Serina Cosmetics

11% OffFeatured

Alatar Batana Oil Buttock Firming Cream

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Alatar Batana Oil Buttock Firming Cream

40,00 AED

11% OffFeatured

Alatar Batana Oil Breast Enlarging Cream

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Alatar Batana Oil Breast Enlarging Cream

40,00 AED

10% OffFeatured

Alatar Batana Oil Naturally Thick and Healthy Conditioner 500ml

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Alatar Batana Oil Naturally Thick and Healthy Conditioner 500ml

45,00 AED

10% OffFeatured

Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

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Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

45,00 AED

13% OffFeatured

Hair Cream, Hair Care

Alatar Sidr Leaves Extra Strength Repair Hair Cream

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Alatar Sidr Leaves Extra Strength Repair Hair Cream

35,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Buttocks Firming Cream

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Alatar Fenugreek Seeds Buttocks Firming Cream

40,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Breast Enlarging Cream

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Alatar Fenugreek Seeds Breast Enlarging Cream

40,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40,00 AED

10% OffFeatured

Alatar Fenugreek Seeds Plumping Face Serum 30ml

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Alatar Fenugreek Seeds Plumping Face Serum 30ml

Plumping Face Serum for Whitening and Evening Skin Tone

Revive your skin’s youthfulness with Ala Tar’s Fenugreek Seeds Face Serum. This specialized serum is designed to provide a plumping effect while focusing on creating a brighter, more uniform complexion using natural ingredients.

Highlights

Whitening & Evening Tone: Specifically formulated to lighten and unify skin color, giving you a radiant and clear look.
Plumping Effect: Helps give your face a fuller, firmer, and more rejuvenated appearance.
100% Natural Oil: Infused with pure natural oils sourced from the finest herbs for deep skin nourishment.
Nature-Based Solution: A natural product from “Noor Al-Aashab,” ensuring safe and effective daily care.
Authentic Brand: Features the “Original” seal of quality from Ala Tar, a leader in herbal beauty products.

45,00 AED

10% OffFeatured

Alatar Al Fenugreeks Seed Hair Oil

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Alatar Al Fenugreeks Seed Hair Oil

45,00 AED

LATEST PRODUCTS

14% OffFeatured

Serums, Skin Care

Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

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Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

Original Purec Egyptian Magic Whitening Gold Facial Whitening & Firming Cream, with
Egg-Yolk & L-Glutathione, Dark Spot Corrector, 50gm

30,00 AED

7% OffFeatured

Pr. Francoise Bedon Energie Lightening Milk 500ml

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Pr. Francoise Bedon Energie Lightening Milk 500ml

Pr. Francoise Bedon® Energie Lightening Milk 16.91 oz: Innovative and nourishing treatment made with vitamin E treats and eliminates dark pigment spots leaving the skin lightened, cleansed and smooth.

280,00 AED

8% OffFeatured

Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

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Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

Pure Egyptian Magic Whitening Gold Maxi-Tone is a fastest Arabian whitening and regenerating lotion enriched with pulp of passion, restores elasticity and suppleness to your skin. Its whitening and moisturising formula absorbs quickly, taking care of your skin and make it fair day by night.

Pure Egyptian Magic Whitening Gold Maxi-Tone protects, softens and whitens with exotic aroma and leaves a pleasant scent on your body.14 days Extra whitening body lotion brighten & tones with 2% Arbutin oil extract.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60,00 AED

18% OffFeatured

Cocoa Expert Cocoa Butter Body Lotion 500ml

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Cocoa Expert Cocoa Butter Body Lotion 500ml

Cocoa Expert Cocoa Butter Body Lotion is a luxurious, nourishing that deeply hydrates and protects the skin. Our unique formula combines the ultra-hydrating properties of cocoa butter with vitamin E and SPF 20 UVA/UVB sun protection to help prevent the signs of aging. This body lotion will leave your skin feeling smooth, soft, and deeply moisturized for all-day hydration. With regular use, you can enjoy visibly softer, younger-looking skin.

45,00 AED

6% OffFeatured

Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

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Fair Child Natural Skin Tone with Amino & Vitamin Body Lotion Kids & Teens 400ml

Fair Child natural and moisturizing body milk is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave skin soft, smooth, beautiful and mild toned complexion. A good moisturizer suitable for your child’s healthy skin glow and contains a high dose of natural unharmful ingredients appropriate for your child’s skincare need. Comes in highly recommended. It can be used at any stage of your child’s growth. Great product to use for a child.
Direction: Apply mornings and evenings on a perfectly cleansed skin, massaging gently until complete absorption.
Warning:For external use only. Avoid direct contact with eyes.
Ingredients:De-ionized water, Isopropyl Palmitate, Glycerin, Benzophenone, Silicon oil, Stearic acid, Cetyl alcohol, Sodium tetraborate, Mineral oil, Coswax, Sodium chloride, Paraffinium liquidum, Propylene glycol, Vitamins A, B, C & E, Amino Acids, Fragrance (cool)

85,00 AED

33% Off

Pretty White Clarifying Soap 180gm

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Pretty White Clarifying Soap 180gm

Deeply cleanses and eliminates impurities Exfoliates dead cells and reveals the skin’s radiance Prepares the skin for the action of other products Soft, supple and radiant skin

10,00 AED

13% OffFeatured

Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

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Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

Rediscover smooth, resilient skin with Lady Diana advanced anti-stretch mark lotion, expertly formulated to combat the appearance of stretch marks and enhance skin elasticity. This intensive lotion is enriched with powerful natural ingredients like cocoa butter, vitamin E, and hyaluronic acid, which work together to deeply moisturize and repair skin tissues.

35,00 AED

11% OffFeatured

Purec Pure Egyptian Gold Serum 120ml

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Purec Pure Egyptian Gold Serum 120ml

Embrace the timeless allure of Egyptian beauty secrets and unveil the luminous glow of your skin with Purec Egyptian Gold Serum. Elevate your skincare routine to royalty status and let the enchanting essence of this exquisite serum transport you to the land of captivating beauty and elegance. Discover the golden secret to radiant skin with Purec Egyptian Gold Serum.

Enriched with the finest ingredients and inspired by the allure of ancient Egypt, Purec Egyptian Gold Serum combines the power of pure gold particles with a proprietary blend of botanical extracts and potent antioxidants. The infusion of 24-karat gold flakes helps to stimulate collagen production, providing a firming effect and reducing the appearance of fine lines and wrinkles, leaving you with a luminous and age-defying complexion.

40,00 AED

14% OffFeatured

Bicarbolight Lightening Body Lotion with Bicarbonate and Lemon 250ml

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Bicarbolight Lightening Body Lotion with Bicarbonate and Lemon 250ml

With its exclusive and unique formula, BICARBOLIGHT lightening lotion combines the whitening action of sodium bicarbonate and the purifying effect of lemon. Your complexion is brighter, your beauty is radiant!

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply BICARBOLIGHT lightening lotion morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

other capacities

30,00 AED

17% OffFeatured

Skin Doctor Face & Body Scrub with Cucumber 1000ml

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Highlights:

Skin Doctor Face & Body Scrub with Cucumber 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Cucumber Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion
with an adequate amount of scrub then rinse.

50,00 AED

PRODUCTS ON SALES

11% OffFeatured

Hair Oil, Hair Care

Amalico Chebe Hair Oil Afghan Grass 250ml

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Amalico Chebe Hair Oil Afghan Grass 250ml

Introducing the Amalico Chebe Hair Oil Afghan Grass, a luxurious hair care product that will transform your locks. This unique oil is infused with the goodness of Afghan Grass, known for its nourishing properties. The AMALICO Chebe Hair Oil is specially formulated to promote hair growth, strengthen the strands

40,00 AED

20% OffFeatured

Reborn Beauty Premium Scrub Apricot 500ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40,00 AED

15% OffFeatured

Irish Gold Vitamin C Easy Tone Lotion 300ml

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Irish Gold Vitamin C Easy Tone Lotion 300ml

Gently Firms and Tones plus added benefits of Vitamin C. Keep your skin looking young and firm with Irish Gold Easy Tone lotion. Comes with a blend of skin firming soy proteins ultra-hydrating jojoba seed oil and antioxidant Vitamins C and E so you get an almost instant toning effect for soft, sleek skin. This unique blend of highly effective botanical moisturisers visibly firms and tones your skin. This lotion can be used on its own or as part of your skin repair regime.

85,00 AED

3% OffFeatured

New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid 100ml

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Highlights:

New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid 100ml

Introducing the New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid, a non-greasy formula enriched with Vitamin C and Hyaluronic Acid. This cream offers multiple benefits for your skin.

Vitamin C, an antioxidant, plays a crucial role in protecting skin cells and repairing damage. It helps reduce common skin concerns such as pigmentation, melasma, fine lines, and wrinkles. With regular use, it can promote a brighter and more even complexion.

Hyaluronic Acid acts as a humectant, attracting and retaining moisture in the outer layer of the skin. This hydration helps improve the overall appearance and texture of the skin, leaving it smooth and supple.

Our lightweight body cream absorbs instantly, providing quick hydration without leaving a greasy residue. It is also paraben-free, ensuring a safer skincare experience.

Directions: Apply a thin layer of cream on dry, cleansed skin. It is recommended to use the cream at night for optimal results. Follow up with SPF-30 sunscreen during the day to protect your skin from sun damage. Limiting sun exposure is also advised for maintaining healthy skin.

Key Ingredients: Tyrostat, Hyaluronic Acid, Vitamin C.

145,00 AED

5% OffFeatured

Fair & White So Carrot Brightening Body Lotion 500ml

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Fair & White So Carrot Brightening Body Lotion 500ml

Fair and White So White So Carrot Premium Brightening Body Lotion 500 ml: with carrot oil. Deliciously perfumed contains Carrot Oil. Developed with a lightening active it helps to clarify the skin day after day for a luminous, brighter and lighter complexion. A unique care for restoring a soft, supple and radiant skin. Apply morning and evening on clean skin, focusing on the driest areas.

95,00 AED

25% OffFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Lightening Shea Butter Soap 125ml

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Highlights:

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15,00 AED

12% OffFeatured

Fair & White Original Ultra Moisturizing Cream For Body 400ml

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Highlights:

Fair & White Original Ultra Moisturizing Cream For Body 400ml

The Ultra Moisturizing Cream rich and creamy moisturises dry and dehydrated skin. Its formula contains sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skin care helps your skin to recover softness and suppleness.

75,00 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 4.3 Golden Brown 100ml

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Highlights:

Bolony Hair Color Cream 4.3 Golden Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

8% OffFeatured

Spot Corrector, Skin Care, Gift Sets

Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

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Highlights:

Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

Pure white gold glowing contain oils argan oil,macadamia oil, carrot oil, hazelnut oil,sweet almond oil and camellia oil combined with active ingredients enriched with lightening plant extracts and antioxidant properties of vitamin e to intensively lightens the darker areas of your body, the body lotion pure white gold tones down your hyper pigmentation spots and prevents their appearance. removes speckles, blemishes, pregnancy marks. tender and healthy skin skin whitener and age marks remover prevents melanin multiplication, spots, freckles, melasma, hyperpigmentation, scars, mark.

180,00 AED

8% OffFeatured

Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque 453ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque 453ml

Is your dull, dry hair keeping your style under wraps? Don?t cover it, ?masque? it with our brand-new formula, Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque!

This deep-penetrating treatment is a potent blend of natural ingredients, infused with Jamaican Black Castor Oil to hydrate and nourish your scalp; leaving your hair softer, healthier and stronger.

So whatever your hair type or texture, don?t hide it, ?masque? it ? and uncover your most beautiful hair yet!

Sunny Isle JBCO Intensive Repair Masque is hair rehab in a jar!

Features & Benefits:

Infused with authentic, Jamaican Black Castor Oil

Nourishes hair from root to tip

Helps to promote healthy hair growth

Excellent for use on all hair types and textures

60,00 AED

GIFT SET

13% OffFeatured

Oils & Moisturizer, Skin Care

Veet Gold Vitamin E Super Whitening Body Repair Oil 200ml

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Highlights:

Veet Gold Vitamin E Super Whitening Body Repair Oil 200ml

Veet Gold Vitamin E Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

35,00 AED

17% OffFeatured

Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment

Hair Oil, Hair Scalp Treatment, Hair Care

Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment 200ml

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Highlights:

Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment 200ml

Almonds oil from Al Attar works with a group of Moroccan oils to treat damaged and brittle hair and fills the voids in the head. Almonds oil from Al Attar contains a rich group of Moroccan oils that work to stop hair loss and help hair grow quickly and give it luster and luster.

Benefits and Features:

Almonds oil from Al Attar contains a group of Moroccan oils that nourish the hair and make it soft.
Al-Attar Almonds Oil treats damaged and brittle hair.
It stops hair loss and fills in the blanks in the scalp.
It works to prolong the hair and strengthen the follicles.
It increases the shine and luster of the hair, making it look decent and beautiful.

How to use:

Apply the oil to the hair, then massage the scalp with the hand for one minute, then wash the hair. For double results, you can leave the oil on the hair overnight and wash the hair in the morning.

Warnings:

For external use only.

Keep in a cool, dry place.

keep away from the reach of the children.

25,00 AED

8% OffFeatured

Conditioner, Hair Care

Difeel Batana Conditioner Sulfate Free Conditioner 1000ml

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Highlights:

Difeel Batana Conditioner Sulfate Free Conditioner 1000ml

Difeel Batana Sulfate-Free Conditioner

Revitalize and restore your hair with Difeel Batana Sulfate-Free Conditioner—an indulgent formula crafted to deeply hydrate, detangle, and reinforce weak, brittle strands.

Infused with nutrient-rich Batana oil, this conditioner helps smooth the hair cuticle, reduce breakage, and boost shine for soft, manageable results.

Perfect for daily use on dry, damaged, or chemically treated hair, it nurtures both scalp and strands, leaving your hair noticeably healthier and more resilient.

Proudly made in the USA under the highest quality standards.

Deeply hydrates and softens dry, damaged hair
Infused with nutrient-rich Batana oil for intense nourishment
Helps reduce breakage and split ends
Smooths and detangles for easier styling
Enhances shine and manageability
Supports overall scalp and hair health
Ideal for all hair types, especially brittle or chemically treated hair
Complements our Difeel Batana Sulfate-Free Shampoo perfectly
Expertly crafted in the USA with high-quality standards

HOW TO USE
For best results, use after shampooing with Difeel Batana Shampoo. After shampooing, squeeze out excess water and apply Batana Conditioner. Gently work in and rinse thoroughly.

275,00 AED

13% Off

Bio Oil Body Lotion 175ml

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Highlights:

Bio Oil Body Lotion 175ml

The ideal moisturiser for everyday dry skin. It pioneers a new level of lightness in skin hydration and has on average twice the amount of oil as currently available body lotions. Its clinically proven high-oil formulation is ultralight and non-greasy, delivering long-lasting moisture. It leaves the skin feeling silky soft and smooth. Bio-Oil Body Lotion is carefully designed with a complex water-in-oil formulation and combination of ingredients that work to hydrate and replenish the skin. Bio-Oil Body Lotion spreads easily and absorbs instantly, hydrating and replenishing everyday dry skin. Shake before use to activate ingredients.

65,00 AED

13% OffFeatured

Hair Oil, Hair Treatment, Hair Care

Melano Pharma Ginseng Line Anti Hair Fall Serum 120ml

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Highlights:

Melano Pharma Ginseng Line Anti Hair Fall Serum 120ml

Melano Ginseng Line Serum (120 ml) is an advanced formula specially designed to treat hair fall from root to tip. It strengthens the follicles and provides the scalp with essential nutrients and vitamins to stimulate healthy growth and noticeable thickness.

35,00 AED

17% OffFeatured

Creams, Tubes, Skin Care

Peau Jaune Fast Action Tube Mix Fruits 50gm

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Highlights:

Peau Jaune Fast Action Tube Mix Fruits 50gm

The super lightening Peau Jaune Fast Action Tube Mix Fruits with fruit active ingredients has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :Mix with your yellow skin beauty milk or body cream and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25,00 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances

Silka Smooth & Radiant Pore Minimizing Deodorant 40ml

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Highlights:

Silka Smooth & Radiant Pore Minimizing Deodorant 40ml

Keep your underarms fresh and smooth with Silka Smooth & Radiant Pore Minimizing Deodorant

Formulated to minimize the appearance of pores while providing long-lasting protection against sweat and odor

Enriched with gentle whitening and skin-nourishing ingredients for soft, radiant underarms

Lightweight and non-sticky, perfect for daily use on all skin types

Helps maintain healthy, smooth underarm skin while keeping you confidently fresh throughout the day

With Silka Smooth & Radiant Deodorant, enjoy a revitalizing, caring experience that leaves your underarms looking and feeling their best

25,00 AED

25% Off

Oils & Moisturizer, Skin Care

Labidjanaise Carrot Lightening Body Oil 125 ml

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Highlights:

Labidjanaise Carrot Lightening Body Oil 125 ml

Leaves skin feeling smooth and renewed.

Brightens your skin with lasting results.

The lightening body oil L’abidjanaise Carrot is specially conceived to embellish the skin while protecting it against external attacks.

30,00 AED

7% OffFeatured

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

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Highlights:

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

This lotion is a treat for all types of skin. It is packed with the best ingredients: Nourishing Oligo Phyto Natural vitamins and moisturizing agents. This rich Carrot-based formulation (carotene) is an abundant source of vitamins A, E, F and PP. Lightening Body Lotion with Carrot Extract

In the range Active Harmonie, QEI+ has elaborated a body lotion with carrot extract which perfumes your skin. Based on a cocktail of plant extracts with lightening properties, your skin will be brighter and unified. Its formula includes the best lightening plant extracts known and its effectiveness can be improved in combination with the QEI+ Lightening Serum.

280,00 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Vitamin C Lightening and Moisturizing Oil 100ml

isaar Vitamin C Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20,00 AED