Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Mask, Skin Care

Silky Cool Apricot Facial Mud Mask 500ml

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Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

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Mask, Skin Care

Silky Cool Mint Facial Mud Mask 300ml

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Silky Cool Mint Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

95,00 AED

14% OffFeatured

Silky Cool Shea Butter Facial Mud Mask 300ml

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Silky Cool Shea Butter Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Lemon Facial Mud Mask 300ml

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Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Fruits Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Apricot Facial Mud Mask 300ml

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Highlights:

Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Highlights:

Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

LATEST PRODUCTS

Lotion, Skin Care

Bio Perfect Light Lotion 500ml

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Lightening Beauty Lotionl With vitamin E and natural carrot extracts

Skin lightening beauty milk with vitamin E and carrot natural extracts is a fast action skin fairness. Results in light, soft complexion, smooth and satiny skin. Bio Perfect Light, Lightening Beauty milk, is very rich in Vitamin E and carrot natural extracts the lightening cream penetrates the surface layers of the skin, eliminates impurities and undesirable task and promoting good skin hydration. A feast for the eyes.

How to Use: Apply daily after bath. Daily use morning and evening gives your skin a new shine a soft complexion smooth and satiny.

40,00 AED

10% OffFeatured

Glupa Skin Whitening Lotion with Glutathione & Papaya + Vitamins C & E 100ml

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Glupa Skin Whitening Lotion with Glutathione & Papaya + Vitamins C & E 100ml

Glupa Lightening Lotion with Glutathione & Papaya Plus Vitamins C & E, Arbutin, Grape Seed Extract

Combines 2 powerful skin lightening ingredients, Glutathione & Papaya.

An advanced product containing skin whitening essentials.

Formulated by experts to safely provide maximum results.

Gently lightens uneven skin tone and discoloration on the face such as freckles, age spots, and pigmentation.

Nourishes the skin to improve overall texture and restore youthful vibrancy.

Natural extracts naturally reduce inflammation and provide fresh moisture.

Contains SPF 15 to protect the skin against harmful effects of the sun

With continued use, skin becomes visibly lighter, smoother, and blemish-free.

Formulated with vitamin C, E, grape seed extract, alpha arbutin and sunscreen for maximum whitening effect and smoother, softer and younger looking skin. Dermatologist tested.

45,00 AED

17% OffFeatured

Nano Extra White Papaya & Carrot Whitening Face Cream 15gm

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Nano Extra White Papaya & Carrot Whitening Face Cream – 15gm

Nano Extra White Whitening Cream with Papaya and Carrot helps remove any dry and flaking skin cells and smoothens scared tissues. The cream is rich in beta-carotene, vitamins A, B, C, D, E which are tonics that help reduce itching, dryness, dark marks and premature aging and minimizing the damaging effects of the sun and everyday pollutants. It also helps the healing process by assisting in the repair of scarred tissue by rejuvenating and softening skin tissues.

25,00 AED

13% OffFeatured

Rinju Total Beauty Hand and Body Lotion 473ml

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Highlights:

Rinju Total Beauty Hand and Body Lotion 473ml

Ultimate Moisture and Protection: Daily Hydration

Provide your skin with ultimate moisture and protection every day. Enriched with pure shea butter, which smoothens and softens all skin types while restoring their youthful glow. Its exotic fragrance, blended with essential oils, provides the ultimate relaxing experience.

Benefits:

Ultimate Moisture: Deeply hydrates and nourishes all skin types.

Smoothens and Softens: Pure shea butter restores softness and elasticity.

Restores Youthful Glow: Revitalizes skin for a youthful appearance.

Exotic Fragrance: A blend of essential oils offers a relaxing and pleasant scent.

Daily Protection: Shields skin from environmental stressors.

Experience the ultimate in skin care with our deeply hydrating and protective lotion.

65,00 AED

14% OffFeatured

Washami Whitening Face Serum Aloe Vera 30ml

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Washami Whitening Face Serum Aloe Vera 30ml

Washami Aloe Vera Serum contains a carefully formulated blend of ingredients to address the most common concerns of aging.
Soften the skin and create a layer against external aggressors with the power of Retinol.

To Use: After facial cleansing, apply proper amount of serum to the face and gently massage until absorption.

30,00 AED

8% OffFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

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Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

Palmers® Massage Lotion helps visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for stretch marks during and after pregnancy or weight fluctuation. This non-greasy lotion is ideal for all over body use, in place of your regular moisturizer.

Suggested use

Apply all over skin, concentrating on stretch mark prone areas such as tummy, hips, thighs and bust. Massage liberally into skin twice daily.

55,00 AED

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Shower Gel, Skin Care

Skin Doctor Pink Blossom Shower Gel 500ml

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Highlights:

Skin Doctor Pink Blossom Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor Pink Blossom Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30,00 AED

6% OffFeatured

Bepanthen Derma Replenishing Daily Body Lotion 400ml

Lotion, Personal Care, Skin Care

Bepanthen Derma Replenishing Daily Body Lotion 400ml

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Bepanthen Derma Replenishing Daily Body Lotion 400ml

Bepanthen® DERMA Replenishing Daily Body Lotion provides 48 hours of immediate and long-lasting moisturization for soft & smooth skin. Its special Repair Complex acts on the roots of dryness in deep layers of the epidermis for immediate & long-lasting hydration.
It contains:

Dexpanthenol, which works deep within the skin to repair the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization

Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

170,00 AED

10% OffFeatured

Silky Cool Milk Face & Body Scrub 500ml

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Silky Cool Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

33% OffFeatured

Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

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Highlights:

Dr Rashel Hyaluronic Acid Instant Hydration Primer Serum 100ml

Plump skin and deliver intense hydration

Benefits: Hyaluronic Acid Serum

Helps keep your skin moisturized all day and night with an invisible layer of moisture.

softly covers the skin and reduces the appearance of pores and imperfections.

leaves a brightened fine-tuned effect. Achieve ultimate hydration and a youthful glow.

Direction:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare routine and before applying your makeup/foundation.

It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

20,00 AED

PRODUCTS ON SALES

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Xmark Beauty Cream

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Highlights:

Arena Gold Xmark Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold X-mark beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25,00 AED

14% OffFeatured

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

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ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30,00 AED

14% OffFeatured

Silky Cool Fruits Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

2% OffFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

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Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Lotion 400ml

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Wash 1000ml

It is a highly moisturizing body lotion and body wash suitable for all skin types.
It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.
It features coconut and lavender fragrances.
It is described as suitable for maintaining or enhancing skin tone.

305,00 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Alattar 100% Organic African Shea Butter Oil For Hair and Skin 200ml

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Alattar 100% Organic African Shea Butter Oil For Hair and Skin 200ml

Highlights

100% Organic African Shea Butter: Features pure, original, and 100% ORGANIC Shea Butter sourced from Africa for premium quality.
Dual Action Formula: A versatile product designed for intensive moisture and nourishment for both HAIR and SKIN applications.
Rich Natural Vitamins: Infused with naturally occurring Vitamins, supporting the overall improved appearance and texture of skin and hair.
Intensive Moisturizer: Delivers deep hydration and conditioning to alleviate dryness and promote a soft, supple feel.
Quick Visible Results: The formula is designed to show a noticeable difference in the appearance of skin and hair within just a few days of use.

60,00 AED

12% OffFeatured

Glutathione Lightening Body Milk 300ml

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Highlights:

Glutathione Lightening Body Milk 300ml

Cleverly formulated by cosmetic experts, Glutathione lightening milk nourishes your epidermis, lightens the skin and fights against skin aging. It gives you graceful and soft skin.

75,00 AED

13% OffFeatured

Skin White Whitening Lotion Papaya Milk SPF 10 Whitens Skin in 7 Days 200ml

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Highlights:

Skin White Advanced Whitening Power SPF20 Lotion 200ml

Helps managar excessive melanin production

Prevents the resurfacing of dark pigmentation

Screens the harmful UV rays from entering your skin

Formulated to promote skin whitening and even tone

Nourishes and moisturizes the skin for a smoother texture

65,00 AED

10% OffFeatured

Piment Doux Concentrate Classic Lightening Cream 300ml

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Highlights:

Piment Doux Concentrate Classic Lightening Cream 300ml

Piment Doux Concentrate Cream milk with fruit acids is a complex designed to lighten, purify and hydrate your skin. Rich in vitamin A and E. It preserves your skin, softens, refreshes, and makes it so much more radiant.

45,00 AED

18% OffFeatured

Olive Babies Detangling Leave In Conditioner 237ml

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Highlights:

Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

Bath time is always a nurturing moment when you use Olive Babies 3 in 1 Conditioning Shampoo & Wash. A hypoallergenic, sulfate-free and tear free formula that gently cleanses your little one’s delicate skin and hair. Derived from olive oil, aloe vera and oatmeal to help your baby’s skin and hair stay soft and healthy

45,00 AED

25% OffFeatured

Vaseline® Dry Serum Bright & Smooth 45ml

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Highlights:

Vaseline® Dry Serum Bright & Smooth 45ml

Vaseline® Deodorant Dry Serum Bright & Smooth contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smoother, and firm underarms.

Clinically proven to deeply repair and nourish underarm skin.

15,00 AED

GIFT SET

6% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75,00 AED

25% OffFeatured

Body Gel, Creams, Skin Care

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

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Highlights:

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

Experience intense hydration with Activex Aloe Vera Moisturizing Gel, enriched with natural Aloe Vera extract known for its soothing, moisturizing, and skin-repairing properties. Perfect for daily use on face & body, this lightweight gel absorbs quickly without leaving any sticky residue.

Highlights

Deep Hydration – Locks moisture into the skin for long-lasting softness
Aloe Vera Enriched – Helps soothe irritation & dryness
Brightening Effect – Improves skin freshness & glow
Fast Absorbing Formula – Non-greasy & lightweight
Multi-Use – Suitable for face, body, and hands

30,00 AED

Featured

Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

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Highlights:

Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones. Revolutionary, it will very quickly fade your spots and actively combat emerging hyper pigmentation. Designed after years of research, this final formula seduces 100% of our panel. 10 days after daily use, 8 out of 10 women believe their skin is brighter, softer and better hydrated. After 20 days of use, 99% of users confirm that their complexion is lighter, even and radiant.Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones.

15,00 AED

3% OffFeatured

LightenUp Honey Coco + Honey Body Lotion 400ml

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Highlights:

LightenUp Honey Coco + Honey Body Lotion 400ml

Introducing our versatile LightenUp Honey Coco + Honey Body Lotion, a multi-tasking formula designed to moisturize, soothe, and clarify your skin. This lotion rejuvenates dehydrated skin, restores radiance, and minimizes the appearance of pores.

Directions: Apply the lotion to cleansed skin as needed, allowing it to deeply hydrate and revitalize your skin.

Warnings: Avoid applying the lotion to the eye area.

Ingredients: Aqua (Water), Ascorbic Acid, Cocos Nucifera (Coconut) Oil, Wildflower Honey, Lecithin, Dimethicone, Nelumbo Nucifera (Lotus) Extract, Butyrospermum Parkii (Shea Butter), Disodium EDTA, BHT, Sodium, Phenoxyethanol, Ethylhexylglycerin, Fragrance.

185,00 AED

10% OffFeatured

Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner 385ml

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Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner 385ml

Coat your strands in goodness with the Extra Strength OGX Renewing+ Argan Oil of Morocco Conditioner. Thick and sumptuous, the conditioner glides effortlessly through your locks, drenching them in moisture to reveal the look of bouncy, glossy hair. Despite the luxurious texture of the formula, the conditioner never leaves hair feeling heavy or greasy, instead promoting volume and a full-bodied aesthetic.

Ideal for people with coarse, dry hair as the conditioner works to minimise the look of split ends and flyaways thanks to a tantalising infusion of Moroccan Argan Oil. The rejuvenating component assists with encouraging a protecting barrier against heat and styling, while also working to shield your tresses against UV damage, making the conditioner highly durable and versatile.

45,00 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Double Dose Ultra Whitening Molato Body Oil Carrot 3X Action 300ml

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Highlights:

Double Dose Ultra Whitening Molato Body Oil Carrot 3X Action 300ml

55,00 AED

Blue Magic Carrot Oil Leave Conditioner 390gm

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Highlights:

Blue Magic Carrot Oil Leave Conditioner 390gm

Anti-Breakage Protein Complex

Non-Greasy Formula

Dry Hair Repair

Adds Shine to Dull Hair

Instantly Strengthens Hair

25,00 AED

5% OffFeatured

Medicube TXA Niacinamide 15 Serum 30ml

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Highlights:

Medicube TXA Niacinamide 15 Serum 30ml

This luxurious, lightweight serum combines a clinically tested 15% active brightening complex—5% TXA and 10% Niacinamide—to target acne scars, hyperpigmentation, and uneven texture. It absorbs swiftly with a non-sticky, gentle feel, and is fortified with hydrating multi-layer hyaluronic acid, soothing panthenol, barrier-supporting betaine, and calming ingredients such as coral moss extract and Vitamin B12. The formula delivers a radiant, glass-like glow while being low-irritant and fragrance-free, making it suitable for daily use—even on sensitive skin.

95,00 AED

7% OffFeatured

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

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Highlights:

African Pride Moisture Miracle Honey, Chocolate & Coconut Oil Conditioner 354ml

This moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished.

How to use:

After shampooing with Moisture Miracle Nourish & Shine Shampoo, apply generously to wet hair. Massage into hair from roots to ends. Detangle. Leave on for 10-15 minutes. Rinse thoroughly. Follow up with any Moisture Miracle Leave-In Conditioner.

65,00 AED

9% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

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Highlights:

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

Nursery Skin Protectant is made with naturally derived ingredients such as olive oil, argan oil, and shea butter. It helps provide an effective moisture barrier to protect and soothe your little darling’s delicate skin, reducing redness and irritation.

100,00 AED