Serina Cosmetics

5% OffFeatured

Fair & White So Fresh Exfoliating Shower Gel 940ml

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Fair & White So Fresh Exfoliating Shower Gel 940ml

Treat your skin to a wave of freshness and purity with So Fresh exfoliating shower gel, enriched with exfoliating microbeads and menthol. Its dual action deeply cleanses while removing dead skin cells and impurities, leaving skin smooth, revitalized, and intensely refreshed. Thanks to its menthol-enriched formula, it provides an immediate feeling of freshness, ideal for starting the day right or recovering after a workout.

USAGE TIP

Keep out of reach of children. Avoid contact with eyes; if contact occurs, rinse immediately and thoroughly. Do not use on children under 3 years of age.

95,00 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Beauty Cream 30gm

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Arean Gold Beauty Cream 30gm

Skin Brightening Daily Moisturizer & UV Protection for your daily usage. Keep your Face More White& Bright

How to use Cream :Take the substantial amount of the Arena Gold Beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25,00 AED

17% OffFeatured

Stillmans Skin Bleach Cream 28gm

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Stillmans Skin Bleach Cream 28gm

It’s natural ingredient helps to brighten up the skinIts bleaching property removes dead skin cellsMoisture improves the skin quality

Highlights

It’s natural ingredient helps to brighten up the skin
Its bleaching property removes dead skin cells
Moisture improves the skin quality

25,00 AED

17% OffFeatured

Stillmans Fairness Cream 28gm

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Stillmans Fairness Cream 28gm

The Fairness Cream removes freckles and spots, giving users a visibly clearer skin. It minimizes the presence of fine lines and wrinkles, which prevents aging, maintains elasticity of the skin, retains moisture and helps in skin lightening.

25,00 AED

17% OffFeatured

Stillman’s Freckle Cream Whitening & Spot Removal Cream 28gm

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Stillman’s Freckle Cream Whitening & Spot Removal Cream 28gm

Stillman’s Freckle Cream – For Flawless, Radiant & Clear Skin

Achieve a clearer, brighter complexion with the legendary Stillman’s Freckle Cream. Trusted for generations, this advanced skin-clearing formula is specifically designed to target stubborn skin imperfections. Whether you are struggling with freckles, dark spots, or uneven skin tone, Stillman’s provides a proven solution to reveal your natural radiance.

Key Benefits:

Targeted Freckle Removal: Effectively fades freckles and prevents them from reappearing.
Spot & Pimple Correction: Helps reduce the appearance of acne marks, pimples, and dark spots.
Pore Refining: Deeply cleanses and refines pores for a smoother, softer skin texture.
Brightening Formula: Promotes an even skin tone and a natural, healthy glow.
Original Quality: 100% authentic formula with the signature holographic seal for your peace of mind.

25,00 AED

5% OffFeatured

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

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Fair & White Original Black Soap Exfoliating Shower Gel 940ml

EXFOLIATING SHOWER GEL ORIGINAL BLACK SOAP – Cleanses, softens, brightens.
Discover a complete sensory experience that combines tradition and innovation. Inspired by ancient beauty rituals, the Original Black Soap shower gel perfectly cleanses, perfumes, and exfoliates the skin, revealing its natural radiance.

– Gentle yet effective exfoliation: Natural exfoliating particles remove dead skin cells and promote cell renewal. Skin is left smooth, radiant, and refreshed.
– Well-being: Cleanses the skin, providing immediate softness and comfort.
– Brightening effect: Restores the skin’s natural radiance.
For soft, smooth, cleansed, and radiantly beautiful skin.

With cocoa shell powder, silica, apricot kernels and shea butter extract

95,00 AED

5% OffFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95,00 AED

5% OffFeatured

Fair & White Mild Pepper Exfoliating Shower Gel 940ml

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Fair & White Mild Pepper Exfoliating Shower Gel 940ml

Spice up your morning with the Exfoliating Shower Gel Radiance Booster, a shower scrub with a deliciously fruity scent, for ultra-soft, luminous skin.

Benefits:
– Cleanses skin ideally with its rich foam and revitalizing scent
– Eliminates dead skin cells and impurities and refines skin texture for cleansed, regenerated skin
– Awakens the complexion, leaves skin beautifully radiant, softens and tones skin day after day
– Infused with Apricot kernel powder, 100% natural exfoliating microbeads, Glycerin and Chilli extract
How to Use:
– Apply the gel to wet skin and gently massage in circular motions
– Rinse thoroughly with water

95,00 AED

2% OffFeatured

Fair & White Labo Derma Hydrating and Brightening Set

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Fair & White Labo Derma Hydrating and Brightening Set

Looking for a minimalist routine for face & body? Opt for the LaboDerma Essential Face & Body routine. 4 products to cleanse, purify and moisturize your skin every day.

– Labo Derma Pure – Skin Defense Exfoliating Shower Gel – 940ml
– Labo Derma Pure – PureSkin Micellar Water – 250ml
– Labo Derma Pure – PureSkin Anti-Imperfection Cream – 50ml
– Labo Derma Hydrate – Hydrating Lotion For Body, Hands & Feet- 500ml

490,00 AED

4% OffFeatured

Fair & White Labo Derma Hydrating Body Lotion 500ml

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Fair & White Labo Derma Hydrating Body Lotion 500ml

Dry and very dry skin

The formula, enriched with emollient agents and glycerin, offers a creamy, delicately scented texture and is designed to hydrate the whole body. Hydrating care for the whole family, particularly recommended for protection against sun- and wind-induced dryness. Unrivalled comfort: for soft, supple, smooth and beautiful skin.

115,00 AED

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LATEST PRODUCTS

20% OffFeatured

B.S.C Black Spot Corrector Cream 30ml

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B.S.C Black Spot Corrector Cream 30ml

BSC cream care for final touch correction of persisting spots and scares (Knees And Elbows)BSC Lotion cleans all skins impurities on face neck and elbows. Use it after the Carotone soap. BSC Serum eliminates all spots and marks that are on hands feet and elbows. Apply on dark spots after showering. Can be mixed with the cream.

20,00 AED

32% OffFeatured

Clovate Niacinamide 10% Face Serum 30ml

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Clovate Niacinamide 10% Face Serum 30ml

Our Clovate Niacinamide 10% Face Serum contains a powerful active ingredient, Niacinamide, which is known for its cell-communicating properties. It has been proven to increase fatty acid levels within the skin, which helps to prevent dryness and stimulate microcirculation in the dermis. This key ingredient has the ability to fight against acne, aging, water loss, and discoloration, making it an effective solution for a range of skin care concerns.

Directions: Apply the serum directly to your dry, cleansed skin, and massage it in circular motions. For best results, apply sunscreen with SPF daily after using the serum.

Ingredients: Vitamin E and Bisabolol.

65,00 AED

13% OffFeatured

Pastil Face & Body Scrub Charcoal

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Pastil Face & Body Scrub Charcoal

35,00 AED

Bio Perfect Light Lotion 250ml

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Highlights:

Lightening Beauty Lotionl With vitamin E and natural carrot extracts

Skin lightening beauty milk with vitamin E and carrot natural extracts is a fast action skin fairness. Results in light, soft complexion, smooth and satiny skin. Bio Perfect Light, Lightening Beauty milk, is very rich in Vitamin E and carrot natural extracts the lightening cream penetrates the surface layers of the skin, eliminates impurities and undesirable task and promoting good skin hydration. A feast for the eyes.

How to Use: Apply daily after bath. Daily use morning and evening gives your skin a new shine a soft complexion smooth and satiny.

40,00 AED

25% OffFeatured

Face Cream, Skin Care

Active Caviar Face Cream Kojie San 50gm

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Active Caviar Face Cream Kojie San 50gm

Lighten the face. Clears dark spots sunburns and blemishes, Active Caviar Drip Kojic acid is primarily used for its skin-brightening properties. It can help fade dark spots, hyperpigmentation, and age spots, resulting in a more even skin tone.

A unique skin lightening delivery system that effectively bonds the potent active ingredient to ensure that it is absorbed by and activated in your skin and areas where it is most needed. This powerful mode of action zeroes-in on dark spots, age spots, scars, melasma, and hyperpigmentation giving you a lighter even skin tone

75,00 AED

17% OffFeatured

Piment Doux Concentrate Classic Lightening Face Cream 20gm

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Piment Doux Concentrate Classic Lightening Face Cream 20gm

Piment Doux is a concentrated that help eliminated skin imperfection. It is a regulator as well as a perfectionist which participate effectively in the renewal of dead layers. It brightens the skin immediately and assures a lengthily and durable protection.

25,00 AED

8% Off

Scrubs, Shower Gel, Skin Care

PrettyBe Moroccan Black Soap Olive Extract 1000ml

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PrettyBe Moroccan Black Soap Olive Extract 1000ml

55,00 AED

12% OffFeatured

Creams, Skin Care, Spot Corrector

Botanical Anti Blemish Brightener Cream 50gm

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Botanical Anti Blemish Brightener Cream 50gm

This light, oil-free brightener is scientifically formulated for maximum absorption to fight spots and uneven skin tone. Carefully selected powerful natural ingredients are released slowly into the skin, helping to repair, brighten and regenerate damaged tissue and targeting discolouration, including hyper-pigmentation. The plant ingredients work together to clear blemish-prone skin and prevent future breakouts and moisturise while minimising shine, leaving a smooth, glowing complexion.

The brightening cream also provides a barrier layer, which helps to protect your skin from environmental damage, including from the sun’s radiation.

**Organic certified anti-inflammatory agents, absorbed deep into the skin, help to repair damage caused by free radicals.

**A natural ingredient, clinically proven to improve skin microcirculation, helps to accelerate the natural healing process.

**Clinically proven plant extracts clarify the skin, shrinking pores, brighten and helping to reduce discolouration by up to 95% within 14 days.

**Ideal for skin prone to acne, rosacea or psoriasis.

How to Use

Cleanse the affected area and apply small amount twice daily in the morning and at night. Use in combination with our cleanser and toner for best results.

Suitable for all skin types.

Caution: avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), UVA/UVB (Sunscreen), Aloe Yohju Matsu Ekisu, Bearberry (Arctostaphylos uva-ursi) Extract,Glycerin (Vegetable Glycerine), Isopropyl Myristate, Steareth-21, Cetyl Palmitate, Caprylic/Capric Triglyceride (Coconut Oil), Allantoin (Comfrey Root) Extract,Salicylic Acid (Willow Bark) Extract, Kojic Acid (Mushroom) Extract, Stearic Acid (Plant) Extract, Butylene Glycol, Sodium Ascorbyl Phosphate (Vitamin C), Phenoxyethanol, Bisabolol (Matricaria chamomilla), Tocopheryl Acetate (Vitamin E), Arbutin (Bearberry) Extract. Parfum.

220,00 AED

8% OffFeatured

Fairlady Royal Jelly Whitening Body Lotion 700ml

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Fairlady Royal Jelly Whitening Body Lotion 700ml

With evening primrose oil & vitamin E is a unique light weight, non greasy formula with selective natural ingredients, this lotion gently penetrate to soften and rejuvenate dry and damaged skin.

For an even and fairer skin tone plus helps keep skin stay youthful. Gives strength and vitality to skin to keep it silky smooth, soft and supple.

With continuous use skin will become softer and naturally fairer.

60,00 AED

10% OffFeatured

BNB Rice Extract Face Wash 120ml

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BNB Rice Extract Face Wash 120ml

Rice Face Wash is a gentle yet effective cleanser that nourishes and hydrates your skin while brightening your complexion. Infused with natural rice extract, this face wash removes impurities and excess oil, leaving your skin feeling refreshed and soft.

This gentle Rice Extract Facewash is designed to cleanse and nourish the skin, leaving it refreshed and hydrated. Packed with natural rice extract, it helps remove impurities, excess oil, and dirt while maintaining the skin's moisture balance. Ideal for all skin types!

Benefits:

Gently cleanses and hydrates the skin
Brightens the complexion and evens out skin tone
Soothes and calms irritated skin
Provides SPF 30 protection to shield from harmful UVA & UVB rays
Smooths and softens the skin while reducing the appearance of fine lines
Free from harsh chemicals like hydroquinone and mercury, ideal for sensitive skin

45,00 AED

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PRODUCTS ON SALES

17% OffFeatured

Baby Shampoo, Kids & Baby Care

Hair Care, Hair Oil

Pastil Natural Organic Mustard Hair Oil 65ml

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Pastil Natural Organic Mustard Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25,00 AED

15% OffFeatured

Sunny Isle Jamaican Black Castor Oil 118ml

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Sunny Isle Jamaican Black Castor Oil 118ml

Say goodbye to dull, damaged, hair and hello to healthy, shiny hair with The Original Sunny Isle Jamaican Black Castor Oil. A proven effective hair and skin care product. This oil treats dry, damaged hair, strengthening it from root to tip. It works well for boosting the appearance eyebrows and eyelashes, and is an effective natural treatment for acne.

Our Original JBCO formula has a medium consistency, a light ashy aroma and a high ash content, ideal for promoting healthy hair growth. Sunny Isle’s organic castor seeds are roasted and ground by a manual grinder and then the crushed beans are boiled to extract the 100% pure, dark brown, organic oil. Simply put, Sunny Isle JBCO is the highest quality oil on the market.

Features & Benefits:

Organic and authentic castor oil processed the traditional Jamaican way

Promotes healthy hair growth for all hair types

Can be used to boost the appearance of eyelashes and eyebrows

Works as an effective moisturizer for hair and skin

Natural acne treatment — great for acne prone skin

Thick and rich formula that’s most effective for skin and hair conditions

No salt added

55,00 AED

17% OffFeatured

A Bonne Yogurt Spa Salt Refill with Cap 350gm

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A Bonne Yogurt Spa Salt Refill with Cap 350gm

Relax and indulge yourself with luxurious Spa Yogurt Scrub, Wonder Product for Moisturizing, Relaxing and Lightening skin. Deeply clean and condition your skin with the natural value of Spa Salt, Milk Protein and Multi-Fruit Yogurt. Leaving skin feeling relax, delicately smooth and moisturizes.

✔Natural Exfoliating

✔ Natural Brightening

✔ Natural Smooth & Radiant

Direction: Pour Spa Salt on your palm and scrub gently on wet skin, using circular movement. Leave it on for 3 minutes and rinse off with water. Continue with your shower routine.

25,00 AED

10% OffFeatured

Yong Chin X3 Advanced Facial Niacinamide Serum 30ml

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Yong Chin X3 Advanced Facial Niacinamide Serum 30ml

Enhances youthful radiance and brightens the complexion, targeting the appearance of dark spots.

YC X3 Advanced Facial Niacinamide Serum is a highly concentrated formula with niacinamide (vitamin B3) designed to enhance your skin’s appearance. This serum helps reduce the look of dark spots and uneven skin tone while strengthening the skin’s barrier. Its advanced formulation targets discoloration, redness, and glycation-related yellowing, leaving your complexion even and radiant.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45,00 AED

24% OffFeatured

Advanced Clinicals Retinol Anti-Wrinkle Face Serum 52ml

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Advanced Clinicals Retinol Anti-Wrinkle Face Serum 52ml

Retinol Anti-Wrinkle Serum is a miracle in a bottle. Widely touted as the most beneficial ingredient for your skin, Retinol shines your skin to a healthy glow, visibly enhancing your skin’s elasticity and revitalizing your radiant glowing complexion. Retinol, also known as, Vitamin A is one of the most powerful ingredients to restore skin! #1 Dermatologist-recommended skin care ingredient. Paraben-Free, gentle alternative to prescription treatments. Trusted formula.

Bonus: Retinol has been clinically studied and it has been documented that this potent ingredient truly does combat the signs of aging and reduces the appearance of wrinkles

65,00 AED

13% OffFeatured

Touch Me Anti Lice Shampoo 200ml

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Touch Me Anti Lice Shampoo 200ml

Made of effective formula that doesn’t have any side-effect on your hair
Cleanses the scalp thoroughly and nourishes the hair with extra strength and lustre
Keeps dandruff away and gives you smooth and silky hair

35,00 AED

13% OffFeatured

CeraVe Foaming Cleansing Gel 88ml

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CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65,00 AED

18% OffFeatured

Pr. Francoise Bedon Royal Booster Lightening Serum 50ml

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Pr. Francoise Bedon Royal Booster Lightening Serum 50ml

Royal brightening booster serum, formulated to even out skin tone and target areas of the body prone to visible spots.

Professor Françoise Bedon’s Royal Booster Serum is an intensive brightening serum, presented as one of the fastest-acting treatments in the range. It is designed to visibly correct dark spots and promote a more even complexion. Its fluid texture allows for targeted application to affected areas of the body, particularly the knuckles, elbows, and knees, and easily integrates into a regular skincare routine.

Usage tips

Apply a small amount of serum to clean, dry skin, directly onto the areas to be treated. Gently massage until fully absorbed. Use regularly, preferably in conjunction with other products in the range.

Precautions for use

For external use only. Avoid contact with eyes. Do not apply to irritated or broken skin. If a skin reaction occurs, discontinue use. Keep out of reach of children.

165,00 AED

33% OffFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera 7 Oil Mixture Whitening Soap 125gm

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Valera 7 Oil Mixture Whitening Soap 125gm

10,00 AED

13% OffFeatured

Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Castor, Grapeseed, Argan, Coconut & Olive 5 Essential Oils 237ml

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African Pride Moisture Miracle Castor, Grapeseed, Argan, Coconut & Olive 5 Essential Oils 237ml

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils and curls with body and shine.

HOW TO USE IT

Apply a small amount to wet or dry hair. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles.

65,00 AED

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GIFT SET

13% OffFeatured