Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Melano Pharma Melaakne Serum For Acne Prone Skin 50ml

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Melano Pharma Melaakne Serum For Acne Prone Skin 50ml

Fades Out acne scar.
conceals acne scars.
Regulates the secretion of skin sebum.
Exfoliates and renews skin cells.
Removes black and white heads.

35,00 AED

13% OffFeatured

Eye & Lip Care, Skin Care

Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

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Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

The Eveline Gold Lift Expert Anti-Wrinkle Eye Cream is a high-performance eye cream designed to target signs of aging around the delicate eye area.

Infused with gold particles and advanced anti-aging ingredients, this cream helps to reduce the appearance of fine lines, wrinkles, and puffiness, while lifting and firming the skin around the eyes for a refreshed, youthful look.

Specially formulated to address fine lines, wrinkles, and loss of elasticity around the eyes, this cream helps to firm and smooth the skin, reducing the appearance of crow’s feet and sagging.

Anti-Wrinkle.
Enriched with gold particles.
Stimulate collagen production.
Improving skin texture and elasticity.
Reduces Puffiness.
Deep Hydration.
Reduce the appearance of dark circles.

70,00 AED

12% OffFeatured

Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

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Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

Our Most Popular Acne Treatment for Oily Skin!

Clear Essence® Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants effectively cleanses the skin with our blemish and anti-acne treatment soap for the face and body. Natural ingredients like sulfur and wheat germ are used to prevent pimples on the skin and reduce breakouts while flakes of colloidal oatmeal help exfoliate and improve skin texture.

Skin Concern: Acne, uneven skin texture

Recommended Skin Type: Oily skin

Used For: An even, flawless complexion, cleansing away dirt and oil

75,00 AED

14% OffFeatured

Ujooba Fairness Night Cream 50gm

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Ujooba Fairness Night Cream 50gm

Fades Wrinkles | Deep Hydration | Overnight Repair

Wake up to beautiful, glowing skin every morning with Ujooba Glowing Night Cream.
Formulated with Colla Boost Complex and Active Hydration, this rich cream deeply nourishes your skin overnight to reduce fine lines, restore elasticity, and enhance radiance. It’s your perfect nightly companion for youthful, refreshed skin.

✨ Key Benefits

Reduces Wrinkles & Fine Lines: Smooths skin texture and boosts elasticity.
Deep Moisturization: Hydrates deeply to prevent dryness and dullness.
Collagen Boosting Formula: Promotes firmer, plumper skin while you sleep.
Restores Natural Glow: Revives tired skin, giving you a fresh morning look.
Soft & Luxurious Texture: Non-sticky cream that melts easily into your skin.

30,00 AED

31% OffFeatured

Eveline Extra Soft SOS Regenerating Hand Cream 100ml

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Eveline Extra Soft SOS Regenerating Hand Cream 100ml

Hand cream to treat chapped and dry hands for soft hands from Eveline.
A formula containing 5% Urea works to soften and intensely moisturize the skin.
Leaves skin feeling silky smooth soon after use and relieves very dry hands.
It contains glycerin that gives your skin deep and long-lasting hydration, leaving it super soft.
Protects the skin from harmful external factors and contains vitamin E, D-panthenol, and allantoin.

Get soft hands and perfect nourishment for your skin with Eveline.

45,00 AED

13% OffFeatured

Washami Extra White Vitamin C Whitening & Moisturising Lotion 480ml

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Washami Extra White Vitamin C Whitening & Moisturising Lotion 480ml

Extra White Body Lotion with Vitamin E delivers powerful whitening and deep moisturizing benefits for all skin types. Infused with natural ingredients, it helps diminish dark spots, evens skin tone, and keeps skin hydrated throughout the day. Its lightweight formula ensures quick absorption without any sticky residue. Ideal for daily use to maintain radiant, healthy-looking skin.

Highlights

Enriched with Vitamin E for deep nourishment and hydration.
Helps brighten the skin and promote an even skin tone.
Lightweight, non-greasy, and quickly absorbed.
Perfect for daily moisturizing for soft and glowing skin.
Large 480ml bottle for long-lasting use.

35,00 AED

21% OffFeatured

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95,00 AED

13% OffFeatured

Xtreme Collection Mixed Berry Facial Scrub 500ml

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Xtreme Collection Mixed Berry Facial Scrub 500ml

Gentle exfoliant that eliminates dry skin and aids in the regeneration of skin cells.

How to use

Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean wafer.

35,00 AED

13% OffFeatured

Skin Doctor Red Flower Face Wash Gel 100ml

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Skin Doctor Red Flower Face Wash Gel 100ml

For combination skin, cleanses and removes excess oil, dirt and makeup traces.

Red flower Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35,00 AED

11% OffFeatured

A Bonne Papaya Honey Cream with Glutathione & Nutural Scrub Beads 90gm

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A Bonne Milk Power Lightening Lotion with Collagen 300ml

This concentrate milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisturizes, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

40,00 AED

PRODUCTS ON SALES

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10% OffFeatured

Shower Gel, Skin Care

Pretty Cowry Orange Face & Body Wash 300ml

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Pretty Cowry Orange Face & Body Wash 300ml

100% natural Orange extracts! The Orange face and body scrub keeps your face and body skin healthy by aiding in the production of the skin collagen. It also helps to deeply exfoliate the skin making it more tighter and firm. It is good for all skin types.

45,00 AED

6% OffFeatured

Hair Treatment, Hair Care

Skala Hair Treatment Cream Ceramidas 1000gm

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Skala Hair Treatment Cream Ceramidas 1000gm

Ceramides Skala products have in their formula a third generation sealing which is directly effective on the cuticles, reinforcing capillary structure and retrieving glow and vitality to the strands. With frequent use, porosity and frizz can be avoided, keeping strands nurtured and hydrated. One of the most important advantages is the fact ceramides doesn’t add weight to strands preventing from oiliness resulting impecable glowy hair.

85,00 AED

13% OffFeatured

Hair Gel & Spray, Hair Care, Kids & Baby Care

Aussie Mega Flexible Hold Hairspray with Jojoba & Sea Kelp 238gm

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Aussie Miracle Curls Refresher Spray Gel 170ml

HOLD THE CURL. So you were blessed with coils, but also the frizz that comes with them? No worries! Tame your mane, not your style, with Aussie Miracle Curls Curl Refresher Spray Gel. Silicone free and infused with coconut and jojoba oil, this spray gel holds your curls in place while eliminating frizz for that bounce, definition and oo-la-la-ness your locks deserve.

65,00 AED

17% OffFeatured

Lady Diana Moisturizing Beauty Whitening Cream 250ml

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Lady Diana Moisturizing Beauty Whitening Cream 250ml

Lady Diana Moisturizing Whitening Cream contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. It gives radiant, moisturized and healthy skin.

25,00 AED

13% OffFeatured

ActiveX 5-in-1 Face & Body Exfoliating Cream Aloe Vera & Vitamin E Scrub 500ml

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ActiveX 5-in-1 Face & Body Exfoliating Cream Aloe Vera & Vitamin E Scrub 500ml

Give your skincare routine a professional-quality boost with ActiveX 5-in-1 Face & Body Exfoliating Cream. Formulated with exfoliating particles, Aloe Vera Extract, and Vitamin E, this multi-benefit cream helps remove excess oil, dead skin cells, and surface impurities while leaving skin feeling soft, smooth, and refreshed.

Designed for both facial and body care, it combines exfoliation and moisturization in one easy step, making it suitable for beauty salons, spa treatments, and personal skincare routines.

5-in-1 Benefits

Exfoliates dead skin cells
Helps remove excess oil and impurities
Smooths rough skin texture
Moisturizes and softens skin
Leaves skin feeling refreshed and revitalized

Ideal For

Facial exfoliation
Body polishing treatments
Salon facial services
Spa treatments
Weekly skincare routines

How To Use

Apply a suitable amount to clean skin and massage gently in circular motions for approximately 5 minutes. Leave on for a few minutes if desired, then rinse thoroughly with warm water and pat dry.

35,00 AED

17% OffFeatured

Creams, Tubes, Skin Care

Rico Lemon Whitening Complexion Cream 50gm

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Rico Lemon Whitening Complexion Cream 50gm

Rico unfolds its exclusive skin care products with finest ingredients. Rico Lemon Whitening Cream is a non-greasy facial cream for a naturally radiant and enhanced skin completion. It keeps the skin moisturized while its natural lemon extracts clear dark spots, blackheads and freckles.

25,00 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

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Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

Experience silky-soft skin with Silky Cool Depilatory Oil, specially formulated to remove wax residue while calming and moisturizing the skin after depilation. Infused with the delicate scent of Jasmine, this lightweight oil leaves your skin feeling refreshed, nourished, and beautifully fragrant.

Key Features:

Gently Removes Wax Residue – Effectively clears away leftover wax without harsh rubbing
Hydrating Formula – Enriched with skin-loving emollients to restore moisture balance
Jasmine Infusion – Light, calming fragrance for a luxurious post-wax experience
Generous 500ml Bottle – Perfect for salon professionals or long-term personal use
Suitable for All Skin Types – Non-greasy and easily absorbed

How to Use:

Apply a small amount to the treated area after waxing.
Gently massage until wax residue is dissolved and skin feels soft.
Wipe away with a clean tissue or cloth if needed.

35,00 AED

12% OffFeatured

Edge Control, Hair Styling Products, Hair Care

Mielle Pomegranate & Honey Super Hold Edge Gel 57gm

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Mielle Pomegranate & Honey Super Hold Edge Gel 57gm

Flawless edges are here! Mielle has the perfect hold for the Type 4 naturalista. This gel not only smells amazing but has maximum hold and long-lasting wear. Great for ponytails, up-dos and unruly edges.

Key Benefits:

Maximum hold for type 4 edges

Great for ponytails & up-dos

Long lasting

75,00 AED

33% OffFeatured

Yoko Yogurt Spa Milk Salt 300g

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Yoko Yogurt Spa Milk Salt 300g

Spa salt scrub Milk and yogurt recipe Rich in milk and vitamins that help exfoliate old skin cells. Ready to reveal new skin that is noticeably whiter.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10,00 AED

25% OffFeatured

Valera Soap Licorice

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Valera Soap Licorice

15,00 AED

GIFT SET

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14% OffFeatured

Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

Face Wash, Sunscreen, Skin Care

Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

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Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

Golden Pearl Foaming Face Wash with Vitamin B3, E and C gives you a healthy, glowing and youthful skin by removing excessive oil from your face and cleaning impurities that build up throughout the day. It also contains a natural blend of liquorice and lemon extracts that help to reduce dark spots and pigmentation. Its regular use reveals clearer skin.

Ingredients:

Deionised Water, Sodium Laureth Sulphate, Cocamidopropyl Betain, Guar, Cocamide Dea, Niacinamide Vitamin B3, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), Tocophenyl Acetates (Vitamin E), Glycol, Eistearate Extract Of Lemon, Alpha Hydroxy Fruit Acids, Sodium Chloride, Dmdm, Phenoxyethanol, Perfume

How to Use:

Squeeze a dime-size amount of Golden Pearl Foaming Face Wash into your palm and add a few drops of water to make lather. Apply it to the face and neck thoroughly and massage gently. Rinse with warm water and pat dry. Feel the freshness and glow on your face every time you use this face wash.

30,00 AED

7% OffFeatured

Hair Treatment, Hair Care

Skin Doctor Collagen Hair Shampoo 1000ml

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Highlights:

Skin Doctor Collagen Hair Shampoo 1000ml

Supports healthy hair structure, helps repair split ends and breakage.

Skin Doctor Collagen Hair Shampoo helps seal split ends, smoothens and protects the dry and damaged hair from environmental elements and chemical treatments.

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

65,00 AED

17% OffFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml

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Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25,00 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 1.10 Intense Blue Black 100ml

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Bolony Hair Color Cream 1.10 Intense Blue Black 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40,00 AED

4% OffFeatured

Conditioner, Hair Scalp Treatment, Hair Care, Kids & Baby Care

Sulfur 8 Kid’s Medicated Anti-Dandruff Hair And Scalp Conditioner 113ml

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Highlights:

Sulfur 8 Kid’s Medicated Anti-Dandruff Hair And Scalp Conditioner 113ml

Directions

After shampooing, apply a sufficient amount to hair, massage into hair and scalp, leave on for a few minutes, then rinse out. Use as needed.

115,00 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Coconut Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Coconut Lightening and Moisturizing Oil 100ml

Disaar Coconut Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20,00 AED

11% OffFeatured

Toujours Jeune Skin Correction Lotion 280ml

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Highlights:

Toujours Jeune Skin Correction Lotion 280ml

Corrective Milk is recognized for its fight against Keloids, Varicose Veins, Spots, Wrinkles, and all kinds of Spots. Made from oceanic and Amazonian protein extracts.This lotion works for Anti Stretch Marks – Anti Spots – Anti Pimple – Anti Scars – Anti Pigment Spot

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Prohibited from applying it to children under 12 years old.

40,00 AED

10% OffFeatured

Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

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Highlights:

Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

Highlights

QUICK BRIGHTENING FORMULA: Engineered for fast results, this cream helps visibly lighten dark areas on the underarms and inner legs, promoting an even and confident skin tone.
COLLAGEN & MILK INFUSION: Enriched with nourishing Collagen and Milk proteins to deeply moisturize, soften, and improve skin texture while providing powerful spot correction.
TARGETED DARK SPOT CORRECTION: Specifically formulated to address hyperpigmentation and discoloration in sensitive areas like the armpits and between the thighs, suitable for all skin types.
DEODORANT & SOOTHING ACTION: Helps neutralize odor and soothes skin irritated by shaving or friction, leaving the underarm area feeling fresh, smooth, and comfortable for 24 hours.
CONFIDENCE BOOST: Integrate this easy-to-use cream into your daily grooming routine to achieve a smoother, clearer complexion and enhanced self-assurance in any situation.

45,00 AED

13% OffFeatured

Hair Oil, Hair Treatment, Hair Care

Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil 60ml

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Highlights:

Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil 60ml

Mielle’s Rosemary Mint Light Scalp & Hair Strengthening Oil is infused with Rosemary, Mint, and Biotin to invigorate the hair and scalp, encourage healthier, stronger, longer hair while providing weightless moisture and shine. Ideal for low porosity hair, silk press hair styles, and protective styles including braids and weaves.

Key Benefits:

Lightweight oil with same efficacy as Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil
Suitable for daily use or scalp treatments
Great for low porosity hair, silk press hair styles, and protective styles
Supports Longer, Healthier Hair
Delivers Amazing Shine
NO Parabens, Sulfates, Paraffins, Mineral Oil, DEA, Animal Testing

65,00 AED

14% OffFeatured

A Bonne Very Sexy Whitening Salt Scrub 120gm

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Highlights:

A Bonne Very Sexy Whitening Salt Scrub 120gm

Salt Body Scrub with shimmer aura wink helps create brighten and glowing complexion skin. Give gentle exfoliate and made shine bright skin to sexy charm and healthy all day and night.

✔ Vitamin B3 excellently work to give skin a healthy white skin.

✔ Vitamin C derivative provides superb Whitening effect, Anti-oxidant, Boosting collagen, and Anti-pollution.

✔ Coconut Oil is notable for their hydrating and nourishing properties.

30,00 AED