Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

10% OFFFeatured

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

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Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

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Morocco Skin Clarifying Serum 30ml

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Morocco Skin Clarifying Serum 30ml

30 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

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Moisturizers, Oils & Moisturizer, Skin Care

Morocco Skin Clarifying Body Oil 90ml

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Morocco Skin Clarifying Body Oil 90ml

45 AED

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Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

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Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

17% OFFFeatured

Curcuma Method Lightening Shower Gel 500ml

Curcuma Method Lightening Shower Gel 500ml

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Curcuma Method Lightening Shower Gel 500ml

Benefits:
Deeply cleanses and removes impurities
Refines skin texture and evens out the complexion
Soft, supple, and radiant skin

50 AED

LATEST PRODUCTS

20% OFFFeatured

Lotion, Skin Care

Active Balance Gold Whitening Body Lotion 500ml

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Active Balance Gold Whitening Body Lotion 500ml

Active Balance Gold Whitening Body Lotion works fine to clear dark spots on knees, elbow, thigh and other body areas affected by discolorations. Lightens up your overall skin complexion for an even glow

160 AED

25% OFFFeatured

Papaya Clear Clarifying Lightening Lotion 200ml

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Papaya Clear Clarifying Lightening Lotion 200ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

30 AED

7% OFFFeatured

Bepanthen Derma Regenerating Night Face Cream 50ml

Creams, Face Cream, Skin Care, Personal Care

Bepanthen Derma Regenerating Night Face Cream 50ml

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Bepanthen Derma Regenerating Night Face Cream 50ml

Bepanthen® DERMA Regenerating Night Face Cream regenerates & rehydrates the skin overnight.
Its B5 Repair Complex contains:

Contains dexpanthenol, (Pro-vitamin B5) known to work deep within the skin to support the skin’s own regeneration process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization
Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

130 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Acure Moroccan Argan Oil For All Skin Types 30ml

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Acure Brightening Night Cream 50ml

Treat your face to the things your skin dreams of in the middle of the night while you sleep, a botanical cream that contains oils that help moisturise and protect the skin to combat dullness and even out skin tone for a beautiful, radiant complexion. It contains botanical extracts and antioxidants from argan, pomegranate, blackberry, chlorella and primrose oils.

Features:

Improves the appearance of the skin and reduces uneven skin tone to give you a radiant and fresh complexion thanks to moisturising and botanical ingredients.
Suitable for all skin types.
100% vegan with no claims.
Paraben-free, sulphate-free, mineral oil-free, petrolatum-free, formaldehyde-free, cruelty-free.

How to use

A little goes a long way – apply a small amount of product to the face, neck and décolleté after cleansing and toning.
Then go to sleep and let the magic happen.

95 AED

18% OFFFeatured

Mekako Gluta-LCP 15Plus Whitening Face Cream 120ml

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Mekako Gluta-LCP 15Plus Whitening Face Cream 120ml

with NATURAL EXTRACTS

and GLUTATHIONE + NIACINAMIDE

Infused with NATURAL EXTRACTS (Lemon, Carrot Oil, Honey, Papaya) associated with GLUTATHIONE and NIACINAMIDE, it delivers a Clear Tone and skin glowing radiance.

The rich formula absorbs easily, leaving skin supple, smooth and perfumed.

45 AED

13% OFFFeatured

Skin Doctor Papaya Face & Body Scrub 500ml

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Skin Doctor Papaya Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Papaya Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural papaya to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

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Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Pretty Be Massage Oil Lemon Grass 500ml

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Pretty Be Massage Oil Lemon Grass 500ml

45 AED

Creams, Serums, Skin Care

American Dream Cocoa Butter Lemon With Kojic Cream 453gm

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American Dream Cocoa Butter Lemon With Kojic Cream 453gm A super rich, non-greasy body cream which can be reapplied as often as necessary. Suitable as both a day and night cream. For best results apply just after bathing to lock in moisture

55 AED

25% OFFFeatured

Xtreme Collection Turmeric Soap 120gm

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Xtreme Collection Turmeric Soap 120gm

Helps deep clean excess oil and dirt from pores and allows moisture to be absorbed into the skin.

How to use

Gently apply soap lather on wet face the rinse off. Use regularly, morning and night

15 AED

PRODUCTS ON SALES

6% OFFFeatured

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

Conditioner, Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

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African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

75 AED

15% OFFFeatured

Dax Indian Hemp 14oz 397gm

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Dax Indian Hemp 14oz 397gm

DAX Indian Hemp contains a unique oil blend that moisturizes hair to help repair damage caused by chemical treatments. DAX Indian Hemp helps lock in moisture and improve hair texture.

Hair conditioner made of a unique blend of oils
Stimulates the scalp while soothing and calming damage done by chemical treatments
Helps lock in moisture and improve texture

55 AED

11% OFFFeatured

Queeny Cazara Argan Coconut & Olive Leave In Conditioner

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Queeny Cazara Argan Coconut & Olive Leave In Conditioner

Our Queeny Cazara Leave-In Conditioner features an advanced anti-breakage formula enriched with a powerful trio-oil blend to give you silky, smooth hair and a healthy scalp. This lightweight yet deeply nourishing formula is perfect for relaxed, dry, or damaged hair, offering essential moisture, strength, and protection in just one step.

Key Features:

Strengthens & Protects: Helps reduce breakage and split ends, promoting stronger hair.
Deep Moisturization: Hydrates and softens dry, brittle hair.
Trio-Oil Blend: A unique mix of essential oils that enhance hair health and shine.
Lightweight Formula: Non-greasy, perfect for daily use.
Ideal for Relaxed Hair: Maintains softness, prevents dryness, and enhances manageability.

How to Use:

Apply a generous amount of the Queeny Cazara Leave-In Conditioner to damp or dry hair. Gently comb through to distribute evenly, focusing on the ends. Style as desired—no rinsing required.

40 AED

20% OFFFeatured

Moroccan Oil Deep Nourishing Hair Cream with Olive 250ml

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Moroccan Oil Deep Nourishing Hair Cream with Olive 250ml

Transform dry, damaged hair into smooth, shiny, and healthy-looking strands with Moroccan Oil Deep Nourishing Hair Cream with Olive.
This luxurious treatment is infused with olive oil and other nourishing ingredients, deeply hydrating and repairing hair for a soft, revitalized finish.
Key Features:
Deeply Nourishing: Enriched with olive oil to deeply moisturize and repair hair, restoring its natural softness and shine.
Intensive Hydration: Perfect for dry, brittle hair, providing long-lasting moisture and smoothness.
Improves Hair Texture: Strengthens and softens hair, making it more manageable and easy to style.
Suitable for All Hair Types: Ideal for hair that needs extra nourishment and revitalization.
Lightweight Formula: Non-greasy and absorbs quickly, leaving hair feeling soft and hydrated without weighing it down.

20 AED

8% OFFFeatured

Action Miracle Knuckle Cream 300gm

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Kent Intensive natural Care Body & Face Bleach Cream

Our exclusive face and body bleach cream is manufactured with organic ingredients. It can be used for bleaching facial hair, underarms and other body hairs. The bleach is harmless to the skin. It balances uneven skin tone and moisturizes it. For best results use on clean and dry skin. Suitable for all skin types.

55 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

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Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

13% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

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QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin.
Oriental Cream has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless. Use in the morning, after perfectly cleansing your skin with the QEI+ Oriental soap. Apply the cream on the dark areas with gently massages for a good penetration. We advise to use the Oriental Gel Cream in the evening. For better results, it is recommended to use the whole Oriental Toning Products Set.

175 AED

8% OFFFeatured

Double Dose Ultra Whitening Molato Soap Vitamin C Fast Action 250gm

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Double Dose Ultra Whitening Molato Soap Vitamin C Fast Action 250gm

55 AED

17% OFFFeatured

Feminine Care, Personal Care, Serums, Skin Care

Dr. Rashel VIP 24K Gold & Collagen Facial Serum 50ml

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Dr. Rashel Antiseptic Soap Lady for Sensitive Areas 100gm

Dr. Rashel’s soap works to remove odors resulting from sweating and bacteria that cause unwanted odors in the vaginal area. Dr. Rashel’s soap cleans women’s intimate areas without any irritation to the skin. It is formulated to gently cleanse the most sensitive areas.

Benefits and features:

Clinically tested, gentle, soap-free formula.

It helps clean and disinfect the sensitive area without irritation.

Rich in lactic acid which helps maintain the natural balance of the vaginal environment.

Contains tea tree oil and aloe vera to soothe and moisturize the skin.

Suitable for daily use.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes, then rinse the area with water. Use daily and periodically.

25 AED

10% OFFFeatured

Active Caviar Drip – Vitamin C +Turmeric Oil 100ml

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Active Caviar Drip – Vitamin C +Turmeric Oil 100ml

Active Caviar Drip Vitamin C + Turmeric Oil (Firming + Whitening Oil) is made with glutathione, collagen, vitamin C, Q10, and concentrated fruity acids. This serum evenly whitens skin tone while blocking the epidermic biosynthesis of pigmentation. Stimulates cell regeneration and delays the skin aging process. Intensively moisturizes the skin.

90 AED

GIFT SET

6% OFFFeatured

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

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Highlights:

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 55mm, Length:260mm

75 AED

20% OFFFeatured

Amaliko Kenta Soap for Lightening the Sensitive Area 100gm

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Amaliko Kenta Soap for Lightening the Sensitive Area 100gm

It opens sensitive areas.
It removes the darkness from the thighs.
It treats dryness in the area.
Suitable for newborn babies.
It treats diaper rash in babies.
It treats skin rashes.

How to use

Apply soap lather to the loofah, scrub your body well, and rinse with water.

20 AED

20% OFFFeatured

Yong Chin Gold Collagen Whip Creamy Soap 80gm

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Yong Chin Gold Collagen Whip Creamy Soap 80gm

Gently cleanse the skin while moisturizing it.

YC Collagen Whip Creamy Gold Soap is a special delicate soap enriched with Collagen and Vitamins, which revitalizes, maintains the natural elasticity of skin and provides gentle cleansing. It keeps moisture, gives you a younger, healthier and radiant looking skin.

How to use:

Run the water through the bag, while the soap is inside.
2. Rub the bag between your hands; create Whip Cream.
3. Apply the whip cream and leave on your face for few minutes to detox the skin before rinsing off with water.
4. Use twice daily morning & night for best result.

20 AED

14% OFFFeatured

Red Fox Lanolin Hair Food 227gm

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Red Fox Bottle O’ Butter Cocoa Butter Moisturizing Lotion 474ml

Red Fox® Bottle O’ Butter Moisturizing Lotion is made with pure cocoa butter, natures perfect moisturizer. It moisturizes deeply and softens deeply. It’s enriched with pure lanolin and super rich but never greasy. Daily use helps relieve tightness and dryness, making your skin look and feel lovelier. It helps protect against wrinkling and lines. It’s also great for use all year round. It relieves chapped skin caused by windburn and it also soothes sunburned skin.

30 AED

8% OFFFeatured

Skin Doctor Argan Anti-Breakage Conditioner 500ml

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Skin Doctor Argan Anti-Breakage Conditioner 500ml

Vegan formula with high content of antioxidants, essential fatty acids and vitamin E. Repairs breakage

Argan Oil present in this Skin Doctor Argan Conditioner penetrates deep to provide nourishment to the hair. It has high content of antioxidants, essential fatty acids, and vitamin E that helps to repair the breakage and split ends. Ultimate hair repair, healthier and maximum nourishment for coarse hair.

How to use:

After using shampoo, apply generous amount of conditioner to wet hair. Massage gently the hair, leave for 2-3 minutes then rinse thoroughly with water.

60 AED

8% OFFFeatured

BNB Brightening Mask 120ml

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BNB Brightening Mask 120ml

The Rice Extract Face Mask is a rejuvenating treatment that hydrates and brightens the skin. Infused with rice extract, it helps to soothe, nourish, and restore the skin’s natural glow while improving texture and tone.

How To Use:

Take 1 or 2 Tablespoons of Face Mask Powder. Mix it with water or milk or rosewater to make into paste. Apply a generous layer to clean, dry skin, avoiding the eyes. Leave on for 10-15 minutes, then rinse off with water. Use 1-2 times a week for best results.

55 AED

11% OFFFeatured

Washami Keratin Conditioner Soft Shiny & Elastic Sulfate Free 950ml

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Washami Keratin Conditioner Soft Shiny & Elastic Sulfate Free 950ml

40 AED

10% OFFFeatured

Skin Doctor Goat Milk Whitening Body Wash 1000ml

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

45 AED

13% OFFFeatured

Difeel Batana Premium Hair Oil 237ml

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Difeel Batana Premium Hair Oil 237ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

175 AED

8% OFFFeatured

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

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Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

Moisture ✓ Hydration ✓ Blended with Mafura & Baobab Oils, Fig Extract and Fair Trade Shea Butter, this rinse out conditioner instantly detangles and helps to nourish and soften dry, damaged hair.

55 AED