Serina Cosmetics

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FEATURED PRODUCTS

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Face Cream, Skin Care

Jhalak Beauty Cream For Men 30gm

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Jhalak Beauty Cream For Men 30gm

Jhalak Beauty Cream For Men (30gm) a moisturizing night cream that will leave your skin feeling refreshed and rejuvenated. This cream is specially formulated for men’s skin care needs and is fragranced to provide a pleasant scent. It is perfect for those looking to improve their skin’s texture and appearance.

25,00 AED

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Hair Care, Shampoo

Oserth Volume Shampoo 300ml

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Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120,00 AED

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Oserth Volume Shampoo 1000ml

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Oserth Volume Shampoo 1000ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

Wake up flat hair with this volumizing awakening

295,00 AED

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Oserth Volume Masque 300ml

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Oserth Volume Masque 300ml

A conditioning treatment that adds body while maintaining movement and softness.

• Root-Lifting Effect: Glycerin creates invisible support at the base
• Balanced Hydration: Moisturizes without sacrificing volume
• Detangling Bonus: Reduces breakage during styling
• Sustainable Luxury: Eco-conscious packaging
The secret to bombshell hair that still feels real.

120,00 AED

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Oserth Volume Masque 1000ml

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Oserth Volume Masque 1000ml

A conditioning treatment that adds body while maintaining movement and softness.

The secret to bombshell hair that still feels real.

290,00 AED

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Oserth Smooth Shampoo 300ml

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Oserth Smooth Shampoo 300ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120,00 AED

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Oserth Smooth Shampoo 1000ml

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Oserth Smooth Shampoo 1000ml

Transforms unruly hair into glossy, manageable strands with every wash.

Turn wash day into a smoothing ritual.

300,00 AED

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Oserth Smooth Masque 300ml

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Oserth Smooth Masque 300ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

120,00 AED

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Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

Your passport to salon-worthy smoothness at home.

310,00 AED

4% OffFeatured

Oserth Restore Shampoo 300ml

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Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115,00 AED

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LATEST PRODUCTS

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Creams, Skin Care, Tubes

Amalico Mango Tube Cream 50ml

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Amalico Mango Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20,00 AED

33% OffFeatured

Melano Glutathione Papaya+Vitamin C Gluta Soap 100gm

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Melano Glutathione Papaya+Vitamin C Gluta Soap 100gm

Glutathione has high antioxidant benefits of making skin look brighter.

Use for skin lightening and softening purposes.

It is safe for all kinds of skin types.

It is designed to clean the body well and fight against bacteria.

Ingredients:

Glycerin, Vitamin E, Papaya Extract, Vitamin C, Vitamin A, Licorice Extract, Blackberry Extract, Panthenol, Aloe Vera Extract, Chamomile Extract, Kojic Acid.

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10,00 AED

22% OffFeatured

Pastil Hand Cream Lemon

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Pastil Hand Cream Strawberry

35,00 AED

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Jergens Softening Musk Soap125gm Pack of 6

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Jergens Softening Musk Soap125gm Pack of 6

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

35,00 AED

10% OffFeatured

Pr.Francoise Bedon Balm Luxe Caviar 50ml

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Pr.Francoise Bedon Luxurious Lightening Body Lotion Caviar 500ml

A herbal and multivitamin luxury. Treats and eliminates discolored pigments and unifies the skin. The complexion is clearer and more vibrant.

135,00 AED

7% OffFeatured

AR Snail White Gluta Body Lotion 800ml

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AR Gluta Milky Whitening Body Lotion 800ml

A perfect formula of body lotion for generating whitening and radiant skin. Brighter, healthier and younger look with the high concentrate of

Milk Protein: give your skin bright and smooth and make young and healthy looks.

Glutathione: a famous whitening agent, decrease melanin synthesis to help your skin brighte

AR Snail White Gluta Body Lotion 800ml

whitening and nourishing body lotion. A formula for generating skin to be the brighter, healthier and younger look with the high technology of concentrate of

Snail secretion filtrate: help to restore the moisturize and make your skin youthful and healthy.

Glutathione: is a famous whitening agent, help your skin brighter without non-sensitive skin.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply lotion after AR Snail White Gluta Shower Lotion every day.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply AR Gluta Milky Body Lotion every day.

65,00 AED

17% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Body Lotion Anti-Stretch Mark with Cocoa Butter 200ml

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DH7 Paris 21day Lightening Lotion Extra Fast Lightening Booster Lotion 120ml

Liste INCI : Aqua, PPG-12 PEG-50 Lanolin, Caprylic/Capric Triglerides, Diacetyl Boldine, Potassium Azelaoyl Diglycinate, Parfum, Diazolidinyl Urea, Methyl Paraben, Propyl Paraben, Isomethylionone, Citronellel, Geraniol, Hydroxycitronellal, Lyral, Hexylcinnamaldehyde, Eugenol, Linalool, Alcool Cinnamylique, Coumarine,

250,00 AED

17% OffFeatured

Neoprosone Skin Brightening Tube Gel 30gm

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Neoprosone Skin Brightening Tube Gel 30gm

Neoprosone Gel Forte 30g: formulated in a light refreshing scent, Neoprosone Complex Forte Brightening Gel reduces appearance of drak brown spots, evening out skin tone wiht brightening Arbutin complex. Helps prevent premature aging, promoting a radiant youthful complexion.

25,00 AED

6% OffFeatured

Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

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Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

150,00 AED

22% OffFeatured

Eve Turmeric Face & Body Scrub 500ml

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Eve Turmeric Face & Body Scrub 500ml

Brighten your skin with a unique blend of natural exfoliants combined to cleanse away impurities and replenish moisture. Eve Turmeric Scrub for Face & Body is a multipurpose scrub that uses turmeric extract to target hyperpigmentation and fade dark marks. The exfoliating properties of turmeric support even skin tone and reveal a natural glow on all skin types.

35,00 AED

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PRODUCTS ON SALES

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Scrubs, Skin Care

Skin Doctor Face & Body Scrub with Cucumber 1000ml

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Skin Doctor Face & Body Scrub with Cucumber 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Cucumber Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion
with an adequate amount of scrub then rinse.

50,00 AED

6% OffFeatured

X7 Gold Skin Lightening Body Lotion 300ml

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X7 Gold Skin Lightening Body Lotion 300ml

X7 Skin Lightening Body Lotion is formulated to lighten, moisturize, and rejuvenate your skin, giving you a flawless and luminous complexion. Each variant of X7 Skin Lightening Body Lotion is meticulously crafted to address specific skin concerns and provide optimal results.

Features: Infused with luxurious Gold particles, this variant enhances your skin’s natural radiance and provides a youthful glow. It also helps to improve skin elasticity and firmness.

Benefits: Enjoy a luminous, smooth complexion with a touch of luxury and anti-aging benefits.

150,00 AED

12% OffFeatured

Conditioner, Hair Care

Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml

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Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml
Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1
For soft and vibrant hair. The Eveline Argan + Keratin Exclusive Hair Conditioner 8 in 1 is a multi-benefit conditioner designed to offer comprehensive care for your hair.
Enriched with Argan Oil and Keratin, this conditioner provides 8 powerful benefits in a single formula, addressing a range of hair concerns to leave your hair looking healthy, smooth, and revitalized.
Fortifies hair with keratin, strengthening the hair shaft and reducing breakage.
- 8-in-1 Formula.
- Deeply nourishes.
- Hydrates hair.
- Reducing breakage.
- Adds a healthy, natural shine.
- Helps to detangle hair.
- Suitable for All Hair Types.

75,00 AED

8% OffFeatured

CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

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CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

Dispenses as a clear gel cleanser and transforms into a foam as you lather. Cleanses without leaving skin feeling tight, dry, or stripped
Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier.
developed with dermatologists and has products suitable for different skin types, including dry skin, oily skin, acne-prone, and more
Fragrance-free, non-comedogenic, non-drying, and non-irritating. Gently refreshes and effectively removes excess oil, dirt, and makeup
Cleanser for face, can also be used on the body and/or hands. Suitable for normal to oily skin

110,00 AED

14% OffFeatured

Hair Removals, Personal Care

Disaar Hair Removal Cream Argan Oil & Shea Butter 100ml

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Disaar Hair Removal Cream Argan Oil & Shea Butter 100gm

Disaar Argan Oil & Shea Butter Extract Hair Removal Cream, 100gm

30,00 AED

8% OffFeatured

Luster’s Pink Repair & Strengthening Masque 326gm

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Highlights:

Luster’s Pink Hold & Shine Perfecting Styling Gel 454gm

Provides strong hold and lots of shine.

The dandruff-resistant formula makes hair softer and brighter.

The formula nourishes the hair with certified organic argan oil, olive oil and panthenol (provitamin B5).

Great for sleek styles such as high, sleek ponytails, buns, and side-swept hairstyles, as well as styles with natural texture.

55,00 AED

6% OffFeatured

Shower Gel, Skin Care

Tree Hut Pineapple Foaming Gel Wash 532ml

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Tree Hut Pineapple Foaming Gel Wash 532ml

Transform your shower routine from dull to dreamy with Tree Hut Foaming Gel Wash in the succulent scent of Pineapple. Drench your body in a luxurious lather that nourishes skin and leaves behind a long-lasting scent. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils so you leave the shower refreshed and glowing.

80,00 AED

6% OffFeatured

Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

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Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

Fair Child natural and moisturizing body milk is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave skin soft, smooth, beautiful and mild toned complexion. A good moisturizer suitable for your child’s healthy skin glow and contains a high dose of natural unharmful ingredients appropriate for your child’s skincare need. Comes in highly recommended. It can be used at any stage of your child’s growth. Great product to use for a child.
Direction: Apply mornings and evenings on a perfectly cleansed skin, massaging gently until complete absorption.
Warning:For external use only. Avoid direct contact with eyes.
Ingredients:De-ionized water, Isopropyl Palmitate, Glycerin, Benzophenone, Silicon oil, Stearic acid, Cetyl alcohol, Sodium tetraborate, Mineral oil, Coswax, Sodium chloride, Paraffinium liquidum, Propylene glycol, Vitamins A, B, C & E, Amino Acids, Fragrance (cool)

85,00 AED

8% OffFeatured

Hair Lotion, Hair Care

Lustors Pink Shea Butter Coconut Oil Moisturizing Hair Milk 355ml

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Highlights:

Lustors Pink Shea Butter Coconut Oil Moisturizing Hair Milk 355ml

Super-nourishing. Hair care with natural softeners and vitamins.

Moisturizes, softens and shines hair.

Locks in moisture. Keeps curls and hair looking great for many days.

For all hair types and textures.

Pink Shea Butter Coconut Oil Hair Moisturizer moisturizes, seals in moisture, softens hair and controls frizz.

Application: Apply to damp or dry hair. Style as desired, can be used daily.

60,00 AED

11% OffFeatured

Lotion, Moisturizers, Skin Care

Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

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Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85,00 AED

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GIFT SET

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Bar Soap, Skin Care

Neoprosone Exfoliating Soap With Dual Nourishment 200g

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Neoprosone Beauty Soap with Dual Nourishment 80gm

Antibacterial cleansing bar fights bacteria, removing impurities and softening skin without over-drying.

Directions:

Form a rich lather between hands and apply to face/body as needed. Gently massage, rinse and let dry.

Also, follow up with Skin Protect SPF 50 Sunscreen every morning to maintain an even skin tone.

45,00 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) Oriental Blossom 250ml

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Ella James Body Mist (V2) Oriental Blossom 250ml

25,00 AED

11% OffFeatured

Donkey Milk Sherbet Body Scrub Blue 350ml

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Donkey Milk Sherbet Body Scrub Blue 350ml

Donkey Milk Sherbet Body Scrub by WOKALI, a luxurious exfoliant designed to rejuvenate and nourish your skin. This unique scrub, enriched with the exceptional benefits of donkey milk, offers a sherbet-like texture that gently polishes away dead skin cells, revealing a smooth, radiant complexion. Ideal for restoring softness and vitality, it provides deep cleansing while nourishing your skin with every use.

Key Benefits:

Deep Cleansing and Exfoliation: Effectively removes dead skin cells and impurities, leaving your skin feeling fresh, smooth, and revitalized.
Unclogs Pores and Evens Skin Tone: Helps to dredge clogged pores and promotes a brighter, more even skin tone.
Instant Skin Repair: Infused with donkey milk, the scrub helps to soothe, hydrate, and nourish damaged or dry skin, leaving it soft and supple.
Gentle on Skin: The sherbet-like texture provides a soft, non-abrasive exfoliation suitable for sensitive skin.
Nourishes and Rejuvenates: Rich in vitamins and minerals, donkey milk helps restore your skin’s natural moisture and radiance.

Features:

Donkey Milk: Known for its rich nutrient content, it deeply nourishes and revitalizes the skin, improving texture and tone.
Sherbet-Like Texture: Provides a gentle yet effective exfoliation, ideal for sensitive skin.
Natural Ingredients: Enriched with skin-loving ingredients to hydrate and protect the skin.
Non-Irritating Formula: Suitable for all skin types, including dry or sensitive skin.

40,00 AED

14% OffFeatured

Trimay Ecto-Luron Blue Tansy Hydra Relief Cream 50ml

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Trimay Ecto-Luron Blue Tansy Hydra Relief Cream 50ml

Trimay Ecto-Luron Blue Tansy Hydra Relief Cream intensely moisturizes the skin to eliminate dryness and provide long-lasting hydration thanks to the content of 8 types of hyaluronic acid, 19.6% aloe vera leaf water, blue fly oil and ectoine.

The product replaces moisture deficiency in the skin cells, helping to get rid of dryness and dehydration in no time, forming a protective barrier on the surface of the epidermis, able to stop skin dehydration and maintain optimal moisture levels. The cream has a powerful soothing and healing effect, quickly rebuilding the damaged skin layer. Lowers skin temperature, eliminates itching and redness.

95,00 AED

Skin Care, Spot Corrector

Infini Clear Dark Spot Remover Carrot Oil 25 ml

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Infini Clear Dark Spot Remover Carrot Oil 25 ml

Deep care, removes the most difficult dark spots : hands, feet, elbows, fingers

Reduces and prevents skin imperfections.

Quick and efficient action

Even skin tone, dark spots fade rapidly

20,00 AED

17% OffFeatured

Pastil Natural Organic Jojoba Hair Oil 65ml

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Pastil Natural Organic Jojoba Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25,00 AED

13% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Mielle Rosemary Mint Scalp & Edge Cleansing Oil 118ml

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Mielle Rosemary Mint Scalp & Edge Cleansing Oil 118ml

Mielle’s Rosemary Mint Scalp & Hair Cleansing Oil is a non-greasy, no-rinse cleansing oil formula, powered by rosemary, mint, biotin, and witch hazel helps dissolve product buildup without stripping the hair in-between wash days. Easily remove edge gel build-up and other impurities from the hairline and scalp without reversion. Clean, prep, and re-lay your edges so you can prolong your wash day.

Key Benefits:

Mielle’s dry shampoo solution specially formulated for textured hair

Lightweight; No Water Required; No Reversion

Cleans product residue on the scalp to prolong hairstyles between wash days

Great for a post-workout scalp refresh

Cleans edge gel residue from edges

Encourages Longer, Healthier Hair

NO parabens, sulfates, paraffins, mineral oil, or DEA

65,00 AED

13% OffFeatured

Neoprosone Lightening Scrub 300gm

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Neoprosone Lightening Scrub 300gm

35,00 AED

13% OffFeatured

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Large Paddle Porcupine Cushion Hair Brush 75x235mm

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IQueen Classic Wood Large Paddle Porcupine Cushion Hair Brush 75x235mm

Made with elegant beech wood, this brush features a straight handle with a rubber ring for balance and stability during styling. Soft nylon bristles with ball tips gently detangle without snagging, while shorter bristles add shine and control. Heat-resistant ionic nylon reduces frizz, retains moisture, and boosts shine. Perfect for detangling and grooming all hair types and textures.

Paddle Shape, Large Size, Overall Width: 75mm, Length: 235mm

70,00 AED

8% OffFeatured