Serina Cosmetics

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

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BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

A soothing, oil-balancing moisturizer powered by aloe vera and licorice root to hydrate, calm irritation, and visibly even skin tone. Helps reduce redness, control breakouts, and fade post-acne marks while supporting the moisture barrier. The lightweight, non-sticky gel-cream absorbs fast and layers well under makeup. Suitable for oily/combination and sensitive skin. For external use only.

Key Benefits

Deeply hydrates and soothes stressed skin
Helps control excess oil and breakouts
Licorice root targets dark spots and uneven tone
Lightweight, non-greasy finish

25,00 AED

17% OffFeatured

BERG Advance White Miracle Shea & Cocoa Beauty Cream

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BERG Advance White Miracle Shea & Cocoa Beauty Cream

A rich, comforting moisturizer powered by shea butter and cocoa butter to deeply hydrate, smooth rough texture, and help brighten dull, uneven skin. The creamy, non-greasy formula melts in for lasting softness and a healthy glow. Ideal for dry to normal skin. For external use only.

Key Benefits

Deep nourishment and long-lasting moisture

Helps improve softness and elasticity

Supports a brighter, more even tone

Non-greasy, comfortable under makeup

25,00 AED

17% OffFeatured

BERG Advance White Miracle Vitamin C Beauty Cream

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BERG Advance White Miracle Vitamin C Beauty Cream

A brightening, anti-aging moisturizer powered by Vitamin C to visibly boost radiance, even skin tone, and soften dark spots. Antioxidant actives help defend against dullness while hydrating emollients smooth texture for a fresh, youthful glow. The lightweight, fast-absorbing cream wears comfortably under makeup and suits most skin types. For external use only.

Key Benefits

Brightens and helps fade dark spots
Supports a more even, radiant complexion
Antioxidant protection against daily dullness
Smooth, non-greasy finish

25,00 AED

17% OffFeatured

BERG Advance White Miracle Vitamin E & Niacinamide Beauty Cream

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BERG Advance White Miracle Vitamin E & Niacinamide Beauty Cream

A brightening, barrier-supporting moisturizer powered by Vitamin E and Niacinamide to help even skin tone, soften dark spots, and smooth texture. The lightweight cream absorbs quickly, delivering daily antioxidant care and a healthy glow without greasiness. Suitable for most skin types. For external use only.

Key Benefits

Helps fade the look of dark spots and uneven tone
Antioxidant protection with Vitamin E
Niacinamide refines pores and smooths texture
Lightweight, non-greasy finisha

25,00 AED

17% OffFeatured

BERG Advance White Miracle 24K Gold Beauty Cream

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BERG Advance White Miracle 24K Gold Beauty Cream

A radiance-boosting moisturizer that helps even skin tone and soften the look of spots while delivering all-day hydration. Infused with a 24K gold glow complex and skin-conditioning emollients, it smooths texture and leaves a luminous, youthful finish. Lightweight and fast-absorbing; suitable for most skin types. For external use only.

Key Benefits

Boosts luminosity for a youthful glow
Helps reduce the appearance of dark spots/uneven tone
Deeply hydrates and refines skin texture
Non-greasy, comfortable under makeup

25,00 AED

14% OffFeatured

BERG White Miracle Gold Beauty Cream With SPF 30

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BERG White Miracle Gold Beauty Cream With SPF 30

A luxurious skincare product designed to lighten skin, reduce spots, and promote a youthful appearance. This beauty cream contains essential ingredients like Vitamin C, offering protection from sun damage with SPF 30. It helps improve the skin texture, giving a radiant, even-toned complexion.

Key Benefits

Lightens and brightens skin tone
Reduces the appearance of dark spots and pigmentation
Provides sun protection with SPF 30
Improves skin texture and moisturizes deeply
Suitable for most skin types

30,00 AED

25% OffFeatured

BERG White Miracle Gold Beauty Soap

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BERG White Miracle Gold Beauty Soap

A brightening cleansing bar that helps promote a youthful, even-toned complexion. It creates a rich lather to lift away impurities and excess oil while reducing the look of spots and dullness. Skin-conditioning agents leave face and body soft, smooth, and refreshed. Lightweight fragrance; suitable for most skin types.

Key Benefits:

Gently cleanses without over-drying
Helps lighten the appearance of dark spots and tan
Promotes a brighter, more even skin tone
Leaves skin soft, smooth, and refreshed

15,00 AED

14% OffFeatured

BERG White Miracle Gold Emergency Whitening Serum

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BERG White Miracle Gold Emergency Whitening Serum

A quick-action brightening serum formulated to help even out skin tone and reduce the look of dark spots. Powered by Arbutin, Milk Protein, and Vitamins E & B5, it nourishes and supports the skin barrier while leaving a smooth, radiant finish. Lightweight and fast-absorbing; suitable for most skin types. For external use only.

Key Benefits

Helps fade the appearance of dark spots and uneven tone

Nourishes and conditions skin with milk protein Vitamin E & B5 support a healthier-looking skin barrier

Lightweight, non-greasy texture

30,00 AED

8% OffFeatured

BERG Rice Beauty Cream Vitamin C With Retinol Serum

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Highlights:

BERG Rice Beauty Cream Vitamin C With Retinol Serum

A rejuvenating cream infused with Vitamin C and Retinol to brighten skin, fade dark spots, and smooth texture. This cream enhances radiance while preventing signs of aging, helping to improve skin elasticity and promote a youthful, refreshed appearance. Suitable for all skin types.

Key Benefits

Brightens and evens out skin tone
Reduces dark spots and imperfections
Helps prevent signs of aging with retinol
Hydrates and improves skin texture

What’s in the Box

Rice Beauty Cream with Vitamin C
Rice Beauty Cream with Retinol Serum
Rice Beauty Soap

55,00 AED

8% OffFeatured

Shower Gel, Skin Care

BERG White Miracle Whitening Body Wash

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Highlights:

BERG White Miracle Whitening Body Wash

BERG White Miracle Whitening Body Wash is enriched with Amino Acid, Vitamin C, Niacinamide, Papaya Extract, and Hyaluronic Acid to gently cleanse, brighten, and rejuvenate the skin. Its advanced formula supports skin whitening, improves texture, and promotes a glowing, healthier look with regular use.

Key Benefits:

Whitens and brightens dull skin
Enriched with Vitamin C & Niacinamide for radiance
Papaya Extract helps reduce marks and uneven tone
Hyaluronic Acid locks in hydration
Leaves skin soft, smooth, and refreshed

55,00 AED

LATEST PRODUCTS

13% OffFeatured

Creams, Skin Care

Skin Doctor Underarm Whitening Cream 30gm

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Skin Doctor Underarm Whitening Cream 30gm

Deodorize and fresh feeking throughout the day!

Skin Doctor Underarm Whitening Cream effectively eliminates dark areas and addresses odor caused by bacteria. This cream works wonders for underarms, inner thighs, and elbows.
The formula is lightweight, non-greasy, and rich in Vitamin B3, which strengthens the skin’s moisture barrier and improves redness and blotchiness. It also helps suppress sweat and body odor for up to 24 hours while tightening pores, leaving your skin smoother.

How to use:

After shower, towel-dry your wet skin and evenly apply on the desired areas and gently massage until absorbed.

35,00 AED

8% OffFeatured

Elica-M Cream 30gm

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Elica-M Cream 30gm

Miconazole nitrate 2% + Mometasone furoate 0.1% w/w / Miconazole is an antifungal and mometasone is a corticosteroid; they are used together to treat eczema and dermatitis with fungal or bacterial infection by reducing microbes and inflammation.

55,00 AED

22% OffFeaturedOut Of Stock

Oils & Moisturizer, Skin Care

Bar Soap, Skin Care

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LightenUp Plus Brightening Shea Butter Face Scrub 118ml

Awaken your senses and invigorate your skin with LightenUp Plus Brightening Shea Butter Face Scrub. Enriched with revitalizing Papaya Extract, this scrub helps eliminate dull skin and refines skin texture, thanks to the gentle polishing microbeads of refreshing Apricot Seed Powder. Nourishing Shea Butter reveals softer, glowing skin while cleansing and energizing your complexion for an instantly brighter and smoother appearance.

Directions: Apply the scrub directly on wet skin and massage in gentle circular motions. Rinse off thoroughly when done, revealing a refreshed and revitalized complexion.

Warnings: For external use only. Avoid the eye area during use to prevent any potential irritation.

Ingredients: Papaya Extract, Shea Butter

105,00 AED

13% OffFeatured

Viva White Whitening Body Oil 125ml

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Viva White Whitening Body Oil 125ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

35,00 AED

8% Off

Prettybe Foot Salt Pepper Mint 1500ml

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Prettybe Foot Salt Pepper Mint 1500ml

60,00 AED

PRODUCTS ON SALES

4% OffFeatured

Cleansers, Skin Care

CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 237ml

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CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 237ml

CeraVe Itch Relief Moisturizing Lotion temporarily relieves itching associated with minor skin irritations, insect bites and sunburn. Formulated with the anti-itch ingredient, Pramoxine Hydrochloride 1%, this product provides fast-acting, long lasting temporary itch relief. This itch relief lotion also contains three essential ceramides that helps repair and restore the skin’s barrier all in an emollient-based cream with a light-weight, velvety texture. Steroid-free Fragrance-free Non-comedogenic Sulfate-free Gentle, non-irritating formula Accepted by the National Eczema Association Key Ingredients: 1% Pramoxine Hydrochloride: Provides fast-acting, long-lasting, temporary itch relief Ceramides: Essential for healthy skin, ceramides help restore and maintain the skin’s natural barrier

110,00 AED

18% OffFeatured

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

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Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45,00 AED

10% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

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DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

The DH7 extra lightening lotion with its concentrated overdosed asset VITACLEAR and with the presence of several other fruity complexes, brings you necessary vitamins for your skin.
It is a safe formulation wich brings you excellent results. Your complexion finds an UNEQUALLED BRIGHTNESS and your skin finds its flexibility and its comfort.
Furthermore, for your safety, this lotion contains an UV filter.

450,00 AED

10% OffFeatured

Yong Chin X3 Advanced Facial Glutathione Serum 30ml

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Yong Chin X3 Advanced Facial Arbutin Serum 30ml

Brightens and lightens skin tone. Reduces dark circles.

YC X3 Advanced Facial Arbutin Serum features a concentrated formula with arbutin derived from mulberry extract, promoting smoother, more youthful-looking skin. Enriched with a brightening complex and powerful antioxidants, it evens skin tone, brightens, and lightens. Arbutin also helps reduce the appearance of dark circles and dark spots.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45,00 AED

14% OffFeatured

Creams, Feminine Care, Personal Care, Skin Care

Dr. Rashel Feminine Whitening Nourishing Cream 60ml

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Dr. Rashel Feminine Whitening Nourishing Cream 60ml

Dr. Rashel Sensitive Area Lightening Cream is a skin care product designed to lighten and unify skin tone in sensitive areas. It contains ingredients such as vitamin C, which helps lighten the skin, and hyaluronic acid, which helps moisturize it.

Benefits and features:

This whitening cream can be applied to your armpits, private areas, elbows, knees, inner thigh or anywhere you feel you need it.
It will reduce the dark shade and unpleasant odor while at the same time acting as a deodorant.
A powerful formula that lightens dark and discolored underarms.
Fits skin, covers a variety of blemish sizes, and hides small pores.
Natural ingredients are safe, non-toxic and harmless to your body without side effects.
Reduces discoloration of the skin under the armpit.
Whitens, moisturizes and unifies dark and dry skin.

30,00 AED

17% OffFeatured

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml

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Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

25,00 AED

4% OffFeatured

Eau De Parfume, Fragrances, Unisex, Women

AFNAN Rare Reef Eau De Parfum 100ml

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AFNAN Rare Reef Eau De Parfum 100ml

Fresh, bright, and pure – Rare Reef brings the feeling of a peaceful escape by the ocean. It opens with a burst of energy, then softens into smooth, green layers that feel both refreshing and calm. The scent gently settles into a warm, comforting base that stays with you like the memory of a perfect day. Clean, modern, and beautifully balanced, Rare Reef is made for anyone who embraces life with clarity and ease.

PERFUME NOTES

Top Notes: Black currant, Orange, Citron, Mint, Coriander, Grapefruit
Middle Notes: Apricot, Basil, Rose, Violet Leaf
Base Notes: Fig, Dates, Ambrette, Amberwood

125,00 AED

13% OffFeatured

Cantu Flaxseed Smooth Oil 100ml

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Cantu Flaxseed Smooth Oil 100ml

Cantu Flaxseed Smooth Oil is a versatile oil specially formulated to add smoothness, shine and moisture to your hair. This oil contains precious flaxseed oil, known for its nourishing and soothing properties.

Cantu Flaxseed Smooth Oil can be used in a variety of ways. You can use it as a pre-styling oil to protect hair before blow-drying or styling and to give it an extra dose of moisture. It can also be used as a post-treatment oil to soothe dry hair and give it a healthy shine.

This oil is lightweight and non-greasy, so it spreads easily through the hair. It penetrates deep into the hair strands and works from within to condition the hair and reduce frizz, leaving your hair silky smooth and with a shiny finish.

Cantu Flaxseed Smooth Oil is suitable for all hair types and can be used on both damp and dry hair. Simply take a small amount of the oil in your palms, distribute evenly through the hair and style as desired.

Get the Cantu Flaxseed Smooth Oil and pamper your hair with moisture and shine. Enjoy smooth and healthy looking hair that shines!

35,00 AED

22% OffFeatured

SofnFree Cortisol Coconut Straightening Cream Regular 450ml

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SofnFree Hair Straightening Cream with Aloe Vera 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35,00 AED

20% OffFeatured

Reborn 3 In 1 Fresh Mint Whitening Scrub 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40,00 AED

GIFT SET

11% OffFeatured