Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Mask, Skin Care

Silky Cool Blackberry Facial Mud Mask 500ml

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Silky Cool Blackberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

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Mask, Skin Care

Silky Cool Avocado Facial Mud Mask 500ml

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Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

10% OffFeatured

Silky Cool Apricot Facial Mud Mask 500ml

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Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

5% OffFeatured

Silky Cool Mint Facial Mud Mask 300ml

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Silky Cool Mint Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

95,00 AED

14% OffFeatured

Silky Cool Shea Butter Facial Mud Mask 300ml

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Silky Cool Shea Butter Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Highlights:

Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Lemon Facial Mud Mask 300ml

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Highlights:

Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Fruits Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Highlights:

Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

LATEST PRODUCTS

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Bar Soap, Skin Care

Clovate Beauty Soap with Dual Nourisment 80gm

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Clovate Beauty Soap with Dual Nourisment 80gm

Our Clovate Beauty Soap With Dual Nourishment cleansing bar is perfect for those with normal to oily skin conditions, providing excellent soothing and hydration.

Directions: Create a rich lather by rubbing between your hands, gently massage onto the skin, then rinse and allow to dry. Use both morning and night.

Ingredients: Clove Oil, Eucalyptus Leaf Oil, Allantoin.

35,00 AED

18% OffFeatured

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Oil 227ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Oil 227ml

This lightweight, fast-absorbing body oil is your ticket to paradise: luxurious, exotic, and infused with the most deli cious, deeply nourished ingredients, such Acacia Senegal, Coconut Milk, and Virgin Coconut Oil.

It provides everyday hydration for all skin types, even skin that only requires a drop of moisture, leaving a natural, incredible glow without that greasy feeling. A true MVP in our books!

45,00 AED

20% OffFeatured

Caro White Lightening Beauty Oil 50ml

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Highlights:

Caro White Lightening Beauty Oil 50ml

Effectively erases pigment spots,Refines the skin’s texture,Skin care in addition to the lotion and cream

Makes your complexion brighter and more evenEvens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

20,00 AED

13% OffFeatured

Pastil Fresh & Natural Aloe Vera Body Cream 360ml

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Pastil Fresh & Natural Aloe Vera Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35,00 AED

13% OffFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Highlights:

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35,00 AED

22% OffFeatured

Melano Snail Moisturizing Lotion 300ml

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Highlights:

Melano Snail Moisturizing Lotion 300ml

Great for moisturizing skin because it contains hyaluronic acid.

Reduce hyperpigmentation, the glycolic acid also helps to peel the skin gently.

Have anti-aging properties that reduce the appearance of lines and wrinkles.

Overview

Melano lotion is used on clean skin, better to be used directly after showering. Put an appropriate amount of lotion on your hands and gently massage it into your skin

35,00 AED

17% OffFeatured

Skin Doctor Face & Body Turmeric Cream Scrub 200ml

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Skin Doctor Face & Body Turmeric Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Coffee Cream Scrub’s unique formulae contains natural exfoliating particles and turmeric which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

25,00 AED

13% OffFeatured

Skin Doctor Coffee Anti-aging Mud Mask 150ml

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Highlights:

Skin Doctor Coffee Anti-aging Mud Mask 150ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Mud Mask is an advanced formula that gently purifies, delivers deep cleanse to unclog pores, eliminates impurities and absorbs excess sebum.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

35,00 AED

25% OffFeatured

Yoko Yogurt Spa Milk Soap 90g

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Highlights:

Yoko Yogurt Spa Milk Soap 90g

Soap that is rich in various types of vitamins. The value of yogurt that will help restore the skin. Reduces premature wrinkles.

How to use

Rub to create foam and use to clean the face and body. Rinse with clean water.

15,00 AED

17% OffFeatured

Golden Face Excess Whitening Triple Action Black Soap 200gm

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Golden Face Excess Whitening Triple Action Black Soap 200gm

Introducing the Golden Face Excess Whitening Triple Action Black Soap in its new, improved packaging. This powerful black soap is designed exclusively for body use, delivering triple action benefits to achieve a brighter, smoother, and more radiant complexion. Enriched with Vitamin C, Vitamin E, collagen, and kojic acid, this soap offers superior whitening effects and provides UV sunscreen protection to safeguard your skin from harmful sun exposure.

50,00 AED

PRODUCTS ON SALES

18% OffFeatured

Conditioner, Hair Care

DAX High & Tight Awesome Shine 99gm

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DAX High & Tight Awesome Shine 99gm

DAX High & Tight: Awesome Shine provides superior shine and strength. Fortified with Coconut Oil, Castor Oil, Lanolin, and Jojoba Oil, High & Tight will keep your hair at attention and bring attention to your hair!

Light hold hair dress, with superior shine
Softens hair and conditions scalp
Best used on short to medium-length hair

45,00 AED

13% OffFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

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Highlights:

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65,00 AED

7% OffFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

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Highlights:

Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

Controls scalp itching and flaking due to dandruff Apply to the affected area 1 – 4 times daily, or as directed by a doctor Helps to gently and effectively get rid of dandruff

65,00 AED

14% OffFeatured

Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

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Highlights:

Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

Provides instant whitening that lasts 24 hours and is used for armpits, bikini areas, etc. Gentle on the skin and rich in plant ingredients that give the skin gentle care Provides the skin with essential hydration, making it soft and hydrated Lightens the skin with anti-aging properties Specialized in skin care for natural beauty, gently nourishes the skin and gives it a matte glow

30,00 AED

11% OffFeatured

Conditioner, Hair Care, Hair Mask

Melano Hairstyle Hair Conditioning Mask With Wheat Germ Extract 1000ml

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Highlights:

Melano Hairstyle Hair Conditioning Mask With Wheat Germ Extract 1000ml

Hair style conditioning mask with wheat germ protein moisturizes dry hair & reduces hair breakage for dry and dyed hair

Hair style conditioning mask with wheat germ protein revitalizes and nourishes the hair.

It contains:
purified water, wheat germ protein, cetyl alcohol, glycerin, aloe vera extract, collagen, lauryl alcohol, triethanolamine, fragrance.

How to use:
put on wet hair, gently massaging, and leave it for 10–20 minutes. then rinse hair with plenty of water.

40,00 AED

20% OffFeatured

Dr. Rashel Vitamin C Toothpaste DRL 120gm

Personal Care, Toothpaste

Dr. Rashel Vitamin C Toothpaste DRL 120gm

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Highlights:

Dr. Rashel Vitamin C Toothpaste DRL 120gm

20,00 AED

12% OffFeatured

Cococare Vitamin E Cream 110gm

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Highlights:

Cococare Vitamin E Cream 110gm

A moisturizing body cream enriched with Vitamin E, which contains antioxidants that are essential to promote healthy skin.

It helps with daily use to moisturize your skin and protect it from dryness.

Vitamin E promotes the reduction of stretch marks and protection against skin diseases.

It is fragrance-free and gives your skin the perfect softness and hydration.

Product information:

Fragrance-free.

Suitable for all skin types.

75,00 AED

13% OffFeatured

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 200ml

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 200ml

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Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Bulgarian Rose Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.
【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.
【Deep Nourishment】Our Medix vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35,00 AED

2% OffFeatured

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

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Highlights:

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

DRM4 Miracle Nourishing Moisturizing Lightening Milk Helps nourish and protect dry skin. Exceptionally rich in shea butter and glycerin, moisturizes and protects the skin against external aggressions. Your complexion is radiant and healthy. It effectively fiths against premature aging and wrinkle formation. It brightens and evens your skin complexion and restores its original luster.

295,00 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist Fantasy Passion 250ml

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Highlights:

Ella James Body Mist Fantasy Passion 250ml

Ella James Body Mist Fantasy Passion is a blend of Fuji Apple and Vanilla

25,00 AED

GIFT SET

10% OffFeatured

Lotion, Skin Care

Bravia Tone Complexion Clarifying Lotion 500ml

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Highlights:

Bravia Tone Complexion Clarifying Lotion 500ml

With snail slime extracts, Bravia unifying milk hydrates, corrects and reveals the radiance of the complexion. Thanks to its unique texture, this natural milk penetrates quickly into the skin while tightening and protecting pores from free radicals. It gently reduces spots, wrinkles and fine lines. Your skin is radiant and maintains a fresh scent all day long.

45,00 AED

20% Off

Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

Carrot Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

20,00 AED

7% OffFeatured

Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Cucumber Melon Hand Cream:

Refreshes and deeply moisturizes dry skin
Nourishes skin with 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70,00 AED

17% OffFeatured

Washami Snail Hair Oil 250ml

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Highlights:

Washami Snail Hair Oil 250ml

Washami Snail Hair Oil is a powerful natural formula designed to repair, protect, and rejuvenate your hair. Blended with snail extract and Vitamin E, it nourishes your scalp, strengthens hair roots, and restores damaged strands. Ideal for all hair types, it helps fight dryness, frizz, and split ends while leaving your hair soft, shiny, and manageable. Perfect for daily use, this vegan-friendly oil supports healthy, beautiful hair.

Highlights

Infused with Snail Extract to deeply nourish and protect hair
Enriched with Vitamin E to support hair repair and strength
Helps reduce breakage, split ends, and dryness
Suitable for all hair types
Leaves hair soft, shiny, and healthy-looking with regular use

25,00 AED

6% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Coconut Oil:

Acts as an extreme moisturizer and is anti-aging
Reduces muscle pain
Reduces facial blemishes and appearance of scars

75,00 AED

14% OffFeatured

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

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Highlights:

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

This bath gel is enriched with Alpha Arbutin, collagen, and anti-bacterial properties to cleanse and nourish the skin. It helps to brighten the skin, reduce dark spots, and provide deep hydration while fighting bacteria. The formula is gentle, leaving the skin soft, smooth, and radiant with a refreshing scent.

Benefits:

Brightens and evens out skin tone with Alpha Arbutin.
Reduces dark spots and promotes a clear complexion.
Contains collagen for skin nourishment and elasticity.
Anti-bacterial properties help keep the skin clean and protected.
Leaves the skin soft, smooth, and hydrated.
Suitable for daily use and all skin types.

How to Use:
Apply to wet skin during your shower, lather, and rinse thoroughly. Use daily for best results.

30,00 AED

10% OffFeatured

Gift Sets, Skin Care, Sunscreen

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml 4pieces

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Highlights:

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml 4pieces

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

90,00 AED

13% OffFeatured

Malika Hyaluronic Acid 2% + B5 Pure Hyaluronic Acid Serum 30ml

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Highlights:

Malika Hyaluronic Acid 2% + B5 Pure Hyaluronic Acid Serum 30ml

Say goodbye to dry, tight skin. Malika Hyaluronic Acid 2% + B5 Serum is a pure hyaluronic acid serum and water based moisturizer for face that delivers intense, lasting hydration deep into the skin. Inspired by korean skin care and k beauty rituals, this glass skin formula plumps, smooths, and restores your skin’s natural moisture barrier — all in one lightweight step.

Instant Deep Hydration: Powered by hyaluronic acid — nature’s most powerful moisture magnet — this hydrating serum attracts and locks in moisture at multiple skin layers, delivering instant hydration that leaves skin visibly plump, soft, and supple. No more dry patches, tight feeling, or dull complexion.

Hyaluronic Acid 2% + Vitamin B5: A potent hyaluronic acid serum for face enhanced with b5 (Panthenol) — a skin-repairing vitamin that boosts moisture retention, soothes irritation, and accelerates skin barrier recovery. This peptides serum for face-compatible formula works synergistically with your entire routine.

Anti-Aging & Wrinkle Smoothing: Hydration is the foundation of youthful skin — and this serum for face delivers exactly that. By keeping skin deeply moisturized, it visibly reduces fine lines, improves elasticity, and supports collagen production for a firmer, more age-defying appearance.

Lightweight & Non-Comedogenic: This face serum absorbs instantly without any greasy or sticky residue — making it one of the best facial skin care products for oily, acne-prone, and combination skin. Fragrance-free and gentle enough for daily use, morning and night.

How to Use: Apply a few drops of this Hyaluronic acid serum to damp skin after cleansing — gently press in until absorbed. Follow with moisturizer and SPF in the morning. Layer with other serum actives like Vitamin C or niacinamide for a complete korean skin care routine.

35,00 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

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Highlights:

Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85,00 AED

10% OffFeatured

Washami Healthy Honey Protect & Nourish Shampoo 1080ml

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Highlights:

Washami Healthy Honey Protect & Nourish Shampoo 1080ml

Washami Nourish & Protect Shampoo nourishes and moisturizes your hair from root to tip. It is formulated with honey extract to make your hair strong and healthy. The natural ingredients with the honey extract make sure to repair your hair from root to tip, making it soft, shiny and smooth like it was never before.

45,00 AED