Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Face Wash, Skin Care

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

17% OFFFeatured

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

17% OFFFeatured

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Highlights:

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

8% OFFFeatured

Shower Gel, Skin Care

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

LATEST PRODUCTS

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4% OFFFeatured

Skin Care, Tonners

Anua Birch Moisture Boosting Toner 250ml

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Anua Birch Moisture Boosting Toner 250ml

Anua Birch Moisture Boosting Toner is a hydrating and soothing toner designed to replenish and revitalize the skin. Enriched with birch sap and other natural ingredients, this toner delivers deep moisture and nourishment, promoting a soft, dewy complexion. Its lightweight formula absorbs quickly, making it suitable for all skin types, including sensitive skin.

Key Features:

Deep Hydration: Formulated with birch sap, which is known for its hydrating properties, to provide intense moisture.
Soothing Effect: Calms and soothes the skin, reducing redness and irritation.
Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors, ensuring a gentle application.
Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

125 AED

10% OFFFeatured

Aichun Beauty Face Serum Soothes Moisturizing Anti-Acne Repair Facial Skin Care 30ml

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Aichun Beauty Face Serum Soothes Moisturizing Anti-Acne Repair Facial Skin Care 30ml

ich in Hemp seed extract and sodium hyaluronate. It gently and effectively resists inflammation, calms the skin. Resists aging and oxidation, lightens speckles, and dispels acne Its active formula effectively promotes protein production. Replenishes moisture, and shrinks pores, leaving the skin nicely hydrated and bright. After facial cleansing, apply proper amount of this product to the face and gently massage until absorption. Once daily use is recommended.

45 AED

22% OFFFeatured

Veetgold Almond Super Whitening Body Repair Lotion, 300ml

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Veetgold Almond Super Whitening Body Repair Lotion, 300ml

Veet Gold Almond Super Whitening Body Repair Lotion is a luxurious, fast-acting formula that delivers visible results in just 7 days. This nourishing lotion is enriched with the goodness of almond oil and other natural ingredients to deeply hydrate and repair damaged skin. It works to lighten dark spots, even out skin tone, and promote a radiant, youthful complexion.

35 AED

11% OFFFeatured

Dhin Dhin Anti-Stretch Mark Massage Oil 250ml

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Highlights:

Dhin Dhin Anti-Stretch Mark Massage Oil 250ml

Dhin Anti-Stretch Mark Massage Oil is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

40 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Coconut Hand Cream:

Acts as an intensive moisturizing hand treatment
Nourishes andhydrates the skin
Contains 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

22% OFFFeatured

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Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

95 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Argan Oil:

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

3% OFFFeatured

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

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Highlights:

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

This beauty bar transforms into a cleansing foam that will revitalize and refresh your skin. Our unique cell stimulating and restoring formula leaves the complexion oil and dirt free. Watch as the Glutathione, a natural antioxidant and brightening botanical, reduces acne, melasma, and dark spots, while lightly exfoliating, prepping the skin ready for the skincare that follows.

Recommended for all skin types
-Lather soap and massage onto face and body. Rinse
-May be used daily
-Caution: Test for skin sensitivity by applying to a small area under chin. If you experience any burning, itching or irritation, remove the product immediately from skin.

195 AED

11% OFFFeatured

Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

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Highlights:

Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

Thanks to its clarifying formula, the Original F&W Body Milk softens spots and gently brightens your skin. Its creamy formulation leaves your skin soft, satin-smooth, more radiant, and regular. Its delicate fragrance makes it a wonderful daycare.

85 AED

31% OFFFeatured

Hair Care, Hair Treatment

ApHogee Keratin 2 Minute Reconstructor 237ml

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Highlights:

ApHogee Keratin 2 Minute Reconstructor 237ml

Aphogee The secret of the effect is the high proportion of keratin. Your hair becomes soft again and regains volume. The hair structure is repaired and damage caused by heat or chemical agents is eliminated. In addition, damage caused by swimming in chlorinated water or washing hair with hard water is eliminated

110 AED

20% OFFFeatured

Skin by Zaron 10% Niacinamide Serum 30ml

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Skin by Zaron 10% Niacinamide Serum 30ml

Transform your skin with our 10% Niacinamide Serum. This lightweight, powerful formula is designed to control excess sebum production, reduce blemishes, and minimize enlarged pores, leaving you with a smoother, brighter, and more even complexion.

Initial Use: For sensitive skin, apply 1-2 times a week for the first 3 weeks to allow your skin to adapt. Regular Use: Apply to freshly cleansed skin and massage until fully absorbed. Use twice daily for best results. Combination: For enhanced results, consider incorporating with other serums and moisturizers.

120 AED

GIFT SET

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15% OFFFeatured

Lotion, Skin Care

Irish Gold Richly Moisturising Lotion 400ml

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Highlights:

Irish Gold Richly Moisturising Lotion 400ml

Instantly & continuously quenches for replenished smooth, radiant skin. Infused with our rejuvenating skin renewal technology, this deeply hydrating complex works to reduce signs of aging and dehydration as it protects from environmental aggressors. It’s a fast-absorbing, weightless formula that will leave you with a visibly radiant and youthful appearance.

85 AED

18% OFFFeatured

EZColor For Men M4 Dark Brown Permanent 80gm

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Highlights:

EZColor For Men M4 Dark Brown Permanent 80gm

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

25% OFFFeatured

Yoko Aloe Snail Brightening Salt Scrub 300g

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Yoko Aloe Snail Brightening Salt Scrub 300g

Yoko Aloe Snail Brightening Salt Scrub 300 grams

reveals bright, radiant skin and maintains moisture with aloe vera. and snail mucus extract from Korea Also packed with vitamin C, vitamin B3 and AHA acid.

Aloe Vera Extract 10 times – 10 times more concentrated than normal formula, increases moisture and nourishes the skin.

Snail mucus extract – revitalizes tired-looking skin and helps increase skin elasticity.

Vitamin C – helps make the skin look radiant. Helps the skin look radiant.

Vitamin B3 – restores radiance and radiance to the skin.

AHA – Helps skin look naturally radiant.

How to use : Pour some salt on wet skin and gently scrub the skin. Leave for 3 minutes and rinse with clean water. Should be used once a week to keep skin clean and bright.

15 AED

1% OFFFeatured

Acure Skin Lightening Cleansing Gel 118ml

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Acure Sandpaper Brightening Facial Scrub 118ml

Restore your skin’s radiance with a gentle and nourishing exfoliation.
Enjoy a bright and smooth complexion with Acure’s Brightening Facial Scrub. Designed to gently remove dirt and oil from the skin while promoting new cell growth thanks to its nourishing formula containing chlorella algae. Suitable for all skin types, it provides an effective exfoliating experience without causing irritation.

Key benefits:

Nourishing and gentle exfoliation: Gently removes accumulated dirt and oil without damaging the skin.
Cell regenerating formula: Contains chlorella algae to promote new cell growth and skin regeneration.
Suitable for all skin types: Works seamlessly on sensitive, oily and dry skin.

How to use:

Wet your face with lukewarm water.
Apply a small amount of the scrub and gently massage into the skin in circular motions.
Rinse your face thoroughly and gently pat dry.
Use 2-3 times a week for best results.

79 AED

2% OFFFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

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Highlights:

Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Lotion 400ml

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Wash 1000ml

It is a highly moisturizing body lotion and body wash suitable for all skin types.
It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.
It features coconut and lavender fragrances.
It is described as suitable for maintaining or enhancing skin tone.

305 AED

14% OFFFeatured

Hair Care, Hair Growth, Hair Oil

Aichun Beauty Beard Growth Hair Oil 30ml

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Highlights:

Aichun Beauty Beard Growth Hair Oil 30ml

This beard growth oil is specially designed to nourish the hair roots and promote faster and fuller beard growth It comes with a free derma roller that helps stimulate the skin and boost blood circulation to awaken dormant hair follicles The powerful formula combines natural oils and essential nutrients to support healthy beard development and reduce patchiness Ideal for men seeking a thicker longer and well-groomed beard Safe for all skin types and suitable for daily use

Moisturising active ingredients protects the hair from external aggressions and fights signs of ageing
Increases water retention thus providing a long lasting moisture sensation
Contains natural protective ingredients to keep the hair smooth and nourished
Product helps to nourish the hair to reduce irritation
Formula helps reactive the hair’s natural processes and intense hydration

30 AED

33% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Body Oil 50ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Palmer’s® Tummy Butter® for Stretch Marks is formulated with a natural blend of Cocoa Butter, Argan Oil, Shea Butter, Collagen & Elastin to help nourish skin and improve elasticity. Clinically tested to reduce the appearance of Stretch Marks, this gentle balm is ideal for use during and after pregnancy or weight loss.

*IRI Infoscan 52 weeks ending 8/8/21 milo unit sale

** Based on an 8 week in-home trial by 55 female Panelists aged 18 to 49

Suggested use

Gently massage into skin around tummy or stretch mark-prone areas before bedtime. For best results use in a regimen with other Palmer’s® products for Stretch Marks as shown.

30 AED

13% OFFFeatured

Eveline Make a Shape Automatic Lip Liner

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Eveline Make a Shape Automatic Lip Liner
Highlight your lips with ease and elegance with the Automatic Lip Liner from Eveline.
Available in a variety of shades to suit all tastes and deliver a perfect finish that lasts for hours.
Thanks to its rich pigment formula, this pencil allows you to define your lips with high precision or use it alone as a lipstick for a natural, modern look.
- Rich color from the first stroke.
- Long-lasting hold for hours.
- Classic colors to suit all skin tones.
- Automatic design with no sharpener required.
Ingredients:
Dimethicone, Trimethylsiloxysilicate, Synthetic Wax, Phenylpropyldimethylsiloxysilicate, Isodecyl Neopentanoate, Mica, Silica, Microcrystalline Wax, Euphorbia Cerifera Cera, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol +/- CI 77891, CI 77499, CI 77492, CI 77491, CI 15850, CI 19140

35 AED

18% OFFFeatured

Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

Bar Soap, Tubes, Skin Care

Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

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Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

This sparkling and gentle exfoliating bar soap delicately removes dead surface skin as it regenerates dull skin back to its soft and silky texture.

45 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Gel & Spray

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

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Highlights:

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

WHAT IT DOUX? ?What about your coils?!?? This ALL IN 1 Styler conditions, detangles, defines and sets wash & go?s?(*catches breath*), twist-outs, braids and TWA?s in one step! Fast-drying with a strong, but flexible hold. No frizz. No flaking. No cap! Just #Science

WHAT?S GOOD?

Honey: Fights Frizz. Smells good.

Aloe: Moisturizes + Hydrates hair

Bamboo: Strengthens + Holds

Cruelty & Paraben Free

DOUX YOU:

For best results, DO NOT apply oil to the hair before applying this product. We mean it!

Apply a juicy amount to clean, damp hair in small sections, smoothing for roots to ends. Air dry, hood dry, or diffu

90 AED