser ideal for all skin types. Rich in natural healing ingredients, this soap formula efficiently cleanses, exfoliates, and brightens skin. Its 100% plant-based formula offers deep nourishment and its 670g helps to improve skin tone and elasticity.

65,00 AED

PRODUCTS ON SALES

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8% OffFeatured

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

Shampoo, Hair Care

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

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Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

Creme of Nature Pure Honey collection is infused with the blend of pure honey, certified natural coconut oil & shea butter. This collection targets dry, dehydrated hair to provide essential moisture, softness and smoothness where your hair needs it without weighing it down.

* Formulated without adding

** Formulated without adding ethanol

Suggested use

Apply to damp or dry hair from ends to root for definition. Allow hair to air dry or diffuse. Product can also be used to roller set, flexi rod set or twist out hair. Style as desired.

60,00 AED

10% OffFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45,00 AED

18% OffFeatured

Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

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Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

Soothe & Sleep Foaming Bath with Lavender

Dr Teal’s Soothe & Sleep Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Lavender essential oils help calm the mind, with soothing properties that are known to promote a better night’s sleep.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45,00 AED

6% OffFeatured

Hair Treatment, Hair Care

Skala Hair Treatment Cream Manteiga De Karite 1000gm

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Skala Hair Treatment Cream Manteiga De Karite 1000gm

Shea Butter products just came to out an end to dry and brittle strands, damaged from agressive chemical treatment. Enriched with vitamin E and D-panthenol, these products provide a powerful nutrition, restoring softness and beauty to the strands. Glow guaranteed.

85,00 AED

8% OffFeatured

Fair & White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

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Fair and White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

Formulated with aggressive AHA, Glycolic Acid helps to prepare skin for quick and effective absorption of GOLD skincare. Revitalizes skin’s texture, smoothing and brightening dull skin.

110,00 AED

14% OffFeatured

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

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Highlights:

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

SheaMoisture’s Coconut & Hibiscus Body Lotion is a non-greasy formula that gives dry, ashy skin a burst of healing hydration, helping to make your skin soft, smooth and oh-so radiant! It is a hydrating body care treatment made from natural ingredients and it’s the perfect natural skin care solution for dry, sensitive skin.

This Coconut and Hibiscus lotion is the kind of quality skin care treatment you expect from our SheaMoisture line. Our skin-illuminating body lotion is made from a special lightweight Shea Butter formula that absorbs easily into the skin. Upon application, it brightens and evens out your skin tone while providing the level of deep moisturization your skin requires to remain healthy and vibrant. Coconut Oil and Sweet Hibiscus Flower restore moisture and improve the skin’s firmness. The fragrance is also light and beautiful, imparting an addictive, natural aroma to this skin-pampering moisturizing blend.

We pride ourselves on making good body lotion that helps make your skin look and feel soft and supple. And this is why we’ve added Songyi Mushrooms, which elevate this formulation to a whole other level, brightening dull skin and evening skin discoloration to make your skin look gorgeously radiant!

SheaMoisture’s Coconut & Hibiscus Body Lotion contains certified organic Shea Butter, which provides nourishing moisturization to make your skin smooth and irresistible to touch!

60,00 AED

18% OffFeatured

Bellevie Clarifying Lotion Extra-Fort 475ml

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Bellevie Clarifying Lotion Extra-Fort 475ml

Introducing BelleVie Lait Clarifiant Extra-Fort 475ml – your key to a clearer, more radiant complexion. This potent clarifying milk lotion targets dark spots, uneven skin tone, and blemishes with its intense formula. Enriched with nourishing ingredients and antioxidants, it also hydrates and protects your skin. Suitable for all skin types, BelleVie Lait Clarifiant Extra-Fort guarantees a luminous glow with every use. Unleash your skin’s natural beauty with this powerful skincare solution

45,00 AED

17% OffFeatured

Yoko Yogurt Spa Milk Salt Shower Bath 250g

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Yoko Spa Milk Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, milk formula, rich in milk, vitamin E and salt properties which help in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25,00 AED

7% OffFeatured

Petal Fresh Brightening Papaya & Grapefruit Facial Cleanser 200ml

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65,00 AED

20% OffFeatured

Trimay Peptid 27 Sleeping Pack 60ml

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Trimay Peptid 27 Sleeping Pack 60ml

Wake up to revitalized skin with the Trimay Peptid 27 Sleeping Pack. This overnight mask is formulated with 27 types of peptides that work together to deeply hydrate and help restore the skin’s moisture barrier while you sleep. Suitable for all skin types, it supports smoother, firmer, and more radiant-looking skin by morning.

Key Benefits:

Contains 27 peptide ingredients for intensive overnight hydration
Helps improve skin elasticity and texture
Supports skin barrier repair while you rest
Lightweight, non-sticky formula
Ideal for all skin types

120,00 AED

GIFT SET

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3% OffFeatured

Lotion, Skin Care

Topicrem Ultra-Moisturizing Body Milk 500ml

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145,00 AED

Fam Sanitary Pads 30pcs Regular Size With Wings

Feminine Care, Personal Care

Fam Sanitary Pads Compressed 30Pieces Large With Wings

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Fam Sanitary Pads Compressed 30 Pieces Large With Wings

20,00 AED

6% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Difeel 100% Pure Essential Oil Coconut Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Coconut Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits

Aroma: None

Our Coconut Oil:

Acts as an extreme moisturizer andis anti-aging
Reduces muscle pain
Reduces facial blemishes and appearance of scars

75,00 AED

11% OffFeatured

Vaseline Advanced Repair Body Gel Oil 200ml

Body Gel, Lotion, Shampoo, Skin Care

Intensive Care 48H Advanced Repair Body Oil 200ml

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Intensive Care 48H Advanced Repair Body Oil 200ml

Treat your skin with the soft care of Vaseline Advanced Repair Body Gel Oil. This 200 ml bottle delivers deep hydration and repair for your skin, leaving it supple, revitalized, and beautifully nourished.

Key Features:
● Intensive Hydration: Experience the richness of Vaseline’s Advanced Repair formula, providing intense hydration that lasts and banishes dryness.
● Gel-Oil Fusion: The unique gel-oil fusion glides effortlessly, combining the lightness of a gel with the nourishing properties of an oil, leaving your skin velvety and pampered.
● Repair and Renew: Infused with reparative ingredients, this gel oil helps heal and renew your skin’s surface, unveiling a healthier-looking, radiant skin with each use.

40,00 AED

14% OffFeatured

Slimming Products, Personal Care, Wellness

Aichun Beauty Capsicum Slimming Body Essential Oil Clear 30ml

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Highlights:

Aichun Beauty Capsicum Slimming Body Essential Oil Clear 30ml

Composed with natural capsicum extract that accelerates skin metabolism
Formulated to promote fat decomposition and remove edema
Provides skin with intense moisturisation and nourishment
Promoted a contoured and firm body shape

30,00 AED

6% OffFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Highlights:

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75,00 AED

7% OffFeatured

Hair Styling Products, Hair Care

African Pride Black Castor Miracle Sealing Oil 177ml

African Pride Black Castor Miracle Sealing Oil 177ml

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African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

This Moisture Restore Treatment deeply conditions and hydrates extremely dry, damaged hair. Specially created with black castor oil, coconut milk, and shea butter, this treatment deeply penetrates hair strands and restores moisture.

65,00 AED

33% OffFeatured

Creams, Spot Corrector, Skin Care

Purec Pure Egyptian Giga & Argan Soap 200g

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30,00 AED

7% OffFeatured

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

Conditioner, Hair Care

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

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Highlights:

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished.

How to use:

After shampooing with Moisture Miracle Nourish & Shine Shampoo, apply generously to wet hair. Massage into hair from roots to ends. Detangle. Leave on for 10-15 minutes. Rinse thoroughly. Follow up with any Moisture Miracle Leave-In Conditioner.

65,00 AED

29% OffFeatured

Creams, Tubes, Skin Care

Melano Melanthenol Gel D-Panthenol5% Ge 40ml

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Highlights:

Melano Melanthenol Gel D-Panthenol5% Ge 40ml

D-Panthenol, honey, aloe vera extract, chamomile, glycerin, acrylates, triethanolamine, water.

Protects and promotes healing of skin wounds and burns. •

Enhances youthful appearance.

It renews skin cells and restores its vitality, soothes sunburn and skin redness, and increases the softness and freshness of the skin.

– A powerful formula to care for baby skin and soothe diaper rash. • Moisturizes the skin and increases its softness and elasticity.

25,00 AED