Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Bar Soap, Skin Care

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Highlights:

Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Face Wash, Skin Care

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

17% OFFFeatured

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

17% OFFFeatured

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Highlights:

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

8% OFFFeatured

Shower Gel, Skin Care

Morocco Skin Exfoliating Shower Gel 1000ml

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Highlights:

Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

LATEST PRODUCTS

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Face Wash, Skin Care

New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

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New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

Introducing our New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid with the power of Vitamin C and Hyaluronic Acid. This invigorating face wash is formulated with a Vitamin C base, providing essential hydration and conditioning to your skin while effectively restoring its natural glow and softness. Its refreshing citric scent will linger throughout the day, leaving your skin feeling fresh and supple.

Directions: Use the face wash as needed to cleanse and revitalize your skin. Apply a small amount to damp skin and gently massage in circular motions. Rinse thoroughly with water. For optimal skin protection, follow up with a minimum SPF 30 sunscreen to shield your skin from the sun’s harmful rays.

Key Ingredients: Vitamin C, Hyaluronic Acid, Shea Butter.

95 AED

13% OFFFeatured

Tiatio Concentrated Body Serum 50ml

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Highlights:

Tiatio Concentrated Body Serum 50ml

Tiatio Skin whitneing accelerator, a 100% natural complex formula with shea butter concentrate designed to repair and rejuvenate the epidermis by eliminating sighly dark spots that occur from aging, skin exposure and even insect bites. Used daily TIATIO brings back moisture, clearness and softness to your skin.

35 AED

5% OFFFeatured

Silky Cool Gold Foot & Body Scrub Gel 4 Litres

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Highlights:

Silky Cool Gold Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

20% OFFFeatured

Creams, Spot Corrector, Skin Care

Ujooba Beauty Cream with Multivitamin Extra White

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Highlights:

Ujooba Beauty Cream with Multivitamin Extra White

Ujooba Whitening Beauty Fairness Cream is a highly effective which can make your skin look fairly good enough. It cleans up pimples, acne, dark spots around the eyes, and wrinkles while acting on your face amazingly. It also cleans the inner layers of your skin and removes wrinkle producing ingredients effectively. You can avoid bleach and facial after using this amazing cream. If you have any bad effected impression of makeup, use this cream.

20 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Rose 550ml

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Highlights:

PrettyBe 5in1 Face & Body Scrub Rose 550ml

45 AED

11% OFFFeatured

Lotion, Skin Care, Tubes

New Light Lightening Shower Gel with Zaban Extracts 750ml

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Highlights:

New Light Lightening Shower Gel with Zaban Extracts 750ml

The exfoliating Shower Gel NEW LIGHT ZABAN cleans and embellishes your skin deeply. Its formula combined with honey moisturizes and cleanses your skin which become silky and refreshed.

40 AED

17% OFFFeatured

Vaseline Healthy Hands & Stronger Nails With Keratin Hand Cream 75ml

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Highlights:

Vaseline Healthy Hands & Stronger Nails with Keratin Hand Cream 75ml

Provides instant relief and comfort sensation to dry, rough and damaged skin

Quick absorbing formula creates an invisible barrier to protect skin against external influence

Strengthens nails and softens cuticles while preventing it from tearing

25 AED

20% OFFFeatured

Cocopulp Lightening Cream 150ml

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Highlights:

Cocopulp Lightening Cream 150ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

20 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Carrot Glow Intense Toning Glycerin 500ml

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Highlights:

Carrot Glow Intense Toning Glycerin 500ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Glycerin is a lightweight body treatment formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil and brightening ingredients, it helps improve the appearance of uneven skin tone while preparing the skin to absorb your body lotion more effectively.

Its fast-absorbing formula provides an extra boost to your daily body care routine, leaving skin feeling soft, smooth, and hydrated without a heavy or greasy feel. With continued use, skin appears brighter, more even-looking, and naturally luminous

380 AED

13% OFFFeatured

Mekako Ad Hoc Facial Serum 120ml

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Highlights:

Mekako Ad Hoc Facial Serum 120ml

formulation for the cosmetic treatment of freckles and dark spots of the skin. Blended with GRAPE POLYPHENOLS, it promotes harmonized and luminous skin.

65 AED

PRODUCTS ON SALES

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Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

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Highlights:

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.
The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.
Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 62mm, Length:261mm

70 AED

25% OFFFeatured

Yoko Papaya Herbal Soap 135g

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Highlights:

Yoko Papaya Herbal Soap 135g

Skin cleansing soap Formula mixed with papaya extract, licorice extract and olive oil. Clean the skin Ready to nourish the skin to be smooth, soft, and radiant.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15 AED

14% OFFFeatured

Eskinol Lemon Facial Cleanser 225ml

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Highlights:

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

11% OFFFeatured

Xtreme Collection Vitamin E Moisturising Cream 500ml

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Highlights:

Xtreme Collection Vitamin E Moisturising Cream 500ml

Moisturises and nourishes the skin.

How to use

Apply daily on face and body and massage thoroughly.

40 AED

22% OFFFeatured

TCB No Base Creme Hair Relaxer Regular 425gm

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TCB No Base Creme Hair Relaxer Regular 425gm

TCB No Base Creme Hair Relaxer straightens and conditions hair for superior results. Leave hair more manageable and softer.

35 AED

20% OFFFeatured

Yong Chin Aloe vera and Cucumber Spa Salt 300g

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Highlights:

Yong Chin Aloe vera and Cucumber Spa Salt 300g

YC Aloe Vera & Cucumber Spa Salt is a refreshing blend that soothes and calms your skin. It helps remove dirt and dead skin cells, leaving your skin feeling fresh, revitalized, and radiant. It promotes a brighter, whiter complexion for a smoother, more even tone.

YC Aloe Vera & Cucumber Spa Salt has excellent soothing and calming properties, helping your skin feel refreshed and nourished. This spa salt is great for restoring moisture and adding a healthy glow to your skin, leaving it whiter and smoother to the touch. It removes dirt and dead skin cells from your body, helping your skin become naturally white and radiant.
Key Benefits:
-Soothes and calms skin
-Refreshes and nourishes
-Restores moisture for a healthy glow
-Helps remove dirt and dead skin cells
-Promotes a brighter, whiter complexion
-Leaves skin smooth, soft, and radiant

20 AED

7% OFFFeatured

Hair Care, Hair Detangler

Reborn Beauty Hair Serum Frizz Ease 100ml

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Highlights:

Reborn Beauty Hair Serum Frizz Ease 100ml

Expertly formulated with a unique blend of silicones. Protect each dehydrated strand against the onset of frizz. Boosts shine. With silk proteins and natural oil extract, this frizzy hair serum smoothes for more manageable and lustrous results, and provides heat protection. Expertly formulated for medium-thick and wavy-curly hair types, but suitable for all levels of frizz. With thermal protectant. Safe for color-treated hair. DIRECTIONS OF USE:Before applying the serum, make sure your hair is moist.Uae a towel to dry them.Now take a generous amount of serum in your palms and apply it on each hair strand. Massage your hair gently for 2 minutes.

65 AED

18% OFFFeatured

Belle Vie Papaye Soap Clarifying Exfoliating 670g

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Highlights:

Belle Vie Papaye Soap Clarifying Exfoliating 670g

This Belle Vie Papaya Soap Clarifying Exfoliating 670g is a luxurious skincare experience. Perfect for removing dirt, oil, and dead skin cells, this soap is infused with papaya extract to help even skin tone and give your complexion a healthy glow. Its exfoliating properties remove impurities while nourishing and moisturizing your skin to leave it feeling soft, smooth, and refreshed. With its naturally-derived ingredients, this soap is an effective and gentle way to cleanse and pamper your skin.

45 AED

18% OFFFeatured

Intense Flair Body Lotion Ultra Lightening 250ml

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Highlights:

Intense Flair Body Lotion Ultra Lightening 250ml

Skin Care Soft Even Creamy Oil Lotion This moisture-rich body Cream combines the intensive moisturizing benefits of an oil,

45 AED

20% OFFFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Highlights:

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

GIFT SET

11% OFFFeatured

Creams, Skin Care

Royal Beauty Peach Moisturizing Face Cream 500ml

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Highlights:

Royal Beauty Peach Moisturizing Face Cream 500ml

Royal Beauty Peach Moisturizing Face Cream is a hydrating and nourishing cream designed to provide intense moisture while leaving your skin soft, smooth, and radiant.
Infused with natural peach extract, known for its rich vitamin content and antioxidant properties, it helps to revitalize and brighten the complexion.
This lightweight formula absorbs quickly, replenishing dry skin without feeling greasy.
Ideal for daily use, it deeply moisturizes and helps maintain the skin’s natural balance, leaving it feeling refreshed and hydrated throughout the day.
Perfect for all skin types, this cream gives your skin a healthy, glowing appearance.
This cream is enriched with Peach Extract rich in Vitamins, Potassium and Manganese, an ideal ingredient for those concerened about the ageing of skin.
The essentail fatty acids from peach helps your skin retain mositure and maintain elasticity for radiant and relaxed complexion.

40 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Highlights:

Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

4% OFFFeatured

Tocobo Bifida Biome Essence 50ml

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Highlights:

Tocobo Bifida Biome Essence 50ml

A hydrating, plumping and brightening essence.

Formulated to hydrate and regenerate skin, the microbiome-friendly Bifida Biome Essence from TOCOBO encourages strong and healthy skin while plumping and brightening your complexion at the same time. With a thin and lightweight texture, this formula relies on 45% bifida biome to soothe skin sensitivities as well as key probiotics to improve skin’s elasticity and add in much-needed hydration. Working in sync, these effective ingredients help to reinforce the skin barrier and protect your skin from any environmental damage – which is often the main cause of skin concerns like redness, breakouts, wrinkles and dryness. Win-win!

125 AED

10% OFFFeatured

Carrot Glow Intense Toning Beauty Milk 500ml

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Highlights:

Carrot Glow Intense Toning Beauty Milk 500ml

Lightening Strength: Enhanced Strength – Healthy, Radiant Glow for All Skin Types

Carrot Glow Intense Toning Lotion is a nourishing body lotion formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil, Sweet Almond Oil, and a blend of brightening ingredients, it helps improve the appearance of uneven skin tone and dullness while leaving skin feeling soft, smooth, and comfortably hydrated.

Its lightweight, fast-absorbing formula provides lasting moisture without feeling greasy, helping to reveal a brighter, more even-looking complexion with continued use. Skin feels silky, refreshed, and naturally luminous, making it an ideal choice for daily body care.

540 AED

20% OFFFeatured

Reborn Cleansing Cold Cream Milk & Rose 500ml

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Highlights:

Reborn Cleansing Cold Cream Milk & Rose 500ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin.

40 AED

20% OFFFeatured

R&D Care Papaya soap with vitamins C and E 100g

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Highlights:

R&D Care Papaya soap with vitamins C and E 100g

Papaya extract helps repair dry and damaged skin

Vitamin C and E give your skin the freshness and natural glow it deserves.

20 AED

24% OFFFeatured

Conditioner, Curly & Wavy hair, Hair Care

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion 355ml

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Highlights:

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion 355ml

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion is a creamy hair lotion specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and other nourishing ingredients to hydrate and condition hair.

The Conditioning Creamy Hair Lotion helps keep hair soft, smooth and moisturized. It penetrates deep into the hair structure to revitalize and repair dry and damaged areas. Hair will be easy to comb, shiny and healthy looking.

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion can be used on damp or dry hair. Take a small amount of the lotion and distribute it evenly throughout your hair, concentrating on the ends and problem areas. Style your hair as desired and leave the lotion in your hair to take effect.

The formula of the Hair Lotion does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion and pamper your hair with intense moisture and care. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

42 AED

13% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Melano Light Under Eye Cream 15ml

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Highlights:

Melano Snail-lotion with Alpha Arbutin, Pure Collagen and Hyaluronic Acid 220ml

For ultra skin care & double whiteness
is a light textured, moisturizing and rapidly absorbing preparation.

35 AED

6% OFFFeatured

ACM Novophane Nail Cream For Damaged & Brittle Nails 15ml

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Highlights:

ACM Novophane Nail Cream For Damaged & Brittle Nails 15ml

It is a cream intended for the care of dry, brittle and irregular nails.
Nourishes and moisturizes nails.
Being rich in active ingredients gives it more resistance and elasticity .
made in France .

How to use:

Apply daily on the nail and its surroundings and massage gently .
It can be applied over nail polish .

75 AED

20% OFFFeatured

Conditioner, Hair Care

Every Strand Naturally Silver Toning Conditioner 399ml

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Highlights:

Every Strand Naturally Silver Toning Conditioner 399ml

Why I need it: Naturally Silver Toning Conditioner helps protect against breakage, frizz, and color fading from the elements.
What it is: A carefully crafted formula to deeply moisturize your hair, while enhancing and toning its color with Sweet Violet and Iris Extracts.
How to use it: Use after Naturally Silver Conditioning Shampoo, or as a stand-alone conditioner for non-wash day. Apply a generous amount from roots to end and gently work through hair. Leave on for 1 -2 minutes before rinsing thoroughly.

60 AED