Serina Cosmetics

17% OffFeatured

Face Cream, Skin Care

Jhalak Beauty Cream For Men 30gm

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Jhalak Beauty Cream For Men 30gm

Jhalak Beauty Cream For Men (30gm) a moisturizing night cream that will leave your skin feeling refreshed and rejuvenated. This cream is specially formulated for men’s skin care needs and is fragranced to provide a pleasant scent. It is perfect for those looking to improve their skin’s texture and appearance.

25,00 AED

20% OffFeatured

Hair Care, Shampoo

Oserth Volume Shampoo 300ml

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Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120,00 AED

2% OffFeatured

Oserth Volume Shampoo 1000ml

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Oserth Volume Shampoo 1000ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

Wake up flat hair with this volumizing awakening

295,00 AED

8% OffFeatured

Oserth Volume Masque 300ml

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Oserth Volume Masque 300ml

A conditioning treatment that adds body while maintaining movement and softness.

• Root-Lifting Effect: Glycerin creates invisible support at the base
• Balanced Hydration: Moisturizes without sacrificing volume
• Detangling Bonus: Reduces breakage during styling
• Sustainable Luxury: Eco-conscious packaging
The secret to bombshell hair that still feels real.

120,00 AED

3% OffFeatured

Oserth Volume Masque 1000ml

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Oserth Volume Masque 1000ml

A conditioning treatment that adds body while maintaining movement and softness.

The secret to bombshell hair that still feels real.

290,00 AED

20% OffFeatured

Oserth Smooth Shampoo 300ml

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Oserth Smooth Shampoo 300ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120,00 AED

6% OffFeatured

Oserth Smooth Shampoo 1000ml

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Oserth Smooth Shampoo 1000ml

Transforms unruly hair into glossy, manageable strands with every wash.

Turn wash day into a smoothing ritual.

300,00 AED

8% OffFeatured

Oserth Smooth Masque 300ml

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Oserth Smooth Masque 300ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

120,00 AED

11% OffFeatured

Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

Your passport to salon-worthy smoothness at home.

310,00 AED

4% OffFeatured

Oserth Restore Shampoo 300ml

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Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115,00 AED

LATEST PRODUCTS

Oils & Moisturizer, Skin Care

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Rose Oud Amour 250ml

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Enchanteur Perfumed Shower Gel Rose Oud Amour 250ml

20,00 AED

14% OffFeatured

Skin Doctor Facial Cleanser Cucumber 225ml

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Skin Doctor Facial Cleanser Cucumber 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Cucumber extract that helps prevent environmental damage and signs of aging. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30,00 AED

25% OffFeatured

Papaya Clear Clarifying Lightening Lotion 200ml

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Papaya Clear Clarifying Lightening Lotion 200ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

30,00 AED

22% OffFeatured

Melano Carrot and Vitamin C Lotion 300ml

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Highlights:

Melano Milk & Honey Lotion 300ml

Brightening & Unifying Complexion

– Nutrition & Skin rejuvenation

– Honey takes care of your skin and makes it smooth and hydrated

– Lactic acid reduce the appearance of wrinkles and signs of aging

Ingredients:

Milk & Honey, licorice, mulberry extract, kojic acid.

How to use :

Melano lotion is used on clean skin, better to be used directly after a shower, put an appropriate amount of lotion on your hands and gently massage into your skin.

35,00 AED

31% OffFeatured

Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

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Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

Palmer’s® Skin Success® Toner contains natural exfoliants that gently remove dulling surface impurities, revealing a brighter, more luminous and balanced complexion. Skin is left feeling refreshed and clean without any dryness or uncomfortable tightness.

Free of: Parabens, Phthalates

Perfect for: Removing makeup, dirt, or oil and balancing skin’s tone & texture

Key ingredients: Beta hydroxy, tea tree oil, witch hazel, vitamin E

Suggested use

Moisten a clean cotton ball or cosmetic puff and smooth over face and neck.

45,00 AED

18% OffFeatured

Bioskin Lightening Body Lotion 500ml

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Bioskin Lightening Body Lotion 500ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

45,00 AED

31% OffFeatured

Mask, Scrubs, Skin Care

Eveline Facemed+ 8in1 Active Cleansing Gel+Scrub+Mask 150ml

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Highlights:

Eveline Facemed+ 8in1 Active Cleansing Gel+Scrub+Mask 150ml
The Eveline Facemed+ 8-in-1 Active Cleansing Gel + Scrub + Mask is a multifunctional skincare product designed to target the needs of oily, acne-prone, and problematic skin.
This versatile formula combines the benefits of cleansing, exfoliating, and detoxifying to deliver a complete skincare solution in one step.
Works to reduce acne-causing bacteria and inflammation, making it a great choice for problematic skin.
- 8-in-1 Formula.
- Suitable for Oily and Acne-Prone Skin.
- Gently cleanses the skin.
- Reducing acne outbreaks.
- Smoothing skin texture.
- Minimizing shine and controlling oil production.
- Removing dirt, excess oil, and impurities.

45,00 AED

13% OffFeatured

Skin Doctor Cucumber Face & Body Cream Scrub 200ml

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Skin Doctor Cucumber Face & Body Cream Scrub 200ml

Skin Doctor Face & Body Cream Scrub offers a unique formula that contains natural exfoliating particles and Cucumber which gently exfoliates the skin without any side effects for radiant glowing skin. The creamy texture of this amazing product allows for deep moisturization of the skin whilst being exfoliated.

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35,00 AED

11% OffFeatured

Clairissime Whitening Toning Lotion 200ml

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Clairissime Whitening Toning Lotion 200ml

Clairissime Whitening Toning Lotion perfectly cleanses the skin and tones the epidermis. Its exfoliating action removes the dull veil on the skin’s surface, allowing the whitening agents to penetrate deeper into the epidermis more effectively.

85,00 AED

31% Off

Bio Oil Skincare Oil Natural 60ml

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Bio Oil Skincare Oil Natural 60ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

45,00 AED

PRODUCTS ON SALES

33% OffFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera 9 Oil Mixture Whitening Soap 125gm

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Valera 9 Oil Mixture Whitening Soap 125gm

10,00 AED

5% OffFeatured

LightenUp Plus Aloe Vera + Coconut Foaming Wash 150ml

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Highlights:

LightenUp Plus Aloe Vera + Coconut Foaming Wash 150ml

Experience the gentle yet powerful cleansing properties of our LightenUp Plus Aloe + Coconut Foaming Wash. This unique formula combines the refreshing and nourishing properties of Aloe Vera with the deeply hydrating and moisturizing benefits of Coconut Oil. Together, they create a perfect foaming cleanser that effectively removes impurities while providing deep hydration to the skin.

Our innovative delivery system enhances the cleansing experience, as the brush gently massages the skin, helping to remove dirt and impurities while simultaneously providing added hydration.

Directions: Gently press the brush to the skin and massage gently, allowing the foaming wash to deeply cleanse and hydrate your skin.

Warning: For external use only. Avoid the eye area during use to prevent any potential irritation.

105,00 AED

17% OffFeatured

Dhiin Dhiin Karkar Hair Oil 150ml

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Highlights:

Dhin Dhin Hair Oil with Shea Butter 150ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

25,00 AED

4% OffFeatured

Anua Birch Moisture Boosting Pad 160ml

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Highlights:

Anua Birch Moisture Boosting Pad 160ml

Enriched with Japanese white birch water, panthenol and ten hyaluronic acids, these subacidic moisture pads deliver deep moisture into skin, maintain pH balance and create a skin protection barrier. ABC complex comprising of allantoin, betaine and cucumber extract soothes sensitive skin and maintains oil-moisture balance.

130,00 AED

20% OffFeatured

Trimay Gluta Niacinamide Bright Up Cream 50ml

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Highlights:

Trimay Gluta Niacinamide Bright Up Cream 50ml

Trimay Gluta Niacinamide Bright Up Cream evens skin tone, eliminates dullness, prevents new age spots and reduces the appearance of existing ones.

Fights pigmentation: With the help of Niacinamide, Glutathione and other ingredients, the cream works to fade existing pigmentation spots and prevent new ones from appearing.

Revitalize and brighten skin: Active ingredients help improve skin texture and tone, giving a brighter, healthier look.

Intensive hydration: Hyaluronic acid, betaine and allantoin help maintain skin?s optimal moisture levels, preventing water loss and keeping skin hydrated.

Combats signs of fatigue: Rice flakes extract and other ingredients help fade signs of fatigue, giving skin a refreshed and more elastic appearance.

Anti-ageing action: Antioxidant components such as gamma-oryzanol and herbal complex extracts help neutralise free radicals and maintain skin health, preventing premature ageing.

Even skin tone and texture: By acting on melanocytes and melanin synthesis, the cream helps even skin tone and texture, reducing the appearance of pigmentation and blemishes.

120,00 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Horse Oil Miracle Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

Disaar Honey Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20,00 AED

10% OffFeatured

Feminine Care, Personal Care

Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

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Highlights:

Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

Gentle, fresh and mild anti-bacteria formula.

Yong Chin Feminine Collagen Wash with Rose Sakura specially formulated for the intimate area, helps to cleanse and acts as anti-bacterial solution. It cures and prevents itching, burning sensation and unpleasant odor, making you feel fresh and confident all day long.

How to use:

Pour a small amount on your hand and wash all around the external vaginal area while taking a shower.

45,00 AED

11% OffFeatured

Donkey Milk Body Lotion 400ml

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Highlights:

Donkey Milk Body Lotion 400ml

Donkey Milk Body Lotion is a nourishing and hydrating solution enriched with natural Vitamin E, collagen, and the exceptional benefits of donkey milk. This luxurious lotion deeply moisturizes and regenerates the skin, improving elasticity and promoting a soft, supple, and visibly firmer appearance. Known for its rich nutrient content, donkey milk also provides a gentle brightening effect, leaving your skin radiant and glowing.

Features:

Donkey Milk: Packed with minerals, it nourishes and softens the skin while promoting a radiant glow.
Natural Vit E: Provides antioxidant protection and supports skin regeneration.
Collagen: Improves skin elasticity and firmness for a youthful appearance.
Deep Hydration: Penetrates the skin to deliver long-lasting moisture.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.

Benefits:

Hydrates Intensively: Restores moisture to dry and dehydrated skin, keeping it soft and smooth.
Boosts Elasticity: Collagen helps improve skin firmness and reduces the appearance of fine lines.
Brightens Skin: Donkey milk delivers a natural glow and enhances skin radiance.
Nourishes and Repairs: Packed with nutrients that regenerate and strengthen the skin barrier.
Gentle Formula: Suitable for daily use on all skin types.

40,00 AED

20% OffFeatured

Skin Care, Spot Corrector

Gold Glowing Face Cream Dark Spots Corrector 30ml

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Highlights:

Pure White Gold Glowing Face Cream Dark Spots Corrector 30ml

Pure White Gold precious fading cream smoothes skins texture while progressively lightening up the dark spots and stains hard to remove (face – knees – fingers – neck – elbows).

20,00 AED

8% OffFeatured

Skin Care, Spot Corrector

PanOxyl Overnight Spot Patches 40 Patches

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Highlights:

PanOxyl Overnight Spot Patches 40 Patches

Important note: Ships within Saudi Arabia only

Helps get rid of impurities and pimples.

Covers and protects the skin to keep the acne affected area clean.

Safe and free of parabens, fragrances, sulfates, color dyes and latex.

A safe and gentle treatment solution with these water-based patches to treat spots and acne.

It protects pimples from dirt, prevents their infection, keeps them clean, and absorbs fluids from them for faster healing.

Suitable for all skin types and ages.
Fast results in getting rid of acne.
Absorbs stains and secretions.
Helps prevent the formation of acne scars.
Helps reduce the effects of scars.
Not tested on animals.

55,00 AED

GIFT SET

14% OffFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances

Goree Avocado & Aloe Vera Whitening Body Lotion with lycopene 250ml

Goree Avocado & Aloe Vera Whitening Body lotion With Lycopene 205ml

Lotion, Skin Care

Goree Avocado & Aloe Vera Whitening Body Lotion with lycopene 250ml

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Goree Avocado & Aloe Vera Whitening Body Lotion with lycopene 250ml

Indulge your skin in the luxurious nourishment of Goree’s Avocado & Aloe Vera Whitening Body Lotion. Enriched with the goodness of avocado, aloe Vera, and lycopene, this hydrating formula is designed to provide deep moisturization, promote even skin tone, and enhance your skin’s natural radiance.

30,00 AED

13% OffFeatured

Ujooba Anti Hairfall Shampoo Coconut 400ml

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Highlights:

Ujooba Anti Hairfall Shampoo Coconut 400ml

Nourish and repair your hair with Ujooba Anti-Hairfall Shampoo, infused with the richness of Coconut. This shampoo is specifically formulated to reduce hair fall while deeply hydrating and restoring hair health. Coconut oil is known for its moisture-locking properties and ability to repair damaged hair. Use daily to keep your hair soft, shiny, and protected from breakage.

Key Features:

Infused with Coconut oil to hydrate and restore hair.
Reduces hair fall and strengthens hair strands.
Moisturizes dry and damaged hair.
Suitable for all hair types.
Available in a 400ml bottle for everyday use.

How to Use:
Apply to wet hair, lather, and massage into the scalp. Rinse thoroughly. For best results, follow with Ujooba Nourishing Conditioner.

35,00 AED

13% OffFeatured

Washami Extra White Carrot Body Lotion 480ml

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Highlights:

Washami Extra White Carrot Body Lotion 480ml

35,00 AED

20% OffFeatured

Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

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Highlights:

Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

Every Strand Argan Oil Shampoo is a sulfate-free shampoo formulated with argan oil from Morocco and macadamia oil. It gently cleanses while helping to hydrate and smooth hair for a healthy-looking finish.

How to Use:

Wet hair, apply shampoo, lather, and rinse thoroughly. Repeat if desired. For optimal results, follow with Every Strand Argan Oil Hair Masque.

60,00 AED

8% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

LightenUp Plus Lightening Body Oil With Vitamin E 125ml

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Highlights:

LightenUp Plus Lightening Body Oil With Vitamin E 125ml

Indulge your senses with our deliciously scented LightenUp Plus Lightening Body Oil With Vitamin E, designed to restore an even skin tone and instantly enhance radiance, softness, and shimmer to dull lifeless skin. Enriched with nourishing Sweet Almond Oil, this oil moisturizes and nourishes, improving skin elasticity while healing, soothing, and regenerating skin texture.

Directions: Before use, shake the bottle to ensure proper mixing of the oil. Apply a few drops of the oil to the cleansed face, neck, or body. Gently massage the oil into the skin and allow it to dry.

Warnings: For external use only.

Key Ingredients: Vitamin E, Sweet Almond Oil, Alpha Arbutin

120,00 AED

17% OffFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Wicked in Secret Melano Body Splash 250ml

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Highlights:

Melano Wicked in Secret Melano Body Splash 250ml

A floral body splash blending jasmine and rose with a sugary touch. It refreshes and hydrates, leaving your skin soft and beautifully scented all day.

Milano Body Splash Wicked in secret, its scent is (Pomegranate / Baladi Rose / Peach), a scent that will make you happy. If you are a fan of roses, it will stay with you for a long time. Kiyo
A stunning fragrance designed to delight
It has emollient and emollient properties that rejuvenate and soften the skin by retaining the moisture of the surface layer of the epidermis.

25,00 AED

20% OffFeatured

Lady Diana Perfumed Body Spray Embrace Royal Fragrance 200ml

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Highlights:

Lady Diana Perfumed Body Spray Embrace Royal Fragrance 200ml

Lady Diana Cookie Deo stays fresh for hours. Odor protection will leave you an amazing smell, long-lasting deodorant is a guaranteed head-turner.

20,00 AED

25% OffFeatured

Moroccan Oil Organic Soap Black Seed 100gm

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Highlights:

Moroccan Oil Organic Soap Black Seed 100gm

The Moroccan Oil Organic Soap with Black Seed is a luxurious soap that combines the power of Moroccan oil with the enriching properties of black seed oil.
Known for its potent healing and moisturizing abilities, this soap provides a nourishing cleanse that leaves your skin feeling soft, rejuvenated, and radiant.
It contains loads of vitamins and minerals that provides the necessary nutritive factors for skin recovery and repair.
It Contains:
Olive Oil: With its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil: It has an antioxidant function.
Black Seed Extract: Rich in Vitamins and minerals that are nutritive factors for the skin.

15,00 AED

Featured

Pure Carrot Gold Arbutin Fair & Lightening 60ml

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Highlights:

Pure Carrot Gold Arbutin Fair & Lightening 60ml

Pure Carrot Gold Serum is a perfect option for the lightening solution you desire. This carrot gold serum moisturizes dry skin, leaving it soft and silky with a radiant and healthy glow.

50,00 AED

13% OffFeatured

Aichun Beauty Aloe Vera Whitening Face Serum 30ml

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Highlights:

Aichun Beauty Aloe Vera Whitening Face Serum 30ml

Aichun Beauty 99% Aloe Vera Serum is a soothing and multi-functional skincare solution formulated to hydrate, lift, control oil, and treat acne-prone skin.

Infused with 99% pure aloe vera, Vitamin E, and collagen, this lightweight serum penetrates deeply into the skin to calm irritation, reduce breakouts, and restore elasticity.

Perfect for daily use on all skin types, especially oily and combination skin, this serum also promotes skin tightening, minimizes pores, and improves overall skin clarity.

It absorbs quickly without clogging pores or leaving a greasy residue—making it ideal for use under makeup or as a night serum.

🌟 Key Benefits Calms and soothes irritated or acne-prone skin Provides long-lasting hydration without oiliness Helps lift and firm sagging skin Controls excess sebum and reduces shine Reduces inflammation and redness from acne Promotes skin repair and elasticity with collagen 🧴 How to Use Cleanse and dry the face thoroughly.

Apply 2–3 drops of serum to the face and neck.

Gently massage in upward circular motions until fully absorbed.

Use in the morning and evening before moisturizer or sunscreen.

35,00 AED