Serina Cosmetics

17% OffFeatured

Face Cream, Skin Care

Jhalak Beauty Cream For Men 30gm

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Jhalak Beauty Cream For Men 30gm

Jhalak Beauty Cream For Men (30gm) a moisturizing night cream that will leave your skin feeling refreshed and rejuvenated. This cream is specially formulated for men’s skin care needs and is fragranced to provide a pleasant scent. It is perfect for those looking to improve their skin’s texture and appearance.

25,00 AED

20% OffFeatured

Hair Care, Shampoo

Oserth Volume Shampoo 300ml

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Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120,00 AED

2% OffFeatured

Oserth Volume Shampoo 1000ml

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Oserth Volume Shampoo 1000ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

Wake up flat hair with this volumizing awakening

295,00 AED

8% OffFeatured

Oserth Volume Masque 300ml

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Oserth Volume Masque 300ml

A conditioning treatment that adds body while maintaining movement and softness.

• Root-Lifting Effect: Glycerin creates invisible support at the base
• Balanced Hydration: Moisturizes without sacrificing volume
• Detangling Bonus: Reduces breakage during styling
• Sustainable Luxury: Eco-conscious packaging
The secret to bombshell hair that still feels real.

120,00 AED

3% OffFeatured

Oserth Volume Masque 1000ml

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Oserth Volume Masque 1000ml

A conditioning treatment that adds body while maintaining movement and softness.

The secret to bombshell hair that still feels real.

290,00 AED

20% OffFeatured

Oserth Smooth Shampoo 300ml

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Oserth Smooth Shampoo 300ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120,00 AED

6% OffFeatured

Oserth Smooth Shampoo 1000ml

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Oserth Smooth Shampoo 1000ml

Transforms unruly hair into glossy, manageable strands with every wash.

Turn wash day into a smoothing ritual.

300,00 AED

8% OffFeatured

Oserth Smooth Masque 300ml

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Oserth Smooth Masque 300ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

120,00 AED

11% OffFeatured

Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

Your passport to salon-worthy smoothness at home.

310,00 AED

4% OffFeatured

Oserth Restore Shampoo 300ml

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Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115,00 AED

LATEST PRODUCTS

22% OffFeatured

Oils & Moisturizer, Skin Care

Shower Gel, Skin Care

D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

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D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

The D.E.S. 5.5 Dermo Expert Skin Clarifying Shower gel is scientifically formulated to provide deep exfoliation and skin cleansing. The formula is enriched with natural extracts and contains gentle micro-granules that exfoliate the skin, helping to reduce blemishes, dark spots, and pigmentation. The shower gel also helps to hydrate the skin and restore its elasticity, leaving it feeling soft and refreshed.

35,00 AED

7% OffFeatured

Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

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Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

Alpha Arbutin Whitening Facial Serum is an effective treatment that helps brighten the skin and reduce pigmentation. It contains natural ingredients that work to even out skin tone and diminish dark spots, leaving you with radiant and refreshed skin. Its lightweight formula absorbs quickly, leaving the skin smooth and soft.

Benefits:

Helps brighten the skin and reduce pigmentation.
Evens out skin tone.
Reduces dark spots and enhances skin radiance.
Lightweight formula that absorbs quickly and leaves the skin smooth.
Suitable for all skin types, including sensitive skin.

How to Use:
Apply a few drops of the serum to clean skin, gently massaging until fully absorbed. Can be used daily for optimal results.

65,00 AED

Featured

Veet gold Turmeric Super Whitening Scrub Cream 200ml

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Veet gold Turmeric Super Whitening Scrub Cream 200ml

Formulated in a manner to inhibit leaving any sticky residue
Antiseptic healing cream that soothes and softens the skin
Stimulates the natural production of substances that lift and care for the skin

30,00 AED

8% OffFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

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Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

Lazel glutathione is a powerful antioxidant, shielding cells from free radical damage that leads to disease and signs of aging. Its antioxidant and anti-inflammatory properties make it beneficial for heart health, cognitive function, and mood. It may also improve concentration and memory. Brightens skin fastest a popular ingredient in beauty products, glutathione causes the body to produce a different type of melanin, which has a brightening effect on the skin. It can be used in serums to reduce skin discolouration and the appearance of age spots. Lazel gluta pure supplement for clear skin more than ever concentrated with glutathione up to 15, 000 mg. Reduce dark spots. With natural skin radiance – helps clear skin- reduce acne and dark spots- make the skin look younger- adjust skin tone regularly directions: take 1-2 soft gels before bedtime.

55,00 AED

6% OffFeatured

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

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Highlights:

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

Treat your skin to a unique experience with this Care Duo, combining the protective efficacy of a nourishing lotion with the clarifying properties of a concentrated brightening, anti-dark spot and illuminating serum.
This innovative, make-your-own blend delivers a soft, creamy texture with a perfect balance of brightening and hydrating agents and an unforgettable fragrance.

The Result: The ultimate synergy to transform your daily routine into a unique, personalized skincare experience, for skin that’s satin-smooth, radiant, unified and luminous!

This kit includes:
1. A body Lotion base
2. A concentrated brightening serum to be poured into the Lotion bottle.

160,00 AED

14% OffFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 200gm

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Sebamed Baby Powder 200gm

Sebamed’s Baby Power is a great way to keep your child fresh-smelling and relaxed. With its all-natural ingredients, you won’t have to worry about irritation or other adverse reactions on your baby’s skin. In fact, the Sebamed Baby Powder is dermatologically tested to ensure child health and safety. Powders especially prevent diaper rash plus its olive oil ingredient helps soothe dry skin.

30,00 AED

13% OffFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Highlights:

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35,00 AED

Featured

Skin Doctor Alpha Arbutin Brightening Face Toner 150ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

25,00 AED

8% OffFeatured

Oils & Moisturizer, Serums, Skin Care

Skin Doctor Collagen Ampoules 3mlx10

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Skin Doctor Collagen Ampoules 3mlx10

Maintains a healthy skin and prevents the appearance of wrinkles Skin Doctor Ani-aging Collagen Ampoules.

Skin Doctor Collagen Ampoule is perfect for rebuilding collagen & elastin to achieve a firmer and younger looking skin. It is very effective in moisturizing and skin conditioning and restores the skin suppleness and stretchiness.
Suitable for all skin types, especially for matured dull skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60,00 AED

14% OffFeatured

Precious Skin Black Ginseng Body Soap 55gm

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Highlights:

Precious Skin Black Ginseng Body Soap 55gm

Purify and nourish your skin with the powerful blend of Black Ginseng and 11 types of Hyaluronic Acid in Precious Skin Thailand Black Ginseng White & Smooth Body Soap. This deeply cleansing soap helps reveal soft, radiant-looking skin while maintaining optimal hydration. Its rich, creamy lather and revitalizing ingredients leave your skin feeling smoother, brighter, and more balanced.

Features

Deep-cleansing formula with a rich, foamy lather
Infused with Black Ginseng Extract to refresh and rejuvenate the skin
Enriched with 11 Multi HYA Complex for deep hydration and softness
Helps reduce dullness and uneven skin tone
Suitable for daily use on all skin types
Promotes smooth, glowing, and nourished skin

30,00 AED

PRODUCTS ON SALES

5% OffFeatured

Creams, Skin Care

LightenUp Collagen Boosting Cream with Vitamin D 100ml

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LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

180,00 AED

17% OffFeatured

Creams, Skin Care, Tubes

Lemon Clear Corrector Tube 30g

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Lemon Clear Corrector Tube 30g

The Lemon Clear corrective cream has been specially designed with active plant substances and lemon extracts to target the most difficult areas to treat (hands, feet, joints).

It helps eliminate black spots and pimples, and provides an even and clear complexion while moisturizing your epidermis.

Lemon Clear makes the skin softer, supple and radiantly beautiful by protecting it from the harmful effects of solar radiation.

25,00 AED

25% OffFeatured

Moroccan Oil Moroccan Luffa Bath Glove Extra & Regular

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Highlights:

Moroccan Oil Moroccan Luffa Bath Glove Extra & Regular

With its fine fiber texture, It is just perfect for soft cleansing of the skin.

Extra & Regular – For All Skin Type

Moroccan Luffa Bath Gloves are completely natural skin care products which can be used at home or in beauty centers.

With its fine fiber texture.

It is just perfect for soft cleansing of the skin.

It removes dead skin particles and stimulates blood circulation enabling your skin to breathe again normally.

You can use Moroccan Luffa with Moroccan soaps, shower gels or regular soaps.

15,00 AED

20% OffFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Aloe Soothe Non-Greasy Lotion 200ml

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Highlights:

Vaseline Intensive Care Aloe Soothe Non-Greasy Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20,00 AED

20% OffFeatured

Moisturizers, Skin Care

Cream 21 Moisturizer Boost Petroleum Jelly Cocoa Butter 300ml

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Highlights:

Cream 21 Moisturizer Boost Petroleum Jelly Cocoa Butter 300ml

21 Petroleum Jelly Moisturizing Cream enhanced with Vitamin-Pro B5 and Cocoa Butter aims to deeply moisturize the skin and nourish it effectively. It contains a formula rich in Pro-Vitamin B5, which helps moisturize the skin and improve its elasticity, in addition to cocoa butter, which deeply nourishes and soothes the skin.

Benefits and features:

Helps deeply moisturize dry and rough skin.
Contains cocoa butter that deeply nourishes and rejuvenates the skin.
It contains provitamin B5, which enhances the strength and elasticity of the skin.
It forms a thin layer on the surface of the skin that maintains hydration and protects it from harmful external factors.
Lightweight formula absorbs quickly without leaving a greasy residue.
It can be used on all skin types including sensitive skin.

How to use:

Before use, clean the skin well with soap and water.

Gently dry the skin with a clean towel.

Apply an appropriate amount of 21 Petroleum Jelly Cream to the skin and massage it gently until it is completely absorbed.

Use it daily for best results.

20,00 AED

13% OffFeatured

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

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Highlights:

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

Skin lightening & age revitalizing for smoother skin with a fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

35,00 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml

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Highlights:

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

10% OffFeatured

Curly & Wavy hair, Hair Care, Hair Gel & Spray

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

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Highlights:

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

WHAT IT DOUX? ?What about your coils?!?? This ALL IN 1 Styler conditions, detangles, defines and sets wash & go?s?(*catches breath*), twist-outs, braids and TWA?s in one step! Fast-drying with a strong, but flexible hold. No frizz. No flaking. No cap! Just #Science

WHAT?S GOOD?

Honey: Fights Frizz. Smells good.

Aloe: Moisturizes + Hydrates hair

Bamboo: Strengthens + Holds

Cruelty & Paraben Free

DOUX YOU:

For best results, DO NOT apply oil to the hair before applying this product. We mean it!

Apply a juicy amount to clean, damp hair in small sections, smoothing for roots to ends. Air dry, hood dry, or diffu

90,00 AED

18% OffFeatured

H20 Beaute Body Lightening Lotion 500ml

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H20 Beaute Body Lightening Lotion 500ml

H20 Lait De Beaute Body Lotion 500 ml H20 Body Lotion with Carrot and Apricot FAST ACTIONH20 Jours milk designed with the best cocktail of fruit Acids. It carries out in deeply the body by guaranteeing uniform and bright to your complexion.H20 body lotion protects your skin from solar and bacterial aggressions without irritation.

45,00 AED

17% OffFeatured

Skin Doctor Face & Body Scrub With Apricot 1000ml

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Highlights:

Skin Doctor Face & Body Scrub With Apricot 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Apricot Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50,00 AED

GIFT SET

7% OffFeatured

Oils & Moisturizer, Skin Care

Creams, Skin Care

Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

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Highlights:

Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

For glowing skin! This Face Cream contains Glutathione, a detoxifying agent combined with the energizing benefits of Vitamin C. With its optimal texture, this cream is designed to brighten the complexion and reduce the appearance of pigmentation spots. For skin that is radiant, even and revitalized.

65,00 AED

Elixir Light Lightening Cream 220ml

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Highlights:

Elixir Light Lightening Cream 220ml

Eternal youth in just a quick step! Elixir Light Cream fights hyperpigmentation with active ingredients, for a balanced, nourished, and hydrated skin.

Elixir Light Cream is a concentrated lightening Cream especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

25,00 AED

8% OffFeatured

QV Flare Up Cream for Irritated Conditions 100gm

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QV Flare Up Cream for Irritated Conditions 100gm

QV Flare Up Cream is used to treat irritated skin conditions such as eczema and atopic dermatitis. The cream contains ingredients such as glycerin and ceramides that help moisturize and soothe the skin. It is also free of fragrances, colors, and other harsh chemicals, making it safe to use on sensitive skin.

Benefits and features:

Helps moisturize dry and irritated skin.

Soothes and irritates the skin.

Helps reduce redness and inflammation of the skin.

Helps protect the skin from further irritation.

How to use :

Before use, make sure the skin is completely clean and dry.

Apply a small amount to irritated or sensitive areas of skin.

Gently massage in circular motions until completely absorbed by the skin.

60,00 AED

10% OffFeatured

PrettyBe Brightening Body Lotion Papaya 550ml

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Highlights:

PrettyBe Brightening Body Lotion Papaya 550ml,,,

45,00 AED

20% OffFeatured

Paw Paw Whitening Oil Papaya Extract 50ml

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Highlights:

Paw Paw Whitening Oil Papaya Extract 50ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

Completes the clarifying Milk and Cream’s care routine

Makes the skin tone clearer and more even

20,00 AED

20% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Animal Design Bath Glove Green Frog

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Highlights:

Moroccan Oil Animal Design Bath Glove Green Frog

Bring a playful touch to your bath routine with the Moroccan Oil Animal Design Bath Glove in Green Frog.

Designed for gentle exfoliation and effective cleansing, this bath glove helps to remove dead skin cells, dirt, and excess oil, leaving your skin feeling smooth and refreshed.

The cute green frog design makes bath time enjoyable for both kids and adults.

Made from terry material

In the shape of animal design

Attractive to children’s eye- makes them love shower time

Use it to gently massage baby’s body

16,00 AED

10% OffFeatured

Melano Ginseng Line Anti Hair Loss Shampoo 400ml

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Highlights:

Melano Ginseng Line Anti Hair Loss Shampoo 400ml

Specially formulated with Ginseng, Redensyl, and Caffeine to promote hair growth, strengthen hair follicles, and reduce hair fall.

Highlights

Preventing hair loss and stimulating its growth
Nourishing weak hair follicles.
Restore damaged hair, improve its roots, and restore vitality to hair.

45,00 AED

Featured

Baby Lotion, Conditioner, Hair Care, Kids & Baby Care

Sunny Isle Kids Care Extreme Hydrating Finishing Hair Butter 118gm

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Sunny Isle Kids Care Extreme Hydrating Finishing Hair Butter 118gm

Our Extreme Hydration Kids Care Hair Finishing Butter is deep moisturizing and conditioning. This leave in Hair Butter will leave children?s hair feeling soft and smooth with a stunning lustrous sheen. Ultimate is a great choice for children’s hair health.

50,00 AED

17% OffFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Folie Melano Body Splash 250ml

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Highlights:

Melano Folie Melano Body Splash 250ml

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

How to use:

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

25,00 AED

3% OffFeatured

Lumine Gold Extra Whitening Body Lotion 400ml

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Highlights:

Lumine Gold Extra Whitening Body Lotion 400ml

Lumine Gold Extra Whitening Body Lotion is a 400ml lightening and toning lotion designed to remove dark spots while providing deep hydration. Manufactured by MGc, this lotion is suitable for all skin types and promises a radiant, even complexion.

145,00 AED