Serina Cosmetics

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Shampoo, Hair Care

Oserth Smooth Shampoo 1000ml

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Oserth Smooth Shampoo 1000ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120,00 AED

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Hair Care, Hair Mask

Oserth Smooth Masque 300ml

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Oserth Smooth Masque 300ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

120,00 AED

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Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

Your passport to salon-worthy smoothness at home.

310,00 AED

4% OffFeatured

Oserth Restore Shampoo 300ml

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Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115,00 AED

8% OffFeatured

Oserth Oserth Restore Shampoo 1000ml

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Oserth Oserth Restore Shampoo 1000ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

Wake up damaged hair with this nutrient-rich reset.

120,00 AED

8% OffFeatured

Oserth Restore Masque 300ml

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Oserth Fortify Masque 300ml

This weekly treatment combines scalp-soothing botanicals with strengthening peptides to improve hair resilience and comfort.

• Instant Calm: Aloe vera and bisabolol reduce redness and itchiness on contact
• Follicle Support: Biotinoyl tripeptide-1 helps minimize breakage at the roots
• Breathable Hydration: Lightweight moisture that won’t clog follicles
• Sustainable Design: Comes in eco-friendly sugarcane-derived bioplastic packaging
• Vegan Performance: Delivers salon-level care without animal-derived ingredients

Pamper your scalp with this conscious luxury treatment.

120,00 AED

11% OffFeatured

Oserth Oserth Restore Masque 1000ml

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Oserth Oserth Restore Masque 1000ml

Intensive reconstruction for severely damaged hair needing deep rehabilitation.

• 15-Minute Miracle: Works quickly to mend split ends and breakage
• Dual-Action Hydration: Shea butter + castor oil penetrate and seal moisture
• Silicone-Free: Won’t cause buildup over time
• Sustainable Indulgence: Eco-packaged deep treatment

Rescue damaged hair with this concentrated repair session.

310,00 AED

4% OffFeatured

Oserth Oserth Restore Leave-in Cream 150ml

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Oserth Oserth Restore Leave-in Cream 150ml

Repairing Leave-In Cream, with its nutritious formula and enriched with shea butter, is designed to protect and strengthen damaged hair while deeply moisturizing for soft, manageable strands.

Strengthens & Repairs: Protects hair from split ends and damage, leaving it stronger and healthier.
Deep Moisture: Shea butter hydrates and nourishes dry, frizzy hair, ensuring it stays soft and smooth.
Frizz Control: Helps tame frizz and flyaways for a polished, manageable look.

Experience deeply nourished, protected hair with every application!

115,00 AED

4% OffFeatured

Oserth Fortify Shampoo 300ml

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Oserth Fortify Shampoo 300ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

• Clarifies Without Stripping: Mild cleansers remove buildup while maintaining scalp’s natural moisture balance
• Scalp Revival: Menthol and aloe vera provide an immediate cooling sensation to soothe irritation
• Hair-Thickening Effect: Apigenin and panthenol help reinforce hair density at the roots
• Clean Formula: Free from sulfates, parabens, and harsh irritants
• Invigorating scent: boasts a fresh scent, harmonizing ripe pink pomelo, lemongrass, and verbena with the cool notes of peppermint, spearmint, and snow crystals.Refresh your haircare routine with this invigorating, plant-powered cleanse.

115,00 AED

8% OffFeatured

Oserth Fortify Shampoo 1000ml

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Oserth Fortify Shampoo 1000ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

120,00 AED

LATEST PRODUCTS

13% OffFeatured

Oils & Moisturizer, Skin Care

Creams, Moisturizers, Skin Care

Astral Face & Body Intensive Moisturiser Cream Original 200ml

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Astral Face & Body Intensive Moisturiser Cream Original 200ml

Astral Intensive Moisturiser Original is a classic skincare product renowned for its rich and nourishing formula.

The “Blue Lid” variant signifies the original formulation of the product.

Purpose:

Designed to provide intensive hydration and nourishment to the skin.

Suitable for use on the face, body, and hands.

35,00 AED

3% OffFeatured

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

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Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

Glowing skin! This unique body lotion contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product with the perfect texture, designed to brighten the complexion and tone down pigmentation spots. For radiant, even-looking, moisturized skin with a revitalized look.

145,00 AED

25% Off

RDL Papaya Extract Day Cream with Vitamin C 20g

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RDL Papaya Extract Day Cream with Vitamin C 20g

Enriched with papaya extract and vitamin e

Formulated with skin lightening ingredients that can help to brighten skin and to make black dot on your face fade away

Regular use can make your skin feels more moisture and looks brighter

For best result, use RDL papaya day cream during day time

15,00 AED

22% OffFeatured

Simple Clear Pore Scrub 150ml

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Simple Clear Pore Scrub 150ml

Refresh and renew your skin with new Simple Daily Skin Detox Clear Pore Scrub, our exfoliating scrub specially designed for oily skin. Blended with thyme, zinc and witch hazel, this facial scrub cleanses deep down to help eliminate pore-clogging dirt, oil and make-up to leave skin purified. Added bamboo exfoliators…

35,00 AED

11% OffFeatured

Scrubs, Shower Gel, Skin Care

Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

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Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

Refreshing brightening shower scrub enriched with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E. Designed to cleanse the skin deeply while gently exfoliating to remove dead cells and dullness. Helps unify body tone, lighten dark areas, and leave the skin smoother, softer, and more radiant. Ideal for daily use to maintain a glowing, even, and healthy-looking complexion

How to use

Apply an adequate amount to wet skin during shower.
Massage gently in circular motions, focusing on darker or rough areas such as elbows, knees, and underarms.
Rinse thoroughly with warm water.
Use daily or 3–4 times weekly depending on skin sensitivity.

40,00 AED

20% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Cherry Moisturizing Lip Balm 10gm

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Skin Doctor Cherry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Cherry Lip Balm protects tge lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use :

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20,00 AED

13% OffFeatured

Piment Doux Plus Lightening Oil 100ml

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Piment Doux Plus Lightening Oil 100mls

Piment doux is a concentrated skin lightening serum which is enriched with fruit acids and helps with uneven dark spots and uneven skin tone. … Helps eliminate stains on all parts of the body, brighten skin quickly and even skin tone.

35,00 AED

11% OffFeatured

Clear Essence Exclusive Brightening Tonic Lotion 236ml

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Clear Essence Exclusive Brightening Tonic Lotion 236ml

A deeper cleanse for a more radiant, even toned glow!

Clear Essence® Exclusive Brightening Tonic Lotion uses a non-alcoholic formula after normal cleansing to ensure complete removal of makeup, bacteria, and oiliness for a clear and refreshing skin feel. Our very special Brightening Tonic Lotion gives the complexion a toned and refined appearance, visibly reducing the appearance of dark spots and hyperpigmentation for a more even Glow.

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

85,00 AED

25% OffFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15,00 AED

17% OffFeatured

Pr.Francoise Bedon Royal Lightening Lotion 500ml

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Pr.Francoise Bedon Royal Lightening Lotion 500ml

Professor Francoise Bedon’s Royal Body Lotion, specially formulated for the skin of Black and semi-black people, is formulated with 100% natural plants and multivitamins. This formula treats and helps eliminate scars and blemishes caused by pregnancy, aging, or sun exposure. It also promotes health and freshness for your skin. For exceptional effectiveness, it eliminates all blemishes and spots, illuminates your complexion, and guarantees clear, smooth skin.

250,00 AED

PRODUCTS ON SALES

11% OffFeatured

Scrubs, Skin Care

A Bonne Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub 600g

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A Bonné Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub

Made in Thailand

Indulge your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush, a luxurious sugar oil scrub crafted to gently exfoliate, deeply nourish, and restore your skin’s natural radiance. Made with 100% pure sugar and enriched with premium organic ingredients, this scrub effortlessly removes dead skin cells, dirt, and impurities caused by pollution, leaving your skin smooth, soft, and hydrated.

The formula is powered by Organic Pomegranate and a blend of Mixed Berry Extracts (Acai, Cranberry, Raspberry, Blueberry, and Blackberry) rich in minerals and antioxidants to revitalize dull skin. Enhanced with 10x Ceramide Multi Complex and 10x Niacinamide, it helps strengthen the skin barrier, lock in moisture, and improve overall texture for a healthy, glowing appearance.

Its Velvet Sugar Crush texture offers gentle yet effective exfoliation, while the alluring berry fragrance creates a delightful pampering experience. Suitable for all skin types, this scrub leaves your skin feeling silky-smooth, radiant, and refreshed.

Key Benefits:

Gently exfoliates with 100% sugar granules
Nourishes and hydrates with natural oils and ceramides
Brightens and improves skin tone with niacinamide
Protects and strengthens skin’s natural barrier
Leaves skin soft, smooth, and glowing
Infused with a sweet, irresistible berry scent

How to Use:
Apply to wet skin and massage in gentle, circular motions. Rinse thoroughly with clean water. Use regularly for best results.

Pamper your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush – where gentle exfoliation meets deep nourishment for irresistibly soft and radiant skin.

40,00 AED

9% OffFeatured

Cantu Grapeseed Deep Treatment Masque 12oz

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Cantu Grapeseed Deep Treatment Masque 12oz

The Cantu Grapeseed Deep Treatment Masque is an intensive hair treatment specially developed for dry, stressed and damaged hair. This mask contains valuable grape seed oil, which is known for its nourishing and moisturizing properties.

The Deep Treatment Masque penetrates deep into the hair strands and repairs damaged hair from within. It provides intensive moisture, improves hair structure and gives hair a healthy shine.

This hair treatment helps reduce frizz, combat split ends and strengthen hair. It makes hair soft, smooth and easy to comb. At the same time, it protects the hair from further damage and gives it improved elasticity.

Apply the Cantu Grapeseed Deep Treatment Masque to damp hair after washing. Distribute the mask evenly from roots to ends and leave it on for 10-15 minutes. Rinse thoroughly. Use the mask once a week or as needed for intensive care.

Get the Cantu Grapeseed Deep Treatment Masque and pamper your hair with deep conditioning treatment. Enjoy healthy, repaired and shiny hair that reveals its natural beauty again!

50,00 AED

13% OffFeatured

Creams, Shampoo, Skin Care

Vaseline Fresh & Hydrate Bamboo Extract Whitening Gel 180ml

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Vaseline Fresh & Hydrate Bamboo Extract Whitening Gel 180ml

Discover the ultimate hydration and brightening solution with VASELINE Brightening Gel infused with Fresh & Hydrated Bamboo Extract. This 180ml gel is meticulously crafted to deliver deep moisturization and a radiant, revitalized complexion.

35,00 AED

17% OffFeatured

Skin Doctor Matcha Green Tea Hand Cream 100ml

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Skin Doctor Matcha Green Tea Hand Cream 100ml

Nourish your skin with our smoothing Skin Doctor Matcha Green Tea Hand Cream. Nature’s touch for soft, radiant hands.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

25,00 AED

29% Off

Bio-Oil Lightening and Odour Control Bar Soap 250g

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Highlights:

Bio-Oil Lightening and Odour Control Bar Soap 250g

Specialist skin care bar soap that removes scars. Stretch marks, uneven skin tone, fights ageing and helps to hydrate the skin.

25,00 AED

11% OffFeatured

Clairissime Shea Butter Deep Moisturizing Body Lotion 500ml

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Clairissime Shea Butter Deep Moisturizing Body Lotion 500ml

Shea Butter Deep Moisturizing Body Lotion Clarissime Shea Butter Deep Moisturizing Body Lotion is enriched with shea butter for skin moisture and nourishment.

85,00 AED

11% OffFeatured

A Bonne Perfume Whitening Lotion Papaya & Turmeric 300ml

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A Bonne Perfume Whitening Lotion Papaya & Turmeric 300ml

This lotion instantly boosts moisture, skin tone and scent attraction. Plus helps protect from UV rays. Full of highly nutritious active ingredients, Papaya extract, Turmeric extract, and Arbutin give whitening and healthier-looking skin.

* Papaya Extract encourages skin cells turnover with no irritations to reveal a smoother more radiant complexion, and dimishes wrinkles.

* Turmeric Extract A potent antioxidants brighten discoloration, soothe inflamed skin and fight blemishes. X3 Whitening Arbutin

✔ 0% Alcohol

✔ 0% Paraben

✔ 0% Sticky Feel

Direction: Apply over clean, damp the whole body skin, daily or whenever nourishment is needed.

40,00 AED

22% OffFeatured

Veet Gold Cocoa Butter Super Whitening Lotion 300ml

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Highlights:

Veet Gold Cocoa Butter Super Whitening Lotion 300ml

New VEET Gold Anti-Aging Body LOTION. Sunscreen, Moisturizes, Removes Wrinkles, Dark Spots, Pigmentations, Knuckles, Repairs, Smooths & Glows

Veet Gold super whitening body lotion is rich in vitamins and vegetable oils which is very good for the skin and has moisturizing, exfoliating, sunscreen & other effects.

35,00 AED

10% OffFeatured

Shower Gel, Skin Care

Washami Milk Pure Touch Whitening Shower Gel 1380ml

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Highlights:

Washami Milk Pure Touch Whitening Shower Gel 1380ml

Washami shower gel cleanses gently and without skin drying. Enriched with Milk proteins, its creates a sumptuous lather that cleanses, moisturizes and positively sparkles with vitality for the sensitive skin.

45,00 AED

18% OffFeatured

Eve Cocoa Butter Moisturising Body Cream 500ml

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Eve Cocoa Butter Moisturising Body Cream 500ml

Soften your skin with a blend of all natural cocoa butter and vitamin E. Eve cocoa butter moisturizing cream smoothes texture by targeting marks to even skin appearance. This hydrating formula is quickly absorbed and leaves no residue, while retaining moisture and restoring balance. The vitamin E adds antioxidant properties to improve skin elasticity and reveal a healthy glow.

45,00 AED

GIFT SET

18% OffFeatured

Oils & Moisturizer, Skin Care

Conditioner, Hair Care

DAX Super-Neat 99gm

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Highlights:

DAX Super-Neat 99gm

DAX Super Neat is a conditioning hair cream that offers a light hold. It’s great for many hair types and styles.

For a soft, natural look

Medium hold for all types of styles

Best used on short to medium-length hair

45,00 AED

8% OffFeatured

Double Dose Ultra Whitening Molato Body Oil 5 Days Action 300ml

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Double Dose Ultra Whitening Molato Body Oil 5 Days Action 300ml

55,00 AED

31% OffFeatured

Peau De Lune Brightening Exfoliating Lotion

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Highlights:

Peau De Lune Brightening Exfoliating Lotion

The lightening moon skin lotion tightens pores, purifying the skin which becomes smooth and clear. It removes black spots and tones the spots and brings freshness.

45,00 AED

25% Off

RDL Papaya Extract Day Cream with Vitamin C 20g

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RDL Papaya Extract Day Cream with Vitamin C 20g

Enriched with papaya extract and vitamin e

Formulated with skin lightening ingredients that can help to brighten skin and to make black dot on your face fade away

Regular use can make your skin feels more moisture and looks brighter

For best result, use RDL papaya day cream during day time

15,00 AED

16% OffFeatured

Hair Care, Hair Treatment

Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

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Highlights:

Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

Palmer’s® Hair Success® Gro Treatment with Vitamin E and Protein coats and protects the hair shaft, prevents breakage and allows hair to grow longer. Conditions and moisturizes dry scalp.

Suggested use

Daily – Apply a small amount to hair. Do not rinse. Weekly – Apply to clean hair. Wrap in hot towel or shower cap and leave on for 20 minutes. Rinse well.

38,00 AED

20% OffFeatured

Every Strand Argan Oil With Macadamia Hydrating Hair Masque 425gm

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Highlights:

Every Strand Argan Oil With Macadamia Hydrating Hair Masque 425gm

A nourishing blend of healing oils of Argan & Macadamia, designed to hydrate dry hair and reverse damage caused by chemicals, coloring, relaxers & thermal tools.
Hydrates & repairs damaged hair
Adds shine
Detangles & eliminates frizza
Rich in natural proteins
Easily absorbed by hair cuticle
High in essential nutrients
No parabens, no sulfates, no DEA
No buildup, non-greasy
Immediate results!

60,00 AED

7% OffFeatured

Purec Pure Egyptian Secret Vitamin C Lotion 400ml

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Highlights:

Purec Pure Egyptian Secret Vitamin C Lotion 400ml

Purec Egyptian Secret Vitamin C Lotion is easily absorbed into the skin. It nourishes the deeper layers of the skin to bring you the brighter skin you desire. It restores rough skin to be moist and lively with the help of collagen. It strengthens you skin, tightens skin firmness and restores vitality to your skin. It also prevents wrinkles.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65,00 AED

13% OffFeatured

Hair Care, Hair Growth

Wonder Gro Coconut Oil for Hair and Skin 118ml

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Highlights:

Wonder Gro Coconut Oil for Hair and Skin 118ml

Wonder Gro Coconut Oil stimulates hair growth by penetrating follicles to promote thicker, fuller, and longer hair. Seal in moisture and leave your tresses soft and manageable. Protect against damage, breakage, and split ends. Use on hair and skin.

35,00 AED

8% OffFeatured

Medix 5.5 Junior Kids Lotion Sweet Almond + Turmeric Glow Delicate Skin 400ml

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Medix 5.5 Junior Kids Lotion Sweet Almond + Turmeric Glow Delicate Skin 400ml

120,00 AED

13% OffFeatured

Clean and Clear Morning Energy Facial Wash the Lemongrass & Fruit Extract 150ml

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Highlights:

Clean and Clear Morning Energy Facial Wash the Lemongrass & Fruit Extract 150ml

Clean & Clear Daily Facial Wash is specially designed to cleanse oily skin and help control shine. It also contains effective ingredients that remove impurities and excess oils without causing dryness to the skin.

Benefits and features:

Effective skin cleansing that removes impurities and dirt.
It helps regulate the secretion of the skin’s natural oils.
Gives the skin a feeling of freshness and cleanliness.
Helps control skin shine and reduce the appearance of excess shine.
It contains ingredients that are gentle on the skin and does not cause dryness or irritation.

How to use:

Wet your face with warm water.

Apply an appropriate amount of face wash to your hands and rub them together to form a foam.

Apply foam to your face and rub gently in circular motions.

Rinse your face well with lukewarm water.

Gently dry your face with a clean, soft towel.

35,00 AED