Serina Cosmetics

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Beauty Cream 30gm

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Arean Gold Beauty Cream 30gm

Skin Brightening Daily Moisturizer & UV Protection for your daily usage. Keep your Face More White& Bright

How to use Cream :Take the substantial amount of the Arena Gold Beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25,00 AED

17% OffFeatured

Spot Corrector, Skin Care

Stillmans Skin Bleach Cream 28gm

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Highlights:

Stillmans Skin Bleach Cream 28gm

It’s natural ingredient helps to brighten up the skinIts bleaching property removes dead skin cellsMoisture improves the skin quality

Highlights

It’s natural ingredient helps to brighten up the skin
Its bleaching property removes dead skin cells
Moisture improves the skin quality

25,00 AED

17% OffFeatured

Spot Corrector, Skin Care

Stillmans Fairness Cream 28gm

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Highlights:

Stillmans Fairness Cream 28gm

The Fairness Cream removes freckles and spots, giving users a visibly clearer skin. It minimizes the presence of fine lines and wrinkles, which prevents aging, maintains elasticity of the skin, retains moisture and helps in skin lightening.

25,00 AED

17% OffFeatured

Spot Corrector, Skin Care

Stillman’s Freckle Cream Whitening & Spot Removal Cream 28gm

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Stillman’s Freckle Cream Whitening & Spot Removal Cream 28gm

Stillman’s Freckle Cream – For Flawless, Radiant & Clear Skin

Achieve a clearer, brighter complexion with the legendary Stillman’s Freckle Cream. Trusted for generations, this advanced skin-clearing formula is specifically designed to target stubborn skin imperfections. Whether you are struggling with freckles, dark spots, or uneven skin tone, Stillman’s provides a proven solution to reveal your natural radiance.

Key Benefits:

Targeted Freckle Removal: Effectively fades freckles and prevents them from reappearing.
Spot & Pimple Correction: Helps reduce the appearance of acne marks, pimples, and dark spots.
Pore Refining: Deeply cleanses and refines pores for a smoother, softer skin texture.
Brightening Formula: Promotes an even skin tone and a natural, healthy glow.
Original Quality: 100% authentic formula with the signature holographic seal for your peace of mind.

25,00 AED

5% OffFeatured

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

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Fair & White Original Black Soap Exfoliating Shower Gel 940ml

EXFOLIATING SHOWER GEL ORIGINAL BLACK SOAP – Cleanses, softens, brightens.
Discover a complete sensory experience that combines tradition and innovation. Inspired by ancient beauty rituals, the Original Black Soap shower gel perfectly cleanses, perfumes, and exfoliates the skin, revealing its natural radiance.

– Gentle yet effective exfoliation: Natural exfoliating particles remove dead skin cells and promote cell renewal. Skin is left smooth, radiant, and refreshed.
– Well-being: Cleanses the skin, providing immediate softness and comfort.
– Brightening effect: Restores the skin’s natural radiance.
For soft, smooth, cleansed, and radiantly beautiful skin.

With cocoa shell powder, silica, apricot kernels and shea butter extract

95,00 AED

5% OffFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Highlights:

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95,00 AED

5% OffFeatured

Fair & White Mild Pepper Exfoliating Shower Gel 940ml

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Highlights:

Fair & White Mild Pepper Exfoliating Shower Gel 940ml

Spice up your morning with the Exfoliating Shower Gel Radiance Booster, a shower scrub with a deliciously fruity scent, for ultra-soft, luminous skin.

Benefits:
– Cleanses skin ideally with its rich foam and revitalizing scent
– Eliminates dead skin cells and impurities and refines skin texture for cleansed, regenerated skin
– Awakens the complexion, leaves skin beautifully radiant, softens and tones skin day after day
– Infused with Apricot kernel powder, 100% natural exfoliating microbeads, Glycerin and Chilli extract
How to Use:
– Apply the gel to wet skin and gently massage in circular motions
– Rinse thoroughly with water

95,00 AED

2% OffFeatured

Fair & White Labo Derma Hydrating and Brightening Set

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Fair & White Labo Derma Hydrating and Brightening Set

Looking for a minimalist routine for face & body? Opt for the LaboDerma Essential Face & Body routine. 4 products to cleanse, purify and moisturize your skin every day.

– Labo Derma Pure – Skin Defense Exfoliating Shower Gel – 940ml
– Labo Derma Pure – PureSkin Micellar Water – 250ml
– Labo Derma Pure – PureSkin Anti-Imperfection Cream – 50ml
– Labo Derma Hydrate – Hydrating Lotion For Body, Hands & Feet- 500ml

490,00 AED

4% OffFeatured

Fair & White Labo Derma Hydrating Body Lotion 500ml

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Highlights:

Fair & White Labo Derma Hydrating Body Lotion 500ml

Dry and very dry skin

The formula, enriched with emollient agents and glycerin, offers a creamy, delicately scented texture and is designed to hydrate the whole body. Hydrating care for the whole family, particularly recommended for protection against sun- and wind-induced dryness. Unrivalled comfort: for soft, supple, smooth and beautiful skin.

115,00 AED

4% OffFeatured

Creams, Face Cream, Skin Care

Fair & White Labo Derma Pureskin Anti-Blemish Cream 50ml

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Highlights:

Fair & White Labo Derma Pureskin Anti-Blemish Cream 50ml

This skin care product is what all combination and oily skin types have been waiting for… Its light and quickly absorbed formula has been specially designed for blemish-prone skin with a non-greasy and non-sticky finish. For enhanced satin-like skin that looks more beautiful day after day.
Key Ingredients:
– Zinc PCA: sebum-regulating and anti-microbial properties
– Organic lavender water
– Salicylic acid: gentle micro-exfoliating keratolytic agent
– Tea tree essential oil
– Mattifying complex: absorbs excess sebum
– Sodium lactate: hydrating agent
Features:
– Comprehensive care for combination to oily skin
How to Use:
– Apply a small amount morning and evening to a clean and dry face
– Ideal as a make-up base
– Avoid contact with the eyes

115,00 AED

LATEST PRODUCTS

10% OffFeatured

Skin Care, Gift Sets

LightenUp Plus 4-PC Set (Lotion, Serum, Soap & Gel)

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LightenUp Plus 4-PC Set (Lotion, Serum, Soap & Gel)

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

450,00 AED

18% OffFeatured

Oils & Moisturizer, Tonners, Skin Care

Yoko Vit-C Intense Brightening Booster Essence 490 ml

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Highlights:

Yoko Vit-C Intense Brightening Booster Essence 490 ml

Provides Vitamin C that is 10 times more concentrated than normal formula.

No worries of dull skin, dark spots, and rough marks.

Helps reduce dark spots and uneven skin tone.

Provides Hyaluronic Acid that locks in moisture and does not dry out skin after scrubbing.

Provides Collagen to make skin elastic and smooth.

45,00 AED

6% OffFeatured

Aneeza Gold Strong Whitening Body Milk 500ml

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Highlights:

Aneeza Gold Strong Whitening Body Milk 500ml

Aneeza Gold Strong Whitening Body Milk is made for the purpose of improving the appearance of skin complexion. Formulated with L-Glutathione, Arbutin and Vitamin C and E, this whitening body lotion hydrates the skin, evens out skin tone and boost skin radaince. With consistent use, your skin gradually becomes fairer and more beautiful.

How to use Aneeza Gold Strong Whitening Body Milk

Apply lotion gently all over the body for whole body treatment or on desired area if you’re spot treating. Target tough skin areas such as the knee, elbow and knuckles

75,00 AED

20% OffFeatured

Reborn 5 in 1 Whitening Scrub 500ml

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Reborn 5 in 1 Whitening Scrub 500ml

Reborn Beauty 5in1 Scrub is products that include Blemish Control and Timeless Skin scrubs, as well as smoothing the Face. Use this scrub for bright, clear skin every day. Direction of Use: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40,00 AED

Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

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Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

15,00 AED

20% OffFeatured

Asantee Rice Milk with Collagen and Honey 125gm

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Highlights:

Asantee Rice Milk with Collagen and Honey 125gm

Soft & Moisturized Skin – Our Asantee Rice Milk Soap Bar is expertly crafted with nourishing rice milk and powerful to keep your skin feeling soft, hydrated, and pampered. Experience the ultimate skin transformation with every wash!

Long-Lasting & Luxurious Lather – Unwind with our rice milk soap\’s rich, creamy lather that leaves your skin feeling refreshed and revitalized. This long-lasting bar provides incredible value, ensuring a truly indulgent experience with every use.

Irresistible Natural Scent – Revel in the captivating scent of our body soap, which combines the …

20,00 AED

18% OffFeatured

Clear Therapy CT+ Lightening Shower Gel Carrot Oil 1000ml

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Highlights:

Clear Therapy CT+ Lightening Shower Gel Carrot Oil 1000ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

45,00 AED

20% OffFeatured

Face Wash, Scrubs, Skin Care

Lady Diana Whitening Face & Body Scrub Apricot Extracted 170ml

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Highlights:

Lady Diana Whitening Face & Body Scrub Apricot Extracted 170ml

Lady Diana Apricot Whitening Scrub for Face and Body eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

20,00 AED

7% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Sunny Isle Jamaican Black Castor Oil Lavender Massage & Aromatherapy Oil 236ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil Lavender Massage & Aromatherapy Oil 236ml

Deeply penetrating and nutrient-rich, our Jamaican Black Castor Lavender Massage and Aromatherapy Oil is a stress reliever that soothes tired muscles and calms the skin, while delivering powerful antioxidants. Our healing and restorative JBCO, calming Lavender Oil and other natural oils create a high-quality blend to rejuvenate the mind and body. This potent formula also increases blood circulation and relieves the symptoms of acne, psoriasis and other skin conditions.

65,00 AED

11% OffFeatured

Scrubs, Shower Gel, Tubes, Skin Care

Fair & White So Carrot Body Scrub Shower Gel 940ml

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Highlights:

Fair & White So Carrot Body Scrub Shower Gel 940ml

Reveal your silky-smooth and radiant skin… Its magically scented rich-foam cleanses and eliminates dead cells and impurities. It leaves your skin radiant and even-looking.

Enriched with Apricot seed powder, exfoliating micro-beads and Glycerin.

85,00 AED

PRODUCTS ON SALES

13% OffFeatured

Scrubs, Skin Care

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35,00 AED

10% OffFeatured

One Time Clarifying Body Lotion 350ml

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Highlights:

One Time Clarifying Body Lotion 350ml.

ONE TIME Lotion has been designed to give the skin a significantly more radiant, more luminous complexion; it very quickly reduces your hyperpigmentation spots and prevents their appearance. Its concentrated formula acts gently and effectively to even out and clarify the complexion. Enriched with lightening plant extract, ONE TIME milk hydrates, protects and allows your skin to maintain all elasticity without leaving a greasy film. It will leave your skin silky, soft to the touch and radiant with beauty, offering a pleasant feeling of freshness.

45,00 AED

11% OffFeatured

Papaya Clear Clarifying Lightening Lotion 300ml

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Highlights:

Papaya Clear Clarifying Lightening Lotion 300ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

40,00 AED

22% OffFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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Highlights:

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35,00 AED

6% OffFeatured

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

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Highlights:

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

Natural & Moisturizing Body Milk with Oatmeal, Shea Butter & Cocoa Butter

This Natural & Moisturizing Body Milk is a rich, creamy blend formulated to deeply hydrate, soothe, and soften the skin. Infused with oatmeal, shea butter, and cocoa butter, it provides intense moisture and nourishment, making it ideal for dry, sensitive, or irritated skin.

Oatmeal works to calm and protect the skin, reducing dryness and discomfort. Shea butter delivers essential fatty acids and vitamins that restore elasticity and lock in moisture, while cocoa butter helps to smooth, tone, and improve skin texture.

85,00 AED

7% OffFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

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Highlights:

ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

A moisturizing treatment for dry or atopic-prone skin, for the face and body .
Its intense moisturizing effect is long-lasting, while providing immediate comfort to the skin.
All active ingredients in its formula have been selected for their optimal tolerance.
Thanks to its lipid-replenishing, moisturizing and soothing active ingredients, it restores the hydrolipidic layer and soothes the sensation of itching and tightness .
It restores skin comfort.
Nourishes and soothes the skin .

140,00 AED

13% OffFeatured

Olaplex Intensive Hydration Mask No. 8 100ml

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Highlights:

Olaplex N6 Smoothing Concentrate Cream 100ml

Features and benefits:

Smooths and strengthens hair, reducing frizz and flyaways.
Provides deep moisture to the hair, making it softer and more resilient.
Protects hair from the effects of heat styling tools, minimizing heat damage.
Suitable for use on all hair types, including chemically treated hair.

Instructions for use:

After washing hair, gently pat dry with a towel to remove excess moisture.
Apply an appropriate amount of cream to wet hair, starting from the center of the hair to the ends.
Comb through hair to distribute product evenly.
Allow hair to dry naturally or use styling tools as desired.

Warnings for use:

Avoid contact with eyes.
In case of contact with eyes, rinse thoroughly with water.
Store in a cool, dry place out of the reach of children.

175,00 AED

14% OffFeatured

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Garlic of Philippines 50ml

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Highlights:

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Garlic of Philippines 50ml

This oil is a blend of multiple rare oils and has a unique formula that is easily absorbed & oil – free

Deeply nourishes & inhibits frizzy hair, brightens up Hair Color

Reduces split ends and provides long – lasting thermal & humidity protection

30,00 AED

14% OffFeatured

Cleansers, Tonners, Skin Care

Ladi Diana Collection Classic Cleansing Toner 250ml

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Highlights:

Ladi Diana Collection Classic Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural ingredients extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30,00 AED

15% OffFeatured

EZColor For Women Bold Shades 8BB Brilliant Blonde Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 8BB Brilliant Blonde Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55,00 AED

GIFT SET

18% OffFeatured

Primers, Make Up

The Ordinary High Adherence Silicone Primer 30ml

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Highlights:

The Ordinary High Adherence Silicone Primer 30ml

Formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup

Looks higher in definition and adheres for longer

Formula can also be used alone as a non-greasy hydrator that reduces the looks of pores and of imperfections

45,00 AED

15% OffFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Concetrated Serum 50gm

Bar Soap, Skin Care

Zeenat Carrot Multiplex Skin Brightening Concetrated Serum 50gm

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Highlights:

Zeenat Skin Brightening Soap 200gm

The essential treatment to effectively free the skin without irritating it. The exfoliating particles cleanse the skin, remove dead skin cells and stimulate your body. Zeenat Skin Brightening Scrubbing Soap with Apricot Kernels can be used daily without risk of irritation. Results: Your skin regains its radiance, it is softer, smoother and smells wonderful. Zeenat’s exfoliating soap guarantees radiant skin and allows it to effectively receive the other treatments you give it. This soap cleanses, purifies and disinfects the skin thanks to its formula based on natural exfoliants. Your skin is beautiful, clean, healthy and full of life. Usage tips: Apply Zeenat’s exfoliating soap all over the body up to three times a week without rubbing. Then rinse thoroughly. Directions: Apply by gently massaging in circular movements to stimulate and accelerate cell renewal. It also removes dead cells and impurities, refining the skin’s appearance. It works in synergy with the other products in the Zeenat Beauty Collection, enhancing their effects. This peeling treatment is recommended up to three times a week for maximum effectiveness.

55,00 AED

33% OffFeatured

Renew Glutathione Skin Whitening Soap 135gm

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Highlights:

Renew Glutathione Skin Whitening Soap 135gm

Soap is an effective solution for those seeking to improve the overall texture and tone of their skin. Incorporate this soap into your daily skincare routine for best results, using it twice daily to maximize its benefits.

10,00 AED

13% OffFeatured

Reborn Hair Shampoo with Keratin 5ltr

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Highlights:

Reborn Hair Shampoo with Keratin 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65,00 AED

6% OffFeatured

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

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Highlights:

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

75,00 AED

20% Off

Carotone Light & Natural Sun Protection Brightening Cream 30ml

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Highlights:

Carotone Light & Natural Sun Protection Brightening Cream 30ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

20,00 AED

14% OffFeatured