FEATURED PRODUCTS
Finesse Glow Half Cast Carrot Body Lotion 500ml
Finesse Glow Half Cast Carrot Body Lotion 500ml
Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.
Finesse Glow Half Cast Body Lotion 500ml
Finesse Glow Half Cast Body Lotion 500ml
The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.
Touch Me Black Seed Oil Soap for Skin Care 135gm
Touch Me Black Seed Oil Soap for Skin Care 135gm
Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.
Highlights
- Deeply moisturizes the skin
- cleanses pores, helps reduce acne
- leaves the skin soft and radiant
Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml
Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml
Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.
Highlights
- Formulated with Rice Milk for nourishing and hydrating benefits.
- Provides a deep cleanse to remove impurities and excess oil.
- Helps brighten the complexion and promote an even skin tone.
- Oil-free formula for a fresh and smooth skin feel, 100ml size.
Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml
Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml
Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.
Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.
Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.
Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin
Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml
Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml
Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.
Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.
Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.
Even Skin Tone: It fights dullness to give your face a luminous, natural glow.
Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls
Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls
Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.
Highlights
- An effective facial cleanser that is gentle on the skin.
- Gently softens skin, promoting a radiant appearance.
- Deep cleanses pores to remove impurities and excess oil.
Touch Me Frankincense & Myrrh Face Wash Foam 100ml
Touch Me Frankincense & Myrrh Face Wash Foam 100ml
Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.
Highlights
- Nourishing and purifying daily face wash foam for all skin types.
- Infused with natural frankincense and myrrh extracts for deep cleansing.
- Effectively removes impurities and excess oil while reducing pore appearance.
- Leaves skin feeling soft, radiant, and contributes to a healthier complexion.
Curcuma Clear Turmeric Exfoliating Shower Gel 400ml
Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml
- Â Helps improve the appearance of dark spots and uneven skin tone.
- Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
- Moisturizes the skin and leaves it soft and smooth.
- Helps revive dull and tired-looking skin.
- Supports the skin’s natural moisture barrier.
- Lightweight, fast-absorbing, and non-greasy formula.
- Suitable for daily use and all skin types.
- Convenient 55 ml size.
Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml
Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml
- Â Helps improve the appearance of dark spots and uneven skin tone.
- Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
- Moisturizes the skin and leaves it soft and smooth.
- Helps revive dull and tired-looking skin.
- Supports the skin’s natural moisture barrier.
- Lightweight, fast-absorbing, and non-greasy formula.
- Suitable for daily use and all skin types.
- Convenient 55 ml size.
LATEST PRODUCTS
Eveline Clean Your Skin Purifying & Mattifying Tonic 225ml
Eveline Clean Your Skin Purifying & Mattifying Tonic 225ml
The Eveline Clean Your Skin Purifying & Mattifying Tonic is a skincare product designed to deeply cleanse, purify, and mattify oily and acne-prone skin.
This tonic helps to eliminate impurities and excess sebum, making it ideal for those who struggle with shine or breakouts.
Removes dirt, oil, and makeup residues, leaving the skin feeling fresh and clean.
Controls excess sebum production and helps reduce shine throughout the day.
- Removes dirt, oil, and makeup.
- Hydration and comfort to the skin.
- Leaving the skin feeling fresh and clean.
- Helps reduce shine throughout the day.
- Helps combat acne-causing bacteria.
Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml
Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml
Revitalize your skin with Aveeno Calm + Restore Age Renewal Serum, designed to visibly improve dull, uneven skin, fine lines, and wrinkles.
This gentle, fragrance-free serum hydrates and soothes the skin instantly, leaving it feeling smoother and healthier in just one week.
Enriched with Cranberry Extract, a plant-based retinol alternative, and antioxidant-rich peptides, it improves the appearance of fine lines and wrinkles while strengthening the skin’s moisture barrier.
With the added benefits of Colloidal Oatmeal and Niacinamide (Vitamin B3), this serum helps restore skin’s natural tone and texture, giving you brighter, more youthful-looking skin.
- Instantly soothes and hydrates skin
- Improves skin texture and smoothness in 1 week
- Reduces dullness, fine lines, and wrinkles in 4 weeks
- Strengthens moisture barrier and supports collagen
- Enriched with Cranberry Extract, Niacinamide, and Colloidal Oatmeal
Ingredients:
Water (eau), Glycerin, Niacinamide, Dimethicone, Caprylic/Capric Triglyceride, Avena Sativa (Oat) Kernel Flour, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate, Sorbitan Olivate, Caprylyl Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Dimethiconol, Dimethicone Crosspolymer, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Chlorphenesin, Citric Acid.
Disclaimer:
A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350gm
A Bonne Acne White Silky Salt Scrub Mangosteen & Centella 350g
A 2in1 Acne White Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.
* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.
* Mangosteen Peel Extract is the natural antibacterial properties help to treat acne. It has the power to mattify the skin to create a healthy complexion.
* Centella Extract its soothing, antibacterial, and inflammatory properties, help to reduce redness and give healthy.
* Arbutin can reduce melanin and gives a brighter , smoother skin.
✔ Whitening Arbutin
✔ Premium Micro Salt
Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.
Diamond White Lightening Lotion 300ml
Diamond White Lightening Lotion 300ml
Diamond White super-treating beauty milk is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.
Application
Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.
Precautions
If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.
PrettyBe Brightening Body Wash Blueberry 1000ml
PrettyBe Brightening Body Wash Blueberry 1000ml
Yong Chin X3 Vitamin C Serum 30gm
Yong Chin X3 Vitamin C Serum 30gm
Unleash your skin’s natural brilliance: embrace the power of vitamin C.
YC X3 Vitamin C Serum is a specially formulated concentrated serum that contains Vitamin C. It revitalizes, repairs, and promotes skin whitening. The combination of Vitamin C and E provides intense whitening, minimizes fines, and reduces wrinkles. Vitamin C, a powerful natural antioxidant, effectively protects the skin from aging and promotes smoother skin.
How to use:
Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.
ACM Depiwhite White Whitening Body Milk 200ml
ACM Depiwhite White Whitening Body Milk 200ml
- ACM Debbie White Body Milk offers you an effective formula to gently and evenly lighten and even skin tone. This milk is specially designed to achieve smooth and radiant skin.
Product Features:
- Lightens the skin: Contains brightening ingredients that work to reduce pigmentation and even out skin tone.
- Deep moisturizing: Contains active moisturizers that help improve skin’s softness and elasticity.
- Nourish the skin: Contains nutrients that help nourish the skin and improve its healthy appearance.
- Daily use: Can be used daily as part of your skincare routine for optimal results.
How to use:
- After showering or cleansing, apply an appropriate amount of Debbie White Body Milk to the skin.
- Gently massage the milk into the skin until it is fully absorbed.
- Use daily in the morning and evening for best results.
Warnings and precautions:
- Avoid contact with eyes. If product gets into the eyes, rinse with water immediately.
- If irritation or sensitivity occurs, discontinue use and consult a doctor if necessary.
- Please perform a tolerance test on a small area of skin before using the product fully.
Golden Pearl Max Light Men Face Wash 150ml
Golden Pearl Max Light Men Face Wash 150ml
Fight-off dust and pollution with Golden Pearl Max Light Men Face wash. With its deep cleansing formula, it gives a neat, clean, and bright effect in just a few minutes! How to Use: Squeeze a little amount of Max Light Men Face wash into your palm, add water and lather. Apply to face and neck and massage gently. Rinse with warm water and dry gently. Net Weight: 150 ml Ingredients: Distilled Water, Vitamin B3, Glycerin, Stearic Acid, Myristic Acid, Coconut Fatty Acids, Cetyl Alcohol, Potassium Hydroxide, Propylene Glycol, Sodium Laureth Sulfate, Methylparaben, Propylparaben, Polyquaternium 7, Glycol distearate, Blue Exfoliating Beads, Fragrace.
Highlights
- Fight-off dust and pollution with Golden Pearl Max Light Men Face wash. With its deep cleansing formula.
- it gives a neat, clean, and bright effect in just a few minutes!
- How to Use: Squeeze a little amount of Max Light Men Face wash into your palm, add water and lather. Apply to face and neck and massage gently. Rinse with warm water and dry gently.
- Net Weight: 150 ml
- Ingredients: Distilled Water, Vitamin B3, Glycerin, Stearic Acid, Myristic Acid, Coconut Fatty Acids, Acetyl Alcohol, Potassium Hydroxide, Propylene Glycol, Sodium Lauretha Sulfate, Methylparaben, Propylparaben, Polyquaternium , Glycol Di stearate.
Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm
Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm
Looking for daily freshness and gentle cleansing for intimate areas?
Yes, Virgin Flower Soap with rose extract is specially formulated to keep sensitive areas clean, comfortable, and refreshed all day.
Want a natural formula with a soft floral scent?
Absolutely, enriched with rose essence for a light fragrance without irritation.
Need a product suitable for regular use?
Yes, its gentle formula is ideal for daily care and helps maintain skin’s natural balance.
Benefits and Features:
Gentle herbal formula for sensitive skin.
Refreshing rose scent.
Helps reduce unwanted odors.
Safe for daily and routine use.
Free from harsh chemicals.
Practical 100g size.
How to Use:
Wet the area with warm water.
Rub the soap between hands to create a soft lather.
Gently apply to intimate area.
Rinse thoroughly and pat dry with a soft towel.
Warnings:
For external use only.
Keep out of reach of children.
Discontinue use if irritation occurs.
Store in a cool, dry place away from sunlight.
So Beauty Soriko Body Lotion 500ml Made in Thailand
So Beauty Soriko Body Lotion 500ml Made in Thailand
Reinforces the skin’s protective barrier and contains a Whitening Complex that can be obtained from Vitamin C,
Vitamin B3 And Arbutin to make the skin look naturally radiant and contains Shea Butter and Vitamin E.
- Helps smooth skin, reduces wrinkles, with UV Protection.
- Helps skin smooth, youthful skin with collagen and hyaluronic acid.
- Helps keep skin hydrated, strong and brightening skin from vitamin C, vitamin B3,
arbutin to make skin naturally lighter, shea butter, vitamin E to help skin smooth, and protect of a ray of sunshine - Helps protect blue light SPF 50++
- UVA / UVB SUN PROTECTION
- Skin is not sticky, skin whitening naturally.
- Milk Protein Analysis:Â Pure milk protein, helps skin care for soft and moist, youthful skin
- Collagen:Â Helps increase skin elasticity, makes it soft and moist, completes the depth of the skin
- Hyaluronic Acid:Â Keep the skin moist, flexible, soft and tighten the skin
- Vitamin B 3: Increases skin moisture, reduces wrinkles, dark spots and helps brighten skin Arbutin:
Reduces palm, freckles, and dark spots and helps brighten the skin Vitamin C:
Helps brighten the skin, Reduce dark spots, and increase skin collagen - Shea butter:Â helps the skin to be soft, moisturized and reduce wrinkles
- Vitamin E:Â Protecting the skin from free wands, reducing wrinkles, and increasing skin moisture
How to Use:
Apply Soriko Lotion all over the body. Skin will become radiant, and its tone will be naturally lightened after daily.
Ingredients:Â
Water, Mineral Oil, Niacinamide, Glycerine, Polyacrylamide, C13-14 Isoparaffin, Hydrolyzed Milk, Protein, Fragrance,
Phenoxethanol, Titanium Dioxide, Laureth-7, Collagen, Hyaluronic Acid, Arbutin, Vitamin C, B
PRODUCTS ON SALES
Royal Silicone Hair Polisher Reguler 180ml
Royal Beeswax Cire Dabeille 338gm
Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.
CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml
CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml
CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe
Aichun Beauty Papaya Essential Oil Skin And Hair 200ml
Aichun Beauty Papaya Essential Oil Skin And Hair 200ml
Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve Super
Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve SuperÂ
Achieve ultra-sleek, frizz-free hair with Queeny Cazara’s Super Strength Relaxer Kit. Specially designed for resistant hair types, this powerful formula smooths and straightens while infusing essential moisture and nourishment.
Enriched with our signature trio-oil blend of Argan, Coconut, and Olive oils, this relaxer not only delivers intense straightening power but also strengthens and protects hair for a healthy, long-lasting finish.
Key Features:
Super Strength Formula: Effectively straightens even the most resistant hair types.
Deep Nourishment: Argan oil enhances shine and softness.
Strength & Protection: Coconut oil reinforces hair structure and reduces breakage.
Intense Hydration: Olive oil deeply moisturizes, preventing dryness.
Frizz-Free, Manageable Hair: Leaves hair sleek, smooth, and easy to style.
How to Use:
Follow the included instructions carefully for optimal results. Apply relaxer evenly, smoothing through sections of hair. Rinse thoroughly and neutralize to maintain hair health. Complete your routine with Queeny Cazara Leave-In Conditioner for added strength and moisture.
Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml
Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml
Experience the calming power of green tea with Silky Cool Depilatory Oil, specially formulated to gently remove wax residue and soothe the skin after hair removal. Infused with the antioxidant benefits of green tea, this post-wax oil leaves your skin feeling clean, soft, and revitalized.
Key Benefits
- Effortlessly Removes Wax Residue – Cleanses skin after waxing without irritation or stickiness.
- Soothes & Calms – Green tea extract helps reduce redness and inflammation post-wax.
- Fresh, Clean Scent – Light green tea fragrance leaves a pleasant, refreshing aroma.
- Non-Greasy Formula – Quickly absorbs into the skin with no heavy or oily feel.
- Ideal for All Skin Types – Gentle enough for sensitive skin and daily use.
Usha Beauty Cream 5Days Challenge 30gm
Usha Beauty Cream 5Days Challenge 30gm
A luxurious moisturising body cream with a lightweight, nourishing formula to help leave you with soft, smooth skin.
Trimay Gluta Niacinamide Bright Up Cream 50ml
Trimay Gluta Niacinamide Bright Up Cream 50ml
Trimay Gluta Niacinamide Bright Up Cream evens skin tone, eliminates dullness, prevents new age spots and reduces the appearance of existing ones.
Fights pigmentation: With the help of Niacinamide, Glutathione and other ingredients, the cream works to fade existing pigmentation spots and prevent new ones from appearing.
Revitalize and brighten skin: Active ingredients help improve skin texture and tone, giving a brighter, healthier look.
Intensive hydration: Hyaluronic acid, betaine and allantoin help maintain skin?s optimal moisture levels, preventing water loss and keeping skin hydrated.
Combats signs of fatigue: Rice flakes extract and other ingredients help fade signs of fatigue, giving skin a refreshed and more elastic appearance.
Anti-ageing action: Antioxidant components such as gamma-oryzanol and herbal complex extracts help neutralise free radicals and maintain skin health, preventing premature ageing.
Even skin tone and texture: By acting on melanocytes and melanin synthesis, the cream helps even skin tone and texture, reducing the appearance of pigmentation and blemishes.
Bigen Powder Hair Dye Chestnut Brown 6gm
Bigen Powder Hair Dye Chestnut Brown 6gm
Bigen hair dye powder to renew your hair color, easy to use as you can use it only by adding water.
Provides flawless coverage of gray hair for perfect results.
Formulated with natural oils that provide intense hydration and protection for color-treated hair.
It gives you an amazing high color intensity that stays put without fading.
Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm
Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm
Alpha Arbutin 3 Plus Underarm Cream is a targeted treatment designed to lighten the underarm area and reduce dark spots. It contains a blend of effective ingredients that work to minimize pigmentation and even out skin tone in this sensitive area. The cream also hydrates the skin, leaving it soft and providing a natural, flawless glow.
Benefits:
Helps lighten the underarm area and even out skin tone.
Reduces pigmentation and dark spots.
Hydrates the skin, leaving it smooth.
Enhances skin radiance, giving it a natural, healthy appearance.
Suitable for daily use and all skin types.
How to Use:
Apply an appropriate amount of the cream to clean, dry underarm areas and gently massage until fully absorbed. Use daily for the best results.
PrettyBe Massage Lotion Strawberry 1000ml
PrettyBe Massage Lotion Strawberry 1000ml
GIFT SET
Pureform 2000 Virginity Body Soap 160gm
Pureform 2000 Virginity Body Soap 160g
Helps to let you feel and smell clean and fresh even during your menstrual cycles
Ensures optimum feminine hygiene results
Neutral formulation keeps the pH balance neutral for no irritation in the intimate areas
American Dream Cocoa Butter Lemon With Kojic Cream 453gm
American Dream Cocoa Butter Lemon With Kojic Cream 453gm A super rich, non-greasy body cream which can be reapplied as often as necessary. Suitable as both a day and night cream. For best results apply just after bathing to lock in moisture
ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml
ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml
Indulge in the nourishing and repairing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Macadamia. Infused with the goodness of macadamia oil, this cream deeply penetrates your hair to provide intense hydration and repair damaged strands. Experience the transformative effects as the cream restores your hair’s health, leaving it soft, silky, and lustrous. Embrace the power of ActiveX Hot Oil Hair Cream – Macadamia for nourished and revitalized hair.
Silky Cool Sulfate-Free Shampoo Moisturizing & Gentle Hair Cleanser for All Hair Types 500ml
Silky Cool Sulfate-Free Shampoo Moisturizing & Gentle Hair Cleanser for All Hair Types 500ml
Looking for a sulfate-free shampoo that will leave your hair feeling silky and cool? Look no further than our Silky Cool Sulfate-Free Shampoo!
Our gentle yet effective formula is perfect for all hair types, and is specially designed to cleanse your hair without stripping it of its natural oils. With regular use, our shampoo will help to revitalize your hair, leaving it looking and feeling healthier than ever before.
This is perfect for those in the UAE who want to keep their hair clean and refreshed, without having to worry about harmful chemicals or harsh ingredients. So why wait? Try our Silky Cool Sulfate-Free Shampoo today and experience the difference for yourself!
Enchanteur Villes Collection Eau De Parfum Lyon Je’tadore 100ml
Enchanteur Villes Collection Eau De Parfum Lyon Je’tadore 100ml
As you itch memories of Lyon’s enchanting castles and riverside settings, the cool and fruity notes of lychee and violets will evoke a distinct air of the city’s old-world charm with-in you. Lyon je t’adore will take you right to the heart of this quaint city
