Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Bar Soap, Skin Care

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Face Wash, Skin Care

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

17% OFFFeatured

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

17% OFFFeatured

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

10% OFFFeatured

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

8% OFFFeatured

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

LATEST PRODUCTS

5% OFFFeatured

Skin Care, Tonners

Tocobo Aha Bha Lemon Toner 150ml

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Tocobo Aha Bha Lemon Toner 150ml

OCOBO’s AHA BHA Lemon Toner to your next haul to help gently cleanse and refresh skin while improving its texture for a smooth, soft, uniform finish. Formulated with a blend of alpha hydroxy acids to remove dead skin cells on the surface of the skin and beta hydroxy acids to purge pores and balance oil and sebum production, this lightweight skin treatment is hardworking to promote clear, fresh skin but is still gentle enough to be used on sensitive skin. What’s more, there’s 38% lemon extract included in the formula – a high source of Vitamin C and citric acid to help even out skin tone and protect skin from free radical damage at the same time.

95 AED

25% OFFFeatured

R&D Care Himalayan Milk Sugar Salt Moisture Body Scrub 300g

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R&D Care Himalayan Milk Sugar Salt Moisture Body Scrub 300g

Get glowing skin with Himalayan Milk Sugar Salt. Our scrub helps to renew & exfoliates dull skin. Wave goodbye to dull skin and say hello to instant soft skin.

Himalayan pink salt enriches of minerals, helps to balance skin’s pH. Along with refined salt and sugar that work together to delicately exfoliate the dead skin cells and drawing moisture from the environment to hydrate your skin

A unique combination of 7 Natural Alpine Flowers Complex from the heart of the Swiss Alps gives an excellent skin brightening efficacy.

15 AED

10% OFFFeatured

ActiveX Vanilla Nourishing and Moisturizing Formula Massage Lotion 1000ml

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ActiveX Vanilla Nourishing and Moisturizing Formula Massage Lotion 1000ml

Indulge in the luxurious ActiveX Massage Lotion 1000 Ml in Vanilla scent. This nourishing and moisturizing lotion is perfect for a relaxing massage experience, leaving your skin feeling soft, smooth, and hydrated. Pamper yourself with the soothing scent of vanilla. Shop now!

45 AED

5% OFFFeatured

Cocoa Glow Supreme Exfoliating Soap 200gm

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Cocoa Glow Supreme Exfoliating Soap 200gm

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Exfoliating Purifying Soap is a brightening cleansing bar that gently exfoliates to help remove dull surface buildup while revealing smoother, softer, and more radiant-looking skin. Enriched with Cocoa Butter, Tamarind Seed Extract, Vitamin A, and gentle exfoliating particles, it helps improve the appearance of uneven skin tone while effectively cleansing away impurities.

Gentle exfoliation helps smooth rough, dry skin without leaving it feeling stripped, while nourishing moisturizers help maintain softness and comfort after every wash. With continued use, skin appears refreshed, more even-looking, and naturally radiant, leaving your complexion clean, smooth, and healthy-looking.

95 AED

13% OFFFeatured

Clairissime Clear Complexion Cream 50ml

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Clairissime Clear Complexion Cream 50ml

Clairissime Clear Complexion Cream with Fruit Acids is specially formulated to significantly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, while protecting and moisturizing your skin.

65 AED

20% OFFFeatured

Reborn Mixed Berry Scrub 500ml

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Reborn Mixed Berry Scrub 500ml

Reborn Beauty exfoliating face scrub enriched with Vitamin E Berry and designed to remove dead skin cells and stimulate new ones. Apricots are an excellent source of Vitamins. A, B and C all essential for skin repair, maintenance and anti-aging. Leaves your skin nourished and soft. Deep Cleans Romoves Dead Cells & Blackheads Instant Glow with Natural Exfoliants. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

15% OFFFeatured

White Express Lotion 10 Days Red 500ml

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White Express Lotion 10 Days Red 500ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

85 AED

5% OFFFeatured

Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

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Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

The Fade Cream contains emollient and a fading agent which fight to against blemishes. Results: As purified, a clearer and smoother complexion. Ideal care for combined to greasy skins.

90 AED

13% OFFFeatured

Washami 2in1 Baby Shampoo & Shower Gel Milk 500ml

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Washami 2in1 Baby Shampoo & Shower Gel Milk 500ml

Specially formulated for the baby, the pursuit of every drop of safety to create special care for the baby.
Contains milk extract essence, double moisturizing care.

Gentle clean hair and skin dirt.
Soft, light and easy to rinse

35 AED

9% OFFFeatured

Easy Glow Glutathione + Carrot plus Glupa Super Lightening Body Milk 500ml

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Easy Glow Glutathione + Carrot plus Glupa Super Lightening Body Milk 500ml

150 AED

PRODUCTS ON SALES

13% OFFFeatured

Serums, Skin Care

Skin Doctor Herbal Vitamin C Facial Serum 50ml

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Skin Doctor Herbal Vitamin C Facial Serum 50ml

A potent brightener and elasticity booster free from silicone, mineral oils, paraben and synthetic colorants.

A premium facial serum by Skin Doctor is an ideal serum to soothe and calm the skin. Vitamin C facial serum is an excellent nourishing treatment which contains natural Niacinamide, Allantoin and Hyaluronic Acid which act as a whitening agents and reduce stain, freckles and help to improve uneven skin tone. Vitamin C contains powerful antioxidants to neutralize free radicals from external environment and makes the skin visibly smooth and natural looking.
This serum provides long-lasting support and whitening to the skin, improves the look of dull, tired and prematurely aging skin.
– Free of silicone
– Free of mineral oils.
– Free of paraben.
– Free of steroids.
– Free of synthetic colorants.
This product is suitable for all skin types including sensitive skin.

35 AED

18% OFFFeatured

Personal Care, Skin Care

Fongicide Natural Light for Foot and Nail fungus Treatment 125ml

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Highlights:

Fongicide Natural Light Toenail Treatment is designed to treat fungi skin problems ( Especially fungi of the feet, diseased nails and manicure pedicures) to remove dead cells from the feet.

How to Use

For pedicure: put 2 caps of Natural Light fungicide in 2 liters of water and soak your feet 10 minutes before rooting.

For other skin problems: use 1/4 capful in 15 liters of water for a bath.

45 AED

18% OFFFeatured

Lady Papaya Extract Hand & Body Lotion 400ml

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Lady Papaya Extract Hand & Body Lotion 400ml

70 AED

18% OFFFeatured

Medimix Sandal & Eladi Oil Body Wash 250ml

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Highlights:

Medimix Sandal & Eladi Oil Body Wash 250ml

This Ayurvedic formulation is made up of pure Sandal and Eladi Oil which itself comprises 30 powerful herbs

It is the most natural way to detoxify your skin, nourish your complexion and add that perfect glowMedimix Ayurvedic Eladi Oil & Sandal Body Wash is free from SLES, soap and parabens

45 AED

22% OFFFeatured

White Express Classic Lightening Serum 10 Days 50ml

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Highlights:

White Express Classic Lightening Serum 10 Days 50ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.even faster and more effective action. Visible result from the first weeks of use.

35 AED

8% OFFFeatured

Hair Care, Hair Styling Products

Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

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Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

Tame your hair with Miracle 9 Hold It Tight Styling Gel, a nourishing formula enriched with honey and avocado. Designed to provide a firm, long-lasting hold, this lightweight gel helps smooth your strands and control frizz and flyaways, even in humid conditions.

Perfect for daily styling, the non-flaky formula is suitable for all hair types and leaves your hair looking sleek and polished without buildup. Whether you’re defining curls or slicking back styles, this gel offers the support and nourishment your hair needs.

60 AED

12% OFFFeatured

Makari Naturalle Multi-Action Extreme Glow Revitalizing Soap 200gm

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Makari Naturalle Multi-Action Extreme Glow Revitalizing Soap 200gm

This oil-infused bar is a triple threat against dull, dead skin. The bestselling Multi-Action Soap not only cleanses and detoxifies the skin but balances pH levels, radiating an even tone.

Recommended for sensitive to dry skin types
-Use morning and night.
-Massage gently in circular motions and rinse.
-Follow with Toning Serum

75 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Cow Milk Whitening Soap 125gm

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Valera Cow Milk Whitening Soap 125gm

10 AED

8% OFFFeatured

Royal Botanical Marrow Emergency Hair Treatment 16gm

Hair Care, Hair Food, Hair Scalp Treatment

Royal Botanical Marrow Emergency Hair Treatment 454gm

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Royal Botanical Marrow Emergency Hair Treatment 454gm

Royal Botanical Marrow Emergency Hair Treatment. Botanical Marrow Emergency Hair Treatment fortified with natural extracts.

Recommended for dry damaged chemical treated hair. Formulated for professional salon services such as perming relaxing and bleaching coloring, etc. Leaves hair smooth, exceptionally soft and manageable.

55 AED

5% OFFFeatured

Cetaphil Sheer Mineral Sunscreen Broad Spectrum SPF30 89ml

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Cetaphil Eczema Restoraderm Itch Relief Gel 59ml

CETAPHIL ECZEMA RESTORADERM ITCH RELIEF GEL: Lightweight gel that is dermatologist designed to help break the itch-scratch cycle of eczema symptom flare-ups
INSTANT SKIN SOOTHING: Cool-touch applicator instantly soothes skin and stays cool through multiple applications – no refrigeration needed

Cetaphil Sheer Mineral Sunscreen Broad Spectrum SPF30 89ml

Cetaphil Sheer Mineral Sunscreen is a lightweight, 100% mineral sunscreen designed for daily use on the face and body. Broad spectrum SPF 30 reflects both UVA and UVB rays to help prevent sunburn and decrease the risk of skin cancer and early signs of aging due to sun exposure. The sheer formula was developed with micronized technology to help disperse minerals evenly for easy application, and the non-greasy formula won’t clog pores or leave behind a white cast. Formulated with zinc oxide and titanium dioxide to maximize sun protection and soothing vitamin E to comfort the skin, this sheer sunscreen locks in lasting hydration to help prevent against the drying effects of the sun. Cetaphil Sheer Mineral Sunscreen is hypoallergenic, fragrance free and paraben free, and designed to be gentle on even the most sensitive skin.

LONG LASTING ITCH RELIEF: Clinically proven to provide itch relief in as little as 30 seconds that lasts for up to 12 hours
CLINICALLY TESTED ON SENSITIVE SKIN: The hypoallergenic formula is steroid, fragrance and paraben free and is clinically proven to be gentle on sensitive, eczema prone skin
DEFENDS AGAINST 5 SIGNS OF SKIN SENSITIVITY: Dryness, irritation, roughness, tightness and a weakened skin barrier

95 AED

GIFT SET

25% OFFFeatured

Bar Soap, Skin Care

African Nature Turmeric Soap 150gm

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African Nature Turmeric Soap 150gm

African Nature Turmeric Soap 150g Turmeric Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Turmeric Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Turmeric Soap is made up of Shea Butter, Coconut Oil, Cocoa Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Turmeric Handmade Soap!

30 AED

17% OFFFeatured

Ujooba Black Peel Off Mask 150ml

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Ujooba Black Peel Off Mask 150ml

Indulge in a spa-like experience with the UJOOBA Peel Off Mask in a generously sized tube And Jar. Ideal for regular skincare routines, this mask detoxifies and refreshes your skin while delivering long-lasting hydration and radiance.

Benefits:

Effectively removes impurities and dead skin cells.
Enhances collagen production, improving skin elasticity.
Tightens pores for a smoother, more refined texture.
Ideal for multiple uses, perfect for long-term skin care.
Softens and revitalizes your skin, leaving it glowing.

25 AED

3% OFFFeatured

Q7 Paris Vitamin C Glutamaxitone 300ml

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Highlights:

Q7 Paris Vitamin C Glutamaxitone 300ml

Discover the transformative power of Vitamin C Glutamaxitone for improved acne spots, stretch marks, and targeted blemish control.

Professionally formulated by experienced skincare experts for optimal restoration and care.
Delicately balanced formulation to enhance skin lightening for a natural glow.
Experience a new and improved version of yourself with the magic of nature.
Daily application provides firmness and continuous brilliance to the body.
Maximize results by incorporating into your skincare routine with other Q7 Paris products.
Recommended for twice-daily use.

195 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Pretty White Clarifying Oil 50ml

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Highlights:

Pretty White Clarifying Oil 50ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

Completes the clarifying Milk and Cream’s care routine

Makes the skin tone clearer and more even

25 AED

13% OFFFeatured

Brilliant Skin Essentials Foaming Facial Cleanser Whitening & Blemish Control 100ml

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Brilliant Skin Essentials Foaming Facial Cleanser Whitening & Blemish Control 100ml

Removes impurities and helps unblock pores controls oiliness without drying the skin
It prevent blemishes and breakouts
A fresh scented facial wash, 100 ml in size with excellent foaming quality that contains exfoliating, antiseptic, anti-fungal properties
that’s helps fight acne and hydrates the skin to have a smoother and healthy complexion.
It also deeply cleanses the skin, remove surface oils, makeup and dirt.

35 AED

11% OFF

Creams, Skin Care, Tubes

Labidjanaise Lightening Body Cream 300g

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Labidjanaise Treating Body Cream 300g

Labidjanaise Treating Body Cream 300g. The beauty cream L’abidjanaise results from a new generation of care purifying and clearing up. its high acidic fruits and vitamins content allows to protect your skin against solar rays and the blows from wind which dry the skin. This cream permits to your skin to find again very quickly a gleaming staunch of a visible purity. It contains acidic fruits and vitamins to protect your skin against solar rays and the blows from the wind which dries the skin. Use daily, the range ensures you a perfect and logical result.

40 AED

14% OFFFeatured

Parley Nomarks Creamy Whitening Face Wash Tube 100ml

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Highlights:

Parley Nomarks Creamy Whitening Face Wash Tube 100ml

Parley Nomarks Creamy Whitening Face Wash is enriched with fruit extracts to gently cleanse, brighten, and improve skin clarity. Its formula targets spots, dullness, and gives a fresh, fair look with every wash.

30 AED

14% OFFFeatured

Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

Face Wash, Skin Care, Sunscreen

Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

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Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

Golden Pearl Herbal Face Wash has been specially formulated for all skin types. It contains aloe vera, honey and cucumber extracts. These herbal ingredients naturally remove dirt and other impurities from your skin to keep your skin hydrated, glowing and healthy.

How to Use: Squeeze a little amount of Golden Pearl Herbal Face Wash into your palm. Add water and lather. Apply to your face and neck area and massage gently. Rinse with warm water and gently dry. Use it daily in the morning after getting up and in the evening after your daily routine work for better results.

Ingredients: Sodium Lauryl Ether Sulphate, Cocoamido Propyl Betaine, EGDS (Ethylene Glycol Di Stearate), Carboxy Methyl Cellulose, Coconut Diethanolamide, Citric Acid, Propylene Glycol, Aloe Vera Gel, Triclosan, Distilled Water, Perfume, preservatives and FD &C Colours.

30 AED

13% OFFFeatured

Valera Mud Mask Licorice

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Valera Mud Mask Licorice

35 AED

14% OFFFeatured

Mouth Wash, Personal Care

Listerine Fresh Burst Daily Mouthwash 500ml

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Highlights:

Listerine Fresh Burst Daily Mouthwash 500ml

Brushing only cleans 25% of your mouth. This leaves plaque bacteria growing in the hard-to-reach areas of your mouth, which causes gum problems. This is why dentists and hygienists recommend doing more than just brushing, such as using floss and mouthwash.
Listerine Fresh Burst Mouthwash is an effective solution to bad breath that gives you fresh breath and tons of confidence. It removes germs that cause bad breath, plaque, and gum problems. It gives a 3X deeper clean compared to brushing alone. The great-tasting fresh burst flavour of this mouthwash leaves your mouth feeling clean and fresh.
Rinsing twice a day isn’t just a great way to keep your breath fresh. It’s the key to getting your whole mouth clean. The truth is that brushing alone only reaches 25% of your mouth. The power of the swish kills bacteria in your whole mouth, – teeth and gums. Research shows that Listerine Mouthwash kills oral bacteria within 30 seconds for a difference you will notice with continued use.

30 AED