Serina Cosmetics

TOP CATEGORIES

LATEST PRODUCTS

View All

12% OffFeatured

Quick View

Lotion, Skin Care

CeraVe PM Facial Moisturizing Lotion Ultra 60ml

Rated 0 out of 5

(0)

Highlights:

CeraVe PM Facial Moisturizing Lotion Ultra 60ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

75,00 AED

25% Off

Diva Maxima Maxi Tone Exfoliating Clearing Soap 190g

Rated 0 out of 5

(0)

Highlights:

Diva Maxima Maxi Tone Exfoliating Clearing Soap 190g

Divas Maxima Maxi Tone Exfoliating Clearing Soap is the perfect way to achieve your dream complexion. This triple action formula is enriched with clearing elements and helps to remove dead cells and other impurities from your skin. It also prepares your skin for the application of Diva Maxima Maxi Tone cream, giving you a softer, smoother and more radiant complexion. With this soap, you can enjoy a luxurious experience that will leave your skin feeling refreshed and deeply cleansed.

15,00 AED

6% OffFeatured

Fair & White Original Brightening Serum for Face & Body 30ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Original Brightening Serum for Face & Body 30ml

Specifically formulated to even out overall facial discoloration. Reduces stubborn blotchy, brown spots, acne scarring and/or uneven skin tone with potent agent. A light serum is usally preferred by consumers who have oily/combination/blemish prone skin. Leaves skin feeling soft and silky.

Directions:

Apply a thin layer of Lightening Serum to affected areas on dry, cleansed skin, preferably at night. Let dry. Recommendation: Follow up with daily during and after brightening treatment to maintain even skin tone. Skin Protect SPF 50 Sunscreen Skin type: Oily and combination skin Main Ingredient:1.9 % Hydroquinone (Hydroxyphenol)

75,00 AED

6% OffFeatured

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Bring the beach to your bathroom with the Tree Hut Bikini Reef Shea Sugar Scrub, a tropical-inspired exfoliating scrub designed to leave your skin incredibly soft, smooth, and glowing.
This luxurious formula uses natural sugar crystals for gentle yet effective exfoliation, removing dead skin and helping to improve texture and radiance.
Infused with shea butter and natural oils, the scrub delivers deep hydration, locking in moisture while boosting skin softness and elasticity.
The refreshing Bikini Reef fragrance provides a clean, bright, summer-like scent that enhances your shower routine
A refreshing beach-inspired scent that instantly transports you to a tropical escape. Perfect for summer vibes and everyday pampering.
Made with 100% natural sugar granules that buff away dead skin, unclog pores, and smooth rough areas for soft, glowing skin.
Enriched with deeply nourishing shea butter and natural oils that restore moisture and improve skin elasticity.
Free from parabens, sulfates, alcohol, and formaldehyde. Vegan-friendly, cruelty-free, and suitable for all skin types — even sensitive skin.
PERFECT FOR PRE-SHAVE & SELF-CARE Helps reduce ingrown hairs, prevents dryness, and preps the skin for shaving, tanning, or body care routines.
Perfect for daily use, pre-shave prep, or treating yourself to a self-care moment, this scrub is free from harsh chemicals and made with clean, skin-loving ingredients.

80,00 AED

6% OffFeatured

X7 UV Pure Organic Skin Lightening Body Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

X7 UV Pure Organic Skin Lightening Body Lotion 300ml

X7 Skin Lightening Body Lotion is formulated to lighten, moisturize, and rejuvenate your skin, giving you a flawless and luminous complexion. Each variant of X7 Skin Lightening Body Lotion is meticulously crafted to address specific skin concerns and provide optimal results.

Features: Made with pure organic ingredients, this variant provides gentle and effective skin lightening while nourishing your skin with natural goodness.

Benefits: Enjoy a softer, more radiant complexion with the benefits of organic skincare.

150,00 AED

8% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Avocado Oil 118ml

Rated 0 out of 5

(0)

Highlights:

Now Foods, Solutions, Avocado Oil, 4 fl oz,118 ml

Condition: Skin in need of moisturization.

Solution: 100% Pure Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses anti-aging moisturizers and serums, bath and body gels, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

55,00 AED

33% OffFeatured

Skin Doctor Goat Milk Soap 100gm

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10,00 AED

33% OffFeatured

Yoko Vit-C Brightening Booster Cream 50g

Rated 0 out of 5

(0)

Highlights:

Yoko Vit-C Brightening Booster Cream 50g

Reduce dark spots and dull skin.
Retains moisture for a long time.
Soothe the skin from sunlight.

Vitamin C Cream Serum, light texture, easily absorbed, rich in extracts of Vitamin C, Glutathione, and Vitamin B3, helping to revitalize the skin to look radiant, youthful, combined with Aloe Vera extract, Vitamin B5, and Moist Magnet. Helps restore moisture to dry skin. Keeps moisture in the skin for a long time. Ready to reveal smooth, hydrated skin that looks healthier than ever.

How to use: After washing your face, apply cream all over your face and neck. Regularly both in the morning and before bedtime

30,00 AED

22% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Carrot Super Whitening Oil, 200ml

Rated 0 out of 5

(0)

Highlights:

Veet Gold Carrot Super Whitening Oil, 200ml
Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35,00 AED

20% OffFeatured

Pr. Francoise Bedon Royal Exfoliating Lightening Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Pr. Francoise Bedon Royal Lightening Serum 50ml

Enriched with multivitamins, Professor Francoise Bedon’s ROYAL Brightening Serum is an intensive and fast brightening treatment. It reduces dark spots and evens the skin tone while smoothing your skin. Effective on elbows and knees.

120,00 AED

Add to basket

Add to wishlist

Compare

PRODUCTS ON SALES

View All

18% OffFeatured

Quick View

Hair Care, Hair Dye

EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

Rated 0 out of 5

(0)

Highlights:

EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

45,00 AED

17% OffFeatured

Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

Rated 0 out of 5

(0)

Highlights:

Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

Lotion 21 Moisturizing Body Lotion for Normal Skin 400ml is a premium quality moisturizing lotion for daily care of dry skin. Enriched with Pro-Vitamin B5, it cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take some lotion in the palm of your hand. Apply it all over your body, especially sensitive and dry areas. Use your hands to massage the targeted areas well. Take enough time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Warnings: For external use only. Keep out of reach of children. Store in a cool and dry place.

25,00 AED

50% OffFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Pink

Rated 0 out of 5

(0)

Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10,00 AED

14% OffFeatured

Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

Vegan formula without sulfate and paraben! Gently cleanses and hydrates

Skin Doctor Turmeric & Vit C Nourishing Shampoo gently cleanses and hydrates while highly protecting it from further damage.
Nourishes hair deeply, strengthens weak hair and protects hair from damage:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

30,00 AED

3% OffFeatured

New York Fair & Lovely Active Lightening Cream 100ml

Rated 0 out of 5

(0)

Highlights:

New York Fair & Lovely Active Lightening Cream 100ml

Introducing New York Fair & Lovely’s Active Lightening Cream, a light, and creamy-textured formula designed to minimize the appearance of dark brown spots while providing gentle hydration to the skin. The active ingredients work to lighten the skin and protect it against damaging free radicals, promoting a luminous complexion. With regular use, this cream helps restore the skin’s softness, smoothness, and even tone.

Directions: Apply a thin layer to clean, dry skin, focusing on areas with dark brown spots. Use it preferably at night for optimal results. Follow up with a minimum SPF 30 sunscreen during the day to protect the skin from further discoloration.

155,00 AED

12% OffFeatured

Creams, Skin Care, Spot Corrector

Botanical Anti Blemish Brightener Cream 50gm

Rated 0 out of 5

(0)

Highlights:

Botanical Anti Blemish Brightener Cream 50gm

This light, oil-free brightener is scientifically formulated for maximum absorption to fight spots and uneven skin tone. Carefully selected powerful natural ingredients are released slowly into the skin, helping to repair, brighten and regenerate damaged tissue and targeting discolouration, including hyper-pigmentation. The plant ingredients work together to clear blemish-prone skin and prevent future breakouts and moisturise while minimising shine, leaving a smooth, glowing complexion.

The brightening cream also provides a barrier layer, which helps to protect your skin from environmental damage, including from the sun’s radiation.

**Organic certified anti-inflammatory agents, absorbed deep into the skin, help to repair damage caused by free radicals.

**A natural ingredient, clinically proven to improve skin microcirculation, helps to accelerate the natural healing process.

**Clinically proven plant extracts clarify the skin, shrinking pores, brighten and helping to reduce discolouration by up to 95% within 14 days.

**Ideal for skin prone to acne, rosacea or psoriasis.

How to Use

Cleanse the affected area and apply small amount twice daily in the morning and at night. Use in combination with our cleanser and toner for best results.

Suitable for all skin types.

Caution: avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), UVA/UVB (Sunscreen), Aloe Yohju Matsu Ekisu, Bearberry (Arctostaphylos uva-ursi) Extract,Glycerin (Vegetable Glycerine), Isopropyl Myristate, Steareth-21, Cetyl Palmitate, Caprylic/Capric Triglyceride (Coconut Oil), Allantoin (Comfrey Root) Extract,Salicylic Acid (Willow Bark) Extract, Kojic Acid (Mushroom) Extract, Stearic Acid (Plant) Extract, Butylene Glycol, Sodium Ascorbyl Phosphate (Vitamin C), Phenoxyethanol, Bisabolol (Matricaria chamomilla), Tocopheryl Acetate (Vitamin E), Arbutin (Bearberry) Extract. Parfum.

220,00 AED

10% OffFeatured

Baby Shower Gel, Kids & Baby Care, Shower Gel, Skin Care

DH7 Paris Apricot & Peach Baby Shower Gel 750ml

Rated 0 out of 5

(0)

Highlights:

DH7 Paris Apricot & Peach Baby Shower Gel 750ml

This shower gel suitable for babies allows you to effectively wash your child’s hair and body while respecting their delicate skin. Its fruity notes of apricot and peach will turn bath time into a delightful moment for your child. This 2-in-1 shower gel is perfect for your baby’s daily hygiene routine. It has been dermatologically tested on sensitive skin.

180,00 AED

17% OffFeatured

Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

Rated 0 out of 5

(0)

Highlights:

Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

Firming , increase collagen production, anti wrinkle.

Benefits: The hydrolyzed collagen extract works to increase skin elasticity, locks in water and resists the signs of aging, helps firm, plumps and hydrates skin, helps to regain youthful skin. Performing a firming and lifting effect, by boosting collagen synthesis, skin looks smoother, and firmer.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare before applying your makeup/foundation. It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25,00 AED

7% OffFeatured

Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

65,00 AED

29% OffFeatured

Creams, Skin Care, Spot Corrector

Chandni Whitening Cream for Bright and Glowing Skin 50gms

Rated 0 out of 5

(0)

Highlights:

Chandni Whitening Cream for Bright and Glowing Skin 50gms

Perfect Radiance Intense Chandni Whitening Cream addresses the need of having a smooth and radiant skin for women. It does this by treating most common skin problems like dark spots, acne, blemishes, excessive tanning, oiliness, and dullness. This cream is ideal for occasional as well as daily use.

25,00 AED

Add to basket

Add to wishlist

Compare

GIFT SET

View All

18% OffFeatured

Quick View

Conditioner, Hair Care

Dax Wave and Groom Hair Dress 99gm

Rated 0 out of 5

(0)

Highlights:

Dax Wave and Groom Hair Dress 99gm

DAX Wave & Groom is a thick hair dress that can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be used to spike and sculpt your hair to achieve an edgy look.

Thick hair dress, with superior hold

Use for waving, sculpting and styling

Best used on short hair

45,00 AED

5% OffFeatured

Samira Toning Milk 348ml

Rated 0 out of 5

(0)

Highlights:

Samira Toning Milk 348ml

This smooth velvety lotion containing Biotermaclearycin whitens your skin and controls the formation of melanin. Biotermaclearycin is a special formulation of the most exclusive lightening botanical extracts available. It will leave your skin feeling smooth and refreshed.

Benefits:

For use on your body
Whitens and evens your skin tone
Clears skin complexion
Removes discoloration
Softens your skin
Refreshes your body
SPF 15

How to use:

Apply evenly onto your body daily for best results. Continue using daily until you reach your desired shade, then use every other day to maintain.

Key ingredients: Biotermaclearycin, Saffron and Milk Thistle

620,00 AED

5% OffFeatured

Conditioner, Hair Care

The Doux Fresh Rinse Moisturizing Conditioner 236ml

Rated 0 out of 5

(0)

Highlights:

The Doux Fresh Rinse Moisturizing Conditioner 236ml

WHAT IT DOUX?

FRESH RINSE hits different when your hair’s thirsty for that good-good moisture. This Shea Butter and Sea Silk duo drops major hydration while keeping the heat and elements in check. Clean formula, no sulfates or parabens in sight.

WHAT?S GOOD?

Silk Amino Acids: Strengthens + Protects

Aloe: Moisturizes + Hydrates

Shea Butter: Soothes + Softens

Cruelty, Sulfate, and paraben Free

DOUX YOU:

Apply to clean hair.

Leave on for 1 to 3 minutes and detangle.

Rinse thoroughly.

95,00 AED

20% OffFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances

Lady Diana Perfumed Body Spray – Elevate Your Elegance 200ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Perfumed Body Spray – Elevate Your Elegance 200ml

Lady Diana Berry Gives you Natural Berry Fragrance for the all Day long. It is a Quality Fragrance, as well as the ability to Combat Body Odor. Lady Diana Bulk Perfumes and Body Sprays are long Lasting and are More Popular in Wholesale markets in the UAE.

20,00 AED

13% OffFeatured

Aichun Beauty Aloe Vera Whitening Face Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Aichun Beauty Aloe Vera Whitening Face Serum 30ml

Aichun Beauty 99% Aloe Vera Serum is a soothing and multi-functional skincare solution formulated to hydrate, lift, control oil, and treat acne-prone skin.

Infused with 99% pure aloe vera, Vitamin E, and collagen, this lightweight serum penetrates deeply into the skin to calm irritation, reduce breakouts, and restore elasticity.

Perfect for daily use on all skin types, especially oily and combination skin, this serum also promotes skin tightening, minimizes pores, and improves overall skin clarity.

It absorbs quickly without clogging pores or leaving a greasy residue—making it ideal for use under makeup or as a night serum.

🌟 Key Benefits Calms and soothes irritated or acne-prone skin Provides long-lasting hydration without oiliness Helps lift and firm sagging skin Controls excess sebum and reduces shine Reduces inflammation and redness from acne Promotes skin repair and elasticity with collagen 🧴 How to Use Cleanse and dry the face thoroughly.

Apply 2–3 drops of serum to the face and neck.

Gently massage in upward circular motions until fully absorbed.

Use in the morning and evening before moisturizer or sunscreen.

35,00 AED

7% OffFeatured

Dr Meinaier Peach Whitening Sugar Scrub 650gm

Rated 0 out of 5

(0)

Highlights:

Dr Meinaier Peach Whitening Sugar Scrub 650gm

The DR. Meinaier Peach Sugar Scrub is a gentle exfoliating scrub infused with peach extracts and fine sugar granules. Designed to remove dead skin cells, it leaves skin soft, smooth, and refreshed. This scrub not only polishes the skin but also provides hydration, making it suitable for achieving a radiant, healthy-looking glow. Ideal for all skin types.

65,00 AED

15% OffFeatured

Bel Eclat Dorée Exfoliating And Brightening Lotion 100ml

Rated 0 out of 5

(0)

Highlights:

Bel Eclat Dorée Anti Pimple Lotion 100ml

BEL eclat brightening lotion 100% toning and purifying action visible result 7 days

BEL eclat lotion is a combination of fruit acid, essential oils and

moisturizing agents that tones the skin, clarifies it and makes it homogeneous

apply morning and evening using cotton

Eliminate boutons, acne, taches, comedones and all impures. Regularize the sebum secretion

55,00 AED

25% OffFeatured

Yong Chin Avocado Scrub Soap 100gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Avocado Scrub Soap 100gm

Eliminating dead skin cells, dirt and residue to reveal young and thoroughly cleansed skin.

Body Scrub Soap enriched with Avocado extract and scrub bead effectively whitened and brightened. The specially scrub bead and herbal extracts do wonders in eliminating dead skin cells, dirt and residue to reveal young and thoroughly cleansed skin. The essential scrub bead will help stimulating natural moisture balance of skin cells. Enjoy with fresh scent and restoring the skin to good health.

How to use:

Gently massage soap on your skin and rinse thoroughly with water.

15,00 AED

13% OffFeatured

Nutriclair Carrot Moisturizing Brightening Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Nutriclair Carrot Moisturizing Brightening Lotion 500ml

This high quality milk contains two botanical ingredients for natural whitening and carrot oil with vitamins to brighten your complexion. Rich in shea butter and argan oil, it is an excellent treatment that hydrates and nourishes your skin. Apply to face and body once or twice a day.

130,00 AED

13% OffFeatured

Active White Anti Age Clarifying Body Lotion with Collagen 250ml

Rated 0 out of 5

(0)

Highlights:

Active White Anti Age Clarifying Body Lotion with Collagen 250ml

Active-White Collagen body lotion moisturizes and clarifies the skin gently. Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and effects of age fades.

Product benefits