Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Vaseline Superfood Freshlock Cranberry Lotion 320ml

Lotion, Shampoo, Skin Care

Vaseline Healthy Bright Superfood FreshLock Lotion Cranberry Vit C 320ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Superfood Freshlock Cranberry Lotion 320ml

Vaseline Superfood Freshlock Cranberry corrects deeply-rooted inflammation & pigmentation for flawless, spotless and clear skin Double UV filters provide 8X protection against damaging UV rays.

50,00 AED

15% OffFeatured

Irish Gold with Carotene Extract Toning Formula 300ml

Rated 0 out of 5

(0)

Highlights:

Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85,00 AED

5% OffFeatured

LightenUp Plus Aloe Vera + Coconut Foaming Wash 150ml

Rated 0 out of 5

(0)

Highlights:

LightenUp Plus Aloe Vera + Coconut Foaming Wash 150ml

Experience the gentle yet powerful cleansing properties of our LightenUp Plus Aloe + Coconut Foaming Wash. This unique formula combines the refreshing and nourishing properties of Aloe Vera with the deeply hydrating and moisturizing benefits of Coconut Oil. Together, they create a perfect foaming cleanser that effectively removes impurities while providing deep hydration to the skin.

Our innovative delivery system enhances the cleansing experience, as the brush gently massages the skin, helping to remove dirt and impurities while simultaneously providing added hydration.

Directions: Gently press the brush to the skin and massage gently, allowing the foaming wash to deeply cleanse and hydrate your skin.

Warning: For external use only. Avoid the eye area during use to prevent any potential irritation.

105,00 AED

Shower Gel, Skin Care

Biolight Hibiscus Flower Lightening Shower Gel 500ml

Rated 0 out of 5

(0)

Highlights:

Biolight Hibiscus Flower Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

25,00 AED

8% OffFeatured

QV Baby Skin Lotion 250ml

Rated 0 out of 5

(0)

Highlights:

QV Baby Skin Lotion 250ml

QV Baby Moisturizing Lotion is a lightweight moisturizer specially formulated for babies sensitive skin.

Benefits and features:

It deeply moisturizes the skin and maintains its moisture for long periods.
Does not cause allergies.
Helps soothe irritated skin.
It forms a protective barrier on the skin to protect it from external factors.

How to use:

Clean your baby’s skin well.

Apply a generous amount of lotion to your baby’s skin.

Massage the lotion onto your baby’s skin in circular motions until it is completely absorbed.

You can use the lotion after bathing or anytime you feel the need to moisturize your baby’s skin.

120,00 AED

14% OffFeatured

Arena Gold Beauty Serum 5ml

Rated 0 out of 5

(0)

Highlights:

Arena Gold Beauty Serum 5ml

How to use Serum:

Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms Spread it between your palms without rubbing the product too much dab the serum all over your face and neck using small and gentle tapping motions. Wait for a couple of minutes before continuing with your skincare regime. You can also use it by mixing it with cream.

30,00 AED

22% OffFeatured

Valera Gorgeous Body Lotion

Rated 0 out of 5

(0)

Highlights:

Valera Gorgeous Body Lotion

35,00 AED

25% OffFeatured

Melano Melanotone 100% Black Spot Corrector Soap 100gm

Rated 0 out of 5

(0)

Highlights:

Melano Melanotone 100% Black Spot Corrector Soap 100gm

A brightening and revitalizing soap formulated to cleanse the skin while improving clarity and overall radiance. Enriched with a powerful blend of natural brightening agents, it helps fade dark spots, reduce pigmentation, and unify skin tone with continuous use. The rich, creamy foam leaves the skin fresh, smooth, and luminous, making it ideal for daily care to maintain a healthy, glowing complexion.

15,00 AED

13% OffFeatured

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Apricot Jam Scrub exfoliates the skin gently to make it clean and clear. It helps with removing dull and dead skin cells and unclogging blocked pores that lead to acne and blemishes

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35,00 AED

13% Off

Cire D’abeille Beeswax Body Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

Cire D’abeille Beeswax Body Lotion 300ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body lotion is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

35,00 AED

PRODUCTS ON SALES

View All

20% OffFeatured

Hair Care

Moroccan Oil Exfoliating Eco Friendly Bath Gloves 1 Pair

Rated 0 out of 5

(0)

Highlights:

Moroccan Oil Exfoliating Eco Friendly Bath Gloves 1 Pair

Takes away dry, dull skin.
Rejuvenates and cleanses the skin by removing dry skin dirt and impurities.
These exfoliating gloves gently and effectively exfoliate layers of dead skin and impurities from the body’s surface.
Excellent with soap body scrubs, shower gels and sea salts.
These gloves foam easily in conjunction with your favorite soaps or gels.
Gently deep cleans
Enhances exfoliation
Refreshes and massages
Removes residual impurities
Invigorates circulation

20,00 AED

22% OffFeatured

Veet Gold Cocoa Butter Super Whitening Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

Veet Gold Cocoa Butter Super Whitening Lotion 300ml

New VEET Gold Anti-Aging Body LOTION. Sunscreen, Moisturizes, Removes Wrinkles, Dark Spots, Pigmentations, Knuckles, Repairs, Smooths & Glows

Veet Gold super whitening body lotion is rich in vitamins and vegetable oils which is very good for the skin and has moisturizing, exfoliating, sunscreen & other effects.

35,00 AED

25% OffFeatured

Creams, Spot Corrector, Skin Care

Ujooba Acne Cleanser Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Ujooba Acne Cleanser Beauty Cream

Introducing our Acne Cleanser Beauty Cream, a game-changing skincare solution crafted to banish acne and fade dark spots, leaving your skin refreshed and revitalized. Specially formulated with the natural goodness of honey and aloe vera, this cream not only targets acne but also provides gentle care for your skin.

Key Features:

Acne-Fighting Power: Say goodbye to stubborn acne with our potent acne-fighting formula. The cream’s active ingredients work together to cleanse pores, reduce inflammation, and prevent future breakouts, giving you clearer and healthier skin.
Dark Spot Fading: Uncover a brighter complexion as our beauty cream targets and fades dark spots caused by acne. The inclusion of honey and aloe vera helps promote skin regeneration, gradually diminishing the appearance of post-inflammatory hyperpigmentation.
Honey Infusion: Enriched with the natural antibacterial properties of honey, our cream not only fights acne but also nurtures your skin. Honey’s soothing qualities provide relief to irritated skin, making it an ideal choice for those looking to balance effective acne treatment with gentle care.
Aloe Vera Soothing: Experience the calming effects of aloe vera, known for its soothing and hydrating properties. Aloe vera helps reduce redness and irritation, leaving your skin feeling cool, refreshed, and revitalized.

15,00 AED

14% OffFeatured

Conditioner, Hair Care

Creme of Nature Conditioner with Mango & Shea Butter Ultra Moisturizing 355ml

Rated 0 out of 5

(0)

Highlights:

Creme of Nature Conditioner with Mango & Shea Butter Ultra Moisturizing 355ml

Ultra-moisturizing formula for dry, dehydrated hair
Enriched with mango and shea butter for intense nourishment
Helps restore softness and manageability
Leaves hair smooth, hydrated, and healthy-looking
Suitable for regular use

60,00 AED

6% OffFeatured

Hair Treatment, Hair Care

Skala Hair Treatment Cream Ceramidas 1000gm

Rated 0 out of 5

(0)

Highlights:

Skala Hair Treatment Cream Ceramidas 1000gm

Ceramides Skala products have in their formula a third generation sealing which is directly effective on the cuticles, reinforcing capillary structure and retrieving glow and vitality to the strands. With frequent use, porosity and frizz can be avoided, keeping strands nurtured and hydrated. One of the most important advantages is the fact ceramides doesn’t add weight to strands preventing from oiliness resulting impecable glowy hair.

85,00 AED

10% OffFeatured

Lotion, Spot Corrector, Skin Care

DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

Rated 0 out of 5

(0)

Highlights:

DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

The DH7 extra lightening lotion with its concentrated overdosed asset VITACLEAR and with the presence of several other fruity complexes, brings you necessary vitamins for your skin.
It is a safe formulation wich brings you excellent results. Your complexion finds an UNEQUALLED BRIGHTNESS and your skin finds its flexibility and its comfort.
Furthermore, for your safety, this lotion contains an UV filter.

450,00 AED

25% OffFeatured

Pure Skin Vanishing Lightening Care Body Cream 250ml

Rated 0 out of 5

(0)

Highlights:

Pure Skin Vanishing Lightening Care Body Cream 250ml

Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine

Enriched with fast penetrating nutrients that relaxes rough and dry skin

Enhances the skin’s defenses and preventing future damage.

Provides unsurpassed radiance and softness

Moisturizes deeply to improve skin’s moisture levels leaving it looking more hydrated

Promote healthy skin cell rejuvenation

30,00 AED

14% OffFeatured

ActiveX Caviar Facial Mud Mask 500ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Caviar Facial Mud Mask 500ml

Experience the luxury of ActiveX Facial Mud Mask 500ml in the Caviar variant. Infused with caviar extract, this indulgent mud mask offers anti-aging benefits, helping to firm, tighten, and rejuvenate your skin. It deeply cleanses and nourishes, leaving your complexion radiant and youthful. Pamper yourself with the ultimate anti-aging treatment of ActiveX Facial Mud Mask Caviar.

30,00 AED

25% OffFeatured

Laser White Bamboo Charcoal Black Soap, 100gm

Rated 0 out of 5

(0)

Highlights:

Laser White Bamboo Charcoal Black Soap, 100gm

Makes a useful addition to your everyday essentials

Optimally made for effective daily use

Carefully crafted to suit your lifestyle

15,00 AED

5% OffFeatured

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Rated 0 out of 5

(0)

Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90,00 AED

GIFT SET

View All

16% OffFeatured

Sunscreen, Skin Care

CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

Rated 0 out of 5

(0)

Highlights:

CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

Sheer Tinted Mineral Sunscreen Universal tint for all skin tones that instantly leaves skin with a healthy glow and offsets the white-cast typically associated with mineral sunscreens. Lightweight, non-greasy feel. HYDRATING FACE SUNSCREEN Formulated with Niacinamide to help calm skin and Hyaluronic Acid to help retain skin’s natural moisture. TINTED MOISTURIZER WITH SPF 30 Can be worn alone or under makeup as a tinted primer with SPF 30. Suitable for all skin types, including dry skin, sensitive skin, oily skin, and acne-prone. This skincare product doesn’t come with a protective seal. 3 Essential Ceramides Ceramides are found naturally in the skin and can become damaged with sun exposure. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier.

80,00 AED

7% OffFeatured

Face Cream, Spot Corrector, Skin Care

Biocos Knuckles Whitening Cream For Dark knuckles, Uneven Hands Alpha Arbutin, Vitamin C 50gm

Rated 0 out of 5

(0)

Highlights:

Biocos Knuckles Whitening Cream For Dark knuckles, Uneven Hands Alpha Arbutin, Vitamin C 50gm

Visible Brightening: Lightens dark knuckles and uneven skin tones.

Deep Hydration: Moisturizes skin for soft, smooth, and radiant hands.

Gentle Dark Spot Corrector: Dermatologically tested, ideal for sensitive skin.

Improves Skin Texture: Reduces roughness, leaving hands soft and luminous.

65,00 AED

13% OffFeatured

Curly & Wavy hair, Hair Oil, Hair Care

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

Rated 0 out of 5

(0)

Highlights:

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65,00 AED

11% OffFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Total Miracle Shampoo with Apricot & Macadamia For Damage Hair 900ml

Rated 0 out of 5

(0)

Highlights:

Aussie Paraben-Free Total Miracle Shampoo with Apricot & Macadamia For Damage Hair 900ml

GET READY FOR A MIRACLE. Aussie Total Miracle Shampoo is infused with apricot and Australian macadamia oil to keep your hair gorgeous with 7 healthy benefits: strengthening against damage, softness, split-end protection, moisture, humidity control, shine and smoothing. FREE OF parabens & stress. How Aussome is that?

85,00 AED

15% OffFeatured

Conditioner, Hair Care

Petal Fresh Hair Rescue Dry Hair Conditioner 335ml

Rated 0 out of 5

(0)

Highlights:

Petal Fresh Hair Rescue Dry Hair Conditioner 335ml

For Noticeably Thinning Hair

Biotin-B Complex restores keratin in hair cortex to build body and increase thickness.

Caffeine protects and energizes roots for extended hair growth.

85,00 AED

15% OffFeatured

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml

Rated 0 out of 5

(0)

Highlights:

Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml

Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

55,00 AED

11% OffFeatured

ActiveX Papaya Vitamin C + E Body Lotion 700ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Papaya Vitamin C + E Body Lotion 700ml

Revitalize and brighten your skin with Activex Body Lotion – Papaya Vitamin C + E. Enriched with papaya fruit extract and Vitamins C and E, this lotion helps even out skin tone, fight dullness, and leave your skin soft, smooth, and radiant. Natural enzymes gently exfoliate, promoting a refreshed and rejuvenated feel.

Highlights

Papaya extract and Vitamin C help promote a radiant, even tone
Vitamins C and E protect and revitalize tired skin.
Natural enzymes smooth and refresh the skin.
Deeply hydrates and nourishes for soft, supple skin.

40,00 AED

20% OffFeatured

Edge Control, Hair Care

Lustors Pink Shea Butter Coconut Oil Edge Smoother Gel 57gm

Rated 0 out of 5

(0)

Highlights:

Lustors Pink Shea Butter Coconut Oil Edge Smoother Gel 57gm

Long-lasting strong hold and shine • Smooths edges without causing breakage • Lightweight formula with penetrating moisture and shine • Enriched with shea butter, coconut oil, argan oil and castor oil

40,00 AED

Featured

Dermovate Ointment For Allergic Skin Conditions 30gm

Creams, Tubes, Skin Care

Dermovate Ointment For Allergic Skin Conditions 30gm

Rated 0 out of 5

(0)

Highlights:

Dermovate Ointment For Allergic Skin Conditions 30gm

Dermovate ointment is used to treat a variety of skin conditions that require strong and effective treatment to relieve inflammation, itching, and redness. This medication primarily contains clobetasol propionate, a type of corticosteroid that works to reduce swelling and inflammation in the skin. Dermovate is usually prescribed to treat chronic or acute skin conditions such as eczema and psoriasis, as it helps control symptoms and prevent the condition from worsening. Dermovate can also be used to treat localized skin infections that have not responded to weaker medications. It is also used to treat rashes resulting from various irritations and to relieve the symptoms of skin allergies when needed..

25,00 AED

25% OffFeatured

RDL Placenta Whitening and Rejuvenating Soap 135g

Rated 0 out of 5

(0)

Highlights:

RDL Placenta Whitening and Rejuvenating Soap 135g

A skin whitening soap especially formulated with placenta extract that helps renew damaged skin tissues and fades away skin blemishes. It helps rejuvenates the skin, keep it young and healthy.

Direction for Use: Use it as bath soap. Apply gently on the face and body where whitening is necessary. Massage thoroughly and leave for 3 minutes before rinsing. Rinse off and pat dry.

Warnings and Precautions: Not to be used by children under three (3) years of age. Avoid contact with eyes. Do not apply if skin is injured or inflamed. Discontinue use if rashes, redness or itching occurs. Avoid sun exposure when using this product. Consult your physician if irritation continues to persist.

15,00 AED