Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Anti Stretch Marks, Spot Corrector, Skin Care

Dolly Gold Fairness Cream

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Dolly Gold Fairness Cream

Enhance your skin with the Dolly Gold Cream Pack of 6. This set of 6 creams is formulated with high-quality ingredients to provide nourishment, hydration, and a radiant glow to your skin. With regular use, experience a smoother, healthier, and more youthful complexion. Try it now and see the difference!

25,00 AED

14% OffFeatured

Mask, Skin Care

Silky Cool Cucumber Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

14% OffFeatured

Silky Cool Apricot Facial Mud Mask 300ml

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Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30,00 AED

10% OffFeatured

Silky Cool Mint Facial Mud Mask 1000ml

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Silky Cool Mint Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Milk Facial Mud Mask 1000ml

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Silky Cool Milk Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45,00 AED

20% OffFeatured

Silky Cool Rose Facial Cleanser 225ml

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Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

20% OffFeatured

Silky Cool Lemon Facial Cleanser 225ml

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Silky Cool Lemon Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

20% OffFeatured

Silky Cool Blue Ocean Facial Cleanser 225ml

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Silky Cool Blue Ocean Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20,00 AED

10% OffFeatured

Silky Cool Gold Facial Cleanser Cream 250ml

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Silky Cool Gold Facial Cleanser Cream 250ml

It cleans pores, while gently clearing away dead skin cells and impurities preparing skin for next stage of your beauty. Cleanse refreshes tones of the skin.

45,00 AED

LATEST PRODUCTS

14% OffFeatured

Cleansers, Skin Care

Perlay Goldie Golden Cleansing Gel Pearl Shine Deep Cleanser 75ml

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Perlay Goldie Golden Cleansing Gel Pearl Shine Deep Cleanser 75ml

This is a golden cleansing gel with a pearl shine for a shiny-smooth skin.

It performs deep cleansing and has anti-ageing minerals for a soft and younger-looking skin..

It also helps remove acne, wrinkles and dark spots.

Vitamin B retains essential moisture that can sometimes be stripped off your skin by harsh cleansing chemicals.

30,00 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 30gm

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Highlights:

Shivanya Skin Whitening Beauty Cream White 30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

20,00 AED

4% OffFeatured

Moisturizers, Skin Care

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

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Highlights:

Cetaphil Rough & Bumpy Daily smoothing Moisturizer 296ml

Cetaphil Rough & Bumpy Skin Daily Smoothing Moisturizer: Dermatologist developed, daily use formula designed to smooth, soothe and reduce appearance of redness or discoloration in rough and bumpy, sensitive skin
HYDRATES AND EXFOLIATES: Specially formulated with 20% urea to boost skin’s moisture while gently exfoliating to smooth rough skin and reduce appearance of bumps
REVEALS SMOOTHER SKIN: Moisturizes to reveal skin that’s noticeably softer, smoother and virtually bump-free in one month

120,00 AED

7% OffFeatured

Dr Meinaier Moroccan Rose Whitening Sugar Scrub 650gm

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Highlights:

Dr Meinaier Orange Vitamin C Whitening Sugar Scrub 650gm

Dr Meinaier Vitamin C Sugar Scrub effectively polishes away dead skin while helping to boost circulation to the skin surface. This exfoliating body scrub removes dull, dry skin to reveal glowing, soft, smooth skin.

65,00 AED

25% OffFeatured

Skin Doctor Dark Spot Remover Soap 90gm

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Highlights:

Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

15,00 AED

5% OffFeatured

Clovate Oil Control Face Serum 30ml

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Clovate Oil Control Face Serum 30ml

Our Clovate Niacinamide 10% Face Serum is highly concentrated and effectively tightens and minimizes the appearance of sagging pores and rough bumps on the skin. The serum is based on Grapeseed oil, which is formulated to refine and balance the skin without clogging the pores. Additionally, the unique combination of Tea Tree Oil and Clove Leaf Oil helps soothe and brighten the appearance of acne scars.

Our oil-control serum is an ideal solution for those who want to achieve smoother, more refined skin without clogging their pores. It helps to tighten and minimize the look of sagging pores and rough bumps, while also brightening the appearance of acne scars.

Directions: Apply the serum directly to your dry, cleansed skin, and massage it in circular motions. For best results, apply SPF daily after using the serum.

105,00 AED

25% OffFeatured

Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

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Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

Turn every single bath into a spa-like experience when you use SheaMoisture’s Raw Shea Butter Body Wash! Not only does this body wash calm your senses with refreshing scents of Frankincense and Myrrh extracts, it also does wonders for your dull, dry skin. This is a signature SheaMoisture body wash to have in your collection of bath products. It nicely complements our SheaMoisture Raw Shea Butter Hydrating Body Lotion.

Enjoy a deeply hydrating body wash that is specially formulated with certified organic Shea Butter, a premium active ingredient that gently cleanses and deeply moisturizes dry, rough skin. The high Vitamin A content of raw Shea butter body wash offers a pleasant way to help fight a plethora of skin conditions such as dermatitis, eczema, wrinkles and blemishes, while also being effective against skin allergies. Blended with healing, anti-aging extracts like Frankincense and Myrrh, our soothing body wash calms and revitalizes dull looking skin, while preventing early signs of aging.

Our complete body care formula is good for all skin types, including sensitive skin. In addition to Shea butter, our formula includes fruity Mango Butter and Argan Oil. Its rejuvenating formula creates a symphony of aromatherapy for the senses, while moisturizing your skin with a blend of vitamins, natural oils and nourishing ingredients that leave skin soft and youthful. Trust us; this one will become a firm staple.

45,00 AED

17% OffFeatured

Skin Doctor Lavender Tea Hand Cream 100ml

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Skin Doctor Lavender Tea Hand Cream 100ml

Feel the magic of lavender, where hydration meets relaxation. Soothe, restore and protect your hands in every application.

How to use:

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25,00 AED

7% OffFeatured

Clairissime Moisturizing Body Lotion 250ml

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Clairissime Moisturizing Body Lotion 500ml

Clairissime Moisturizing Body Lotion is rich in vitamin E and glycerin. Finely balanced active ingredients maintain your skin’s pH balance. This body lotion restores suppleness and elasticity. It penetrates deeply into the skin and restores suppleness and softness to particularly dry skin. A thin protective film provides additional protection for the epidermis without leaving your skin feeling greasy.

65,00 AED

7% OffFeatured

Kenta White Moroccan Lightening Lotion 400gm

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Highlights:

Kenta White Moroccan Lightening Lotion 400gm

Enjoy radiant, smooth skin with the Moroccan Lightening Lotion! 🇲🇦 This lotion is specially formulated to effectively lighten and moisturize your body skin, inspired by ancient Moroccan beauty secrets. It contains natural ingredients that improve the appearance and even out skin tone, reducing pigmentation and dark spots. Thanks to its rich formula, the lotion helps deeply nourish the skin, leaving it noticeably soft and radiant. It absorbs quickly without leaving a greasy residue.

Benefits and Features:

Lightening and Even Skin Tone: The lotion effectively reduces pigmentation and dark spots, helping to even out skin tone and give it a natural, attractive glow.

Deep and Intense Hydration: Provides intense, long-lasting hydration, keeping skin soft and supple and preventing dryness.

Natural Moroccan Ingredients: Contains natural extracts inspired by authentic Moroccan traditions, known for their effectiveness in skincare and rejuvenation.

Light and Fast-Absorbing Texture: Features a non-greasy texture that absorbs extremely quickly into the skin, making it ideal for daily use without a sticky feeling.

Suitable for all skin types: Dermatologically tested, making it suitable for use on all skin types.

Long-Lasting Fresh Fragrance: Leaves the skin with a pleasant, fresh scent that lasts all day, enhancing feelings of freshness and confidence.

Directions for Use:

Cleanse and gently dry the skin before applying the lotion to ensure maximum absorption.

Apply an appropriate amount of lotion to the palm of your hand; the amount varies depending on the area of the body.

Gently massage the lotion onto the body in circular motions until fully absorbed.

65,00 AED

PRODUCTS ON SALES

17% OffFeatured

Skin Care, Spot Corrector

LaLaLa Lightening Concentrated Cream Tube 50gm

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Highlights:

LaLaLa Lightening Concentrated Cream Tube 50gm

Helps eliminate spots and blackheads on all parts of the body.

The cream is rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging. It also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

25,00 AED

20% OffFeatured

Trimay Gluta Niacinamide Bright Up Cream 50ml

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Highlights:

Trimay Gluta Niacinamide Bright Up Cream 50ml

Trimay Gluta Niacinamide Bright Up Cream evens skin tone, eliminates dullness, prevents new age spots and reduces the appearance of existing ones.

Fights pigmentation: With the help of Niacinamide, Glutathione and other ingredients, the cream works to fade existing pigmentation spots and prevent new ones from appearing.

Revitalize and brighten skin: Active ingredients help improve skin texture and tone, giving a brighter, healthier look.

Intensive hydration: Hyaluronic acid, betaine and allantoin help maintain skin?s optimal moisture levels, preventing water loss and keeping skin hydrated.

Combats signs of fatigue: Rice flakes extract and other ingredients help fade signs of fatigue, giving skin a refreshed and more elastic appearance.

Anti-ageing action: Antioxidant components such as gamma-oryzanol and herbal complex extracts help neutralise free radicals and maintain skin health, preventing premature ageing.

Even skin tone and texture: By acting on melanocytes and melanin synthesis, the cream helps even skin tone and texture, reducing the appearance of pigmentation and blemishes.

120,00 AED

7% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Castor Oil 16 fl oz,473 ml

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Highlights:

Now Foods Solutions Castor Oil 16 fl oz,473 ml

Condition: Skin and hair in need of natural nourishment.

Solution: 100% Pure Castor Oil is expeller-pressed from the seed of Ricinus communis and is virtually odorless. While its use is applicable to many other areas of wellness, castor oil is considered by many to be one of the finest natural skin emollients available today. Also known as Palma Christi (the “Palm of Christ”), castor oil celebrates a history of use that dates back to biblical times. Since then, it has been used to help moisturize and soften healthy skin and hair, and is commonly used in some of today’s most popular cosmetic and beauty formulas.

140,00 AED

14% OffFeatured

Make Up, Make Up Remover

Pastil Strawberry Make Up Remover 225ml

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Highlights:

Pastil Strawberry Make Up Remover 225ml

Apply with finger tips or cotton pad. Remove with cotton pad, toner or water. Skin compatibility, dermatologically and ophthalmologically approved.

30,00 AED

18% OffFeatured

Feminine Care, Personal Care

Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

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Highlights:

Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

With tea tree oil and neem extract, Vagisil Healthy Detox Wash helps to gently wash away irritants and bacteria.

70,00 AED

33% OffFeatured

R&D Care Rice Milk & Arbutin Whitening Soap 100gm

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R&D Care Rice Milk & Arbutin Whitening Soap 100gm

A luxurious soap consisting of the best natural ingredients to keep your skin clean without feeling dry after using it, Rice Milk & Arbutin oil helps repair dry and damaged skin, making it look healthy again.

10,00 AED

18% OffFeatured

CBL Moisturizing Skin Lotion 500ml

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Highlights:

CBL Lightening Body Milk 500ml

CBL Lightening Body Milk 500 ml, enriched with lightening active ingredients, nourishes and hydrates the skin while helping to reduce dark spots and even out the complexion. Its soft and light formula penetrates quickly into the skin without leaving greasy residue, providing a feeling of softness and freshness. Applied regularly, this body milk helps reveal more luminous and radiant skin, while leaving it soft, supple and perfectly hydrated. Perfect for daily use after bathing or showering, for visibly more beautiful and even skin

70,00 AED

14% OffFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Aloe Vera Cleansing Toner 250ml

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Highlights:

Lady Diana Collection Aloe Vera Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Aloe vera extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30,00 AED

36% OffFeatured

Lotion, Skin Care, Tubes

Melano Papayatone Whitening Lotion

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Highlights:

Melano Papayatone Whitening Lotion

Melano PapayaTone Brightening Gel With Papaya 40gm

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

35,00 AED

22% OffFeatured

White Express Classic Lightening Serum 10 Days 50ml

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Highlights:

White Express Classic Lightening Serum 10 Days 50ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.even faster and more effective action. Visible result from the first weeks of use.

35,00 AED

GIFT SET

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Beauty Cream Medium

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Highlights:

Ambar Beauty Cream Medium

Boost hydration, nourishment & revitalize damaged skin
Diminishes impurities, dark circles, spots, blemishes & freckles
Improves firmness & eliminates pollution from the skin
Protects the skin from harmful sun’s rays & combats free radicals
Fixes dullness to provide skin a radiant moisturized look

20,00 AED

7% OffFeatured

Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

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Highlights:

Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is specially formulated for oily and acne-prone skin. It helps reduce breakouts, control excess oil, and brighten dull skin, leaving your complexion smooth, fresh, and radiant. Gentle and soothing, it is ideal for daily or weekly use.

Highlights

Reduces acne, blemishes, and dark spots
Controls excess oil and shine
Brightens and evens skin tone
Soothes and nourishes the skin
30g pack – convenient for everyday or travel use

70,00 AED

13% OffFeatured

Reborn Protein Care Shampoo Rose 750ml

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Reborn Protein Care Shampoo Rose 750ml

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65,00 AED

25% OffFeatured

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Highlights:

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15,00 AED

9% OffFeatured

EOS Shea Better Body Lotion Pink Champagne 473ml

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Highlights:

EOS Shea Better Body Lotion Pink Champagne 473ml

The eos Shea Better Body Lotion in Pink Champagne is a luxurious moisturizer designed to nourish and hydrate your skin while leaving it feeling soft and smooth.

Infused with shea butter and natural oils, it deeply hydrates the skin, providing long-lasting moisture.

With its delightful fragrance and rich formula, this body lotion offers a pampering experience.

Nourishing and moisturizing the skin.
Soothing for dry skin.
Made with 7 nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not test on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Limonene, Linalool.

150,00 AED

14% OffFeatured

Shower Gel, Skin Care

Amalico Shower Gel Enriched With Mix Fruits 500ml

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Highlights:

Amalico Shower Gel Enriched With Mix Fruits 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30,00 AED

17% OffFeatured

Fragrances, Roll On, Shower Gel, Skin Care

Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

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Highlights:

Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

Exclusive invigorating Shower Gel with a delicate texture with Melon and Pomegranate extracts delivers a fine, rich foam which gently cleanses the skin. Its glamorous and sensual fragrance offers a feeling of well-being and freshness which lasts all day long.

25,00 AED

13% OffFeatured

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

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Highlights:

IQueen Classic Wood Vent Thermal Hair Brush 62x256mm

Ceramic coating on barrel helps evenly spread and retain heat well. Reduces heat damage.

Crafted with a genuine solid wood handle and classic triangle grip, this brush offers timeless style and comfort. Laser-engraved details ensure a secure, professional hold.
The vented, ceramic-coated barrel heats quickly and evenly—ideal for use with a blow dryer to add volume at the roots or create smooth, rounded styles.
Heat-resistant ionic bristles reduce frizz, lock in moisture, and boost shine while withstanding high temps.
Overall Diameter: 62mm, Length:256mm

70,00 AED

13% OffFeatured

Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

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Highlights:

Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

YC Whitening Face Wash with Licorice Root Extract is specially formulated to deeply cleanse your skin, removing impurities while retaining its natural oils and moisture. Licorice root improves skin tone, making it look brighter and removing dark spots. This face wash provides nourishment, leaving your skin soft and radiant.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35,00 AED

25% OffFeatured

R&D CARE Vitamin C HYA Sugar Salt Whitening Scrub 300g

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Highlights:

R&D Care Vitamin C HYA Sugar Salt Whitening Scrub 300gm

Get bright and moist skin with Vitamin C Sugar Salt. Say goodbye to dull skin and welcome instantly soft skin. Vitamin C is rich in high antioxidant to promote whitening skin. Hya helps boosting firming and giving moisture to skin, creating a plumping effect

15,00 AED