Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

New York Fair & Lovely Beauty Soap 200gm

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New York Fair & Lovely Beauty Soap 200gm

Experience the rejuvenating benefits of the New York Fair & Lovely Beauty Soap. This soap is specially formulated to provide brighter, youthful-looking skin. Enriched with hydrating glycerin, it moisturizes and smoothes the skin texture, keeping it soft and radiant.

The inclusion of Apricot seeds in the soap helps improve skin tone and texture. These natural exfoliating beads gently remove dead skin cells, revealing a fresh and rejuvenated complexion. Apricot seeds also contribute to reducing the appearance of wrinkles, fine lines, and blemishes, promoting a more youthful appearance.

Glycerin acts as a humectant, attracting and retaining moisture in the skin. It helps hydrate and relieve dryness, leaving the skin surface soft and refreshed.

Directions: Rinse your face and body with cold water. Form a rich lather and gently scrub your face and body. Rinse off thoroughly with cold water.

Key Ingredients: Apricot Seeds, Glycerin.

55 AED

Moisturizers, Skin Care

Bio-Oil Dry Skin Gel 100ml

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Bio-Oil Dry Skin Gel 100ml

Bio-Oil Dry Skin Gel is a revolutionary oil-based formula from the makers of the world’s best-selling scar and stretch mark oil, Bio-Oil Skincare Oil. This breakthrough new Dry Skin Gel replenishes the skin’s barrier and deeply moisturises. The unique gel-to-oil texture absorbs easily and creates a protective film to resist moisture loss and restore dry skin to its optimal hydrated state.

55 AED

7% OffFeatured

Vita Glow Skin whitening and anti acne Soap 135gm

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Vita Glow Skin whitening and anti acne Soap 135gm

Vita Glow Skin Whitening and Anti-Acne Soap is a gentle yet effective way to achieve glowing and beautiful skin. With natural and organic ingredients, this soap delivers maximum results without causing any excessive irritation or damage.

Features:

Infused with organic and natural ingredients to ensure safe and gentle use

Formulated with skin-whitening and acne-fighting components to promote clear complexion

Rich in antioxidants to help protect skin against environmental damage

Powerful cleansing properties that remove dirt and grime

Ideal for daily use to keep skin looking healthy and radiant

140 AED

17% OffFeatured

Bio Claire Lightening Body Lotion 350ml

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Highlights:

Bio Claire Lightening Body Lotion 350ml

The Bio Claire lightening lotion without hydroquinone stimulates the lightening process in a natural way and ensures the complete elimination of skin imperfections. Thanks to its Natural Bio-Vegetal activator, the skin becomes healthy and luminous.

25 AED

13% OffFeatured

A Bonne Miracle Spa Milk Shower Salt with Lycopene Tomato Extract 350gm

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A Bonne Miracle Spa Milk Shower Salt with Lycopene Tomato Extract 350g

This is Home Spa product for bathing and indulging yourself. Its selected Micronized Salt is suitable when scrubbing. It effectively exfoliates weathered skin cells without irritation and opens up new ones of brightened, smooth and radiant look. With Tomato Extract which is rich in LYCOPENE. It helps fight free radicals and prevents wrinkles, keeping the skin soft and smooth.

* Milk Protein moisturizes skin rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slow down Melanin Formation, lightens skin tone naturally.

* Kojic prevent Melanin Formation, condition skin so that freckles and dark spots gradually fade away

* Tomato Extract is rich with LYCOPENE, which fights free radicals, prevent wrinkles, keeping skin soft and smooth.

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

10% OffFeatured

Odeon Papaya Whitening Body Lotion 400ml

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Highlights:

Odeon Papaya Whitening Body Lotion 400ml

Its special formulation also protects your skin from harmful sun rays

Highlights

It is ideal for normal skin
Papaya Body Lotion is filled with the richness and goodness of papaya
Papaya revitalized skins to reveal and tighter skin for you

45 AED

18% OffFeatured

Oils & Moisturizer, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Oil 227ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Oil 227ml

This lightweight, fast-absorbing body oil is your ticket to paradise: luxurious, exotic, and infused with the most deli cious, deeply nourished ingredients, such Acacia Senegal, Coconut Milk, and Virgin Coconut Oil.

It provides everyday hydration for all skin types, even skin that only requires a drop of moisture, leaving a natural, incredible glow without that greasy feeling. A true MVP in our books!

45 AED

17% OffFeatured

Top-Gel MCA Cream 30gm

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Highlights:

Top-Gel MCA Cream 30gm

Top Gel Fast Action cream is made with a powerful blend of natural ingredients to help fight blemishes and oily skin. It also helps provide hydration and nutrients for a smoother, brighter complexion. Each 30g / 1oz bottle gives you the relief you need in a fast-acting, skin-nourishing formula

25 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil Pure Natural Hair 200ml

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Highlights:

Alattar 100% African Shebia Herbal Oil Pure Natural Hair 200ml

Highlights

100% Pure African Shebia: Features genuine, 100% natural African Shebia Oil, a premium botanical extract for beauty routines.
Shea Butter Infusion: Enriched with Shea Butter for enhanced conditioning and a smooth, luxurious application on skin and hair.
Intensive Dual-Purpose Oil: Specifically formulated to deliver deep surface MOISTURE and NOURISHMENT for both HAIR and SKIN.
Quick Visible Results: Designed to show a noticeable improvement in the appearance of skin and hair within just a few days of application.
Original Herbal Formula: A high-quality, ORIGINAL product from Ala tar, offering a pure natural composition for comprehensive cosmetic care.

60 AED

13% OffFeatured

Pastil Advanced Therapy Cream Red 300ml

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Highlights:

Pastil Advanced Therapy Cream Red 300ml

35 AED

PRODUCTS ON SALES

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17% OffFeatured

Creams, Pain Relief, Personal Care, Skin Care

Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

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Highlights:

Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

Fast pain relief for neck and shoulder muscles.

25 AED

11% OffFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Highlights:

Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED

13% OffFeatured

Maxi-Peel Facial Cleanser Pore Refining 135ml

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Highlights:

Maxi-Peel Facial Cleanser Pore Refining 135ml

It only removes deep-seated dirt and lifts away dead skin cells but also helps dry pimples and helps remove blemishes, blackheads and whiteheads. It contains micro-beads that gently penetrate your skin to minimize and reduce the appreance of pores, revealing fairer, smoother and renewed skin. Infused with Vitamins C and E leaving your skin glowing and fresh after every use.

35 AED

11% OffFeatured

Shower Gel, Skin Care

A Bonne Miracle Glutathione Shower Cream With Himalayan Salt 400ml

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Highlights:

A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

40 AED

22% OffFeatured

Oils & Moisturizer, Serums, Skin Care

Disaar Vitamin C Whitening Face Oil with Hyaluronic Acid 75ml

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Disaar Vitamin C Whitening Face Oil with Hyaluronic Acid 75ml

Disaar Vitamin C Face and Body Serum for skin firming, moisturizing and anti-aging. Vitamin C serum is considered one of the best facial serums and oils. Within two weeks, your face will become smooth and beautiful. You can use the product in the mor

35 AED

5% OffFeatured

Creams, Face Cream, Skin Care

Carotis Active Brightening Cream With Vitamin A 100gm

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Highlights:

Carotis Active Brightening Cream With Vitamin A 100gm

Carrot oil is a radiance booster that promotes skin rejuvenation with added nourishments like beta-carotene and vitamins.

Alpha Arbutin, a plant-based brightening agent, helps your skin to accelerate the the growth of new tissues, resulting in naturally healthy, and glowing skin. Shea Butter is rich in antioxidants that soothe the skin and give it a younger complexion.

The light and refreshing texture of this Carotis Brightening Gel is absorbed easily by the skin and promotes healthy skin from within. This gel is made with high-performing ingredients and promotes a bright and shiny complexion and healthy skin. Vitamin A and Carrot oil smoothes the skin and gives a luminous texture. Apply it on the neck, armpits, elbows, and heels to reduce dark spots and hyperpigmentation.

95 AED

20% OffFeatured

Skin Care, Spot Corrector

Lemon Clear Dark Spot Corrector Treatment Cream 30ml

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Highlights:

Lemon Clear Dark Spot Corrector Treatment Cream 30ml

The corrector cream has been developed to take care and soften the dark spots and stains hard to remove (face -knees-fingers -neck-elbows) composed with Vitamin C and E,it allows getting a lovely complexion and makes your skin fair & light .

Apply directly to a cleansed skin.

Preferably at night

20 AED

33% OffFeatured

Yoko Vit-C Brightening Booster Cream 50g

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Highlights:

Yoko Vit-C Brightening Booster Cream 50g

Reduce dark spots and dull skin.
Retains moisture for a long time.
Soothe the skin from sunlight.

Vitamin C Cream Serum, light texture, easily absorbed, rich in extracts of Vitamin C, Glutathione, and Vitamin B3, helping to revitalize the skin to look radiant, youthful, combined with Aloe Vera extract, Vitamin B5, and Moist Magnet. Helps restore moisture to dry skin. Keeps moisture in the skin for a long time. Ready to reveal smooth, hydrated skin that looks healthier than ever.

How to use: After washing your face, apply cream all over your face and neck. Regularly both in the morning and before bedtime

30 AED

10% OffFeatured

Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

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Highlights:

Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

Gently exfoliates, swiftly and gently removes impurities that dull the complexion.

YC Shower Salt Scrub with Apricot Extract delicately exfoliates dull surface cells, unveiling clean, fresh, and healthy-looking skin. Formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness, resulting in a whiter, softer, and smoother complexion. Apricot extract aids in maintaining skin moisture. Enriched with Vitamin E and a natural fiber complex, it swiftly and gently removes impurities that dull the complexion.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Grapeseed Oil 150ml

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Highlights:

Mamado Aromatherapy Pure Grapeseed Oil 150ml

Mamado aromatherapy 100 percent pure grapeseed oil is light odourless and multipurpose oil with mild astringent and emollient properties.
This versatile oil contains several vital fatty acids.
Its rich, silky texture is wonderful for soothing away dryness and irritation and is appropriate for all skin types since it wont clog pores or cause break outs.

40 AED

GIFT SET

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20% OffFeatured

Creams, Skin Care

Trimay Peptid 18 Eye Cream 25ml

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Trimay Peptid 18 Eye Cream 25ml

18 types of peptide ingredients care for thin and dry wrinkles around the eyes

120 AED

25% OffFeatured

Pure Carrot Kojic Balance Whitening Serum 60ml

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Highlights:

Pure Carrot Kojic Balance Whitening Serum 60ml

Pure Carrot Kojic Balance Lightening Serum is a lightweight lightening oil that softens, smooth’s and unifies he complexion. It helps with hyperpigmentation or discoloured skin troubles.

60 AED

25% OffFeatured

Yoko Gold Hokkaido Milk Soap 135g

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Highlights:

Yoko Gold Hokkaido Milk Soap 135g

Concentrated Hokkaido milk soap from Japan helps clean dirt thoroughly and gently. Doesn’t make the skin dry and tight after showering. Ready to provide nourishment with Hokkaido milk protein. and olive oil Makes the skin smooth, soft, moisturized, and healthy. It is also rich in vitamin E. and licorice extract Helps whiten skin Naturally bright\

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

6% OffFeatured

Tree Hut Cotton Candy Shea Sugar Scrub 510gm

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Highlights:

Tree Hut Cotton Candy Shea Sugar Scrub 510gm

Tree Hut Cotton Candy Shea Sugar Scrub is a fun, indulgent exfoliating scrub that polishes away dead skin to reveal smooth, glowing softness. Made with sugar, shea butter, strawberry extract, and a blend of nourishing oils including avocado, macadamia, sweet almond, and evening primrose it hydrates while it exfoliates, leaving skin silky and sweetly scented like cotton candy. Perfect for boosting your shower routine with a playful, skin-loving treat.

Highlights

Effective Exfoliation: Sugar crystals gently buff away dead skin for a smooth, glowing finish.
Deeply Nourishing: Enriched with shea butter, strawberry extract, and multiple natural oils for hydration and softness.
Playful Cotton Candy Scent: Sweet, fun fragrance enhances your shower routine.
Skin-Loving Oil Blend: Includes avocado, macadamia, sweet almond, safflower, and evening primrose oils for added nourishment.
Easy to Use: Apply to damp or dry skin, massage in circular motions, and rinse for instant radianc

75 AED

17% OffFeatured

Skin Care, Spot Corrector

Active White Clarifying Corrective Cream with Honey 38gm

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Highlights:

Active White Clarifying Corrective Cream with Honey 38gm

The Active White corrective cream moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of honey extracts, the skin is better protected and smoother.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

12% OffFeatured

Creams, Skin Care, Spot Corrector

Botanical Anti Blemish Brightener Cream 50gm

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Highlights:

Botanical Anti Blemish Brightener Cream 50gm

This light, oil-free brightener is scientifically formulated for maximum absorption to fight spots and uneven skin tone. Carefully selected powerful natural ingredients are released slowly into the skin, helping to repair, brighten and regenerate damaged tissue and targeting discolouration, including hyper-pigmentation. The plant ingredients work together to clear blemish-prone skin and prevent future breakouts and moisturise while minimising shine, leaving a smooth, glowing complexion.

The brightening cream also provides a barrier layer, which helps to protect your skin from environmental damage, including from the sun’s radiation.

**Organic certified anti-inflammatory agents, absorbed deep into the skin, help to repair damage caused by free radicals.

**A natural ingredient, clinically proven to improve skin microcirculation, helps to accelerate the natural healing process.

**Clinically proven plant extracts clarify the skin, shrinking pores, brighten and helping to reduce discolouration by up to 95% within 14 days.

**Ideal for skin prone to acne, rosacea or psoriasis.

How to Use

Cleanse the affected area and apply small amount twice daily in the morning and at night. Use in combination with our cleanser and toner for best results.

Suitable for all skin types.

Caution: avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), UVA/UVB (Sunscreen), Aloe Yohju Matsu Ekisu, Bearberry (Arctostaphylos uva-ursi) Extract,Glycerin (Vegetable Glycerine), Isopropyl Myristate, Steareth-21, Cetyl Palmitate, Caprylic/Capric Triglyceride (Coconut Oil), Allantoin (Comfrey Root) Extract,Salicylic Acid (Willow Bark) Extract, Kojic Acid (Mushroom) Extract, Stearic Acid (Plant) Extract, Butylene Glycol, Sodium Ascorbyl Phosphate (Vitamin C), Phenoxyethanol, Bisabolol (Matricaria chamomilla), Tocopheryl Acetate (Vitamin E), Arbutin (Bearberry) Extract. Parfum.

220 AED

5% OffFeatured

Difeel Growth and Curl Biotin Premium Hair Oil 75ml

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Highlights:

Difeel Growth and Curl Biotin Premium Hair Oil 75ml

Natural Oils for Hair

Difeel Growth & Curl Biotin Premium Hair Oil is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Hair Oil Treatment

Our premium oil blend helps promote natural, healthy hair growth while improving overall thickness.

Curly Hair Care

This expertly crafted hair oil is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curly Hair Oil Treatment

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

95 AED

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Fair & White Original Brightening Glycerine for Body 125ml

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Highlights:

Fair & White Original Brightening Glycerine for Body 125ml

The Original F&W Glycerin provides a dual moisturizing and lightening action. It contains moistening ingredients (72%) to soften your epidermis for a visibly clearer and beautiful complexion.

65 AED

11% OffFeatured

Shower Gel, Skin Care

Fair & White So White Exfoliating Shower Gel 940ml

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Highlights:

Fair & White So White Exfoliating Shower Gel 940ml

Reawaken your senses and boost skin’s energy with So White Exfoliating Gel. Revitalizing shower gel eliminates dull skin and refines skin texture with gentle polishing microbeads of refreshing Apricot Seed Powder designed to reveal smooth, glowing skin. Cleanses and revitalizes, instantly promoting the appearance of brighter, softer youthful looking skin.

Directions: Use once a day to enhance skin’s radiance.

Main Ingredients: Apricot Seed powder, Glycerin

80 AED

20% OffFeatured

Bench Daily Scent Cologne Sunday Morning 125ml

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Highlights:

Bench Daily Scent Cologne Sunday Morning 125ml

Bench Daily Scent Cologne Sunday Morning
To help you keep up with your ever-changing mood,
Bench introduces a line of scents that’s a sure fit to your everyday life
The Daily Scent Cologne Collection

20 AED