Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

RDL Aloe Vera Extract Hand & Body Gel Lotion 600ml

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RDL Aloe Vera Extract Hand & Body Gel Lotion 600ml

ontains Aloe Vera Extract, Soybean Protein and Vitamin B3 which helps soften and refresh the skin. The content of Brightening Agents helps the skin look brighter. Easily absorbed and not sticky on the skin.

Apply as often as necessary to give soft and fresh skin.

25,00 AED

31% OffFeatured

Eveline Extra Soft SOS Regenerating Hand Cream 100ml

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Eveline Extra Soft SOS Regenerating Hand Cream 100ml

Hand cream to treat chapped and dry hands for soft hands from Eveline.
A formula containing 5% Urea works to soften and intensely moisturize the skin.
Leaves skin feeling silky smooth soon after use and relieves very dry hands.
It contains glycerin that gives your skin deep and long-lasting hydration, leaving it super soft.
Protects the skin from harmful external factors and contains vitamin E, D-panthenol, and allantoin.

Get soft hands and perfect nourishment for your skin with Eveline.

45,00 AED

25% OffFeatured

Amalico Beauty Soap 100gm

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Amalico Beauty Soap 100gm

Introducing the Amalico Beauty Soap, a luxurious and rejuvenating addition to your skincare routine. This soap is carefully crafted with premium ingredients to cleanse, nourish, and pamper your skin. Enriched with natural extracts and essential oils, this beauty soap helps to moisturize and hydrate your skin, leaving it feeling soft and supple. The gentle formula of the Amalico Beauty Soap is suitable for all skin types, making it a versatile choice for everyone in the family. Experience the indulgent lather and delicate fragrance that will uplift your senses and leave you feeling refreshed and revitalized. Treat yourself to the ultimate bathing experience with the Amalico Beauty Soap and reveal a radiant and glowing complexion.

15,00 AED

17% OffFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

25,00 AED

10% OffFeatured

Pretty Cowry Face Scrub Cream Aloe Vera 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45,00 AED

5% OffFeatured

Shower Gel, Skin Care

Tomatine Brightening Gel 30gm

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Tomatine Brightening Gel 30gm

Our Tomatine Brightening Gel,

Formulated in a light refreshing scent, Tomatine Brightening Gel reduces the appearance of dark brown spots, evening out skin tone with brightening Arbutin Complex. Anti-oxidant Lycopene Extract helps to protect the skin from environmental assaults.

Directions:

Apply a thin layer of Tomatine Brightening Gel to clean dry skin preferably at night. To avoid further pigmentation, always follow up with a PSF 30 Limit sun exposure.

90,00 AED

11% OffFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40,00 AED

13% OffFeatured

New Face Body Butter Cream Intensive Moisturizing with Cocoa & Butter Cream

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New Face Body Butter Cream Intensive Moisturizing with Cocoa & Butter Cream

Indulge your skin with the deep nourishment and hydration of New Face Body Butter Cream, infused with rich cocoa and butter cream for intensive moisture care. This luxurious formula penetrates deeply to restore skin elasticity, combat dryness, and protect the skin barrier, leaving your skin silky soft and radiant.

Key Benefits:

Intensive Hydration – Deeply moisturizes and replenishes dry skin.
Cocoa Butter Enrichment – Helps improve skin texture and elasticity.
Protective Skin Barrier – Forms a shield against dryness and environmental stressors.
Rich, Non-Greasy Formula – Absorbs quickly while keeping skin nourished.
Suitable for All Skin Types – Perfect for daily hydration and long-lasting softness.

Give your skin the ultimate hydration boost with New Face Body Butter Cream, ensuring a smooth, healthy, and glowing complexion every day.

35,00 AED

13% OffFeatured

Skin Doctor Strawberry Whitening Scrub for Face & Body 500gm

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Skin Doctor Strawberry Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Strawberry which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35,00 AED

11% Off

PrettyBe 5in1 Whitening Scrub Milk 600ml

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PrettyBe 5in1 Whitening Scrub Milk 600ml

40,00 AED

PRODUCTS ON SALES

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13% OffFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

Hair Accessories, Hair Care, Accessories

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

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IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 74mm, Length:252mm

70,00 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Herbal Beauty Cream

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Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25,00 AED

10% OffFeatured

Pretty Cowry Grapefruit Scrub 350ml

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Pretty Cowry Grapefruit Scrub 350ml

The Grapefruit scrub contains Vitamin C and other natural ingredients that provide nutrients to your face and body skin. The scrub is prepared to exfoliate skin that smooth away roughness. It only gives an amazing skin but leaves with a sweet and tangy scent.

45,00 AED

18% OffFeatured

Personal Care, Skin Care

Vaseline Daily Sun Cream SPF50 PA++++ With Vaseline Jelly 50ml

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Vaseline Daily Sun Cream SPF50 PA++++ With Vaseline Jelly 50ml

Keep your skin healthy and moisturized with Vaseline Daily Sun Care UV Protection Sun Cream. Rich moisturization from inside, strong UV Protection on the outside! Water holding technology gives a cooling effect with strong hydration. The light texture allows you to use it as an everyday wear. Vaseline’s moisturizing pet jelly formulation forms a hydration barrier that protects sun parched skin from the heat caused by strong UV Rays. How to use? Apply a proper amount evenly on your face to complete your skin care regime.

45,00 AED

11% OffFeatured

Parley 24K Gold Gleam Full Body Lotion 500ml

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Parley 24K Gold Gleam Full Body Lotion 500ml

Targets the driest and roughest skin out there with its star ingredient, provitamin B5. It’s also great for conditioning hands after constant washing. Formulated at a gentle pH of 4.75 to 5.75 (which is around the skin’s natural pH), Parley 24K Gold Gleam Full Body Lotion is a very solid choice if you’re looking for a non-irritating, fragrance-free moisturizer.

40,00 AED

12% OffFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

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Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

Intense Brightening and Silky Hydration

Unveil the secret to smoother, brighter, and more even-toned skin. This ultra-hydrating body lotion blends the power of Niacinamide and Alpha Arbutin—two dermatologist-loved brightening agents that fade dark spots, refine texture, and reveal lasting radiance. Its lightweight yet deeply nourishing texture absorbs quickly, leaving your skin irresistibly soft with a natural glow that lasts all day.

Every application delivers a spa-like experience that restores vitality to dull, dehydrated skin. Niacinamide strengthens the skin barrier, promoting elasticity and a smooth finish, while Alpha Arbutin works to visibly even out discoloration for a flawless, luminous look. Pair it with the complementary body wash, Face Cream and body oil to amplify results and lock in moisture that keeps your skin glowing from dawn till dusk.

Usage Instructions

Apply generously to clean, towel-dried skin after bathing. Massage gently in circular motions until fully absorbed.

Use twice daily for best results. For enhanced radiance, pair with the matching body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation develops. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

150,00 AED

17% OffFeatured

Washami Aloe Vera Rejuvenate Herbal Shampoo 500ml

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Washami Aloe Vera Rejuvenate Herbal Shampoo 500ml

25,00 AED

13% OffFeatured

Xtreme Collection Saffron Facial Mud Mask 500ml

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Xtreme Collection Saffron Facial Mud Mask 500ml

Gently clarifies and cleans clogged pores. Specially formulated for oily skin.

How to use

Apply generously to face and neck avoiding eye areas. Leave until completely dry (15-20) minutes. Rinse well with warm water and tap with cloth.

35,00 AED

22% OffFeatured

Hair Care, Hair Gel & Spray

Alattar Olive Oil Frizz-Free Hair Sheen Spray 500ml

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Alattar Olive Oil Frizz-Free Hair Sheen Spray 500ml

VIBRANT GLOW & LUSTROUS NATURAL SHINE: Alatar Nourishing Sheen Spray is expertly formulated to provide an instant, healthy-looking glow to all hair types, from straight to curly. It significantly enhances your hair’s natural luster and brilliance, leaving it looking vibrant and professionally styled without feeling heavy, greasy, or oily. Achieve that salon-quality finish at home with a product designed to make your hair stand out with a natural and radiant shine.
FRIZZ-FREE MOISTURIZING FORMULA: Infused with the intense moisturizing power of natural Olive Oil, this specialized spray helps to tame stubborn frizz, flyaways, and unruly strands. It creates a smooth, sleek finish that keeps your hairstyle perfectly in place while protecting against dryness and the effects of humidity throughout the day. Enjoy manageable, soft hair that stays put and looks polished no matter what the environmental conditions may be.
DEEP MOISTURE RETENTION & STRENGTH: This hair sheen spray does more than just sit on the surface; it actively helps to nourish and lock in essential moisture deep within the hair shaft. The olive oil-enriched formula works to hydrate individual strands, promoting overall hair health and preventing breakage caused by dryness. By maintaining the hair’s natural moisture balance, it ensures your hair remains strong, flexible, and healthy-looking with every single use.
LIGHTWEIGHT MIST FOR DAILY STYLING: Designed for effortless daily use, our generous 500ml spray provides a fine, lightweight mist that evenly coats the hair for a consistent and beautiful finish. It adds a stunning sheen and incredible softness without any heavy buildup or residue, allowing your hair to move naturally and stay manageable throughout your busy day. It is the perfect finishing touch for any hairstyle, providing nourishment and style in one simple step.
LARGE 500ML PROFESSIONAL VALUE SIZE: Get exceptional value with our large 500ml bottle, which is perfect for long-term home use or for professional salon environments. This long-lasting nourishing sheen spray is the ultimate finishing tool for any look, ensuring your hair stays shiny, moisturized, and completely frizz-free. Trust in the Alatar name for high-quality hair care that delivers visible results and keeps your hair looking its absolute best every day.

35,00 AED

17% OffFeatured

Creams, Spot Corrector, Skin Care

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

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Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Dream White Cream is a concentrated blend of soothing moisturizers and powerful components. It reduces signs of aging, especially near the eyes and across the forehead. ANTI-AGING cream triggers a restoration process deep within the skin that fills in wrinkles from under the surface.

25,00 AED

GIFT SET

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17% OffFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Aqua Rosa Body Splash 250ml

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Melano Aqua Rosa Body Splash 250ml

A refreshing body splash with a rosy, fruity floral scent. Soft, sweet, and feminine — it keeps you feeling fresh and beautifully fragrant all day.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25,00 AED

11% OffFeatured

Conditioner, Hair Care

Valera Vitamin C Body Lotions

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Valera Avocado Conditioner

40,00 AED

14% OffFeatured

Face Powders, Make Up, Powders

Skin Doctor Lavender Perfumed Talc Powder 250gm

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Highlights:

Skin Doctor Lavender Perfumed Talc Powder 250gm

Leaves your skin feeling soft and silky.

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30,00 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Malika Whitening Beauty Cream Big

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Highlights:

Malika Whitening Beauty Cream Big

Age gracefully with Malika. Malika Beauty Cream is a premium anti aging face cream and face moisturizer for aging skin formulated to smooth fine lines, restore firmness, and deeply hydrate — delivering a visibly youthful, radiant complexion with every use. The ultimate face cream for women and mens anti aging face cream for any skin type.

Smooths Wrinkles & Firms Skin: Powered by Retinol and Collagen — this wrinkle cream for women and wrinkle cream for face deep wrinkles targets fine lines, forehead creases, and sagging skin. As a dedicated forehead wrinkles treatment, it stimulates collagen production and improves skin elasticity for a noticeably firmer, plumper appearance.

Collagen + Hyaluronic Acid Formula: This collagen cream for face and hyaluronic acid cream works synergistically — Collagen firms and rebuilds skin structure while Hyaluronic Acid locks in deep moisture for all-day hydration. A true collagen moisturizer for face that visibly plumps and smooths with consistent use.

Brightening & Even Tone: Enriched with Vitamin C and Niacinamide — this face cream anti aging also targets uneven tone, dullness, and pigmentation. Works as an anti aging moisturizer and brightening treatment in one formula, leaving skin radiant and smooth.

How to Use: Apply to clean face and neck morning and night as your daily moisturizer face cream. In the morning, follow with SPF. Use as a night cream for women anti aging before bed for overnight repair and nourishment. Suitable as a complete anti-wrinkle skin care and facial moisturizer for women routine.

25,00 AED

5% OffFeatured

Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 75ml

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Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 75ml

BLACK JAMAICAN CASTOR OIL – Helps improve healthy hair growth.
CASTOR OIL HAIR GROWTH MEN – Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots.
BLACK CASTOR OIL TREATMENT – Jamaican black castor oil is a perfect leave in conditioner for natural healthy hair.
JAMAICAN BLACK CASTOR OIL FOR HAIR – raw castor oil for hair growth

95,00 AED

13% OffFeatured

Pretty Cowry 24k Gold Whitening Cream 30ml

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Highlights:

Pretty Cowry Pearl Whitening Cream 30ml

Pearl Whitening cream cures tan, acne, acne spots & scars, open pores, pigmentation, under-eye circles and gives glowing and fair skin.

35,00 AED

13% OffFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Collagen 1000ml

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Highlights:

Reborn Hair Conditioner & Balsam with Collagen 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65,00 AED

13% OffFeatured

Creams, Face Powders, Skin Care, Make Up

Skin Doctor Cream Goat Milk Cream 50gm

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Skin Doctor Cream Goat Milk Cream 50gm

Intensive and nourishing whitening cream with goat milk extract.

The unique special Skin Doctor Goat Milk Cream is an innovation of beauty care which is the combination of goat milk extract that tightens and covers facial lines, helps smoothen and gives more radiance to the skin from the inside without causing any skin irritation.

How to use:

After facial cleansing, lightly apply cream onto face and neck with upward motions. Use regularly, twice daily, morning and night.

35,00 AED

25% OffFeatured

Olivera Unifying Soap 190gm

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Highlights:

Olivera Unifying Soap 190gm

Olivera soap with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Soap evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

15,00 AED

7% OffFeatured

Eye & Lip Care, Skin Care

Trimay Lacto Amino Age Resistance Eye Cream 20ml

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Highlights:

Trimay Lacto Amino Age Resistance Eye Cream 20ml

Trimay Lacto Amino Age Resistance Eye Cream intensely nourishes and slows the aging process of the delicate skin around the eyes, maintains firmness and elasticity, improves barrier functions, eliminates dryness and brightens pigmentation.

The product strengthens the extra cellular matrix and stimulates collagen synthesis, thus reducing fine wrinkles and preventing their appearance, keeping the skin around the eyes firm, smooth and radiant.

The basis of the formula is probiotics ? 81.2% lactobacillus ferment, which normalizes the balance of skin microflora, prevents the appearance of wrinkles and pigmentation spots, has anti-inflammatory and antibacterial properties, normalizes melanin production and protects against negative external factors, keeping the skin velvety and smooth.

65,00 AED