Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Noor Hair Removal Cream Rose

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Noor Hair Removal Cream Rose

Noor Gold Hair Removal Cream (Rose) is designed for quick and effective removal of unwanted hair while leaving the skin soft and smooth. Enriched with a pleasant rose fragrance, it offers a gentle hair removal experience suitable for multiple body areas. The formula works within minutes for convenient at-home use.

Benefits

Removes unwanted hair quickly and gently
Leaves skin soft, smooth, and silky
Suitable for all skin types
Works in just a few minutes

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sodium Calcium Aluminum Silicate, Potassium Thioglycolate, Perfume, Aloe Vera, Vitamin E

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlig

30,00 AED

25% OffFeatured

Pureform 2000 Virginity Body Soap 160gm

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Pureform 2000 Virginity Body Soap 160g

Helps to let you feel and smell clean and fresh even during your menstrual cycles

Ensures optimum feminine hygiene results

Neutral formulation keeps the pH balance neutral for no irritation in the intimate areas

15,00 AED

22% OffFeatured

Pastil Body Cream Caviar

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Pastil Body Cream Caviar

35,00 AED

33% OffFeatured

Yoko Lavender Spa Milk Salt 300g

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Yoko Lavender Spa Milk Salt 300g

Spa salt scrub Lavender recipe With extracts from lavender and milk Helps relax and nourish the skin. Helps shed old skin cells. Ready to reveal new, noticeably whiter skin.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10,00 AED

13% OffFeatured

Medicube Hyaluronic Moisturizing Capsule Cream 55gm

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Medicube Hyaluronic Moisturizing Capsule Cream 55gm

Give your skin deep, lasting hydration with the Medicube Hyaluronic Moisturizing Caps Cream. Formulated with Hyaluronic Acid Capsules, this lightweight yet rich cream delivers intense moisture directly into the skin, helping to restore smoothness, plumpness, and elasticity.

The unique capsule-in-cream technology melts upon application, releasing hydration molecules that penetrate deep into the skin layers for long-lasting moisture retention. It helps strengthen the skin barrier, reduce dryness, and keep your skin feeling soft and nourished throughout the day.

💧 Key Benefits:

Infused with Hyaluronic Acid Capsules for deep hydration
Helps plump, smooth, and soften the skin
Strengthens the skin moisture barrier
Lightweight, non-greasy texture suitable for daily use
Ideal for dry, normal, combination, and sensitive skin
Leaves skin looking healthy, dewy, and refreshed

130,00 AED

10% OffFeatured

ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

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ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

Unwind and relax with ActiveX Massage Lotion 1000 Ml – Lavender. This soothing lotion is infused with the calming properties of lavender, creating a truly tranquil massage experience. The lightweight formula glides effortlessly on your skin, providing deep hydration and leaving it feeling silky smooth and relaxed. Let the soothing aroma of lavender envelop your senses as you enjoy a rejuvenating massage. Experience pure relaxation with ActiveX Massage Lotion – Lavender.

45,00 AED

20% OffFeatured

A Bonne White Spa C Salt Refill 350gm

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A Bonne White Spa C Salt Refill 350gm

Product details of A Bonne White Spa C Salt Refill 350g ( A098 )

Fine-grained spa salt enriched with Milk Protein is an all-in-one skin treatment. Without causing irritation, it gently removes grime, sweat and pollutants from skin pores which cause body odor, and reveals white, smooth and younger-looking skin. Scrubbing will improve blood circulation, giving your skin a healthy glow right after use.

* MILK PROTEIN helps skin to retain moisture, prevent dryness and roughness, giving your skin lasting radiance.

* LEMON & PAPAYA EXTRACT lighten skin tone, giving it a fairer and more radiant look.

✔Natural Exfoliating

✔ Natural Whitening

✔ Natural Smooth & Radiant

Direction: Pour Spa Salt on your palm and scrub gently on wet skin, using circular movement. Leave it on for 3 minutes and rinse off with water. Continue with your shower routine.

20,00 AED

13% OffFeatured

Pastil Fresh & Natural Chocolate Milk Body Cream, 360ml

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Pastil Fresh & Natural Chocolate Milk Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35,00 AED

29% OffFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Stretch Marks

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Valera Massage Cream Stretch Marks

25,00 AED

5% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Certified Organic Jojoba Oil 237ml

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Now Foods Solutions Certified Organic Jojoba Oil 237ml

Condition: In need of healthier-looking hair, softer skin, or an oil for general bath care and massage.

Solution: Certified Organic Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba Oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

95,00 AED

PRODUCTS ON SALES

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6% OffFeatured

Hair Care, Hair Food

The Doux Beegirl Honey Curl Custard 454gm

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The Doux Beegirl Honey Curl Custard 454gm

WHAT IT DOUX?

Super-charged honey curl custard for the ?woke up like this? win! She hydrates, protects, and defines even the tightest curls. No crunch. No flake.

No cap! Just #science

WHAT?S GOOD?

Honey: Super-charged for sleek curls

Aloe: Moisturizes + Hydrates hair

Vitamin E: Protects Scalp + Growth

Cruelty & Paraben Free

DOUX YOU:

Apply to clean, very wet hair in small sections.

Rake through with fingers to clump curls.

Hood dry or diffuse until 100% dry.

75,00 AED

10% OffFeatured

Scrubs, Skin Care, Tubes

Kenta Moroccan Lightening Scrub for Face and Body 500gm

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Kenta Moroccan Lightening Scrub for Face and Body 500gm

Kenta Moroccan Face and Body Scrub is an innovative cosmetic treatment that combines ancient Moroccan traditions with modern skincare techniques. This scrub features a unique formula containing natural ingredients that help remove dead skin cells and deeply cleanse the skin, leaving it noticeably smooth and radiant. Used to exfoliate the face and body, this scrub helps improve skin texture and brighten it, leaving it looking brighter and more vibrant. Recommended for use as part of your weekly skincare routine for best results.

Benefits and Features:

Effective exfoliation removes dead skin cells and impurities, helping to rejuvenate and improve skin texture.

Skin lightening helps even out skin tone and lighten dark areas with regular use.

Natural formula containing safe and gentle natural ingredients.

Suitable for all skin types, tested to suit all skin types, including sensitive skin.

Improves absorption of other products: Prepares the skin for better absorption of moisturizers and other products after exfoliation.

Blackhead removal Helps cleanse pores and remove blackheads, leaving skin with a clearer appearance.

A relaxing experience that provides a unique Moroccan bath experience that helps relax and rejuvenate.

45,00 AED

17% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

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Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

Get rid of dandruff with Head & Shoulders Clean & Sleek anti-dandruff shampoo. Equipped with a clinically tested formula containing pyrithione zinc, this clean and elegant shampoo fights dandruff better than traditional anti-dandruff shampoos. Shampoo with a triple action formula cleanses, protects and moisturizes your scalp and hair, so you can eliminate 100% of visible dandruff.

Its scientifically proven formula contains piroctone olamine, an active ingredient that can fight the microbe that causes dandruff, Malassezia globosa.

This effective shampoo controls the formation of flakes, dandruff, and itching that accompanies dandruff, and its effectiveness becomes apparent from the first use.

Benefits and features:

Head & Shoulders Clean & Sleek anti-dandruff shampoo removes up to 100% of dandruff

This effective shampoo controls dandruff and flakes from the first use and protects against dandruff

Its scientifically proven formula contains Piroctone Olamine, an active ingredient that fights the microbes that cause dandruff

This effective, pH-balanced shampoo has a creamy texture, a light and refreshing scent, and is effective on all hair types.

The world’s #1 dermatologically tested anti-dandruff shampoo brand

How to use:

To get the best results, you should use the product at least twice a week. The shampoo can be used for a long time to maximize dandruff control. The container must be shaken well before use. Gently massage into scalp and entire hair. Rinse hair and repeat the process when needed.

25,00 AED

17% OffFeatured

Olivera Unifying Lightening Body Cream 135ml

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Olivera Unifying Lightening Body Cream 135ml

Formulated with olive and aloe vera, Olivera Clarifying Creamclarifies, unifies and rejuvenates the skin.

Olivera Clarifying Cream with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

25,00 AED

18% OffFeatured

Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

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Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

Experience the ultimate skin-transforming power of Belle Vie Collage Soap Clarifying Exfoliating 670g. Our luxurious soap is formulated with natural ingredients that gently exfoliate and clarify your skin while delivering essential nutrients to help nourish and revitalize it. The combination of naturally derived ingredients such as Jojoba Oil, Shea Butter and Lavender Oil work together to deeply cleanse, soothe and soften your skin, leaving it feeling refreshed, hydrated and deeply nourished. Not only does this soap provide deep cleansing and skin conditioning, it also helps to gently remove dirt, oil and makeup residue to reveal a brighter, more radiant complexion. Enjoy the refreshing aroma of natural essential oils in every wash and transform your skin with Belle Vie Collage Soap Clarifying Exfoliating 670g!

45,00 AED

10% Off

Conditioner, Hair Care

PrettyBe Hair Conditioner Natural Clay 1000ml

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PrettyBe Hair Conditioner Natural Clay 1000ml

45,00 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Eye Cream For Dark Circle

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Highlights:

Arena Gold Eye Cream For Dark Circle

Helps reduce the appearance of dark circles and puffiness

Supports smoother-looking skin around the eyes

Enriched with collagen and berry extracts

Provides deep hydration to the delicate eye area

Lightweight, fast-absorbing formula

Suitable for all skin types

How to use?

ArenaGold Eye Cream helps improve the appearance of dark circles and puffiness while hydrating the delicate under-eye area. Enriched with collagen and berry extracts, it leaves skin feeling smoother, refreshed, and revitalized. Suitable for all skin types.

30,00 AED

13% OffFeatured

Valera Hair Serum Gold

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Valera Hair Serum Gold

35,00 AED

10% OffFeatured

Silky Cool Caviar Hair Mask Deep Conditioning Treatment with Caviar Extract & Fatty Acids 1000ml

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Silky Cool Caviar Hair Mask Deep Conditioning Treatment with Caviar Extract & Fatty Acids 1000ml

Revitalize dry, tired hair with the luxurious Silky Cool Caviar Hair Conditioning Mask 1000ml. Infused with hydrolyzed caviar extract and essential fatty acids, this concentrated formula delivers intense moisture, softness, and shine while helping to combat signs of hair aging.

Rich in marine nutrients and botanical extracts like Fucus vesiculosus, this deeply hydrating mask restores moisture to brittle strands and enhances manageability. Ideal for dry, dull, or chemically treated hair, it leaves your hair feeling silky-smooth, nourished, and beautifully rejuvenated after every use.

How to Use:

After shampooing, apply a generous amount to scalp and hair.
Gently massage and spread evenly through the lengths.
Leave on for a few minutes.
Rinse thoroughly with water.

45,00 AED

18% OffFeatured

R&D Care Rosemary & Kojic Whitening Lotion 600ml

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R&D Care Rosemary & Kojic Whitening Lotion 600ml

Our lotion helps to get bouncier and brighter skin with this lightweight lotion, which embraces your body with hydration, soft, and supple.

Instructions For Use

Take an adequate amount and apply it to your skin.
Massage it gently until it gets absorbed completely.

45,00 AED

GIFT SET

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22% Off

Cleansers, Skin Care

Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

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Highlights:

Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

35,00 AED

14% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Apple Fresh Shampoo 600ml

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Head & Shoulders Apple Fresh Shampoo 600ml

Head & Shoulders Apple Fresh Shampoo for a lasting scent and silky texture that works to detangle hair smoothly and naturally and eliminates dry hair. Head & Shoulders Apple Extract Shampoo cleanses, protects, and moisturizes as it contains antioxidants that work to solve all hair problems so that you can enjoy healthy hair free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and supply hair follicles with the vitamins and beneficial elements needed for strong and healthy growth. It also works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula. It also protects and moisturizes your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and give it a real and wonderful freshness.

Benefits and features:

Works to soften hair and thicken growth
Works to detangle and give hair a silky texture
Helps to activate and refresh the scalp
Prevents the appearance of white hair and nourishes hair follicles
Works to nourish your hair with vitamins and beneficial elements
Helps improve hair growth faster from the roots
Works to clean visible fats and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots

How to use:

Shake the package well before use
Massage your wet hair carefully then rinse it with water
Repeat the process as needed

30,00 AED

33% OffFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera 7 Oil Mixture Whitening Soap 125gm

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Valera 7 Oil Mixture Whitening Soap 125gm

10,00 AED

18% OffFeatured

Shower Gel, Skin Care

Clear Therapy Lightening Shower Gel Vegetable Extracts 800ml

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Highlights:

Clear Therapy Lightening Shower Gel Vegetable Extracts 800ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

45,00 AED

25% OffFeatured

RDL Kojic Whitening Soap 150g

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RDL Kojic Whitening Soap 150g

Feel a noticeably whiter and vibrant skin with RDL Kojic Whitening Soap. It contains kojic acid which is a very effective whitening agent, and enhanced with orange peel extract to reveal a lighter and refreshing glow of the skin.

15,00 AED

18% OffFeatured

D.E.S 5.5 Skin Lightening Beauty Lotion 500ml

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D.E.S 5.5 Skin Lightening Beauty Lotion 500ml

The D.E.S 5.5 Extreme Skin Beauty Lotion is a luxurious and nourishing lotion that helps to repair, restore, and rejuvenate your skin. Formulated with natural ingredients such as Baobab oil and Vitamin A-B, this lotion helps to reduce blemishes and dial back the signs of aging, leaving your skin feeling soft, smooth, and glowing. Perfect for all skin types, this lotion should be applied daily after showering on dry skin for best results. Pamper yourself with this luxurious beauty product and experience the benefits of a healthier, younger looking skin.

45,00 AED

17% OffFeatured