Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

10% OFFFeatured

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

8% OFFFeatured

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

14% OFFFeatured

Morocco Skin Clarifying Serum 30ml

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Morocco Skin Clarifying Serum 30ml

30 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Morocco Skin Clarifying Body Oil 90ml

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Morocco Skin Clarifying Body Oil 90ml

45 AED

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Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

10% OFFFeatured

Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

17% OFFFeatured

Curcuma Method Lightening Shower Gel 500ml

Curcuma Method Lightening Shower Gel 500ml

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Curcuma Method Lightening Shower Gel 500ml

Benefits:
Deeply cleanses and removes impurities
Refines skin texture and evens out the complexion
Soft, supple, and radiant skin

50 AED

LATEST PRODUCTS

8% OFFFeatured

Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

55 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Facial Wash Foam 100ml

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Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

65 AED

20% OFFFeatured

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

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Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

Reborn Beauty Arabic Coffee butter Skin Cream : This botanically-rich daily cream naturally delivers deep-long lasting moisturization to even the dries skin. Our blend of intensive Cocoa Butter and Vitamin E softens and helps relieve extremely dry, rough, cracked skin. With use, skin is nurtured back to smooth, pampered comfort. Directions : Apply daily on face and body, massage thoroughly where needed.

40 AED

20% OFFFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

20 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Chocolate Depilatory Oil Post-Waxing Oil for Residue Removal, Skin Soothing & Nourishment 500ml

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Silky Cool Chocolate Depilatory Oil Post-Waxing Oil for Residue Removal, Skin Soothing & Nourishment 500ml

Pamper your skin after waxing with the SC Depilatory Oil in Chocolate a luxurious post-wax treatment designed to remove leftover wax, soothe irritation, and leave skin feeling soft, hydrated, and delicately scented. Perfect for both professional salons and at-home waxing routines.

Key Benefits

Gently Removes Wax Residue – Easily cleans leftover wax from the skin without harsh rubbing.
Soothes & Nourishes – Enriched with skin-loving oils that calm redness and irritation after hair removal.
Chocolate Scented – Indulge your senses with a warm, comforting fragrance.
Non-Greasy Formula – Lightweight and fast-absorbing, leaving no sticky or oily residue.
Suitable for All Skin Types – Including sensitive skin areas like bikini line, face, and underarms.

35 AED

13% OFFFeatured

Personal Care, Shower Gel, Skin Care

Vaseline Total Moisture Body Wash 650ml

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Vaseline Total Moisture Body Wash 650ml

35 AED

25% OFFFeatured

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

14% OFFFeatured

Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

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Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

This luxurious facial soap is enriched with 24K gold, collagen, and effective anti-melasma ingredients, designed to brighten and lighten the skin. It targets hyperpigmentation, reduces dark spots, and helps even out the skin tone. The collagen formula helps restore elasticity, leaving the skin firm, smooth, and rejuvenated.

Benefits:

Brightens and whitens the skin, reducing melasma and dark spots.
Helps even out skin tone and improve radiance.
Enriched with collagen to promote skin elasticity and firmness.
Gently cleanses the skin without drying, leaving it soft and smooth.
Suitable for all skin types, including sensitive skin.
How to Use:

Lather the soap with water and gently massage onto the face.
Leave it for a few minutes to allow the ingredients to penetrate the skin.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Repairing Moisture Even Tone Body Lotion 400ml

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Vaseline Men Repairing Moisture Even Tone Body Lotion 400ml

Vaseline Men Repairing Moisture Even Tone Body Lotion leaves skin feeling and looking moisturized

Relieves dry skin and protects against sun damage

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling moisturized

35 AED

13% OFFFeatured

Cleansers, Lotion, Skin Care

Aichun Beauty Black Removal Whitening Peeling Lotion 100gm

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Aichun Beauty Black Removal Whitening Peeling Lotion 100gm

35 AED

PRODUCTS ON SALES

7% OFFFeatured

Face Wash, Skin Care

Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

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Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

Cetaphil Foaming Face Wash for Redness-Prone Skin gently washes without over-drying to remove dirt, impurities, and makeup that can clog pores and irritate sensitive skin. Specially formulated with Licorice Extract, Allantoin, and Caffeine, this extra-gentle cleanser is designed to calm and soothe skin prone to redness. Self-foaming pump produces a rich, foamy lather that spreads smoothly and rinses away easily to leave skin feeling soothed and balanced. Developed and tested by dermatologists, this cleanser is hypoallergenic and non-comedogenic so it won’t clog pores or irritate sensitive skin.

130 AED

33% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Cocoderm Clarifying Oil 60ml

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Cocoderm Clarifying Oil 60ml

Cocoderm oil penetrates quickly and leaves your skin supple, soft, silky and hydrated. Coconut extracts daily purify the skin and make it harmoniously clearer.

30 AED

13% OFFFeatured

Feminine Care, Personal Care

Laser White Feminine Wash with Jasmine Extract, 200ml

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Laser White Feminine Wash with Green Tea Extract, 200ml

Mild and skin friendly feminine liquid wash for daily hygiene of intimate areas with the usage of wate

Enriched with allantoin that reduces skin irritations, moisturizers and improves the texture of skin, thanks to neutral ph the natural protective barrier of the skin remains intact

Very gentle ingredients with anti-irritating.

It has soothing and regenerating properties.

Intimate areas to ensure comfort and feeling of freshness.

35 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Black Flower 1000ml

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ActiveX Hot Oil Hair Cream Black Flower 1000ml

Transform your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Black Flower. This unique formula, infused with the power of black flower extracts, provides deep nourishment and strengthens your hair from root to tip. Experience the rejuvenating benefits as the cream penetrates each strand, leaving your hair silky-smooth, manageable, and full of vitality. Indulge in the luxurious treatment of ActiveX Hot Oil Hair Cream – Black Flower for luscious locks that turn heads.

40 AED

6% OFFFeatured

TGIN Rose Water Sulfate-Free Hydrating Shampoo 384ml

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TGIN Rose Water Sulfate-Free Hydrating Shampoo 384ml

Our tgin Rose Water Sulfate-Free Hydrating Shampoo gently cleanses hair, leaving it moisturized without a greasy finish.

Benefits

Promotes hair growth

Moisturizes and protects

Repairs dead skin cells

75 AED

25% OFFFeatured

Body Gel, Creams, Skin Care

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

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ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

Experience intense hydration with Activex Aloe Vera Moisturizing Gel, enriched with natural Aloe Vera extract known for its soothing, moisturizing, and skin-repairing properties. Perfect for daily use on face & body, this lightweight gel absorbs quickly without leaving any sticky residue.

Highlights

Deep Hydration – Locks moisture into the skin for long-lasting softness
Aloe Vera Enriched – Helps soothe irritation & dryness
Brightening Effect – Improves skin freshness & glow
Fast Absorbing Formula – Non-greasy & lightweight
Multi-Use – Suitable for face, body, and hands

30 AED

10% OFFFeatured

Mane ‘N Tail Herbal Hair Spray Therapy 128ml

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Mane ‘N Tail Herbal Hair Spray Therapy 128ml

Herbal Gro Spray Therapy is a part of the Herbal Gro System which is a natural blend of olive oil and herbs selected to nourish and condition hair and scalp providing more body, silky softness, and shine. Unique combination of natural film formers to provide better manageability, frizz control and heat protection!

45 AED

10% OFF

PrettyBe Hair Shampoo Pomegranate 1000ml

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PrettyBe Hair Shampoo Pomegranate 1000ml

45 AED

23% OFFFeatured

Animate Vitamin E Capsules Facial Essence 90 Soft Gel Capsules 5 Pieces

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

50 AED

13% OFFFeatured

Donkey Milk Face Wash Blue 150ml

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Highlights:

Donkey Milk Face Wash Blue 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

GIFT SET

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Certified Organic Jojoba Oil 118ml

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Highlights:

Now Foods Solutions Certified Organic Jojoba Oil 118ml

Condition: In need of healthier-looking hair, softer skin, or an oil for general bath care and massage.

Solution: Certified Organic Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba Oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

55 AED

10% OFFFeatured

Pretty Cowry Charcoal Scrub 350ml

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Highlights:

Pretty Cowry Charcoal Scrub 350ml

Pamper your skin with Charcoal scrub! Prepared with natural extract charcoal, it helps to exfoliate deadly skin and revitalises the skin. It’s a great body scrub that will improve your face and body skin.

45 AED

13% OFFFeatured

Cleansers, Skin Care, Tonners

Washami Curacao Aloe Vera Moisturizing Water 520ml

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Highlights:

Washami Curacao Aloe Vera Moisturizing Water 520ml

Curacao Ale Vera Moisturizing Water comes with great benefits when it comes to skincare.

Used for its rejuvenating, soothing and calming properties.
Has antiseptic properties and is often used to impact glow to the skin
Suitable for all skin types.

To Use: After cleansing, take a proper amount of this product with a cotton pad and gently tap on the face, neck until completely absorbed.

35 AED

Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

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Highlights:

Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

Exfoliates dead cells and reveals skin radiance

Refines skin texture and evens out complexion

Deeply cleanses and removes impurities

Soft, supple and radiant skin.

25 AED

22% OFFFeatured

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

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Highlights:

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

For a lighter, more moisturized skin

A light, non-greasy formula that’s easily absorbed by the skin.

Deeply moisturizes skin, keeping it soft, smooth, and well hydrated for up to 72 hours

Helps restore and strengthen your skin barrier, minimizing the appearance of rough skin and stretch marks.

Dermatologically Tested. Hypoallergenic. Paraben Free

35 AED

13% OFFFeatured

Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

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Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

Light Up Dark Spots Correcting Cream with vitamin C, B-Carotone Collagen. Designed for skin with marks and spots

Vita-Clariant complex with Vitamin C, Beta-carotene, Collagen, Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and fights pigmentation build-ups.

35 AED

11% OFFFeatured

Ujooba Brightening Vitamin C Body Lotion 500ml

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Highlights:

Ujooba Brightening Vitamin C Body Lotion 500ml

Reveal radiant, glowing skin with Ujooba Brightening Vitamin C Body Lotion. This glow-boosting moisturizer is enriched with the power of pure Vitamin C to brighten your skin while providing long-lasting hydration. It’s the perfect solution to achieve a smoother, healthier, and more even complexion.

Key Benefits:

Infused with Pure Vitamin C: Enhances skin’s natural glow and reduces the appearance of dark spots and pigmentation.
Brightens the Appearance of Age Spots: Helps to fade the visibility of age spots and skin discoloration for a clearer, youthful look.
Refines the Look of Dull Skin: Revitalizes tired and uneven skin tone, leaving it fresh and luminous.
Provides Long-Lasting Hydration: Keeps your skin moisturized and nourished throughout the day.
Suitable for Multiple Areas: Perfect for use on the face, neck, hands, and body.

Why Choose Ujooba Brightening Vitamin C Body Lotion?
Designed for all skin types, this body lotion combines science and nature to deliver powerful hydration and visible brightening effects. It soothes skin, tightens pores, and leaves you with a soft, glowing finish.

Features:

Brightens Skin
Soothes Skin
Tightens Pores

Usage:
Apply generously to clean, dry skin and massage gently until fully absorbed. Use daily for best results.

40 AED

11% OFFFeatured

Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

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Highlights:

Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

“Lady Diana” Almond & Honey scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

8% OFFFeatured

Conditioner, Curly & Wavy hair, Hair Care, Hair Scalp Treatment

Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

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Highlights:

Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

Thirsty curls no more! Our new Raw Shea Butter Deep Moisturizing Conditioner is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture they crave. Our moisturizing conditioner makes dry hair feel softer and delivers 9X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55 AED

17% OFFFeatured

Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 60+ 150ml

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Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 60+ 150ml

Ujooba Sensitive Brightening Sunscreen with Vitamin C – SPF 60+

Enjoy brightened and well-protected skin with Ujooba’s Sensitive Brightening Sunscreen with Vitamin C, offering SPF 60+ protection. Designed for daily use, this sunscreen effectively shields your skin from harmful UVA and UVB rays while enhancing your skin’s natural glow. The Vitamin C infusion helps brighten and even out your skin tone, making it perfect for those who want to protect and beautify their skin simultaneously.

The lightweight, non-sticky formula absorbs quickly without leaving any white cast, ensuring a smooth, even finish that feels comfortable throughout the day. Suitable for sensitive skin, it provides long-lasting sun protection while preventing sunburns and premature aging.

Key Features:

SPF 90+ for high protection against UVA and UVB rays
Enriched with Vitamin C for skin brightening benefits
Lightweight, non-sticky, and fast-absorbing
No white cast formula, perfect for all skin tones
Ideal for sensitive skin and everyday use

How to Use: Apply liberally 15 minutes before sun exposure. Reapply every two hours, especially after swimming, sweating, or towel drying. Use daily for maximum protection and glowing skin.

25 AED