Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

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Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

For lighter, softer skin

A dual-action formula that leaves skin clean and hydrated.

Cleanses skin from deep-seated dirt and impurities.

Boosts hydration to help protect the skin from loss of moisture.

Helps promoted skin renewal by eliminating dry, uneven rough skin.

Dermatologically Tested. Hypoallergenic. Paraben Free

35 AED

29% OffFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor Banana Heel Cream 100ml

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Skin Doctor Banana Heel Cream 100ml

Intensive moisturizer for rough, dry, cracked and callous skin.

Skin Doctor Banana Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

10% OffFeatured

Pretty Cowry Aloe Ver Gel 250ml

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Pretty Cowry Aloe Ver Gel 250ml

Aloe Vera Gel have medicinal properties and hence are widely used in treating the burns, cuts, insect bites and several other skin ailments. This is one product that you must keep in your house, so that you can easily treat the kitchen burns and other injuries without wasting time. The uses of aloe vera plant are known since centuries but still many people are not aware about the conditions that can be treated with it.

45 AED

10% OffFeatured

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

12% OffFeatured

Some By Mi Antioxidant Sunscreen SPF50+ 40ml

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Some By Mi Antioxidant Sunscreen SPF50+ 40ml

A brightening sunscreen that protects the skin from harmful sun rays and is enriched with vitamins, hyaluronic acid, and glutathione.

Enriched with vitamins, hyaluronic acid, hydrating ceramides and glutathione complex to brighten the skin.

Contains Vitamin A, B5, B12, C, D, E, P, F, H and K to provide soothing and deep hydration to damaged skin.

Contains 3 types of hyaluronic acid to moisturize the skin, improve its elasticity and enhance the natural protective barrier.

A unique formula that gives instant radiance and coolness to the skin and dissolves quickly without leaving a white trace.

It brightens the skin, unifies its color, and gives it a bright and vibrant appearance.

It contains a glutathione compound that lightens the skin and dark spots.

Treats sun damage within two weeks of first use.

Ultra moisturizing for the skin.
Effectively protects from sunlight.
Opens and unifies skin tone.
Doesn’t leave a white residue.
Improves skin elasticity.
Soothes and softens the skin.

Information:

Suitable for all skin types, even sensitive.

Ingredients:

Water, Dibutyl Adipate, Butyloctyl Salicylate, Alcohol, Titanium Dioxide (CI 77891), Phenethyl Benzoate, Isononyl Isononanoate, Diethylaminohydroxybenzoylhexyl Benzoate, Diphenylsiloxyphenyl Trimethicone, Niacinamide, Polyglyceryl-6 Stearate, Polymethylsilsiloxane Methoxyphenyl bisethylhexyloxyphenol. Triazine, Ethylhexyl Triazone, Polysilicon-15, Sodium Acrylate Crosspolymer-2, Terephthalylidene Decaphor Sulfonic Acid, 1,2-Hexanediol, Panthenol, Pentylene Glycol, Potassium Cetyl Phosphate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tromethamine, Aluminum Hydroxide, Hydroxyacetophenone , Stearic Acid, Isododecane, Octyldodecanol, Sodium Hydroxyethyl Acrylate/Acryloyl Dimethyl Taurate Copolymer, Sodium Polyglyceryl-6-Behenate, Sodium Hyaluronate, Fragrance, Glycerin, Polyglyceryl-4-Isostearate, Polyglyceryl-2-Dipolyhydroxystearate, Sodium Polyacrylate , Isopropyl Titanium Triisostearate, Adenosine, Limonene, Sodium Phytate, Hydroxypropyl Cyclodextrin, Toco. Ferrol, Linalool, 7-Dehydrocholesterol, Biotin, Glutathione, 4-Terpineol, Butylene Glycol, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Polyglyceryl-10 Diisostearate, Linoleic Acid, Ceramide NP, Bioflavonoids, Cyanocobalamin, Menadione, Retinol, Acid. Hyaluronic, ethylhexylglycerin, ascorbic acid.

150 AED

13% OffFeatured

Hair Care, Hair Mask, Tubes

Amalico Hair Cream Avocado 360gm

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Amalico Hair Cream Avocado 360gm

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

14% OffFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Lemon Cleansing Toner 250ml

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Lady Diana Collection Lemon Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural lemon extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Carrot Oil 150ml

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Mamado Aromatherapy Natural Carrot Oil 150ml

Mamado Natural Carrot Oil is wonderful skin-rejuvenating oil . It helps balance both oily and dry complexions, 
helps to nourish skin, and it?s extremely beneficial for mature or environmentally stressed skin.
It is also said to boost the spirit ,helping to calm an over active mind and soothe emotional stress.

45 AED

9% OffFeatured

Fifty’s Beauty Ageless Extratone Fade Milk Classic 300ml

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Fifty’s Beauty Ageless Extratone Fade Milk Classic 300ml

A light milk to help to reduce appearance of dark marks, addresses first signs of aging by boosting radiance, and protecting from free radicals. A blend of tropical plants extracts is incorporated to nurture, soften the skin and to help smooth the look of fine lines.

A multifunctional body milk that brightens, hydrates, and protects from harmful free radicals for a smooth complexion and luminous skin.

100 AED

13% OffFeatured

Melie White Exfoliating and Treating Lotion 100ml

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Melie White Exfoliating and Treating Lotion 100ml

Formulated with fruit essence, it fights against stubborn stains. It also removes dead cells from the skin to rejuvenate and tone it.

Use:

Soak on dry cotton and apply to face and neck or mix in your cleansing milk.

65 AED

PRODUCTS ON SALES

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15% OffFeatured

Creams, Skin Care

Rapid Clair Body Cream White Absolute Classic 500ml

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Rapid Clair Aloe Vera Super Lightening Cream 250ml

Discover the lightening power of Rapid Clair Aloe Vera Super Lightening Cream. With its aloe vera-based formula, this product hydrates and softens the skin while reducing dark spots and evening out the complexion. Its 250ml format ensures long-lasting use for healthy, glowing skin.

55 AED

8% OffFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

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Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

Reveal radiant, protected skin with Cathy Doll L-Glutathione Magic Cream, a top-rated sunscreen in Thailand, Korea, and Vietnam. This multifunctional Brightening sunscreen is more than just sun protection—it’s a skin-brightening, moisturizing, and cooling solution designed for daily use on both the face and body.

Powerful Sun Protection:

Formulated with a high sun protection factor of SPF 50 PA+++, this cream offers broad-spectrum defense against harmful UVA and UVB rays. With up to 8 hours of protection, it helps shield your skin during extended sun exposure, making it perfect for beach days, swimming, or outdoor activities. The formula resists water, ensuring it won’t easily wash off when wet.

Skin Brightening Formula:

Enriched with L-Glutathione, a powerful antioxidant, this cream actively works to whiten and brighten the skin. It helps reduce the appearance of dark spots and uneven skin tone by inhibiting free radical activity and improving skin clarity over time. With each application, skin appears brighter, smoother, and more luminous.

Instant Cooling & Lightweight Texture:

The cream features a unique misty water-molecule texture that provides a refreshing cooling sensation upon contact. Its light, non-greasy consistency allows it to be absorbed quickly into the skin without leaving any sticky or heavy residue. This makes it ideal for all climates and suitable for everyday wear.

Multi-Use, All Skin Types:

Perfectly designed for both face and body, Cathy Doll Magic Cream is suitable for all skin types, including sensitive skin. Whether you need protection on your face, neck, arms, or legs, this cream delivers consistent, even coverage with visible brightening effects.

How to Use:

Apply an appropriate amount to areas needing sun protection, such as the face, neck, arms, and legs.
Gently massage for 3 to 5 minutes until fully absorbed.
For best results, apply 15–30 minutes before sun exposure.

55 AED

33% OffFeatured

Yoko Lavender Spa Milk Salt 300g

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Yoko Lavender Spa Milk Salt 300g

Spa salt scrub Lavender recipe With extracts from lavender and milk Helps relax and nourish the skin. Helps shed old skin cells. Ready to reveal new, noticeably whiter skin.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10 AED

22% OffFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35 AED

17% OffFeatured

Dhiin Dhiin Karkar Hair Oil 150ml

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Dhin Dhin Hair Oil with Shea Butter 150ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

25 AED

25% OffFeatured

Silka SPF10 Green Papaya Skin Whitening Lotion 100ml

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Silka SPF10 Green Papaya Skin Whitening Lotion 100ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

15 AED

20% OffFeatured

Bench Daily Scent Cologne Indian Summer 125ml

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Bench Daily Scent Cologne Indian Summer 125ml

Bench Daily Scent Cologne Indian Summer
To help you keep up with your ever-changing mood,
Bench introduces a line of scents that’s a sure fit to your everyday life
The Daily Scent Cologne Collection

20 AED

6% OffFeatured

Silky Cool Mulberry Feet Scrub 4000ml

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Silky Cool Mulberry Feet Scrub 4000ml

Removes black dead cells & impurities leaves your skin fresh and younger

75 AED

13% OffFeatured

Reborn Salon Shampoo for All Hair Types 5ltr

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Reborn Salon Shampoo for All Hair Types 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

17% OffFeatured

Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

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Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

25 AED

GIFT SET

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14% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow And Clean Beauty Cream 30gm

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Glow And Clean Beauty Cream 30gm

Original Whitening Glow & Clean Beauty Cream is the only cream that cleans pimples, wrinkles, marks, hives even dark circles under the eyes and turns your skin white. Skin Whitening Cream makes you so much looking gorgeous that you wont believe.

30 AED

11% OffFeatured

Hair Mask, Hair Treatment, Hair Care

Skin Doctor Ultra Nourishing Keratin Hair Mask 500ml

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Skin Doctor Ultra Nourishing Keratin Hair Mask 500ml

Ultra Nourishing Keratin Hair Mask’s advanced developed formula contains keratin to guarantee best results in nourishing the hair for a glossy, soft and frizz-free result.

How to use:

After using shampoo, apply a generous amount of the hair mask on damp hair. Spread evenly from roots to tips. Leave on for 3-5 minutes then rinse thoroughly.

40 AED

13% OffFeatured

Pretty Cowry 24K Gold Mois Mask 200ml

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Pretty Cowry 24K Gold Mois Mask 200ml

Pretty Cowry Whitening 24k Gold Peel Off Mask works great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles.

35 AED

7% OffFeatured

QEI+ Paris Active Efficacité Extreme Facial Antiseptic Cleanser Toner 500ml

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QEI+ Paris Active Efficacité Extreme Facial Antiseptic Cleanser Toner 500ml

In the brand Active Efficacité Extrême,QEI+ has elaborated a cleansing and anti-bacterial lotion. This lotion, riched of Shea Butter and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess.
With its astringent complex, it tightens the pores of the skin and eliminate the dead cells.
Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from Active Efficacité Extrême range.
Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the Active Efficacité Extrême creams.

280 AED

8% OffFeatured

Shower Gel, Skin Care

Yong Chin Gold Caviar Whitening Shower Gel 210ml

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Yong Chin Gold Caviar Whitening Shower Gel 210ml

YC Gold Caviar Whitening Shower Gel is a royal rejuvenating gold shower gel cleanses your body mildly without irritation & dryness. Powerful of natural gold helps anti-aging, anti-bacteria and anti-skin inflammation, while keeping moisture balance, promotes healthy skin, smooth and soft, natural rejuvenating and moisture balance.

How to use:

Apply a drop on your wet body gently rub and then rinse off with water.

55 AED

10% OffFeatured

Toujours Jeune Corrot Skin Corrector Shower Gel 450ml

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Highlights:

Toujours Jeune Corrot Skin Corrector Shower Gel 450ml

Nourishing, protective and regenerating, Toujours Jeune Carotte Shower Gel is recommended for dry and sensitive skin. It protects the epidermis against external aggressions such as wind, cold or pollution.

Precautions

Toujours Jeune Shower Gel is recommended for all types of skin. On the other hand, stop using it in case of allergy. Prohibited from applying it to children under 12 years old.

45 AED

14% OffFeatured

Disaar Aloe Vera Gel 99% Soothing and Moisturizing Gel Oil Control 250ml

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Disaar Aloe Vera Gel 99% Soothing and Moisturizing Gel Oil Control 250ml

Disaar new improved bottle. After Sun Repairing Smoothing Moisture 99% Organic Aloe Vera Gel for face and body face moisturizer anti wrinkle cream acne scar skin care acne treatment.

30 AED

22% OffFeatured

Yoko Ultra Bright Vitamin C Serum

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Yoko Ultra Bright Vitamin C Serum

Rich in extracts from 8 types of fruits, along with vitamins C, B3, B5 and essential nutrients for the skin. Helps restore the skin to look healthy and have an aura. Combined with 3 molecules of hyaluronic acid (X3), it protects the skin from dryness. Provides moisture and smoothness to the skin. Coenzyme Q10 It is an anti-oxidant in the beads that helps reduce wrinkles. fill in the trenches Reveals firm, youthful-looking skin. Vitamin B3, 5 % concentrated , helps reduce dark spots. Make your skin look naturally radiant.

35 AED

15% OffFeatured

Shea Moisture Aloe Butter Scalp Moisture Shampoo 384ml

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Shea Moisture Aloe Butter Scalp Moisture Shampoo 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized.* Infused with Aloe Butter & Vitamin B3, this shampoo gently cleanses hair and scalp to remove buildup without stripping essential moisture. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

13% OffFeatured

Melano Pharma Uremel Multi Action Extra Cream Urea 10% Salicylic Acid 2% 100gm

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Melano Pharma Uremel Multi Action Extra Cream Urea 10% Salicylic Acid 2% 100gm

Use the highly nourishing Melano Pharma Uremel Extra Cream, a dermatologist-recommended product that restores moisture, smoothness, and general skin health, to fight dryness, flakiness, and rough skin.

Developed Clinically to Treat Dry and Damaged Skin Urea, a substance that occurs naturally in the skin and is essential for preserving moisture, is added to Uremel Extra Cream.

The urea content drastically decreases in dry or damaged skin, resulting in fissures, scaling, and itching.

Extra-strength urea (usually 10% or more) has been added to this recipe by Melano Pharma to help restore moisture balance, break down hardened skin cells, and encourage softer, smoother skin after just a few uses

35 AED