Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

14% OffFeatured

Mask, Skin Care

Silky Cool Lemon Facial Mud Mask 300ml

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Highlights:

Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Mask, Skin Care

Silky Cool Fruits Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Highlights:

Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Apricot Facial Mud Mask 300ml

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Highlights:

Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Highlights:

Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Milk Facial Mud Mask 1000ml

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Highlights:

Silky Cool Milk Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Highlights:

Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

20% OffFeatured

Silky Cool Rose Facial Cleanser 225ml

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Highlights:

Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

20% OffFeatured

Silky Cool Lemon Facial Cleanser 225ml

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Highlights:

Silky Cool Lemon Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

LATEST PRODUCTS

17% OffFeatured

Face Cream, Skin Care

Face Fresh Beauty Cream Jar 35gm

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Highlights:

Face Fresh Beauty Cream Jar 35gm

Face Fresh Beauty Cream (Jar) helps to remove dullness because it contains exfoliant, brightening agent, moisturizer and antioxidants as its ingredients. Anti-oxidant in this beauty Cream help to protect the skin from damage caused by environmental stressors, which can contribute to dullness. It also removes dark spots and pimples from the skin.

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin b3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

25,00 AED

13% OffFeatured

AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

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Highlights:

AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

Coenzyme Q10 is the best choice for skin and anti-aging. Moisturization: make your skin soft and enriched with vitamin E Firming: preventing sagging or may give modest improvements in sagging skin

35,00 AED

B.B. Clear Exfoliating Lightening Soap 190g

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Highlights:

B.B. Clear Exfoliating Lightening Soap 190g

The B.B.Clear Exfoliating Soap is a 190g soap that effectively cleanses and exfoliates the skin, leaving it smooth, radiant, and even-toned. It is infused with natural ingredients that help to remove dead skin cells, unclog pores, and reduce the appearance of dark spots and blemishes. This soap is suitable for all skin types and can be used daily to reveal a refreshed and rejuvenated complexion.

15,00 AED

11% OffFeatured

Royal Beauty Face & Body Scrub Gold 500ml

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Highlights:

Royal Beauty Face & Body Scrub Gold 500ml
- A face and body scrub that actively exfoliates your skin and removes dirt, excess oil, and dead skin cells.
- It is gentle and allows deep cleansing that helps to unblock your pores, revealing radiant and soft skin.
- A luxurious exfoliating treatment designed to rejuvenate and refresh your skin.
- Infused with fine gold particles, this scrub provides a gentle yet effective exfoliation, removing dead skin cells and promoting a smoother, more radiant complexion.
- The gold extract helps to brighten the skin and improve its elasticity, giving your skin a youthful glow.
- Rich in nourishing ingredients, it hydrates and revitalizes the skin, leaving it feeling soft, smooth, and deeply refreshed.
- Perfect for all skin types, this scrub enhances your skincare routine by providing a spa-like experience with every use.
- As your skin undergoes its own process of renewal, dead cells and other impurities accumulate and hide under your skin’s freshest layer

40,00 AED

4% OffFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Exclusive Toning Gift Set 5 Piece

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Highlights:

Makari Exclusive Toning Gift Set 5 Piece

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

1.150,00 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Meilena Beauty Cream

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Highlights:

Meilena Beauty Cream

25,00 AED

11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Eucalyptus Oil 150ml

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Highlights:

Mamado Aromatherapy Eucalyptus Oil 150ml

Eucalyptus oil comes from the Eucalyptus tree, native to Australia. It has a powerful scent and is easily recognizable. 
As an essential oil, Eucalyptus is an effective agent against respiratory diseases. It also has the ability to enhance concentration.

40,00 AED

25% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Original Jelly Lip Balm 9gm

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Highlights:

Skin Doctor Original Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.

Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated.

15,00 AED

33% OffFeatured

D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

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Highlights:

D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

Concentrated in baobab oil, DES lightening beauty cream hydrates, reduces spots and makes the skin infinitely soft. Its extra rich formula enhances the radiance of the complexion, brightens the skin and improves its luminosity. Pleasantly scented, DES guarantees a clear and luminous complexion.

30,00 AED

17% OffFeatured

Dr. Rashel Vitamin C Under Eye Serum 30ml

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Highlights:

Dr. Rashel Vitamin C Under Eye Serum 30ml

Dr. Rashel Vitamin C Under Eye Serum is the perfect solution to treat eye area problems such as dark circles, puffiness, and wrinkles. This serum is rich in Vitamin C, which is known for its effectiveness in lightening the skin and stimulating collagen production. It also contains nourishing ingredients that help moisturize and *rejuvenate* the skin around the eyes. Thanks to its high concentration of vitamins and nutrients, the serum works to reduce the appearance of signs of fatigue and aging, leaving the eye area brighter and younger. The serum is light in texture, quickly absorbed, and does not leave any greasy trace. It can be used as part of a daily care routine for noticeable results in a short time.

Benefits and Features:

Vitamin C helps reduce the appearance of dark circles around the eyes, leaving the area brighter and more vibrant.

The serum contains ingredients that help reduce puffiness under the eyes, giving you a fresh and youthful appearance.

Vitamin C stimulates collagen production in the skin, reducing the appearance of wrinkles and fine lines.

The serum provides deep hydration to the skin around the eyes, enhancing its elasticity and improving its appearance.

The serum formula is gentle on the sensitive skin around the eyes, ensuring effective treatment without irritation.

It contains nourishing ingredients that work to renew skin cells, promoting a more youthful and healthy appearance.

It gives noticeable results in a short time, making you notice the difference in the appearance of the eye area quickly.

25,00 AED

PRODUCTS ON SALES

7% OffFeatured

Scrubs, Skin Care

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

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Highlights:

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

Smooth, exfoliate, and revive dehydrated skin

Charcoal eliminates toxins from the skin

Tea Tree disinfects skin surface

Arnica accelerates skin’s healing process

Vegan and cruelty-free

65,00 AED

14% OffFeatured

Washami Whitening Face Serum Aloe Vera 30ml

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Highlights:

Washami Whitening Face Serum Aloe Vera 30ml

Washami Aloe Vera Serum contains a carefully formulated blend of ingredients to address the most common concerns of aging.
Soften the skin and create a layer against external aggressors with the power of Retinol.

To Use: After facial cleansing, apply proper amount of serum to the face and gently massage until absorption.

30,00 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Collagen Beauty Cream

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Highlights:

Nisa Collagen Beauty Cream

Introducing our Collagen Booster Combo Pack—a comprehensive skincare solution that brings together the power of collagen to rejuvenate and enhance your skin’s natural beauty. This thoughtfully curated set includes Collagen Booster Cream, Collagen Booster Serum, a Beauty Soap, and Beauty Pills, providing you with a holistic skincare regimen for a radiant and youthful complexion.

Key Features:

**Collagen Rejuvenation:** Immerse your skin in the rejuvenating power of collagen. Our Collagen Booster Cream and Serum work in synergy to enhance skin elasticity, reduce fine lines, and promote a firmer, more youthful appearance.

**Intensive Hydration:** The Collagen Booster Cream and Serum are enriched with moisturizing elements that deeply hydrate your skin, leaving it feeling supple, nourished, and revitalized..

**Complete Skincare from Within:** Elevate your skincare routine with our Beauty Pills. Packed with essential nutrients, these pills contribute to overall skin health from within, providing your skin with the necessary support for a radiant and glowing complexion.

**Youthful Glow:** Unveil a youthful glow with our 4-in-1 Combo Pack. Each product is designed to complement the others, creating a holistic skincare approach that enhances your skin’s natural radiance and beauty.

25,00 AED

6% OffFeatured

Hair Care, Hair Gel & Spray

The Doux Beegirl Mist Demeanor Honey Shine Mist 118ml

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Highlights:

The Doux Beegirl Ladies First Honey Shampoo 236ml

WHAT IT DOUX?

?OoOoO Wash it first, wash it first!? Cleanliness is step one to achieving divine and defined curls. Our honey shampoo cleanses stressed hair and kicks build-up to the curb while improving moisture retention. Less friction means less frizz. No cap! Just #science.

WHAT?S GOOD?

Honey: Super-charged for sleek curls

Aloe: Smooths + protects strands

Vitamin E: Growth + UV protection

Cruelty & Paraben Free

75,00 AED

13% OffFeatured

Conditioner, Hair Care

Medimix Volumising & Bouncing Conditioner 400ml

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Highlights:

Medimix Volumising & Bouncing Conditioner 400ml

Keep your hair Volumized and make them Bouncy with Medimix Ayurvedic Volumising and Bouncing Conditioner. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with carrot seed oil and Vegetable Keratin that gives intensely nourishing your hair. Quat-free, gluten-free and paraben-free to be 100% natural and suitable for all hair types. Medimix’s new conditioner range is crafted to give your hair the natural care it deserves.

65,00 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances, Personal Care, Skin Care

Dr Rashel Feminine Deodorant Fresh Spray 100ml

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Highlights:

Dr Rashel Feminine Deodorant Fresh Spray 100ml

Everything you need in one product

Long lasting removes odor, itching, minimizes sweat, antibacterial and refreshing.

Benefits:

Women’s Deodorant Spray is a quick and easy way to freshen up just about anywhere.

It works quickly by neutralizing odors and refreshing you.

Spray directly on the body or external intimate area, underarms, up to smelly feet.

It can be sprayed on underwear and lingerie liners to help further control any odors. (It’s great for yoga and exercise.)

Great odor control and elimination, anti-itch and anti-bacterial, leaves your intimate area smelling good and fresh.

How to use :

Shake and remove the cap from the product and spray onto the required area, making sure to spray at least 8 inches away from your body.

These sprays cannot be used internally, so be sure to apply them to the outer intimate area, underwear, or the lining of underwear only.

For best results, use before showering or before bed.

Warning:

For external use only

Do not use it on irritated, damaged or infected skin.

Stop using if you notice skin irritation or rash.

Store in a cool, dry place away from direct heat and light and out of reach of children

25,00 AED

8% OffFeatured

Curly & Wavy hair, Hair Care, Shampoo

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

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Highlights:

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

Thirsty curls? Meet your moisture hero. Our Raw Shea Butter Deep Moisturizing shampoo is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture it needs. Our moisturizing, sulfate-free shampoo gently cleanses dry hair and delivers 3X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55,00 AED

13% OffFeatured

Shower Gel, Skin Care

Pure skin Clarifying Shower Gel 475ml

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Highlights:

Pure skin Clarifying Shower Gel 475ml

Pure Skin Clarifying Shower Gel is a premium skincare product designed to cleanse and clarify your skin.

Enriched with natural ingredients, including tea tree oil and aloe vera, it helps to unclog pores, remove dirt and impurities, and soothe and hydrate the skin, leaving it looking and feeling refreshed and revitalized.

This shower gel is suitable for all skin types and can be used daily for best results.

35,00 AED

16% OffFeatured

Hair Care, Hair Scalp Treatment

ORS Olive Oil Style & Shine Frizz Control & Shine Glossing Hair Polisher, Infused With Pequi Oil For Smoothing 177ml

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Highlights:

ORS Olive Oil Style & Shine Frizz Control & Shine Glossing Hair Polisher, Infused With Pequi Oil For Smoothing 177ml

ORS Olive Oil Frizz Control and Shine Glossing Hair Polisher is a lightweight polisher that enhances the hair with incredible shine while creating a humidity-protecting barrier that helps prevent frizz. Olive Oil Glossing Hair Polisher is a blend of silicone and natural oils.

Key Features

Use daily for added shine.

Provides frizz protection.

Locks in hydration and moisture. Perfect For

Hair needing frizz control.

Recommended Use

As a styling aid with heat tools. As a finishing polisher. To fight against humidity.

38,00 AED

6% OffFeatured

Shower Gel, Skin Care

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

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Highlights:

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

Skin Brightening: Formulated with alpha arbutin and glutathione to effectively brighten and even out skin tone.
Nourishing Ingredients: Enriched with goat milk and Filipino powder to nourish and revitalize your skin.
Body Repairing: Helps repair and rejuvenate your skin, promoting a healthier and more radiant appearance.
Glowing Skin: Enhances your skin’s natural glow, leaving it luminous and vibrant.
Gentle Cleansing: Provides a thorough yet gentle cleanse, suitable for all skin types and daily use.

170,00 AED

GIFT SET

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 5 Intense Light Brown 100ml

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Highlights:

Bolony Hair Color Cream 5 Intense Light Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

20% OffFeatured

R&D Care Coffee and Niacinamide Whitening Soap 100gm

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Highlights:

R&D Care Coffee and Niacinamide Whitening Soap 100gm

20,00 AED

15% OffFeatured

Radiance7 Lightening Body Cream 300ml

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Highlights:

Radiance7 Lightening Body Cream 300mlTop of Form

This cream has been formulated to restructure, moisturize, soften and firm your skin. Anti-radical, it nourishes the skin, exfoliates it naturally. The results are visible from the first days of use

85,00 AED

15% OffFeatured

Clear Therapy CT+ Lightening Lotion Carrot Oil 500ml

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Highlights:

Clear Therapy CT+ Lightening Lotion Carrot Oil 500ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

55,00 AED

Featured

Eveline Nourishing Hand Cream Mango Sage 50ml

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Highlights:

Eveline Nourishing Hand Cream Mango Sage 50ml

The nourishing hand cream has been created especially for the dry skin, it soothes and intensive moistures the hands.
Deeply regenerates and nourishes the epidermis and acts as a protective shield against harmful external factors.
Contains mango butter which apparently soothes the skin and effectively protects from loss of water and sage extract which brings the skin relief and exhibits antioxidant activity.
Has a wonderful smell of mango and sage.

An ideal hand care and moisturizing cream from Eleven.

5% OffFeatured

Hair Care, Hair Styling Products, Shampoo

Cantu Avocado Hydrating Styling Mousse 248ml

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Highlights:

Cantu Avocado Hydrating Styling Mousse 248ml

Cantu’s Avocado Hydrating Styling Mousse creates frizz-free, defined curls that last.

With a moisturizing blend of avocado oil, flaxseed oil and honey, this lightweight styling mousse provides the ultimate in defined curls and long-lasting hold without frizz or flaking.

The honey it contains nourishes the hair strands and gives them a natural shine, and the oils moisturize the hair and make it supple.

Application:

Apply 2-3 pumps per section of hair and distribute evenly from root to tip in damp or dry hair before styling twists, rods, braids or wash-and-go styling.

38,00 AED

10% OffFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Original Foaming Lotion 250ml

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Highlights:

Ebin New York Curl & Twist Original Foaming Lotion 250ml

The Curl & Twist Foaming Lotion is a lightweight foam for enhancing and defining curls. Formulated with argan oil, jojoba oil, keratin, green tea and avocado. This time saving formula makes hair stronger and healthier, while giving a natural shine.

[CURL AND TWIST] Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking.

[LONG HOLD] Keep and set your waves in place all day wherever and whenever you go. Don’t worry about the frizz or flyaway.

[HEALTHY HAIR] Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.

[BEST INGREIDENTS] Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.

[CRUELTY FREE] Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

How to use

1. Shake bottle well before using.

2. Apply 24 Hour Curl & Twist Foaming Lotion to hair.

3. Comb or finger through into desired style.

45,00 AED

13% OffFeatured

Xtreme Collection Gold Facial Clay Mask 500ml

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Highlights:

Xtreme Collection Gold Facial Clay Mask 500ml

Formulated with an exclusive Cellular Gold Complex to stimulate cell regeneration and delivers antioxidants.

How to use

Apply generously to face and neck avoiding eye areas. Leave until completely dry (15-20) minutes. Rinse well with warm water and tap with cloth.

35,00 AED

14% OffFeatured

QEI+ Paris Active Performance Muti Action Lightening Serum 50ml

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Highlights:

QEI+ Paris Active Performance Muti Action Lightening Serum 50ml

QEI+ has elaborated a new serum based on sweet almond and the best toning vegetable extracts. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way. For an optimal result, use once a day, add some drops of the QEI+ Active Performance Multi-action Serum into the QEI+ Active Performance Multi-action Body Lotion or the QEI+ Active Performance Multi-action Fine Glycerin.

150,00 AED

18% OffFeatured

Vitamin White Carrot Body Lotion with Carrot Oil 450ml

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Highlights:

Vitamin White Carrot Body Lotion with Carrot Oil 450ml

Vitamin White Body Milk, with carrot oil, is a nourishing and anti-impurity complex. Its fabulous formula eliminates the darkest spots dramatically giving you a nourished, spot-free complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended

45,00 AED