Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Dr Rashel Aloe Vera Essence Cleansing Mousse 120ml

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Highlights:

Dr Rashel Aloe Vera Essence Cleansing Mousse 120ml

Cleansing, makeup remover, soothing and moisturizing skin

Exquisite Silicone brush:

This smooth Silicone brush with safety contact point can mildly cleanse and massage the skin without friction, remove impurity from the pores, and massage the skin tissue

Benefits ：

Enriched with aloe Vera extract and mint extract, it delivers incredible cleansing experience. The firming foam dissolves all dirt and melts the traces of make-up, soothes, moisturizes and rejuvenates your skin; Leaves skin feeling calm, radiant and refreshed-never tight or dry。

How to use:

Pump a good amount of mousse and use the brush to gently massage in circular motions on damp skin. Rinse clean with water. Clean the brush head regularly.

Warning：

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs discontinue use; keep it out of reach of children.

25,00 AED

12% OffFeatured

CeraVe Resurfacing Retinol Serum 30ml

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Highlights:

CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

75,00 AED

14% OffFeatured

Skin Doctor Facial Cleanser Aloe Vera 225ml

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Highlights:

Skin Doctor Facial Cleanser Aloe Vera 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Aloe Vera extract that helps in keeping your face healthy and give you a natural shine. It is rich in moisturizing properties that helps in removing dead cells. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30,00 AED

4% OffFeatured

Moisturizers, Skin Care

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

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Highlights:

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

Cetaphil Rough & Bumpy Skin Daily Smoothing Moisturizer: Dermatologist developed, daily use formula designed to smooth, soothe and reduce appearance of redness or discoloration in rough and bumpy, sensitive skin
HYDRATES AND EXFOLIATES: Specially formulated with 20% urea to boost skin’s moisture while gently exfoliating to smooth rough skin and reduce appearance of bumps
REVEALS SMOOTHER SKIN: Moisturizes to reveal skin that’s noticeably softer, smoother and virtually bump-free in one month

120,00 AED

8% OffFeatured

Shower Gel, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

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Highlights:

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

Immerse yourself into a daily indulgence experience with the best parts of the coconut!

This body wash is blended with ultra-hydrating ingredients, such as Acacia Senegal, 100% Virgin Coconut Oil, and Coconut Milk, that deeply moisturize while gently cleansing. The result? A soft, nourished, and luxuriously clean skin.

60,00 AED

31% OffFeatured

Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

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Highlights:

Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

Palmer’s® Skin Success® Dark Spot Correcting Facial Cleanser is a luxuriously rich, gentle foaming cleanser that removes dulling surface impurities, creating the optimal surface texture for receiving the maximum benefits of our tone correcting treatments. Natural pigment-perfecting ingredients gently transform skin into luminous, balanced perfection.

Free of: Parabens, Phthalates, Synthetic Dyes

Perfect for: Dull complexion, dark marks or spots, uneven skin tone

Key Ingredients: Niacinamide, Licorice, Vitamin C, Vitamin E

Suggested use

Massage 2-3 pumps into dampened skin. Allow the ingredients to penetrate for at least 1 minute before rinsing completely. For optimal tone-perfecting results follow up with Palmers® Skin Success® Fade Cream.

45,00 AED

11% OffFeatured

Royal Beauty Face & Body Scrub Coffee 500ml

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Highlights:

Royal Beauty Face & Body Scrub Coffee 500ml

A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40,00 AED

20% OffFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Highlights:

Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Highlights:

Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

20% OffFeatured

BNB Rice Extract Serum 30ml

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Highlights:

BNB Rice Extract Serum 30ml

Rice Extract Serum is a lightweight, hydrating serum formulated with nourishing rice extract to brighten and even out skin tone. This serum deeply penetrates the skin to improve texture, reduce dark spots, and provide a smooth, radiant complexion.

Suitable for: All skin types
Targets: Dark spots, uneven skin tone, dullness, rough texture
Key ingredients: Rice Extract, Niacinamide, Hyaluronic Acid, Alpha Arbutin, Vitamin C

Benefits:

Brightens and evens out skin tone
Reduces dark spots and hyperpigmentation
Improves skin texture for a smoother surface
Provides deep hydration for a radiant, healthy complexion

40,00 AED

PRODUCTS ON SALES

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8% OffFeatured

Shampoo, Hair Care

Difeel Batana Shampoo Sulfate Free Shampoo 1000ml

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Highlights:

Difeel Batana Shampoo Sulfate Free Shampoo 1000ml

Difeel Sulfate-Free Batana Oil Shampoo is a nourishing formula designed to promote healthy hair growth while strengthening and revitalizing your strands. Enriched with Batana Oil, this shampoo helps repair damaged hair, restore moisture, and enhance shine. It gently cleanses the scalp and hair, creating the ideal environment for stronger, longer, and more resilient hair. Perfect for all hair types, it leaves your locks feeling soft, manageable, and full of life.

Batana oil is a powerhouse ingredient for hair care, known for its ability to repair damage, promote growth, and enhance overall hair health. Rich in nutrients and antioxidants, it deeply moisturizes and strengthens hair, reducing breakage and split ends while improving elasticity. This nourishing oil stimulates the scalp, encouraging healthy hair growth and alleviating dryness or irritation. It also adds a natural, glossy shine and protects hair from environmental damage, including UV rays. Ideal for restoring dry, brittle, or damaged hair, Batana oil leaves hair smoother, stronger, and more resilient.

Benefits of “Hair Chemist Strength & Growth Batana Oil Shampoo

Infused with Batana Oil: Enriched with the nutrient-dense Batana oil, known for its restorative and fortifying properties.
Promotes Hair Growth:
Encourages healthy hair growth by nourishing the scalp and strengthening hair from the roots.
Repairs Damage: Helps restore and repair damaged hair, reducing split ends and breakage.
Deeply Moisturizing: Provides intense hydration to dry, brittle hair, leaving it softer and more manageable.
Strengthens Hair: Improves hair elasticity and resilience for healthier, stronger strands.
Enhances Shine: Adds a natural, glossy finish to hair, giving it a vibrant and radiant appearance.
Scalp Health Support: Soothes and nourishes the scalp, reducing dryness and irritation.
Gentle Formula: Cleanses without stripping natural oils, making it suitable for all hair types.
Protects from Environmental Damage: Shields hair from UV rays and other external stressors.
Revitalizes Hair Texture: Improves smoothness and manageability for sleek, polished hair.

How to Use
Wet hair thoroughly and apply shampoo. Massage into roots and scalp, working up a lather. Rinse thoroughly.

275,00 AED

4% OffFeatured

Difeel Growth and Curl Biotin Pro-Growth Root Stimulator 75ml

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Highlights:

Difeel Growth and Curl Biotin Pro-Growth Root Stimulator 75ml

Blend Biotin Root Stimulator for Curly Hair

Deep Treating & Anti Frizz for Curly Hair Growth

Difeel Growth & Curl Pro-Growth Root Stimulator is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls while reducing frizz.

Intense Treatment for Curly Hair

Our pro-growth root stimulator helps promote natural, healthy hair growth while improving overall thickness.

Curly Hair Root Treatment

This expertly crafted dry curly hair treatment is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curly Hair Oil Treatment

This pro-growth deep repair hair serum strengthens hair, enhances waves and curls, while encouraging healthy hair growth and smooth curly hair. An ideal root booster for hair volume and curl booster for hair.

115,00 AED

11% OffFeatured

Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

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Highlights:

Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

Deeply Nourishes: Collagen and milk extracts intensely hydrate and revitalize, transforming dry skin into a smooth, radiant complexion.
Soothes and Calms: Infused with rose extract, this lotion gently soothes the skin, perfect for reducing redness and enhancing skin tone.
Enhanced Elasticity: Fortified with collagen, it helps increase skin’s firmness, giving you a youthful and elastic feel with every use.
Antioxidant Protection: Vitamin E fights environmental stressors, protecting skin from premature aging while maintaining its natural vibrancy.
Rapid Absorption: Non-greasy and fast-absorbing, our lotion leaves no residue, allowing for immediate dressing after application.

40,00 AED

10% OffFeatured

Bio Oil Gold Intensive Whitening Body Lotion 600ml

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Highlights:

Bio Oil Gold Intensive Whitening Body Lotion 600ml

Bio gold intensive whitening body lotion is a specialist Vitamins, Arbutin and Omega 3 that helps improve the appearance of skin toner, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Specialist skincare for Brighter, Clear, Even skin, Hyperpigmentation, Acne Eliminates blemishes and dark spots.

45,00 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Aichun Beauty Anti Stretch Mark Body Oil 120ml

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Highlights:

Aichun Beauty Anti Stretch Mark Body Oil 120ml

Anti Stretch Mark Body Oil 120ml is specially formulated to reduce the appearance of stretch marks and scars while deeply nourishing the skin. Enriched with natural oils and vitamins it helps improve skin elasticity smooth rough texture and support skin regeneration. The lightweight non greasy formula absorbs quickly and is suitable for daily use on the belly hips thighs and other problem areas. Ideal for use during pregnancy weight changes or post workout recovery this oil is safe for all skin types.

Highlights

Helps reduce the appearance of stretch marks and scars
Deeply hydrates and nourishes dry skinDeeply hydrates and nourishes dry skin
Improves skin elasticity and firmness
Lightweight and fast absorbing formula
Suitable for all skin types including pregnant women

35,00 AED

15% OffFeatured

Fair & White Original Black Soap Purifying Softening Soap 200gm

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Highlights:

Fair & White Original Black Soap Purifying Softening Soap for Combined to Greasy Skins 200gm

The F&W Black Soap contains Cocoa Butter, Vitamin E and an antibacterial agent. To clean and purify gently the skin. Ideal for normal to oily skin.

55,00 AED

10% OffFeatured

Yong Chin X3 Advanced Facial Glutathione Serum 30ml

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Highlights:

Yong Chin X3 Advanced Facial Arbutin Serum 30ml

Brightens and lightens skin tone. Reduces dark circles.

YC X3 Advanced Facial Arbutin Serum features a concentrated formula with arbutin derived from mulberry extract, promoting smoother, more youthful-looking skin. Enriched with a brightening complex and powerful antioxidants, it evens skin tone, brightens, and lightens. Arbutin also helps reduce the appearance of dark circles and dark spots.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45,00 AED

10% OffFeatured

ActiveX Passion Fruit Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

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Highlights:

ActiveX Passion Fruit Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

Refresh, Exfoliate & Reveal Smoother-Looking Skin

Transform your shower routine with ActiveX Foamy Slime Scrub, a unique face and body exfoliating scrub that creates a rich foamy lather while gently polishing away surface impurities. Designed to combine cleansing and exfoliation in one step, this innovative scrub helps leave skin feeling smoother, refreshed and revitalized after every use.

Available in three refreshing variants — Ocean Blue, Passion Fruit and Fresh Mango — for an enjoyable spa-like cleansing experience at home.

Why You’ll Love It

Dual-action cleansing and exfoliation
Creates a rich foamy lather upon contact with water
Helps remove dirt, excess oil, and surface impurities
Leaves skin feeling smoother and refreshed
Suitable for face and body use
Large 800g value size
Ideal for weekly exfoliation routines
Refreshing fragrance options for an uplifting shower experience

45,00 AED

13% OffFeatured

Conditioner, Hair Care

Ujooba Argan Oil Anti Breakage Conditioner 500ml

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Highlights:

Ujooba Argan Oil Anti Breakage Conditioner 500ml

Transform your hair care routine with Ujooba Argan Oil Anti-Breakage Conditioner, the perfect complement to our shampoo. This rich, nourishing conditioner repairs damage, provides deep moisturization, and enhances hair’s natural softness and shine. Ideal for coarse, dry, or damaged hair, it ensures long-lasting smoothness and strength.

Key Benefits:

Repair & Nourish: Restores hair’s natural texture and reduces breakage.
Moisture Boost: Provides intense hydration for dry and damaged hair.
Argan Oil Infused: Adds shine and softness without weighing hair down.
Free From Harsh Chemicals: No sulfates, parabens, or paraffin.
Vegan & Cruelty-Free: Suitable for all hair types.

Packaging Size:
500ml (16.9 fl. oz).

Usage Instructions:
After shampooing, apply generously to wet hair, focusing on the ends. Leave on for 2-3 minutes and rinse thoroughly. For optimal results, use with Ujooba Argan Oil Anti-Breakage Shampoo.

35,00 AED

25% OffFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

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Highlights:

Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

Head & Shoulders’ complete hair care formula for completely dandruff-free hair, leaves your hair soft and refreshed with its triple action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and refreshed.

Features:

It improves hair growth faster from the roots.

It cleans visible fats and impurities.

Protects your hair from direct sun damage.

It works to get rid of dandruff stuck to the scalp.

Protects and moisturizes your hair from the ends to the roots.

How to use :

Massage your wet hair carefully, then rinse it with water. Repeat the process when needed.

15,00 AED

GIFT SET

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9% OffFeatured

Shower Gel, Skin Care

Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

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Highlights:

Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50,00 AED

25% OffFeatured

La Dakaroise Exfoliating Soap with Orange Oil Extract.

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Highlights:

La Dakaroise Exfoliating Soap with Orange Oil Extract.

La Dakaroise soap with orange oil and fruit extract to exfoliate the skin and get rid of dead skin

One of the main ingredients of this powerful soap is orange oil which has anti-oxidant and anti-bacterial properties that help get rid of dead skin and improve blood circulation and is rich in vitamins. It also contains orange fruit extract and coconut oil.

Benefits:

Helps to deeply cleanse the skin by exfoliating it.

Softens the skin and does not cause dryness

Restores skin vitality and youth

It rids the skin of accumulated dirt and excess oils.

How to use:

Use daily on the skin and body after moisturizing it, rub it a little, then rinse with water.

15,00 AED

20% OffFeatured

Weight Gain, Wellness

Cyprodine Appetite Enhancer Syrup 200ml

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Highlights:

Cyprodine Appetite Enhancer Syrup 200ml

An appetite stimulants for patients with decreased appetite or poor eating habits with resulting under-weight, where stimulation of appetite for weight is desired.

80,00 AED

33% OffFeatured

Creams, Face Cream, Skin Care

Parley 24k Gold Gleam Beauty Cream Jar 110gm

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Highlights:

Parley 24k Gold Gleam Beauty Cream Jar 110gm

With added Gold Dust & Natural Anti-oxidants. Not only brightens the skin tone it also makes you feel younger & beautiful. Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

Highlights

With added Gold Dust & Natural Anti-oxidants.
Not only brightens the skin tone it also makes you feel younger & beautiful.
Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

30,00 AED

12% OffFeatured

CeraVe Daily Moisturizing Lotion 237ml

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Highlights:

CeraVe Daily Moisturizing Lotion 237ml

LIGHTWEIGHT LOTION Suitable for use on the entire body, face, and even as hand cream for dry hands
PATENTED TECHNOLOGY Utilizes patented MVE controlled release technology to help replenish ceramides and deliver long lasting moisturization
ALL DAY HYDRATION Lightweight formula that provides 24 hour hydration and helps restore the protective skin barrier with three essential ceramides (1, 3, 6 II)
GENTLE ON SKIN Free of fragrance and oil, hypoallergenic, non comedogenic and non irritating
MOISTURE RETAINING INGREDIENTS Formulated with hyaluronic acid to help retain skin’s natural moisture

75,00 AED

18% OffFeatured

Bigen Speedy Color No Ammonia Natural Black 10

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Highlights:

Bigen Speedy Color No Ammonia Natural Black 10

Bigen Natural Black Hair Dye 10 is used to cover white hair or completely change hair color to natural black. It contains a special formula that guarantees perfect coverage and stable color for a long time.

Benefits and features:

It comes in a natural black color that gives the hair an elegant and attractive look.

An innovative formula that ensures complete hair coverage.

Provides consistent and lasting color for a long time.

Easy to use and can be applied at home without the need for a beautician.

A formula that nourishes and protects hair during the coloring process.

Ammonia-free dye.

How to use :

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

45,00 AED

3% OffFeatured

Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

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Highlights:

Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

Luminaire Anti-Spots Active Lightening SPF Lotion.

Part of the luxurious Luminaire range.
Contains SPF30 for sun protection.
Safe lightening cream for hyperpigmentation and dark spots.
Specially formulated for skin exposed to sun and UV rays.
Targeted lightening complex to fade stubborn skin discoloration.
Crafted by expert chemists for safe and effective use.
Suitable for daily use, leaves a silky finish on the skin.

195,00 AED

10% OffFeatured

Clere Tropical Fruits Body Cream Glycerine Enriched 500ml

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Highlights:

Clere Tropical Fruits Body Cream Glycerine Enriched 500ml

Clere Tropical Fruits Body Cream :

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.
It contains glycerin, vitamin E and A, in addition to tropical fruits.
Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal to dry skin.

45,00 AED

18% OffFeatured

Fifty’s Beauty Ageless Complexion Soap 200gm

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Highlights:

Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to remove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

45,00 AED

11% Off

Shower Gel, Skin Care

Cire D’abeille Beeswax Shower Gel 450ml

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Highlights:

Cire D’abeille Beeswax Shower Gel 450ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Shower Gel is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

40,00 AED