Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Scrubs, Skin Care

Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

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Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30,00 AED

10% OffFeatured

Scrubs, Skin Care

Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

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Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Avocado Face Scrub 275gm

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Silky Cool Avocado Face Scrub 275gm

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Apricot Face Scrub 140ml

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Silky Cool Apricot Face Scrub 140ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

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Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

Achieve a brighter and rejuvenated complexion with our Silky Cool Face & Body Scrub Gel Gold. Infused with natural ingredients, this gel-based scrub is designed to gently exfoliate and remove dead skin cells, revealing smoother, brighter, and healthier-looking skin.

Our scrub gel is formulated to work on all skin types, even sensitive skin, without any harsh chemicals like parabens and sulfates. The blend of natural ingredients helps to brighten and rejuvenate the skin, leaving it feeling soft, supple, and refreshed.

To use, apply a small amount of the scrub gel to damp skin and gently massage in a circular motion, concentrating on areas that need extra attention. Rinse thoroughly with water and pat dry. You’ll notice an immediate improvement in the texture and appearance of your skin, with increased brightness, smoothness, and radiance.

Order your Silky Cool Face & Body Scrub Gel Gold today and experience the benefits of this amazing product for yourself. With our scrub gel, you’ll have skin that is brighter, rejuvenated, and glowing with health

45,00 AED

10% OffFeatured

Silky Cool Gold Face & Body Scrub Gel 300ml

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Silky Cool Gold Face & Body Scrub Gel 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Blackberry Face & Body Scrub 500ml

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Silky Cool Blackberry Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Strawberry Face & Body Scrub 500ml

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Silky Cool Strawberry Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Shea Butter Face & Body Scrub 500ml

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Silky Cool Shea Butter Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

10% OffFeatured

Silky Cool Pomegranate Face & Body Scrub 500ml

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Silky Cool Pomegranate Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45,00 AED

LATEST PRODUCTS

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Lotion, Skin Care

Purec Pure Egyptian Secret Vitamin C Lotion 400ml

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Purec Pure Egyptian Secret Vitamin C Lotion 400ml

Purec Egyptian Secret Vitamin C Lotion is easily absorbed into the skin. It nourishes the deeper layers of the skin to bring you the brighter skin you desire. It restores rough skin to be moist and lively with the help of collagen. It strengthens you skin, tightens skin firmness and restores vitality to your skin. It also prevents wrinkles.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65,00 AED

5% OffFeatured

Anua Heartleaf Pore Control Cleansing Oil Mini 20ml

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Anua Heartleaf Pore Control Cleansing Oil Mini 20ml

Anua’s Heartleaf Pore Control Cleansing Oil is now available in mini version! Coming in a non-comedogenic formula, the cleansing oil effectively rids skin of impurities and makeup residue while leaving a refreshed and hydrated finish. Heartleaf extract and various plant-based oils from jojoba, olive fruit and grape seed help keep irritation at bay. Suitable for acne-prone skin.

95,00 AED

22% OffFeatured

Pastil Body Cream Caviar

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Pastil Body Cream Caviar

35,00 AED

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R&D Care Vitamin C HYA Whitening Body Lotion 600ml

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Highlights:

R&D Care Vitamin C HYA Whitening Body Lotion 600ml

This lotion instantly boosts brightness to the skin. Plus helps protect from UV rays. Full of highly nutritious active ingredients, Vitamin C and Hya give radiant, smoother, and healthier-looking skin

Vitamin C is rich in high antioxidant to promote whitening skin.

Hya helps boosting firming and giving moisture to skin, creating a plumping effect..

45,00 AED

13% OffFeatured

Eveline White Prestige 4D Whitening Facial Wash Foam 100ml

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Highlights:

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

65,00 AED

14% OffFeatured

Gold Skin Clarifying Oil with Snail Slime 70ml

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Gold Skin Clarifying Oil with Snail Slime 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with snail slime, it intensely nourishes the skin, effectively fights stains and the effects of aging and restores suppleness to the epidermis.

Result: your skin regains firmness, softness and radiance.

Product benefits

Moisturizes the skin
Helps unify the skin tone
Fights effectively the spots of the epidermis
Restores suppleness and radiance to the epidermis

How to use

Pour a few drops into the palm of your hands, rub and massage your skin.

NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30,00 AED

13% OffFeatured

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

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Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

Coffee Face and Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35,00 AED

13% OffFeatured

Fair and White Exclusive Vitamin C Brightening Serum 30ml

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Highlights:

Fair and White Exclusive Vitamin C Brightening Serum 30ml

Its formula with Vitamin C aims at regulating melanin production and at brightening your skin. This brightening care product illuminates your complexion, softens brown spots and refines your skin texture.

100,00 AED

10% OffFeatured

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Serum 50ml

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Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Serum 50ml

DRM4 MIRACLE Shea Butter Lightening Serum This lightening serum ultra-concentrated active, full and perfectly optimizes the anti-wrinkle, it moisturizes and unifies the appearance of the skin. Containing Shea butter, it reveals the brightness of your skin in record time and makes it much more smooth, soft and perfect. It promotes the natural exfoliation of the skin gently, decrease the appearance of pores spectacularly and prevents the appearance of blackheads. Imperfections, dull skin and dead cells, your skin is like new.

180,00 AED

12% OffFeatured

Cetaphil Moisturizing Lotion 200ml

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Cetaphil Moisturizing Lotion 200ml

75,00 AED

PRODUCTS ON SALES

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Shower Gel, Skin Care

D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

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D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

The D.E.S. 5.5 Dermo Expert Skin Clarifying Shower gel is scientifically formulated to provide deep exfoliation and skin cleansing. The formula is enriched with natural extracts and contains gentle micro-granules that exfoliate the skin, helping to reduce blemishes, dark spots, and pigmentation. The shower gel also helps to hydrate the skin and restore its elasticity, leaving it feeling soft and refreshed.

35,00 AED

13% OffFeatured

Valera Mud Mask Tomato 512ml

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Valera Mud Mask Tomato 512ml

35,00 AED

17% OffFeatured

Skin Doctor Face & Body Scrub With Apricot 1000ml

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Skin Doctor Face & Body Scrub With Apricot 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Apricot Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50,00 AED

6% OffFeatured

Conditioner, Hair Care

TGIN Green Tea Moist Leave-In Conditioner 384ml

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TGIN Green Tea Moist Leave-In Conditioner 384ml

Kiss dry hair goodbye and say hello to soft, beautiful moisturized curls with tgin Green Tea Super Moist Leave in Conditioner. Packed with green tea, shea butter, and argan oil, this lightweight formula has the perfect combination of moisture and antioxidants, which helps to improve manageability, fight frizz, and transform dry brittle strands into soft, smooth and healthy hair. This natural conditioner is also great for detangling and safe enough for kids!

Benefits

Lightweight formula with no build-up

Leaves hair feeling soft, smooth and manageable

Detangles knots and tangles

Reduces frizz and flyaways

Replenishes hairs natural oils

Penetrates hairs cuticle to allow for thorough conditioning

Prevents split ends and reduces breakage

Promotes healthy hair growth

75,00 AED

5% OffFeatured

Conditioner, Hair Care

Olaplex No. 5 Bond Conditioner 100ml

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Highlights:

Olaplex No. 5 Bond Conditioner 100ml

Benefits and features:

Rebuilds the internal bonds of damaged hair, helping to strengthen it and improve its health.
Provides deep moisturizing and restores softness to the hair.
Improves hair elasticity and reduces frizz and flyaways.
Protects hair from damage caused by styling and heat exposure.
Free of sulfates and sulfates, making it suitable for daily use.

Instructions for use:

After shampooing, apply an appropriate amount of conditioner to damp hair.
Distribute evenly along the length of the hair from root to tip.
Leave on for a few minutes and rinse thoroughly.

Warnings for use:

Avoid contact with eyes. If this happens, rinse eyes immediately with water.
Store in a cool, dry place out of the reach of children.

95,00 AED

10% OffFeatured

Lady Diana Intensive Nourishing Hair Cream 500ml

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Lady Diana Intensive Nourishing Hair Cream 500ml

Lady Diana Nourishing Hair Cream with Mixed Fruits for Normal Hair is formulated with vitamins and proteins for healthy hair and scalp nourishment. It can be applied on both wet and dry hair, but for the best result use on wet hair with the desired amount. It gives powerful moisturizing treatment to extra dry, over-processed and color-treated hair, and adds shine, glow, moisture and elasticity to brittle hair.

45,00 AED

25% OffFeatured

Hi Glow Intensive Glow Beauty Soap

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Highlights:

Hi Glow Intensive Glow Beauty Soap

Glow up with Hi Glow Beauty Soap! Say goodbye to dull skin and hello to radiant glow!

Add Hi Glow Beauty Soap to your self-care routine for a radiant glow.

Specific Skin Types

1. Dry skin? Try Hi Glow Beauty Soap for long-lasting hydration
2. Oily skin? Hi Glow Beauty Soap controls oil and reduces acne
3. Sensitive skin? Hi Glow Beauty Soap soothes and calms

15,00 AED

6% OffFeatured

Bar Soap, Oils & Moisturizer, Skin Care, Gift Sets

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

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Highlights:

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

COMPLETE SKINCARE COMBO: Includes ALADA Lightweight Whitening Oil (100ml) and ALADA Dewy Gluta Soap (70g) for a full brightening and cleansing routine for face and body.
HYDROQUINONE-FREE BRIGHTENING FACIAL OIL FOR DAILY SKIN CARE: Enriched with Retinyl Palmitate, Vitamin E, Lavender, and Chamomile oils to activate skin metabolism, improve skin tone, and support UV and after-sun repair.
GLUTATHIONE & NIACINAMIDE SOAP BAR FOR DAILY CLEANSING CARE: Formulated with L-glutathione, niacinamide, collagen, and licorice extract to reduce dark spots, exfoliate dead skin, and promote a radiant, even complexion.
DEEPLY MOISTURISING & LIGHTWEIGHT: The fast-absorbing oil and coconut oil-infused soap bar work together to nourish and hydrate skin without clogging pores or leaving a greasy residue.
SUITABLE FOR ALL SKIN TYPES: Both products are made with 100% natural ingredients, free from hydroquinone, and gentle enough for daily use on all skin types for face and body.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Formulated with skin-conditioning ingredients such as Vitamin C, Licorice Extract, and Carrot Extract to support clearer-looking and more balanced skin tone.

75,00 AED

13% OffFeatured

Neutrogena Bright Boost Gel Cream 50ml

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Highlights:

Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65,00 AED

25% OffFeatured

Bar Soap, Spot Corrector, Skin Care

Botanical Brightening Cleansing Bar 200gm

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Highlights:

Botanical Brightening Cleansing Bar 200gm

SOAP-FREE with GOAT MILK and TEA TREE, for face and body contains powerful herbal active ingredients to helps even skin tone. The natural wheat bran exfoliating properties aid in shedding of the outer layer of the skin, unclogs blocked pores, protect delicate skin and helps reduce acne breakouts. The external layer of the natural wheat bran contains numerous substances that are beneficial for skin care. These are vitamins and antioxidants that are powerful to protect the skin against UV rays.

The special blended organic formula with natural willow bark extracts rich in lather effectively brightening the skin, fades dark spots, exfoliate, clear blemishes and gently cleanses with no drying feelings or irritation. It improves lost moisture and helps to prepare the skin when used before brightening range.

Tea Tree and Peppermint known for its uplifting, and antibacterial properties calm the skin. The experience while bathing or showering is truly refreshing.

How to Use

Use warm water to create a rich lather and gently massage the skin while cleansing thoroughly. To achieve maximum results, leave on the skin for one minute before rinsing. The natural combination of plant enzymes

Use twice daily for best results..

Suitable for all skin types.

Ingredients

Sodium Palmitate, Sodium Palm Kernelate, Aqua (Water), Glycerine (Vegetable Glycerine), Triticum Vulgare (Wheat Bran) Extract, Salicylic Acid (Willow Bark) Extract, Sodium Chloride (Sea Salt), Lactic Acid (Lactose milk), Goats Milk, Mentha Piperita (Peppermint)Oil, EDTA, EHDP.

75,00 AED

GIFT SET

14% OffFeatured

Body Gel, Skin Care

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

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Highlights:

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

This bath gel is enriched with Alpha Arbutin, collagen, and anti-bacterial properties to cleanse and nourish the skin. It helps to brighten the skin, reduce dark spots, and provide deep hydration while fighting bacteria. The formula is gentle, leaving the skin soft, smooth, and radiant with a refreshing scent.

Benefits:

Brightens and evens out skin tone with Alpha Arbutin.
Reduces dark spots and promotes a clear complexion.
Contains collagen for skin nourishment and elasticity.
Anti-bacterial properties help keep the skin clean and protected.
Leaves the skin soft, smooth, and hydrated.
Suitable for daily use and all skin types.

How to Use:
Apply to wet skin during your shower, lather, and rinse thoroughly. Use daily for best results.

30,00 AED

22% OffFeatured

Skin Doctor Lip Balm Cream 50ml

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Skin Doctor Lip Balm Cream 50ml

Specially formulated for chapped and very dry lips with nourishing, emollient and soothing action.

It can be used alone as a lip moisturizer or use before applying color lipstick for smoother and more beautiful lips.

How to use:

Apply 2 – 3 times per day as necessary or before applying color lipstick. Discontinue use if irritation occurs.

35,00 AED

11% OffFeatured

Shower Gel, Skin Care, Personal Care

ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

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ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use

40,00 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Herbal Beauty Cream

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Highlights:

Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25,00 AED

17% OffFeatured

Lady Diana Moisturizing Beauty Whitening Cream 250ml

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Lady Diana Moisturizing Beauty Whitening Cream 250ml

Lady Diana Moisturizing Whitening Cream contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. It gives radiant, moisturized and healthy skin.

25,00 AED

13% OffFeatured

Creams, Face Cream, Skin Care

AlAttar Lotion For Slimming And Whitening The Body With Pepper And Ginger With Collagen 250ml

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AlAttar Lotion For Slimming And Whitening The Body With Pepper And Ginger With Collagen 250ml

Lotion for slimming and toning the waist, hips, and abdomen for fitness and reducing subcutaneous fat accumulation to reshape the body properly. The body’s fat tissues consist of fat cells, which are in fact the body’s energy reserves that form a protective barrier for the skin to provide energy to the body. Fat is necessary, but uneven distribution of fat or excess fat in the body makes the body look unfit. Benefits and features: Rapid and instant whitening in just 3 days. Collagen helps give the skin its elasticity, moisturizes it, and fights advanced aging. Helps burn fat and calories. Works to slim, reduce, and contour areas with fat such as the abdomen and hips in particular, and makes the skin firm. 100% natural and organic product. Results can be seen after 4 weeks of regular use. How to use: Apply twice daily on the waist and hips, then massage in circular motions for quick absorption.

35,00 AED

Enchanteur Body Lotion Elegant Musk 500ml

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Enchanteur Body Lotion Elegant Musk 500ml

20,00 AED

25% OffFeatured

R&D Care Rice Milk & Arbutin Sugar Salt 300gm

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Highlights:

R&D Care Rice Milk & Arbutin Sugar Salt 300gm

Instructions For Use:

Use wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15,00 AED

14% OffFeatured

A Bonne Spa White C Salmon Shower Salt 350gm

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Highlights:

A Bonne Spa White C Salmon Shower Salt 350gm

Relaxing and indulging yourself with home spa product. A wonder Spa Shower Salt clean deeply and firming your skin with the natural value of Spa Salt, Vitamin C and Salmon Ovary Peptide.

* Hydrating AHA Scrub

* Exfoliating Whitening

* Smooth & Radiant

Direction: Scoop out a generous amount and apply onto wet skin. Massage gently a circular motion to remove dead skin cells and leave on for 3 minutes, then rinse off thoroughly.

30,00 AED

33% OffFeatured

Silka Green Papaya Whitening Herbal Soap 135gm

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Highlights:

Silka Green Papaya Whitening Herbal Soap 135gm

Experience a natural and effective way to cleanse and whiten your skin.Enriched with Green Papaya enzyme that helps eliminate dead skin cells for clearer, younger-looking skin.It exfoliates while moisturizes making the skin look clean, smooth and invigorated.Enjoy its fresh fragrance and use regularly to achieve a fairer and younger-looking skin

10,00 AED