Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Mask, Skin Care

Silky Cool Blackberry Facial Mud Mask 500ml

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Highlights:

Silky Cool Blackberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

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Mask, Skin Care

Silky Cool Avocado Facial Mud Mask 500ml

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Highlights:

Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

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Silky Cool Apricot Facial Mud Mask 500ml

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Highlights:

Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45,00 AED

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Silky Cool Mint Facial Mud Mask 300ml

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Highlights:

Silky Cool Mint Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

95,00 AED

14% OffFeatured

Silky Cool Shea Butter Facial Mud Mask 300ml

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Highlights:

Silky Cool Shea Butter Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Highlights:

Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Lemon Facial Mud Mask 300ml

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Highlights:

Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

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Silky Cool Fruits Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

17% OffFeatured

Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Highlights:

Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

LATEST PRODUCTS

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Creams, Skin Care

Cocoderm Clarifying Cream 300ml

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Highlights:

Cocoderm Clarifying Cream 300ml

The COCODERM cream clarifies your skin and unifies your complexion. It penetrates quickly and leaves your epidermis supple, soft, satiny and moisturized. It protects the epidermis against external aggressions and irritations. Slows skin aging. It is very effective against stains.

Benefits of product

Clarifies your skin gradually
Blurs the spots and unifies the complexion
Moisturizes and intensely nourishes the skin
Improves the appearance of the skin and corrects the irregularities of the complexion.

Method Of Use

Apply the COCODERM clarifying cream after the shower, morning and evening on a dry skin and make it penetrate by massaging gently with small circular movements. Insist on dark areas (knees, fingers and joints).

40,00 AED

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Creams, Skin Care

Clear Essence Skin Smoothing Cream 113g

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Highlights:

Clear Essence Skin Smoothing Cream 113g

A Hydroquinone-Free Formula for Dark Spots!

Clear Essence® Platinum Skin Smoothing Creme is a successful mixture of innovation and intimacy that makes this product effective for all people of color. Formulated to moisturize your skin while visibly reducing the appearance of dark spots and skin discolorations for a more even glow. This breakthrough formula is specially formulated with Alpha Arbutin and Sodium Ascorbyl Phosphate, nature’s most subtle and yet effective skin brightening agents.

Skin Concern: Dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Dry to normal

175,00 AED

6% OffFeatured

Mask, Skin Care

Medicube Collagen Night Wrapping Mask 75ml

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Highlights:

Medicube Collagen Night Wrapping Mask 75ml

Medicube Collagen Night Wrapping Mask 75ml is an overnight skincare treatment formulated with collagen and hydrating ingredients. Designed to be the final step in an evening routine, this mask helps lock in moisture and supports smoother, more supple-looking skin by morning.
Key Benefits:
Formulated with collagen to support skins elasticity
Provides hydration while you sleep
Helps improve the appearance of skin texture and dryness
Lightweight gel-cream texture suitable for nightly use
Recommended Use:
Apply a thin, even layer as the last step of your nighttime skincare routine
Leave on overnight and rinse off in the morning

75,00 AED

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Oils & Moisturizer, Skin Care

Skin Doctor Rosemary Massage Oil 120ml

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Highlights:

Skin Doctor Rosemary Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Rosemary Massage Oil, enriched with natural Rosemary extract, is carefully crafted to hydrate and soothe your skin. This nourishing oil leaves your skin feeling soft, smooth, and deeply moisturized. With every use, it helps rejuvenate your skin, providing a fresh and healthy glow. Treat your skin to the care it deserves with this soothing, moisturizing oil.

How to use:

Apply on your body and massage gently.

35,00 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

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Highlights:

Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

Experience silky-soft skin with Silky Cool Depilatory Oil, specially formulated to remove wax residue while calming and moisturizing the skin after depilation. Infused with the delicate scent of Jasmine, this lightweight oil leaves your skin feeling refreshed, nourished, and beautifully fragrant.

Key Features:

Gently Removes Wax Residue – Effectively clears away leftover wax without harsh rubbing
Hydrating Formula – Enriched with skin-loving emollients to restore moisture balance
Jasmine Infusion – Light, calming fragrance for a luxurious post-wax experience
Generous 500ml Bottle – Perfect for salon professionals or long-term personal use
Suitable for All Skin Types – Non-greasy and easily absorbed

How to Use:

Apply a small amount to the treated area after waxing.
Gently massage until wax residue is dissolved and skin feels soft.
Wipe away with a clean tissue or cloth if needed.

35,00 AED

19% OffFeatured

Petal Fresh Pure Pomegranate & Grapefruit Firming Body Butter 237ml

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Highlights:

Petal Fresh Pure Pomegranate & Grapefruit Firming Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65,00 AED

17% OffFeatured

Moroccan Oil Moroccan Soap Indigo Desert 250ml

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Highlights:

Moroccan Oil Moroccan Soap Indigo Desert 250ml

Indulge in a luxurious skincare ritual with the Moroccan Oil Moroccan Soap Indigo Desert.
Inspired by traditional Moroccan hammam treatments, this soap deeply cleanses, hydrates, and refreshes the skin while leaving it soft and nourished.
Its rich texture and natural ingredients make it ideal for both daily use and spa-like experiences.
Key Features:
Deep Cleansing Formula: Effectively removes impurities while maintaining skin moisture.
Infused with Natural Ingredients: Nourishes and softens the skin.
Traditional Moroccan Soap: Inspired by authentic hammam rituals for a spa-like experience at home.
Suitable for All Skin Types: Gentle yet effective for daily skincare.

25,00 AED

8% OffFeatured

Royal Natural Honey Lotion 500ml

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Highlights:

Royal Natural Honey Lotion 500ml

Royal Natural Honey skin conditioning lotion for dry skin.

55,00 AED

29% OffFeatured

Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

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Highlights:

Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

Cracked foot treatment cream from Al-Attar is used to soothe and moisturize dry and cracked skin in the foot area. The cream contains compounds that moisturize dry and cracked skin, such as glycerin, almond oil, and vitamin E. These compounds work to improve the skin’s natural moisture barrier and reduce water loss.

Benefits and features:

This cream contains moisturizing ingredients that penetrate deeply into the skin.
Helps restore moisture and hydration to dry, cracked heels.
Regular use can improve the overall condition of your skin leaving it softer and more supple.
The moisturizing properties of cracked heel cream help soften and soothe rough patches of skin on the heels.
This cream can gradually reduce the hardness and thickness of the affected areas.
It contains ingredients that help remove dead skin cells and promote healing by exfoliating damaged layers.
Heel cracks can be painful and uncomfortable, especially when walking or standing for long periods.
Cracked heel cream can provide relief by soothing the skin, reducing inflammation, and relieving any discomfort associated with cracked heels.
Using cracked heel cream regularly can help prevent future cracks.
The moisturizing and protective barrier created by the cream helps keep the skin on your heels hydrated, supple and less prone to cracking.

How to use:

Clean the feet well and dry them gently.

Apply an appropriate amount of crack treatment cream on the cracked and dry areas.

Gently massage the cream until it is completely absorbed.

Use the cream regularly for best results.

Warnings:

keep away from the reach of the children.

Wash your eyes well in case of contact.

Discontinue use in case of irritation.

25,00 AED

18% OffFeatured

Oils & Moisturizer, Skin Care, Tonners

Yoko Vit-C Intense Brightening Booster Essence 490 ml

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Highlights:

Yoko Vit-C Intense Brightening Booster Essence 490 ml

Provides Vitamin C that is 10 times more concentrated than normal formula.

No worries of dull skin, dark spots, and rough marks.

Helps reduce dark spots and uneven skin tone.

Provides Hyaluronic Acid that locks in moisture and does not dry out skin after scrubbing.

Provides Collagen to make skin elastic and smooth.

45,00 AED

PRODUCTS ON SALES

25% OffFeatured

Bar Soap, Skin Care

Pureform 2000 Virginity Body Soap 160gm

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Highlights:

Pureform 2000 Virginity Body Soap 160g

Helps to let you feel and smell clean and fresh even during your menstrual cycles

Ensures optimum feminine hygiene results

Neutral formulation keeps the pH balance neutral for no irritation in the intimate areas

15,00 AED

11% OffFeatured

Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Olive 1000ml

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Highlights:

Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Olive 1000ml

Lady Diana Olive Botanical Shine Shampoo is contains natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

40,00 AED

18% OffFeatured

The Ordinary High Adherence Silicone Primer 30ml

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Highlights:

The Ordinary High Adherence Silicone Primer 30ml

Formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup

Looks higher in definition and adheres for longer

Formula can also be used alone as a non-greasy hydrator that reduces the looks of pores and of imperfections

45,00 AED

14% OffFeatured

Valera Peel Off Mask Rosemary

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Highlights:

Valera Shampoo Rosemary

30,00 AED

14% OffFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

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Highlights:

Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline®Intensive Care™Dry Skin Repair Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture

Light, fast-absorbing lotion with a non-greasy feel

Use Vaseline®lotion daily for perfect all-over skin care

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturised

30,00 AED

10% OffFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 205gm

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Highlights:

Sulfur-8 Medicated Hair & Scalp Conditioner 205gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

135,00 AED

7% OffFeatured

Difeel Luxury Moisturizing Hand Cream Baby Powder 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Baby Powder 40ml

his unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Baby Powder Hand Cream:

Acts as an intensive hand moisturizer
Protects the skin from damaging free radicals and aging
Nourishes the skin with natural ingredients

70,00 AED

14% OffFeatured

Dhin Dhin Body Brightening Serum 30ml

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Highlights:

Dhin Dhin Body Brightening Serum 30ml

Dhiin Dhin Face Serum to lighten your complexion. Your skin tone can look uneven or dull due to sun exposure, smoking, genetics, and poor sleep. Serum is powerful antioxidants that can bring your skin back to life. They neutralize free radicals in your skin, making your skin tone more…

30,00 AED

13% OffFeatured

Mekako Prestige 15Plus Whitening Serum 120ml

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Highlights:

Mekako Prestige 15Plus – Whitening Serum 120 ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with COLLAGEN (elastifying), it promotes youthful and radiant complexion.

65,00 AED

10% OffFeatured

African Pride Olive Miracle No-Lye Relaxer Regular 8 Touch Up

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Highlights:

African Pride Olive Miracle No-Lye Relaxer Regular 8 Touch Up

Our unique stayfresh™ crème-on-crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our stayfresh™ system, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 easy steps!

45,00 AED

GIFT SET

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Bar Soap, Skin Care

H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

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Highlights:

H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

H20 Jours Naturel Papaya Beauty Soap 250 g Contains pure papaya extract that cleans and protects your skin against bacteria. Your skin stays younger and fresh all the time.

15,00 AED

11% OffFeatured

Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Highlights:

Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40,00 AED

13% OffFeatured

Hair Care, Hair Styling Products

PrettyBe Hair Styling Cream Men 300ml

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Highlights:

PrettyBe Hair Styling Cream Men 300ml

35,00 AED

10% OffFeatured

Shower Gel, Skin Care

LightUp Exfoliating Shower Gel 400ml

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Highlights:

LightUp Exfoliating Shower Gel 400ml

This exfoliating shower gel is your daily shower routine into a rejuvenating and skin-enhancing experience.

It’s is designed to gently exfoliate and correct dark spots while leaving your skin feeling refreshed moisturised and rejuvenated.

45,00 AED

13% OffFeatured

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 400ml

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Highlights:

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 400ml

A premium moisturizing lotion for daily care of dry skin. Enriched with Aloe Vera and Vitamin E, it cares for and protects your skin, leaving it soft and moisturized. Leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Features and Benefits: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take a warm and comfortable bath or shower before applying this body cream. When done, dry yourself with a clean, dry towel. Wait until all the water dries up completely. When done, take some lotion in the palm of your hand. Apply it all over your body, especially the sensitive and dry areas. Use your hands to massage the targeted areas well. Take the time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Continuous massage will not only make you feel comfortable and relaxed, but will also help in quick absorption of the lotion. Use a clean, dry cloth to rub in case any of the lotion is left on your hands. Wait a few minutes before getting dressed. Warnings: For external use only. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight.

35,00 AED

20% OffFeatured

BNB Vitamin E Sun Screen SPF 60 120ml

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Highlights:

BNB Vitamin E Sun Screen SPF 60 120ml

Vitamin E Sun Block SPF 60 (120ML) is a powerful sunscreen enriched with Vitamin E to protect your skin from harmful UV rays. This broad-spectrum sunscreen helps prevent sunburn, premature aging, and wrinkles while keeping your skin hydrated and nourished.

Suitable for: All skin types
Targets: UV rays, sunburn, premature aging, skin damage
Key ingredients: Vitamin E, Zinc Oxide, Octinoxate, R.O Water, Glycerin

Benefits:

Protects against harmful UV rays and prevents sunburn
Prevents premature aging and reduces wrinkles
Hydrates and nourishes the skin
Contains antioxidant Vitamin E for added skin protection

This Vitamin E Sunscreen provides broad-spectrum protection and keeps y

40,00 AED

13% OffFeatured

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

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Highlights:

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

Effectively removes impurities and excess oil, leaving your skin feeling fresh and clean.
Enriched with salicylic acid and tea tree oil.
Targets acne-causing bacteria, helping to prevent breakouts and reduce inflammation.
Natural tea tree oil provides a refreshing aroma, enhancing your cleansing experience.
Gentle enough for daily use, making it suitable for all skin types, including sensitive skin.

35,00 AED

11% OffFeatured

Donkey Milk Whitening Cream Pink 180ml

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Highlights:

Donkey Milk Whitening Cream Pink 180ml

Donkey Milk Cream is a premium skincare product formulated to deeply nourish, hydrate, and brighten the skin. Infused with the natural goodness of donkey milk, this luxurious cream provides exceptional skin benefits, including hydration, skin brightening, and anti-aging properties. The rich nutrients in donkey milk help improve skin elasticity and support a healthy, glowing complexion.

Highlights:

Brightening: Reduces dark spots, hyperpigmentation, and uneven skin tone, leaving skin with a brighter and more even complexion.
Softening and Regenerating: Natural vitamins and collagen help improve skin elasticity, hydration, and regeneration, promoting softer skin.
Firmer, Tighter Skin: Enhances skin firmness, for a youthful, glowing appearance.
Deep Hydration: Provides intense moisture, leaving the skin soft, nourished, and refreshed.

Key Features:

Donkey Milk: Rich in nutrients, it nourishes and rejuvenates the skin, enhancing its natural beauty.
Natural Collagen: Supports skin elasticity and nourishment for a smoother, firmer appearance.
Lightweight and Fast-Absorbing: The creamy texture absorbs quickly, leaving no greasy residue, making it suitable for daily use.
Botanical Extracts: Plant-based ingredients work together to promote healthy, radiant skin.

Donkey Milk Cream is the perfect addition to your skincare routine, delivering hydration, firming, and brightening effects for a rejuvenated complexion.

40,00 AED

14% OffFeatured

Doctor Clear Lightening Body Serum 60ml

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Highlights:

Doctor Clear Lightening Body Serum 60ml

Eliminate dry skin with this serum, nourishing botanical moisturizer that conditions and hydrates skin diminishing marks revealing a silky, smooth glow.

In addition, it gives freshness, moisture, and nourishment to your skin.

It let your skin soft and nice.

30,00 AED

13% OffFeatured

Cantu Flaxseed Smooth Oil 100ml

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Highlights:

Cantu Flaxseed Smooth Oil 100ml

Cantu Flaxseed Smooth Oil is a versatile oil specially formulated to add smoothness, shine and moisture to your hair. This oil contains precious flaxseed oil, known for its nourishing and soothing properties.

Cantu Flaxseed Smooth Oil can be used in a variety of ways. You can use it as a pre-styling oil to protect hair before blow-drying or styling and to give it an extra dose of moisture. It can also be used as a post-treatment oil to soothe dry hair and give it a healthy shine.

This oil is lightweight and non-greasy, so it spreads easily through the hair. It penetrates deep into the hair strands and works from within to condition the hair and reduce frizz, leaving your hair silky smooth and with a shiny finish.

Cantu Flaxseed Smooth Oil is suitable for all hair types and can be used on both damp and dry hair. Simply take a small amount of the oil in your palms, distribute evenly through the hair and style as desired.

Get the Cantu Flaxseed Smooth Oil and pamper your hair with moisture and shine. Enjoy smooth and healthy looking hair that shines!

35,00 AED