Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Shampoo, Hair Care

Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

Keep your hair smooth, shiny, and salon-straight with the Silky Cool Brazilian Nano Keratin Shampoo. Formulated with hydrolyzed keratin, aloe vera, and panthenol, this gentle post-straightening shampoo helps maintain results after keratin, rebonding, or smoothing treatments. Its lightweight formula cleanses without stripping, leaving hair strong, frizz-free, and nourished.

Benefits:

Ideal for post-keratin and hair-straightening care
Enhances smoothness, shine, and manageability
Strengthens with Brazilian nano keratin
Gentle daily formula for all hair types

How to Use:
Apply to wet hair, gently massage, and rinse thoroughly

35,00 AED

5% OffFeatured

Shampoo, Hair Care

Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 1000ml

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 1000ml

Benefits:

Ideal for post-keratin and hair-straightening care
Enhances smoothness, shine, and manageability
Strengthens with Brazilian nano keratin
Gentle daily formula for all hair types

How to Use:
Apply to wet hair, gently massage, and rinse thoroughly

95,00 AED

11% OffFeatured

Silky Cool Body Shower Gel Aqua Marine 1000ml

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Silky Cool Body Shower Gel Aqua Marine 1000ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40,00 AED

11% OffFeatured

Silky Cool Body Shower Gel Mint & Aloe Vera 1000ml

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000 ml

40,00 AED

11% OffFeatured

Silky Cool Body Shower Gel Mango & Pineapple 1000ml

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Silky Cool Body Shower Gel Mango & Pineapple 1000ml

40,00 AED

11% OffFeatured

Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

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Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

40,00 AED

11% OffFeatured

Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

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Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

40,00 AED

11% OffFeatured

Silky Cool Body Shower Gel With Jasmine & Lavender 1000ml

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Silky Cool Body Shower Gel With Jasmine & Lavender 1000ml

40,00 AED

10% OffFeatured

Silky Cool Body Lotion with jojoba oil and chamomile extracts 500ml

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Silky Cool Body Lotion with jojoba oil and chamomile extracts 500ml

Body lotion with jojoba oil and chamomile extracts creates a soothing protective barrier, provides deep nourishment, add moisture and makes the skin silkier and softer. The creamy texture with a pampering fragrance absorbs quickly and leaves your skin supple and fresh.

45,00 AED

10% OffFeatured

Creams, Lotion, Skin Care

Silky Cool Body Lotion Professional Salon & Spa Moisturizing Lotion for Massage 400ml

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Silky Cool Body Lotion Professional Salon & Spa Moisturizing Lotion for Massage 400ml

Silky Cool Body Lotion is a professional-use body lotion designed for beauty salons, spas, and grooming centers. Its smooth, lightweight texture allows for easy application and quick absorption, making it ideal for use during and after salon treatments.

Formulated to help moisturize and soften the skin, this lotion leaves the skin feeling smooth, refreshed, and well cared for without a greasy finish. It is suitable for regular salon services such as massage, post-waxing care, manicures, pedicures, and general skin conditioning.

The lotion provides reliable hydration and comfort, supporting a polished and professional treatment experience for clients

45,00 AED

LATEST PRODUCTS

25% OffFeatured

Serums, Skin Care

Nano Classic Half Caste Whitening Serum 30ml

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Nano Classic Half Caste Whitening Serum 30ml

Nano extra white whitening shower cream with natural papaya and carrot is made with vitamin a and c to help reduces oil, acne, melasma and freckles on your body and shedding cells to whiten your skin.

30,00 AED

15% OffFeatured

Irish Gold with Carotene Extract Toning Formula 300ml

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Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85,00 AED

10% OffFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

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Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45,00 AED

20% OffFeatured

Moroccan Oil Organic Soap Melissa Herbs 100gm

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Highlights:

Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20,00 AED

18% OffFeatured

Frozen Collagen Frozen White Plus Body Lotion 500ml

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Highlights:

Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

Frozen Lotion that is suitable for all skin types, including AHA, Alpha Arbutin 10 and collagen Vitamin C, which is part of helping to improve the lack of healthy skin. Makes skin whitening, smooth, tighten, decrease wrinkles. Make it pleasant to touch, sparkling aura, not return to being dark. Clear, bright, with aura revealing smooth white skin. New skin obtained from nourishment.

How to use:
Apply lotion to the neck, arm, whole body. For best results, use regularly in the morning without rinsing.

45,00 AED

20% OffFeatured

Reborn Whitening Lotion 200ml

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Reborn Whitening Lotion 200ml

40,00 AED

10% OffFeatured

Bio Oil Gold Intensive Whitening Body Lotion 600ml

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Highlights:

Bio Oil Gold Intensive Whitening Body Lotion 600ml

Bio gold intensive whitening body lotion is a specialist Vitamins, Arbutin and Omega 3 that helps improve the appearance of skin toner, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Specialist skincare for Brighter, Clear, Even skin, Hyperpigmentation, Acne Eliminates blemishes and dark spots.

45,00 AED

13% OffFeatured

Paw Paw Whitening Milk Papaya Extract 300ml

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Highlights:

Paw Paw Whitening Milk Papaya Extract 300ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

35,00 AED

6% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream with Free Soap Pack of 3

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Malika Whitening Beauty Cream with Free Soap

Alika ClearMarks Beauty Cream is a multi-purpose cream designed to hydrate, cleanse, soothe, repair & restore skin radiance. It provides nourishment along with repairing skin and fighting against signs of aging, wrinkles. Infused with the goodness of natural and nourishing ingredients, Malika ClearMarks Beauty Cream gets absorbed into the skin easily and keeps it moisturized for a long time. It is specially formulated to prevent and treat existing dark spots to give you clear and healthy skin.

Using it every day will help fade dark spots and to give your skin a glowing and healthy look in a few weeks.
It protects your skin from harmful UVA & UVB rays. Malika Clear Marks Beauty Cream works wonders on your skin & treats several problems. It treats hyperpigmentation and minimizes fine lines and wrinkles. Add Malika ClearMarks Beauty Cream to your daily skincare routine and say goodbye to common skin woes once and for all.

HOW TO USE: First wash your skin thoroughly to remove any dirt, oil & other impurities. Take a small amount of cream & begin by applying it. Massage evenly so that cream spreads equally & penetrates deep into your skin, especially the areas with dark spots. Make this a part of your daily morning skincare routine to see spot-less, bright skin.

75,00 AED

14% OffFeatured

Valera Showel Gel Papaya

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Valera Showel Gel Papaya

30,00 AED

PRODUCTS ON SALES

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Clean & Clear Blackhead Clearing Cleaner 200ml

Scrubs, Skin Care

Clean & Clear Blackhead Clearing Cleaner 200ml

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Clean & Clear Blackhead Clearing Cleaner 200ml

Clean & Clear blackhead remover liquid.
Specially formulated to be effective on blackheads from day one.
It removes the sebum and dirt accumulated inside the pores and the impurities that lead to the appearance of blackheads.
It contains a compound that fights blackheads and helps prevent them from reappearing.

The perfect choice for clean and fresh skin.

35,00 AED

9% OffFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Argan Hair Treatment Cream 1500ml

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Highlights:

Skin Doctor Argan Oil Hair Serum 300ml

Skin Doctor Argan Oil Hair Serum deeply nourishes and conditions the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.
– Minimizes frizz.
– Protects against heat damage.

Skin Doctor Argan Hair Treatment Cream 1500ml

Intense moisture, conditions hair shafts and gives shine.

Skin Doctor Argan Hair Treatment Cream deeply conditions the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.

How to use:

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

– Restores damaged hair.

How to use:

Apply few drops of serum on your palm, rub them together and massage gently from roots to tips of your hair. Can be used for dry hair (for styling and wet hair for manageability).

50,00 AED

17% OffFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

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Highlights:

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

25,00 AED

13% OffFeatured

Veet Gold Super Whitening Body Repair Almond Oil Gel 200ml

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Highlights:

Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

Locks in moisture to help revitalize dry and dull-looking skin

35,00 AED

24% OffFeatured

Conditioner, Hair Care

Cantu Shea Butter Leave In Conditioning Repair Cream 453gm

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Cantu Shea Butter Leave In Conditioning Repair Cream 453gm

The deep penetrating treatment with pure shea butter and other natural oils stops and repairs hair breakage, repairs split ends and gives the hair more suppleness and shine with each application.

When used daily, Cantu Leave-in Conditioning Repair Cream helps to create stronger, healthier hair. Ideal for: Relaxed, textured, colored and permed hair.

How to use: Daily styling – Apply a generous amount of product to the ends of damp hair, working towards the roots. Comb through to distribute evenly. Do not rinse. For longer hair or problem areas, apply more to the ends.

Leave-In Treatment – Apply the product as you would for daily styling and cover with a plastic cap overnight to ensure maximum absorption and intensive care.

Frizz Free Hair – Apply daily to split ends or damaged areas. Comb through and allow to dry naturally.

42,00 AED

6% OffFeatured

The Doux No Scrubs Exfoliating Shampoo 236ml

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Highlights:

The Doux No Scrubs Exfoliating Shampoo 236ml

WHAT IT DOUX?

The secret to your best Wash & Go is in the cleanse! NO SCRUBS Exfoliating Shampoo prepares hair and scalp for optimal moisture retention by gently lifting product residue and dead cells to restore softness and shine.

WHAT?S GOOD?

Honey: Soothes + Smells Good

Aloe: Smooths + protects hair

Green Tea: Prevents breakage + snapping

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair, lather, rinse and repeat if necessary.

85,00 AED

25% OffFeatured

Lab White Atom Whitening Tomato Soap 160gm

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Highlights:

Lab White Atom Whitening Tomato Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from tomatoes
Tomatoes contain lycopene. which is an antioxidant, Antioxidants help reduce the wrinkles of aging and nourish the skin to be fresh and moist. It also contains high levels of vitamin A, vitamin K, and vitamin C.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation

15,00 AED

11% OffFeatured

Hair Care, Hair Cream, Hair Treatment

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

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Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

Treat your hair to the rich, moisturizing benefits of Ujooba Hot Oil Hair Treatment Cream with Honey Extract. Formulated to nourish and repair thin, weak, or damaged hair, this luxurious cream provides deep conditioning to restore your hair’s softness and strength. Honey extract acts as a natural humectant, locking in moisture and leaving your hair more manageable and hydrated. Whether your hair is dry, frizzy, or damaged, this treatment offers intensive care for beautiful, healthy locks.

Key Features:

Enriched with honey extract to moisturize and revitalize.
Perfect for thin, weak, or damaged hair.
Provides deep hydration and nourishment for soft, smooth hair.
Suitable for all hair types.
Available in a large 1000ml container for extended use.

How to Use: After shampooing, apply generously to your hair, focusing on the ends. Leave it on for 10-15 minutes, then rinse thoroughly. For an even deeper treatment, use a warm towel to wrap your hair during the application

40,00 AED

25% OffFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 100g

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Highlights:

Sebamed Baby Powder 100g

The absorbent property of the formula with rice starch refreshes and protects baby’s skin, making it dry and velvety soft It allows the skin to breathe naturally, without clogging skin pores. Helps to prevent friction. Reduce the effects of rubbing and chafing. Prevents nappy rash. Allantoin reduce irritation. Clinically and dermatologically proven.

15,00 AED

8% OffFeatured

Fair & White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

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Fair and White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

Formulated with aggressive AHA, Glycolic Acid helps to prepare skin for quick and effective absorption of GOLD skincare. Revitalizes skin’s texture, smoothing and brightening dull skin.

110,00 AED

GIFT SET

3% OffFeatured

Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

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Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

Easy Glow Super Carrot and Glupa Body Wash is formulated with the best whitening plant extracts in skincare. Carrot, Glutamine and Argan Oil help reduce the production of melanin responsible for dark skin. It is also an exfoliating body wash that tackles all form of discolorations and pigment marks. With everyday use, your skin is improved, clear and youthful once again.

How to use Easy Glow Super Carrot and Glupa Body Wash

For best result, cleanse with body wash twice daily.

165,00 AED

10% OffFeatured

Washami Keratin Hair Mask Shea Butter 750gm

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Highlights:

Washami Keratin Hair Mask Shea Butter 750gm

Contains a variety of hair care ingredients and vitamins B5. It can enchance the absorptive capacity of hair, from the outside out provide nutrition and moisture to hair. improve hair luster, elasticity and moisture, form an effective protective film to improve the hair structure. repair damaged hair quality.

Direction

After shampooing, apply a generous amount to damp hair, massage into hair and scalp, leave on for a few minutes, then rinse out.

45,00 AED

10% OffFeatured

Hair Care, Hair Cream

Bolony Collagen & Keratin Hair Cream 1000ml

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Bolony Collagen & Keratin Hair Cream 1000ml

Enriched with Keratin and collagen, rebuilds and transforms damaged curly hair.

Enriched with Collagen & Keratin, this hair cream mask is the best solution for damaged curly hair. It rebuilds the damaged hair and transforms it into healthy straight and shining hair.

How to use:

After using shampoo, apply a teaspoon-sized amount of hair cream onto hair. Massage gently into the scalp. Leave on for 10-20 minutes then rinse thoroughly with water.

45,00 AED

20% OffFeatured

Skin by Zaron 10% Niacinamide Serum 30ml

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Highlights:

Skin by Zaron 10% Niacinamide Serum 30ml

Transform your skin with our 10% Niacinamide Serum. This lightweight, powerful formula is designed to control excess sebum production, reduce blemishes, and minimize enlarged pores, leaving you with a smoother, brighter, and more even complexion.

Initial Use: For sensitive skin, apply 1-2 times a week for the first 3 weeks to allow your skin to adapt. Regular Use: Apply to freshly cleansed skin and massage until fully absorbed. Use twice daily for best results. Combination: For enhanced results, consider incorporating with other serums and moisturizers.

120,00 AED

18% OffFeatured

Feminine Care, Personal Care

Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

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Highlights:

Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

With tea tree oil and neem extract, Vagisil Healthy Detox Wash helps to gently wash away irritants and bacteria.

70,00 AED

6% OffFeatured

Medicube Collagen Lifting Mask 27gm

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Medicube Collagen Lifting Mask 27gm

Medicube Collagen Lifting Mask is an anti-aging sheet mask enriched with collagen to help firm, lift, and hydrate the skin. Designed to improve skin elasticity, this mask works to reduce the appearance of fine lines and wrinkles while promoting a smoother, more youthful complexion. The hydrating formula nourishes the skin and enhances its firmness, leaving it plump and revitalized. With the convenience of a pack of 4, this mask provides a perfect solution for intensive skin care. Dermatologically tested and suitable for all skin types, it’s the ideal addition to your anti-aging skincare routine.

75,00 AED

22% OffFeatured

Lady Diana Hair Cream Coconut 500ml

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Lady Diana Hair Cream Coconut 500ml

Indulge your hair with the rich, nourishing benefits of Lady Diana Hair Cream Coconut. This 500ml jar offers a luxurious blend of coconut extracts designed to deeply moisturize, condition, and revitalize your hair for a healthier, more radiant look.

35,00 AED

6% OffFeatured

Fair & White So White Maxi Tone Clarifying Body Milk 250ml

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Fair & White So White Maxi Tone Clarifying Body Milk 250ml

Ultra-refreshing with Pomegranate and Melon extracts for a pure moment of well-being. Very gentle for the skin and enriched with emollient glycerine, it leaves a revitalizing scented trail.

85,00 AED

8% OffFeatured

Melano Basilque Gold Face Scrub 300gm

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Highlights:

Melano Basilque Gold Face Scrub 300gm

For extra skin firmness & regeneration

Gold scrub stimulates the production of natural collagen, tightens the skin, restores vitality and freshness, and keeps it moisturized.

Ingredients:
gold, almond oil, alpha hydroxy acids, honey, propylene glycol, fragrance.

how to use:
wash the face well, then apply the scrub and gently massage in light circular motions for about 3 minutes to remove dead skin. rinse thoroughly with lukewarm water.

For all skin types
Stimulates the production of natural collagen
Tightens the skin

55,00 AED

13% OffFeatured

Mekako Carrot 15Plus Whitening Serum 120ml

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Highlights:

Mekako Carrot 15Plus – Whitening Serum 120ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with CARROT OIL (emollient and restoring), it promotes elastic and radiant skin.

65,00 AED