Serina Cosmetics

11% OffFeatured

Alatar Batana Oil Buttock Firming Cream

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Alatar Batana Oil Buttock Firming Cream

40,00 AED

11% OffFeatured

Alatar Batana Oil Breast Enlarging Cream

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Alatar Batana Oil Breast Enlarging Cream

40,00 AED

10% OffFeatured

Alatar Batana Oil Naturally Thick and Healthy Conditioner 500ml

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Alatar Batana Oil Naturally Thick and Healthy Conditioner 500ml

45,00 AED

10% OffFeatured

Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

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Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

45,00 AED

13% OffFeatured

Hair Cream, Hair Care

Alatar Sidr Leaves Extra Strength Repair Hair Cream

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Alatar Sidr Leaves Extra Strength Repair Hair Cream

35,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Buttocks Firming Cream

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Alatar Fenugreek Seeds Buttocks Firming Cream

40,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Breast Enlarging Cream

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Alatar Fenugreek Seeds Breast Enlarging Cream

40,00 AED

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Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40,00 AED

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Alatar Fenugreek Seeds Plumping Face Serum 30ml

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Alatar Fenugreek Seeds Plumping Face Serum 30ml

Plumping Face Serum for Whitening and Evening Skin Tone

Revive your skin’s youthfulness with Ala Tar’s Fenugreek Seeds Face Serum. This specialized serum is designed to provide a plumping effect while focusing on creating a brighter, more uniform complexion using natural ingredients.

Highlights

Whitening & Evening Tone: Specifically formulated to lighten and unify skin color, giving you a radiant and clear look.
Plumping Effect: Helps give your face a fuller, firmer, and more rejuvenated appearance.
100% Natural Oil: Infused with pure natural oils sourced from the finest herbs for deep skin nourishment.
Nature-Based Solution: A natural product from “Noor Al-Aashab,” ensuring safe and effective daily care.
Authentic Brand: Features the “Original” seal of quality from Ala Tar, a leader in herbal beauty products.

45,00 AED

10% OffFeatured

Alatar Al Fenugreeks Seed Hair Oil

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Alatar Al Fenugreeks Seed Hair Oil

45,00 AED

LATEST PRODUCTS

15% OffFeatured

Fair & White Exclusive Whitenizer Exfoliating Soap For Cleansing 200g

Bar Soap, Skin Care

Fair & White Exclusive Exfoliating Soap For Cleansing 200g

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Fair & White Exclusive Whitenizer Exfoliating Soap For Cleansing 200g

The Exclusive Soap gently rubs your skin, polishes complexion and reveals radiance. Thanks to the combined action of Apricot kernels (exfoliating), sweet Almond oil (softening and repairing), and Shea butter, it cleanses and buffs away dead skin cells, softens and harmonizes your skin. Form a rich lather between hands and apply to body as needed.

55,00 AED

8% OffFeatured

Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

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Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

Fair Lady Papaya Lotion is a skin care product designed to lighten and even out skin tone. It contains papaya extract and niacinamide, which work together to improve the appearance of the skin and make it brighter.

Benefits and Features:

Helps reduce pigmentation and dark spots, giving the skin a brighter and more even appearance.
Provides intense hydration to the skin, leaving it soft and supple.
Contains ingredients that nourish the skin and improve its elasticity and overall health.
It is designed to be gentle and effective on all skin types.
It features a light formula that is quickly absorbed by the skin without leaving a greasy residue.
Contains niacinamide, which is known for its effectiveness in improving the appearance of the skin and reducing pigmentation.

How to use:

Use daily after bathing or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until it is completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60,00 AED

8% OffFeatured

Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

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Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

This smoothing milk features our special tropical plant extracts formulated to significantly help brighten, reduce appearance of dark mark and smooth uneven skin tone. With the incorporation of Shea butter and Cashew nut seed oil, this body milk nurtures, protects, and has a remarkable moisturizing effect.

A non-oily formula in liquid form designed to significantly brighten, nurture and hydrate skin, while it absorbs easily.

115,00 AED

25% OffFeatured

Animate Vitamin E Capsules Facial Essence 90 Soft Gel Capsules Green

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

15,00 AED

14% OffFeatured

Oils & Moisturizer, Serums, Skin Care

Cocoderma Lightening Body Oil with Coconut Oil 60ml

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Cocoderma Lightening Body Oil with Coconut Oil 60ml

COCODERMA body oil penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts, daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Don’t expose yourselft to the sun. Keep out of reach of children.

30,00 AED

25% OffFeatured

Pure Skin Vanishing Lightening Care Body Cream 250ml

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Pure Skin Vanishing Lightening Care Body Cream 250ml

Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine

Enriched with fast penetrating nutrients that relaxes rough and dry skin

Enhances the skin’s defenses and preventing future damage.

Provides unsurpassed radiance and softness

Moisturizes deeply to improve skin’s moisture levels leaving it looking more hydrated

Promote healthy skin cell rejuvenation

30,00 AED

11% OffFeatured

Makari Naturalle Intense Extreme Glow Rejuvenating Complexion Soap 200gm

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Makari Naturalle Intense Extreme Glow Rejuvenating Complexion Soap 200gm

Give your skin the glow it deserves with the Glow Rejuvenating Complexion Soap. Enriched with Shea Butter and Vitamins C & E, wash impurities away while fading hyperpigmentation and dark spots.

Recommended for dry to normal skin types
-Use morning and night.
-Massage gently in circular motions and rinse.
-Follow with Toning Serum

80,00 AED

9% OffFeatured

Easy Glow Glutathione + Carrot plus Glupa Super Lightening Body Milk 500ml

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Easy Glow Glutathione + Carrot plus Glupa Super Lightening Body Milk 500ml

150,00 AED

25% OffFeatured

Skin Doctor Orange & Safflower Whitening Spa Soap 100g

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Skin Doctor Orange & Safflower Whitening Spa Soap 100g

Natural cleansing with a refreshing spa sensation.

15,00 AED

33% OffFeatured

Dr Rashel Hyaluronic Acid Essence Cleansing Mousse 120ml

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Dr Rashel Hyaluronic Acid Essence Cleansing Mousse 120ml

Cleansing, makeup remover, high moisturizing

Exquisite Silicone brush:

This smooth Silicone brush with safety contact point can mildly cleanse and massage the skin without friction, remove impurity from the pores, and massage the skin tissue

Effective:

Hyaluronic Acid Cleansing Mousse’s essence gently cleanses and removes makeup from the face and eyes

It helps rebalance sebum production and leaves the skin perfectly matte.

Eliminates impurities and excess sebum while tightening the pores and leaves your skin plump and hydrated.

It is a soap-free cleansing base that causes skin dehydration.

How to use:

Pump a good amount of mousse and use the brush to gently massage in circular motions on damp skin. Rinse clean with water. Clean the brush head regularly.

Warning：

For external use only, avoid contact with eyes, if this occurs, rinse well with lukewarm water. If irritation occurs, discontinue use. Keep out of reach of children.

20,00 AED

PRODUCTS ON SALES

13% OffFeatured

Serums, Skin Care

Belle Vie Serum Concentrate135ml

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Belle Vie Serum Concentrate, 135ml

Belle Vie Serum Concentrate is a natural skincare serum infused with the powerful properties of turmeric.

This serum is designed to help enhance your skin’s natural beauty while providing a comprehensive approach to treating common skin concerns such as dark spots, pigmentation, and aging signs.

Key Features:

Reduces Age Spots and Freckles: Effectively minimizes the appearance of freckles and age spots, promoting a clearer and more even complexion.
Brightens Skin Tone: Works to brighten the skin, helping to lighten pigmentation for a more radiant look.
Anti-Aging Properties: Helps diminish the appearance of fine lines and wrinkles, promoting a smoother, youthful complexion.
Blemish Treatment: Targets dark spots and blemishes to improve skin texture and radiance.
Safe for External Use: Formulated specifically for topical application, ensuring safe use for your skin.

Benefits:

Achieves a brighter, more even skin tone.
Helps reduce the appearance of fine lines, wrinkles, and other visible signs of aging.
Minimizes blemishes, freckles, and age spots, leaving skin looking healthy, smooth, and glowing.

35,00 AED

11% OffFeatured

Skin Doctor Anti-Hair Fall Shampoo 250ml

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Skin Doctor Anti-Hair Fall Shampoo 250ml

Nourishes hair roots and strengthens weakened hair. Enriched with D-Panthenol, ginseng and whole wheat extract to promote hair growth and prevent hair loss.

Anti-Hairfall Herbal Shampoo is a breakthrough formula that nourishes hair roots and strengthens weakened hair. It also conditions and improves your hair texture to reduce hair fall due to breakage. D-Panthenol is an important ingredient for strengthening hair and activating hair growth. Ginseng Extract nourishes the hair roots, improves hair texture and reduces hair fall. Whole Wheat Extract retains moisture in the hair. Soft and smooth healthy-looking relaxed hair.

How to use:

Gently massage the shampoo into wet hair and scalp. Leave for two to three minutes and rinse off thoroughly. Repeat if necessary.

40,00 AED

6% OffFeatured

Easy Glow H-C Face Cream Anti Sun Burn & Spots Glutathione & VIT.C 80gm

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Easy Glow H-C Face Cream Anti Sun Burn & Spots Glutathione & VIT.C 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75,00 AED

7% OffFeatured

JRA Brightening Lotion 300ml

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JRA Brightening Lotion 300ml

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Gel is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

70,00 AED

17% OffFeatured

Skin Doctor 5IN1 Magic Whitening Scrub Cream Mixed Berries 330ml

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25,00 AED

11% OffFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40,00 AED

13% OffFeatured

Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

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Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

Light Up Dark Spots Correcting Cream with vitamin C, B-Carotone Collagen. Designed for skin with marks and spots

Vita-Clariant complex with Vitamin C, Beta-carotene, Collagen, Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and fights pigmentation build-ups.

35,00 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Whitening Beauty Cream 5 in 1 Pack

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Highlights:

Ambar Whitening Beauty Cream 5 in 1 Pack

Beauty Cream – Moisturizes, nourishes and enhances your glow

Whitening Soap – Gently cleanses while brightening your complexion
Whitening Serum – Fades dark spots, other skin’s imprefection and evens out skin tone
Anti-Acne Serum – Targets breakouts and soothes irritated skin
Glutathione Capsules – Powerful antioxidant support for radiant, healthy skin from within

30,00 AED

20% OffFeatured

African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

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African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

The Shea Butter Miracle Leave-in Conditioner Help unleash your hair’s natural beauty and radiance with African Pride Shea Butter Miracle Leave-in Conditioner, 15 oz. Curly hair can have a mind of its own. This deeply hydrating leave-in treatment tames and nourishes hair, for greater manageability, softness and shine.

60,00 AED

6% OffFeatured

Veetgold Paris Intensive Whitening Body Wash 1000ml

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Highlights:

Veetgold Paris Intensive Whitening Body Wash 1000ml

Our body wash works wonders at reducing skin discoloration, sun- Induced marks, blemishes and other skin tone inconsistencies, Revealing a radiant tone and luminous glow. Designed for the entire Body to look brighter and brighter, the flower’s extracts ensure skin is Deeply hydrated to protect against sun damage, discoloration and Blemishes. This combination creates smooth, radiant, anti-aging skin That restores moisture balance and reduces the appearance of Blemishes. Scars, restore sun-damaged skin, and can also fight fine Lines, wrinkles and acne, making our skin bright and white.

How to use: Take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and try to massage your body with it gently to make it produce rich foam, then please rinse your body with water.

Extra whitening
Stop scars
Glowing & polishing skin
Clears black spots
Clears marks
Clears pimple

INGREDIENTS: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya Illinoensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Flower Extract, Niacinamide, Tocopherol, Argania Spinosa Argania Spinosa Kernel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Citric Acid, Sodium Benzoate

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician or pharmacist. keep out of reach of children. Store at 15-30°C.

85,00 AED

GIFT SET

13% OffFeatured

Creams, Skin Care

Dhin Dhin Papaya Body Brightening Cream 360gm

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Highlights:

Dhin Dhin Chocolate Body Brightening Cream 360g

Brightening Cream Dhin Dhin Body Brightening Cream with Avocado brightens your skin, removes dark knuckles, reduces fine lines and eliminates discoloration. Application Apply the cream Morning and evening for the best results use the cream daily for 7 days. Gently massage it into the skin after bathing and wash…

35,00 AED

10% OffFeatured

Hair Care, Hair Cream

Reborn Hot Oil Hair Cream with Avocado 1000ml

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Highlights:

Reborn Hot Oil Hair Cream with Avocado 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45,00 AED

13% OffFeatured

Pixi Beauty Retinol Tonic 250ml

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Highlights:

Pixi Beauty Retinol Tonic 250ml

Advanced youth preserving toner that with time-release retinol to help resurface skin for a natural glow.

Ingredients:

Retinol reduces fine lines and smoothes complexion. Peptides firm skin & boost collagen production. Jasmine Flwoer heals and balances.

Use: Apply with a cotton pad after cleansing.

Follow with a serum and moisturiser. Reccommended to be used at night with sunscreen during the day.

65,00 AED

13% OffFeatured

Creams, Skin Care, Tubes

Fair & White Original Brightening Cream for Face 50ml

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Highlights:

Fair & White Original Brightening Cream for Face 50ml

The rich and smooth formula of the F&W Original Cream has been designed to fight brown patches and enlighten your skin. For a brighter complexion.

65,00 AED

6% OffFeatured

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

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Highlights:

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

Treat your skin to a unique experience with this Care Duo, combining the protective efficacy of a nourishing lotion with the clarifying properties of a concentrated brightening, anti-dark spot and illuminating serum.
This innovative, make-your-own blend delivers a soft, creamy texture with a perfect balance of brightening and hydrating agents and an unforgettable fragrance.

The Result: The ultimate synergy to transform your daily routine into a unique, personalized skincare experience, for skin that’s satin-smooth, radiant, unified and luminous!

This kit includes:
1. A body Lotion base
2. A concentrated brightening serum to be poured into the Lotion bottle.

160,00 AED

Featured

Creams, Spot Corrector, Skin Care

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

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Highlights:

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Dream White Cream is a concentrated blend of soothing moisturizers and powerful components. It reduces signs of aging, especially near the eyes and across the forehead. ANTI-AGING cream triggers a restoration process deep within the skin that fills in wrinkles from under the surface.

25% OffFeatured

Shampoo, Hair Care

African Pride Shea Butter Miracle Detangling Shampoo, 12 Oz (355ml)

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Highlights:

African Pride Shea Butter Miracle Detangling Shampoo, 12 Oz (355ml)

Gives amazing manageability, softness and shine to naturally curly, wavy, kinky coily mixed textured hair.Helps Detangle Curls, Kinky-Coils and Waves

Boost Body, Bounce and Softness in the hair.

Enriched with Shea and nature’s superior detangling moisturizer.

45,00 AED

13% OffFeatured

Skin Doctor Cucumber Hydrating Soothing Gel 300ml

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Highlights:

Skin Doctor Cucumber Hydrating Soothing Gel 300ml

Skin Doctor Cucumber Hydrating Soothing Gel helps promote natural moisture balance & replenishes the skin hydration to prevent roughness and dryness. This gel calms the skin after sun exposure. Suitable for all skin types.

How to use:Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

35,00 AED

10% OffFeatured

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

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Highlights:

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

45,00 AED

10% OffFeatured

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is designed to help improve the appearance of acne scars, dark spots, and uneven skin tone. Enriched with cocoa butter, it supports skin hydration while helping to smooth the look of wrinkles and stretch marks. The formula also helps protect against damage from harmful UV rays, leaving skin soft and refreshed.

Benefits

Suitable for daily body moisturizing
Helps keep skin soft and refreshed
Supports a smoother, more supple skin feel
Suitable for all skin types

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45,00 AED