Serina Cosmetics

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Scrubs, Skin Care

Xtreme Collection Sea Minerals Gel Scrub 500ml

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Xtreme Collection Sea Minerals Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Sea Minerals, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Sea Minerals Gel Scrub 500ml

40,00 AED

11% OffFeatured

Scrubs, Skin Care

Xtreme Collection Whitening Gold Gel Scrub 500ml

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Xtreme Collection Whitening Gold Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Gold, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leavesit fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Gold Gel Scrub 500ml

40,00 AED

11% OffFeatured

Xtreme Collection Bakhour & Almond Gel Scrub 500ml

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Xtreme Collection Bakhour & Almond Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Bakhour & Almond, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Bakhour & Almond Gel Scrub 500m

40,00 AED

11% OffFeatured

Xtreme Collection Arabic Coffee Gel Scrub 500ml

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Xtreme Collection Arabic Coffee Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Arabic Coffee, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Arabic Coffee Gel Scrub 500ml

40,00 AED

11% OffFeatured

Xtreme Collection Kiwi & Black Seed Gel Scrub 500ml

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Xtreme Collection Kiwi & Black Seed Gel Scrub 500ml

Purifying & moisturizing whitening face and body gel scrub.

How to use

Get an ample amount of the scrub using fingertips. Gently massage on the skin in circular motions for a few minutes then rinse with water.

40,00 AED

11% OffFeatured

Xtreme Collection Strawberry Gel Scrub 500ml

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Xtreme Collection Strawberry Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Strawberry, it gently exfoliates the residual grimes, removes the dark patches, purifies your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Strawberry Gel Scrub 500ml

40,00 AED

11% OffFeatured

Xtreme Collection Camel Milk & Honey Gel Scrub 500ml

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Xtreme Collection Camel Milk & Honey Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Camel Milk & Honey, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Camel Milk & Honey Gel Scrub 500ml

40,00 AED

8% OffFeatured

Oils & Moisturizer, Skin Care, Spot Corrector

Aqua Rich Brightening Body Oil 300ml

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Aqua Rich Brightening Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Infused with a blend of brightening plant oils and antioxidants, this illuminating body treatment helps fade dark spots, smooth uneven texture, and protect the skin from environmental dryness. It nourishes from within, improving suppleness and promoting a soft, luminous finish. Perfect for daily use, it delivers a light, breathable glow that feels natural and luxurious.

Ideal for all skin types, this non-sticky formula enhances the skin’s natural tone while keeping you moisturized for hours. Its warm, soothing scent lingers subtly, elevating your skincare routine into a moment of pure glow therapy. Feel hydrated, radiant, and confident all day long—every day. For best results, layer it after your daily bath when the skin is still slightly damp, and pair it with the complementary body lotion, body wash, and face cream for a complete radiance routine.

Usage Instructions

Apply onto clean, damp skin after bathing for best absorption. Massage gently in upward, circular motions until fully absorbed. Use daily or as desired for all-over hydration and glow. Combine with matching lotion or body wash for enhanced results.

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120,00 AED

8% OffFeatured

Oils & Moisturizer, Skin Care, Spot Corrector

Aqua Rich Daily Moisturizing Body Oil 300ml

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Aqua Rich Daily Moisturizing Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Usage Instructions

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120,00 AED

25% OffFeatured

Double Dose Ultra Whitening Molato Soap Carrot 3X Action 250gm

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Double Dose Ultra Whitening Molato Soap Carrot 3X Action 250gm

15,00 AED

LATEST PRODUCTS

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Lotion, Skin Care

Bio Lightening Complexion Body Lotion 600ml

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Bio Lightening Complexion Body Lotion 600ml

Bio Lightening Lotion intensive whitening body lotion is a specialist Vitamins, Arbutin and Omega 3 that helps improve the appearance of skin toner, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Specialist skincare for Brighter, Clear, Even skin, Hyperpigmentation, Acne Eliminates blemishes and dark spots.

35,00 AED

Pro White Collagen Cream Tube 70g

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Pro White Collagen Cream Tube 70g

Pro White Collagen Cream Tube 70g is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25,00 AED

13% OffFeatured

Fair & White Gold Hand Cream Argan Oil Protect Moisturizing & Protective Hand Cream 75ml

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Fair & White Gold Hand Cream Argan Oil Protect Moisturizing & Protective Hand Cream 75ml

An intensive and nourishing hand cream treatment formulated with Glycerin and Argan Oil to deeply penetrate, protect and restore moisture, leaving hands soft, smooth and protected.

65,00 AED

22% OffFeatured

Pastil Hand Cream Blackseed

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Pastil Hand Cream Blackseed

35,00 AED

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Creams, Moisturizers, Skin Care

PrettyBe Moisturising Cream Coco butter 600ml

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PrettyBe Moisturising Cream Coco butter 600ml

45,00 AED

53% OffFeatured

QEI+ Paris Extreme Shine Gold Brightening Exfoliating Soap 200gm

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QEI+ Paris Extreme Shine Gold Brightening Exfoliating Soap 200gm

In the QEI+ Extreme Shine range, this lightening soap is effective for body and face scrub.

It is an exfoliating soap enriched with apricot nuclei that gently removes impurities and dead skin.

Thanks to its formula infused with the best natural lightening active ingredients, your complexion is illuminated and radiant.

This exfoliating soap is suitable for all skin types: it respects your epidermis and is tested under dermatological control.

95,00 AED

17% OffFeatured

Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

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Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Brown Coffee Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50,00 AED

10% OffFeatured

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

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PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

45,00 AED

17% OffFeatured

Alattar Face Mask With Milk 100ml

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Alattar Face Mask With Milk 100ml

The Milk Face mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25,00 AED

17% OffFeatured

Skin Doctor Arabica Coffee Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25,00 AED

PRODUCTS ON SALES

14% OffFeatured

Oils & Moisturizer, Skin Care

Hair Care, Relaxer

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

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Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

Mega Growth Creme on Creme Relaxer System includes an ultimate protective blend of natural oils and conditioning proteins in every step, helping to defend against breakage, split-ens and dryness. The MegaGrowth System enhances elasticity & movement, increasing the strength of relaxed hair by up to 100%. You will notice the difference.

30,00 AED

7% OffFeatured

Makari Exclusive Tone Boosting Body Glycerin 500ml

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Makari Exclusive Tone Boosting Body Glycerin 500ml

Treat hyperpigmentation with our Exclusive Toning Glycerin. Let this silky formula glide onto your body as it locks in moisture for a healthier-looking appearance. Infused with our exclusive brightening complex, the toning glycerin helps fade body discolorations such as liver spots and scars, creating a more radiant complexion.

Recommended for all skin types except sensitive
-Use every other day or night on cleansed, dampened body to seal in moisture.
-Use before applying Toning Lotion, Beauty Milk or Toning Milk.
-Recommend susncreen during the day to prevent future hyperpigmentation.

260,00 AED

6% OffFeatured

Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

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Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

Introducing Purec Egyptian Magic Whitening Half cast Lotion, a skin-transforming masterpiece inspired by the beauty secrets of ancient Egypt. This exceptional lotion is designed to elevate your skincare experience, leaving you with a complexion that radiates pure enchantment.

Formulated with a perfect balance of advanced skin brightening agents and natural extracts, Purec Egyptian Magic Whitening Half cast Lotion offers a unique fusion of efficacy and luxury. It combines the power of potent whitening ingredients with the gentle touch of skin-nourishing elements to deliver remarkable results.

Experience the enchanting benefits of Half cast technology, carefully engineered to bring out your skin’s natural luminosity. This technology works to visibly lighten dark spots, even out skin tone, and improve skin texture, leaving you with a radiant and flawless appearance.

75,00 AED

7% OffFeatured

Pr.Francoise Bedon Lightening Lotion Supreme 500ml

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Pr.Francoise Bedon Lightening Lotion Supreme 500ml

This brightening moisturizer made with argan oil illuminates the body and evens skin tone. It helps fade scars, sun, age, and pregnancy spots.

280,00 AED

17% OffFeatured

Alattar Facial Wash With Moroccan Desert Nilla 125ml

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Alattar Facial Wash With Moroccan Desert Nilla 125ml

Alattar Face Wash with Moroccan Desert Nile to lighten and unify the skin color. It is characterized by very beneficial and nourishing properties for the skin, as it helps to lighten the skin, unify the color of the body, and get rid of sun damage, melasma, and blackheads. The face wash with the Moroccan desert Nile from Al Attar cleanses and tightens the sagging skin, and also gives the skin freshness, radiance, and a firm complexion.

Benefits & Advantages:

Face wash with Moroccan desert indigo, combating facial wrinkles and purifying the face from freckles and melasma.

The face wash with Moroccan Sahrawi Nile works to lighten the skin, whiten it and unify its color.

Face wash with Moroccan Sahrawi indigo gets rid of pigmentation and dark spots caused by sunburn.

Face wash with Moroccan Sahrawi Nile kills acne, heads, dark circles and pimples.

The face wash with Moroccan Saharawi indigo deeply moisturizes dry skin and removes excess oils.

The face wash with Moroccan Sahrawi indigo helps eliminate the side effects of make-up.

Face wash with Moroccan Sahrawi indigo suitable for all skin types.

How to use:

Apply an appropriate amount of Moroccan Sahrawi Indigo Face Wash to your damp face.

Then gently massage your face in circular motions.

Then wash it well with water.

Warnings:

For external use only.

Store in a cool dry place, away from direct sunlight.

keep away from the reach of the children.

25,00 AED

20% OffFeatured

Eveline Intensely Regenerating Anti-Age Mask

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Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20,00 AED

8% OffFeatured

Purec Pure Egyptian Magic Whitening Lotion SPF 300ml

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Highlights:

Purec Pure Egyptian Magic Whitening Lotion SPF 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60,00 AED

10% OffFeatured

Pretty Cowry Lemon Scrub 350ml

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Highlights:

Pretty Cowry Lemon Scrub 350ml

Lemon is a natural skin brightening and exfoliating ingredient. Our lemon scrub uses the antioxidant properties of lemon to add extra glow to your skin. It also helps to treat dead skin and aids in rejuvenating the skin.

45,00 AED

11% OffFeatured

Shower Gel, Skin Care

A Bonne Milk Power Lightening Lotion with Collagen 300ml

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A Bonne Milk Power Lightening Lotion with Collagen 300ml

This concentrate milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisturizes, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

40,00 AED

25% OffFeatured

Skin Doctor Moisturising & Whitening Goat Milk Soap 100gm

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Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

15,00 AED

GIFT SET

25% Off

Oils & Moisturizer, Skin Care

Bravia Lightening Oil 70ml

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Highlights:

Bravia Lightening Oil 70ml

BRAVIA oil with snail slime delays the aging process of the skin and reduces scars, stretch marks and blackheads. Your skin is repaired and regains its suppleness and radiance.

30,00 AED

8% OffFeatured

Sunny Isle Jamaican Black Castor Oil Wrap, Set, Twist Hair Mousse 198ml

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Sunny Isle Jamaican Black Castor Oil Wrap, Set, Twist Hair Mousse 198ml

Sunny Isle Jamaican Black Castor Oil Mousse holds, moisturizes, and gives your hair a vibrant shine. Infused with authentic Jamaican Black Castor Oil, this formula promotes thicker, fuller and healthier looking hair while providing smoother wrapping, molding and longer-lasting roller sets.

Our organic castor seeds are roasted and ground by a manual grinder, then the crushed beans are boiled to extract the 100% pure, light brown, organic oil. The Sunny Isle brand will strengthen and increase the length of your hair faster than any other brand on the market today.

Features & Benefits:

Infused with authentic, organic Jamaican Black Castor Oil

Holds, moisturizes and leaves hair shiny

Smoother wrapping and longer-lasting roller sets

Promotes thicker, fuller hair

No parabens or sulfates

60,00 AED

31% OffFeatured

Eveline Bio hyaluron Multi-Moisturizing Wrinkle Serum 18ml

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Eveline Bio hyaluron Multi-Moisturizing Wrinkle Serum 18ml
The Eveline Bio Hyaluron Multi-Moisturizing Wrinkle Serum is an advanced, anti-aging serum designed to deliver intense hydration and reduce the appearance of fine lines and wrinkles.
Infused with Hyaluronic Acid, this lightweight, fast-absorbing formula helps to plump, firm, and rejuvenate the skin, leaving it smoother, more youthful, and visibly revitalized.
The serum stimulates collagen production, enhancing the skin’s strength and resilience.
- Anti-Wrinkle.
- improving skin elasticity.
- Stimulates collagen production.
- Fast-Absorbing.
- Suitable for All Skin Types.
- Deeply moisturizes.
- Reduces the appearance of fine lines and wrinkles.

45,00 AED

15% OffFeatured

Conditioner, Gift Sets, Hair Care, Shampoo

Fino Premium Shampoo & Conditioner 550ml

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Fino Premium Shampoo & Conditioner 550ml

Improve the health and appearance of your hair with FINO Premium Shampoo & Conditioner. Formulated with nourishing ingredients, this set cleanses and conditions your hair while leaving it soft, shiny, and manageable. Experience the benefits of healthy, beautiful hair with FINO.

Fino Premium Touch Shampoo & Conditioner is a popular hair care duo from Shiseido, designed to provide intensive care and nourishment to your hair. Here’s a guide on how to use them and the benefits they offer:

170,00 AED

29% OffFeatured

Face Wash, Scrubs, Skin Care

Dhin Dhin Delka with Oud Scrub Face & Body 250ml

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Dhin Dhin Delka with Oud Scrub Face & Body 250ml

Dhin Delka with Oud Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

25,00 AED

Enchanteur Body Lotion Gorgeous 500ml

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Enchanteur Body Lotion Gorgeous 500ml

20,00 AED

22% OffFeatured

Glorious Body Lotion Ultra Lightening 250ml

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Glorious Body Lotion Ultra Lightening 250ml

Add into your everyday routine a 500ml bottle. Pamper yourself head to toe with this Glorious lavender body and hand lotion. With added oils of aloe vera

35,00 AED

Creams, Tubes, Skin Care

Elixir Light Cream Tube 70g

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Elixir Light Cream Tube 70g

Elixir Light Tube Cream Is A Skincare Product That Is Designed To Provide Deep Hydration To The Skin While Also Helping To Reduce The Appearance Of Fine Lines And Wrinkles. It Contains A Blend Of Natural Ingredients, Such As Hyaluronic Acid And Collagen, Which Help To Nourish And Hydrate The Skin, Leaving It Feeling Soft And Smooth. This Cream Is Lightweight And Non-Greasy, Making It Perfect For Those Who Want To Achieve A Youthful And Radiant Complexion.

30,00 AED

33% OffFeatured

Yoko Facial Foam Milk Protein 100ml

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Yoko Facial Foam Milk Protein 100ml

Milk protein facial cleansing foam Suitable for all skin types. Deeply removes dirt on the face. In addition, milk protein helps moisturize and soften facial skin, helping to delay premature aging.

How to use

Squeeze the foam into your palm and mix a little water. Gently massage all over your face. Rinse off with clean water.

20,00 AED

33% OffFeatured

Yoko Marine Collagen Spa Salt 300g

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Yoko Marine Collagen Spa Salt 300g

Spa salt scrub Marine Collagen Formula With the benefits of nature under the sea Like collagen pearl extract Seaweed extract and Vitamin B3 reveal new, radiant skin. Smooth and soft to the touch

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10,00 AED