Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Mask, Skin Care

Silky Cool Lemon Facial Mud Mask 300ml

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Highlights:

Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Mask, Skin Care

Silky Cool Fruits Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Highlights:

Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Apricot Facial Mud Mask 300ml

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Highlights:

Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Highlights:

Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Milk Facial Mud Mask 1000ml

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Highlights:

Silky Cool Milk Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Highlights:

Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

20% OffFeatured

Silky Cool Rose Facial Cleanser 225ml

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Highlights:

Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

20% OffFeatured

Silky Cool Lemon Facial Cleanser 225ml

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Highlights:

Silky Cool Lemon Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

LATEST PRODUCTS

33% OffFeatured

Bar Soap, Make Up, Skin Care

Bebecom Pure Glycerin Soap 150gm

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Highlights:

Bebecom Pure Glycerin Soap 150gm

The mildly foaming soap with a variety of natural ingredients gently cleanses the skin and preserves the skin’s own protective functions. In addition, the wonderful scent exudes pleasantly fragrant in the room.

The soap enriched with olive oil and sea water effectively cleanses the skin. The rich texture ensures freshness and suppleness.

10,00 AED

9% OffFeatured

Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Body Cleanser 400gm

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Highlights:

Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Body Cleanser 400gm

Body lotion helps clean skin from dirt and dead cells that cause the appearance of pills especially in shoulder and back areas.

It contains a rich concentration of salicylic acid and natural exfoliating acid that treat skin pills by cleaning them for dead skin cells, dirt, and excess fat.

It contains natural source cleaning ingredients and is suitable for all skin types including sensitive.

It contains Trusika’s Some By Mi compound, green tea trees and other Korean plants that hydrate and soothe skin after cleaning.

Helps clean skin from dirt and dead cells.
Contains natural source cleaning agents.
Suitable for all skin types.
Suitable for daily use.
Hydrates skin.

100,00 AED

13% OffFeatured

Pastil Strawberry 7 in 1 Scrub for Skin Whitening formula 500ml

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Highlights:

Pastil Strawberry 7 in 1 Scrub for Skin Whitening formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35,00 AED

5% OffFeatured

Clovate Face Polish With Tea Tree & Lavender 50gm

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Highlights:

Clovate Face Polish With Tea Tree & Lavender 50gm

Our Clovate Face Polish With Tea Tree & Lavender offers a creamy and deeply exfoliating formula that simultaneously detoxifies your skin. The inclusion of Tea Tree helps to alleviate skin inflammation, while Lavender works to soothe and hydrate your skin without clogging pores.

Directions: apply a small amount of Face Polish to your dampened face and neck. Gently massage it into your skin, and then rinse thoroughly with water.

105,00 AED

10% OffFeatured

Veet Gold Vitamin C Super Whitening Salt Body Scrub 500gm

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Highlights:

Veet Gold Vitamin C Super Whitening Salt Body Scrub 500gm

45,00 AED

14% OffFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Gluta Frozen Double Pack, Lazel Gluta Pure 2in1 with Frozen Collagen X10

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Highlights:

Gluta Frozen Double Pack, Lazel Gluta Pure 2in1 with Frozen Collagen X10

Nourishes skin to be radiant

Reduces melasmas, freckles, and dark spots

Reduces acne

Nurtures nails and hair to be healthy

Promotes skin to be moisturized and smooth

95,00 AED

10% OffFeatured

Yong Chin X3 Vitamin C Serum 30gm

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Highlights:

Yong Chin X3 Vitamin C Serum 30gm

Unleash your skin’s natural brilliance: embrace the power of vitamin C.

YC X3 Vitamin C Serum is a specially formulated concentrated serum that contains Vitamin C. It revitalizes, repairs, and promotes skin whitening. The combination of Vitamin C and E provides intense whitening, minimizes fines, and reduces wrinkles. Vitamin C, a powerful natural antioxidant, effectively protects the skin from aging and promotes smoother skin.

How to use:

Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.

45,00 AED

22% OffFeatured

Shower Gel, Skin Care

Melano Shower Gel with Green Tea & Lemon 250ml

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Highlights:

Melano Shower Gel with Green tea & Lemon 250ml
For all skin types.
Provides a luxuriously rich lather.
Helps to calm and restore harmony to your skin.
Leaves skin feeling irresistibly soft, moist & beautifully fragranced.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey, Green tea extract, Vitamin E, Lemon oil.

Directions for use:
Lather in hands & Wash. Rinse thoroughly.

35,00 AED

31% OffFeatured

Queen Helene Cocoa Butter Hand & Body Lotion 454ml

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Highlights:

Queen Helene Cocoa Butter Hand & Body Lotion 454ml

This nourishing, non-greasy lotion combines moisture-rich Glycerin and antioxidant Vitamin E to help guard your skin against moisture loss and skin-aging effects of sun, smoke, pollution and stress. Helps maintain skin’s resilience and suppleness for a younger-looking appearance.

Directions Massage a generous amount to hands, face or body.

Ingredients Water (Aqua), Stearic Acid, Stearyl Alcohol, Glyceryl Stearate, Glycerin, Tocopherol Acetate (Vitamin E), Isopropyl Myristate, Sodium Lauryl Sulfate, Dimethicone, Triethanolamine, Propylene Glycol, Fragrance (Parfum), Phenoxyethanol, Disodium EDTA, Diazolidinyl Urea, Methylparaben, Propylparaben, Caramel,

45,00 AED

13% OffFeatured

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35,00 AED

PRODUCTS ON SALES

29% OffFeatured

Hair Removals, Personal Care

Melano Hair Removal Cream

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Highlights:

Melano Shower Gel with Lavender & Vanilla 250ml
Provides a luxuriously rich lather.
Purifies and Nourishes even extra dry skin, while the soothing aroma of lavender calms the mind and body.
Cleanses, Soothes, and Relaxes your skin.
Leaves skin feeling irresistibly soft, moist & beautifully fragranced.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey extract, Vanilla extract, Lavender oil, Vitamin E.

How to use:
Lather in hands & Wash. Rinse thoroughly.

25,00 AED

13% OffFeatured

AR Vitamin E Anti Melasma Booster Serum 10ml

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Highlights:

AR Vitamin E Booster Serum Shot 10ml

Facial Serum riches in nourishing value from Vitamin E. Concentrated formula helps to replenish moisture to the skin. Helps to smoothen, soften and moisturize the skin, giving the skin look full of water and helps to protect the skin from wrinkles, dark spots. The serum also combines the value of Vitamin C and Collagen to help the skin look radiant, the pores look firmer. Reveals smooth, youthful skin naturally, if use continuously on a daily basis.

35,00 AED

22% OffFeatured

Lady Diana Shampoo Keratin 500ml

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Highlights:

Lady Diana Shampoo Keratin 500ml

Pamper your hair with the revitalizing benefits of Lady Diana Shampoo Keratin. This 500ml bottle offers a professional-quality formula enriched with keratin to deliver smooth, healthy, and beautifully manageable hair.

35,00 AED

13% OffFeatured

Valera Facewash Licorice

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Highlights:

Valera Facewash Licorice

35,00 AED

5% OffFeatured

Sulfur 8 Kids Medicated Anti Dandruff Shampoo 222ml

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Highlights:

Sulfur 8 Kids Medicated Anti Dandruff Shampoo 222ml

Directions

Use daily for children aged 2 to 12 years to clean the hair and scalp, and to help eliminate dandruff and itchy scalp.

95,00 AED

13% OffFeatured

Moroccan Oil Intensive Hair Mask Olive 1000ml

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Highlights:

Moroccan Oil Intensive Hair Mask Olive 1000ml

The Moroccan Oil Intensive Hair Mask Olive is a deeply nourishing treatment designed to restore and rejuvenate dry, damaged hair.
Enriched with olive extract and Moroccan oil, this luxurious mask deeply hydrates, strengthens, and repairs your hair, leaving it silky, smooth, and revitalized.
This Mask is a unique cream combines with Olive Oil to create the ideal nurturing for hair that needs help.
This rich botanically content mask is most needed to damage hair exposed to chemical processing or treated with extremely high heat styling.
This mask is formulated to detangled hair, seal, and protect it from styling damage.
Hair becomes naturally more Manageable, Strong, and Healthy.

35,00 AED

15% OffFeatured

EZColor For Women Bold Shades 7GB LT Golden Blonde Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 7GB LT Golden Blonde Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55,00 AED

11% OffFeatured

Lady Diana Turmeric & Saffron Scrub 500ml

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Highlights:

Lady Diana Turmeric & Saffron Scrub 500ml

Lady Diana’s natural ingredients scrub enriched with saffron & turmeric that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40,00 AED

20% OffFeatured

Cream 21 Soft Moisturizing Cream for Dry Skin with Vitamin E 150ml

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Highlights:

Cream 21 Soft Moisturizing Cream for Dry Skin with Vitamin E 150ml

21 Soft Care Vitamin E Moisturizing Cream 50ml Leaves your skin soft and supple all day long. This cream comes with advanced formulas that help make your hands, feet and body soft and moisturized all day long. This cream provides intense care for your skin and penetrates deep into your skin and makes it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance.

Benefits and features:

Gives you smooth, soft and refreshed skin.
Gently removes dead skin cells and renews them automatically.
Rich in nutrients to maintain skin moisture.

How to use:

It is placed on the body and massaged gently on the desired area.

20,00 AED

10% OffFeatured

Silky Cool Strawberry Face & Body Scrub 500ml

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Highlights:

Silky Cool Strawberry Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

GIFT SET

20% OffFeatured

Bar Soap, Skin Care

Skin White Power Whitening Bath Soap 125gm

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Highlights:

Skin White Power Whitening Bath Soap 125gm

Skin White Power Whitening Bath Soap is enriched with Vita nourish formula. It leaves feeling refreshed, and the skin feeling extra smooth and soft after every bath. This is Dermatologically proven safe and effective.

20,00 AED

3% OffFeatured

Shower Gel, Skin Care

Bismid Skin Whitening Refining Bath Black 2000ml

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Highlights:

Bismid Skin Whitening Refining Bath Black 2000ml

Bismid skin whitening refining bath gives you a fairer and more even skin tone through triple action of the innovative ingredient that helps the skin to reduce wrinkles. It is enriched with Vitamin C to gradually lighten your complexion for fairer and more beautiful skin.

160,00 AED

10% OffFeatured

Yong Chin Double Brightening Serum Lotion with Vitamin C 250ml

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Highlights:

Yong Chin Double Brightening Serum Lotion with Vitamin C 250ml

YC extra brightening body lotion rich in vitamin c serum and vitamin E

Helps revitalizes , repairs , whitens and moisturize dry skin all day long – special skin nutrients will stimulate skin cells , repaire damage skin tissue and give you a white , bright and healthy skin.

Massage onto body ,Ideal after bath or showering.

45,00 AED

14% OffFeatured

Skin Success Gel Plus Fast Action 30gm

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Highlights:

Skin Success Gel Plus Fast Action 30gm

Skin Success Plus Gel
Skin Success Gel is an effective skin lightening gel. Helps remove dead skin cells, pimples, and reduce stretch marks. It also makes the skin lighter, radiant, smooth, flawless and satin smooth. Skin Success Plus Gel also produces a faster skin lightening result; Quickly smoothes and brightens skin complexion. Leaving the skin smooth and acne-prone.
Skin Success Gel can also be used against acute dermatitis; Eczema, psoriasis, prurigo, topical infections and allergies. It stimulates the cutaneous system and returns the skin to its normal physiological state. Thus, it reduces swelling, redness and itching. In addition to pimples and gives you flawless skin.
note:
For optimal results, apply twice daily and avoid prolonged exposure to direct sunlight.

30,00 AED

15% OffFeatured

Creams, Skin Care, Tubes

Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

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Highlights:

Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

Luxurious fading cream smoothest skin’s texture while lightening dark spots, leaving skin with a healthy luminous glow.

Fair & White Gold Revitalizing Fade Cream. Designed to nourish and rejuvenate, this luxurious cream is infused with the finest ingredients that penetrate deeply to bring out a luminous, even complexion. Whether you’re combating dark spots, age spots, or discoloration, our fade cream offers a powerful solution, leaving your skin looking clearer, brighter, and more youthful. Enjoy the confidence that comes from flawless, glowing skin every day.

55,00 AED

20% OffFeatured

Eveline Purifying 3D Sheet Mask

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Highlights:

Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20,00 AED

7% OffFeatured

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

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Highlights:

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

Within their OR INNOVATION range, QEI+ has developed a cleansing and antibacterial tonic lotion.

The lotion suits all types off acne prone skins, and helps reduce sebum production on skin surface.

Its fabulous agents ensure a purified, healthy and firm skin.

Directions for use: use every morning and night. Pour some lotion on the dry cotton pad and apply on face and neck. Wait for the lotion to dry and rinse.

For an optimal result, use the products of the OR INNOVATIVE range.

Precautions for use: For external use only. In the event of contact with eyes rinse thoroughly with cold water.not to be used on children.

280,00 AED

8% OffFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Glutathione Booster 3 Bottles x 60 Gummies

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Highlights:

Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

180,00 AED

13% OffFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Keratin 1000ml

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Highlights:

Reborn Hair Conditioner & Balsam with Keratin 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65,00 AED

25% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Strawberry 10gm

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Highlights:

Bebecom Glycerin Lip Care Strawberry 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15,00 AED