Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

10% OFFFeatured

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

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Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

14% OFFFeatured

Morocco Skin Clarifying Serum 30ml

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Morocco Skin Clarifying Serum 30ml

30 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

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Moisturizers, Oils & Moisturizer, Skin Care

Morocco Skin Clarifying Body Oil 90ml

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Morocco Skin Clarifying Body Oil 90ml

45 AED

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Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

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Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

17% OFFFeatured

Curcuma Method Lightening Shower Gel 500ml

Curcuma Method Lightening Shower Gel 500ml

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Curcuma Method Lightening Shower Gel 500ml

Benefits:
Deeply cleanses and removes impurities
Refines skin texture and evens out the complexion
Soft, supple, and radiant skin

50 AED

LATEST PRODUCTS

18% OFFFeatured

Lotion, Skin Care

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

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Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion is a non-greasy body lotion that uses carrot oil and aloe vera to lighten dark spots, even skin tone, and nourish the skin. Enriched with vitamins, it helps improve elasticity and texture, leaving skin smooth, radiant, and hydrated. The lotion is suitable for daily use and aims to produce a clean, clear, and spotless complexion.

Primary function: Lightens dark spots, evens skin tone, and clears stretch marks, green veins, and knuckles.
Key ingredients: Carrot oil, aloe vera, and a blend of multi-vitamins.
Benefits: Nourishes the skin, enhances elasticity, and promotes a smooth, radiant, and hydrated complexion.
Formula: Lightweight, non-greasy, and fast-absorbing, making it ideal for daily use.
Additional features: It is a hydroquinone-free formula.

165 AED

17% OFFFeatured

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Skin Care, Spot Corrector

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

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LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Helps eliminate spots and blackheads on all parts of the body.

The cream is rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging. It also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

25 AED

8% OFF

Prettybe Foot Salt Pepper Mint 1500ml

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Prettybe Foot Salt Pepper Mint 1500ml

60 AED

14% OFFFeatured

Silky Cool Lemon Facial Mud Mask 300ml

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Silky Cool Lemon Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

7% OFFFeatured

Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

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Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

A true revolution in skin radiance! This divine face cream is designed to help combat the problems of uneven skin tone and pigmentation spots. It helps even out the complexion and clarify the skin, boosting radiance while leaving skin both supple and comfortable.

65 AED

Shaving Gel, Skin Care

Perfect Glow Clarifying Shower Gel 1000ml

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Perfect Glow Clarifying Shower Gel 1000ml

Perfect Glow Carrot Shower Gel The Exfoliating, Clarifying & Purifying Shower Gel lightens skin tone and gently erases dead cells. Enriched with carrot extracts, having important properties; it gently cleanses the skin, eliminates dead cells and restores the radiance of the face and body. Results: The skin is plumped, rehydrated and regains its luminosity. This exfoliating shower gel helps reduce dark spots as well as complexion imperfections. Used on the face or on the body, this cleansing prepares the skin and is an essential base to refine its skin texture and reveal its beauty.

40 AED

3% OFFFeatured

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub with Cucumber 1000ml

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Skin Doctor Face & Body Scrub with Cucumber 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Cucumber Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion
with an adequate amount of scrub then rinse.

50 AED

17% OFFFeatured

Lady Diana Insect Repelent Cream for Body & Face Protection 100gm

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Highlights:

Lady Diana Cucumber Moisturizing Cream with Vitamin E 150gm

Lady Diana Cucumber Moisturizing Cream with Vitamin Efor extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

7% OFFFeatured

Dr Meinaier Almond Whitening Sugar Scrub 650gm

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Dr Meinaier Almond Whitening Sugar Scrub 650gm

Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity. Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity.
Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity. Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity.
Beauty Magic Milk + Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity.Beauty Magic Milk + Almond Face & Body Whitening Scrub Cream removes black heads, body odours, wrinkles, moisturizing and whitening. It also helps in nourishing, moisturizing, enhance skin elasticity.

65 AED

PRODUCTS ON SALES

13% OFFFeatured

Creams, Skin Care

Pastil Advance Therapy Vitamin E Body Cream 360ml

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Pastil Advance Therapy Vitamin E Body Cream 360ml

35 AED

14% OFFFeatured

Glutathion Comprime Super Lightening Serum 120ml

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Glutathion Comprime Super Lightening Serum 120ml

Glutathion Comprime Super Fort concentrate anti tache super éclaircissant whitening concentrated anti-tach with glutathion tablets.

Glutathione COMPRIME Super Eclaircissant whitens your skin, rids it of impurities, redness spots, treats black marks on the skin. Thanks to Glutathione, essential oils, Kojic acid, vitamins AE Your skin becomes more radiant and beautiful.

Mix in your cleansing milk

30 AED

12% OFFFeatured

Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

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Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care

Dr. Teal’s Moisturizing Bath & Body Oil Shea Butter 260ml

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Dr. Teal’s Moisturizing Bath & Body Oil Shea Butter 260ml

Dr Teal’s Shea Butter Body Oil is formulated with Jojoba Oil, Sweet Almond Oil, and Cocoa Butter to help soothe dry skin and seal in moisture. This gentle formula absorbs quickly and is perfect to use after your shower or bath. Add to your bath to enjoy the soothing scent and moisturize while you soak.

Directions

After your shower or bath, smooth a few drops onto damp skin to seal in moisture and condition skin. A little goes a long way. For a spa experience, add a few drops to your bath water and relax with the natural botanical oils.

45 AED

18% OFFFeatured

EZColor For Men M3 Darkest Brown Permanent 80gm

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EZColor For Men M3 Darkest Brown Permanent 80gm

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Forever 180gm

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Yong Chin Platinum Perfumed Lotion Forever 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Mine Forever Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

4% OFFFeatured

Hair Care, Hair Gel & Spray

Cantu Guava Curl Strengthening Cream Gel 340gm

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Cantu Guava Curl Strengthening Cream Gel 340gm

Perfect for styling and conditioning hair, Guava Curl Strengthening Cream Gel provides non-sticky moisture for stronger-looking lengths.

With guava extract, castor oil and shea butter, the cream gel defines the look of curls and coils and offers flexible hold without flaking, crunching or buildup. Quinoa and ginger enhance the formula to visibly plump hair and protect against excessive breakage and split ends.

Application: Section the hair and apply to each section. Distribute the product evenly with a comb or your fingers.

48 AED

14% OFFFeatured

Amalico Whitening Body Cream For All Skin Types 300gm

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Amalico Whitening Body Cream For All Skin Types 300gm

Introducing our AMALICO BODY WHITENING CREAM in two delightful variations: Zaban and Green Leaf Tea. Achieve a brighter and more even skin tone with the powerful whitening properties of these creams. Zaban offers a refreshing scent, while Green Leaf Tea provides a soothing and calming experience.

30 AED

15% OFFFeatured

Irish Gold Vitamin C Easy Tone Lotion 300ml

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Irish Gold Vitamin C Easy Tone Lotion 300ml

Gently Firms and Tones plus added benefits of Vitamin C. Keep your skin looking young and firm with Irish Gold Easy Tone lotion. Comes with a blend of skin firming soy proteins ultra-hydrating jojoba seed oil and antioxidant Vitamins C and E so you get an almost instant toning effect for soft, sleek skin. This unique blend of highly effective botanical moisturisers visibly firms and tones your skin. This lotion can be used on its own or as part of your skin repair regime.

85 AED

11% OFFFeatured

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

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Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to r

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

This is a no soap formula especially recommended for sensitive skin. It is enriched with shea butter and glycerine to leave your skin smooth, bright and moisturized without over-drying for radiant, irresistibly soft skin. Apricot seed powder insures a gentle sloughing action and accelerating skin’s natural daily replenishment process.

A rich-foaming gel that polishes your skin, buffing away dull, dead surface cells as it thoroughly cleanses your body.

emove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

85 AED

GIFT SET

17% OFFFeatured

Hair Care, Hair Oil

Pastil Natural Organic Argan Hair Oil 65ml

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Highlights:

Pastil Natural Organic Argan Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

14% OFFFeatured

Noor Herbal Ubtan Cream

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Noor Herbal Ubtan Cream

**Noor Herbal Ubtan Cream** includes a natural extract of sandalwood and turmeric. The cream gently cleanses the skin, nourishes it with useful substances, soothes, tones and improves color. In addition, it helps narrow the dilated pores.

Benefits

Gently cleanses the skin
Helps nourish and soothe the skin
Helps improve skin tone and color
Helps narrow the appearance of pores

Ingredients

Stearic Acid, Cetyl Alcohol, Titanium Dioxide, Aqua, Methyl Parahydroxy Benzoate, Sodium Methyl Parahydroxy Benzoate, Triethanolamine, Scrubber, Perfume, Turmeric, Colour Yellow (FD&C CI #15985), Colour Red (FD&C CI #14760)

How to Use?

Wash face with soap and dry it
Apply a small amount and massage with fingertips from bottom up and center to sides of the face
When cream dries, soak your finger (with water) and massage for another 1–2 minutes
Leave to dry for 15 minutes
Wash off with fresh water

30 AED

10% OFFFeatured

Silky Cool Peach Feet Scrub 140gm

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Highlights:

Silky Cool Aloe Vera Feet Scrub 1000ml

Whitening, Exfoliating and Moisturizing 3 in 1 properties which help to glow the face & remove impurities and dead skin.

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

14% OFFFeatured

Disaar Vitamin C Skin Whitening Body Lotion 480ml

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Highlights:

Disaar Vitamin C Skin Whitening Body Lotion 480ml

Take care of your skin with this moisturizing and whitening lotion after bathing.

It contains natural plants extraction vitamin C and E mineral substance and pure water, combined with unique formula that seep into skin quickly.

It moisturizes dry skin deeply to provide nourishing and whitening for your skin.

Your skin will be smooth, soft and bright.

30 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Snake Oil Hair Conditioner 5 Litre

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Highlights:

Silky Cool Snake Oil Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

25% OFFFeatured

YAZ Beauty Soap Active White +24K Gold Dust

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Highlights:

YAZ Beauty Soap Active White +24K Gold Dust

Highlights

Help improve dry skin and adjust the skin condition
Leaves your skin feeling thoroughly cleansed and supple
Whitening soap protects your skin from sunburns, dark spots, aliments, black spots and make your skin looking younger
Unique blend of ingredients will nourish your skin and reducing signs of aging

15 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) April Charm 240ml

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Ella James Body Mist (V2) April Charm 240ml

25 AED

17% OFFFeatured

Carrot Glow Intense Toning Treatment Cream 50gm

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Carrot Glow Intense Toning Treatment Cream 50gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Treatment Cream combines the exclusive Carrot Oil & Vitamins A, K, E Complex with Licorice Extract and Arbutin in a rich moisturizing formula designed to help visibly lighten the skin while promoting a healthy, radiant complexion. It helps improve the appearance of uneven skin tone while leaving skin feeling soft, smooth, and comfortable.

Enriched with moisturizing botanicals and skin-conditioning ingredients, it provides lasting hydration while helping support a brighter, more even-looking complexion. With continued use, skin appears visibly lighter, softer, more even-toned, and naturally radiant.

125 AED

13% OFFFeatured

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

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Highlights:

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

An innovative formula of concentration Milky Lotion, enriched with Lycopene Tomato Extract and skin nutrients form natural essences, including UV protection for lightening, clear and smooth skin with a healthy glow. Its light texture is fast-absorbing and non-greasy.

* Milk Protein moisturizes skin, rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slows down pigmentation; lightens skin tone naturally.

* Kojic prevents melanin formation, conditions skin so that freckles and dark spots gradually fade away, revealing

clearer skin.

* Tomato Extract is rich with Lycopene, which fights free radicals, prevents wrinkles, keeping skin soft and smooth.

✔ 3X Whitening Firming Skin

Direction: Apply Abonne Miracle Spa Milk UV Whitening Lotion all over the body. Sin will become radiant and its tone will be naturally lightened after daily use.

35 AED

10% OFFFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Setting Lotion 250ml

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Highlights:

Ebin New York Curl & Twist Setting Lotion 250ml

The Curl & Twist Setting Lotion is a lightweight mist for setting and defining curls. Formulated with protein and avocado to increase shine and smoothness for stronger and healthier hair. 
 Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking. 
Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.
Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.
Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

45 AED