Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Clairissime Exfoliating Lightening Soap with Apricot 200gm

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Clairissime Exfoliating Lightening Soap with Apricot 200gm

The plant-based base, apricot stone powder and brightening active ingredients are a real beauty treatment that leaves the skin smooth and ready to receive the maximum benefit from beauty treatments.

25 AED

20% Off

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

Kojic Acid contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

20 AED

17% OffFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

25 AED

13% OffFeatured

Donkey Milk Facial Serum Blue 50ml

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Donkey Milk Facial Serum Blue 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

10% OffFeatured

ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

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ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

Unwind and relax with ActiveX Massage Lotion 1000 Ml – Lavender. This soothing lotion is infused with the calming properties of lavender, creating a truly tranquil massage experience. The lightweight formula glides effortlessly on your skin, providing deep hydration and leaving it feeling silky smooth and relaxed. Let the soothing aroma of lavender envelop your senses as you enjoy a rejuvenating massage. Experience pure relaxation with ActiveX Massage Lotion – Lavender.

45 AED

5% OffFeatured

New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

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New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

Introducing our New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid with the power of Vitamin C and Hyaluronic Acid. This invigorating face wash is formulated with a Vitamin C base, providing essential hydration and conditioning to your skin while effectively restoring its natural glow and softness. Its refreshing citric scent will linger throughout the day, leaving your skin feeling fresh and supple.

Directions: Use the face wash as needed to cleanse and revitalize your skin. Apply a small amount to damp skin and gently massage in circular motions. Rinse thoroughly with water. For optimal skin protection, follow up with a minimum SPF 30 sunscreen to shield your skin from the sun’s harmful rays.

Key Ingredients: Vitamin C, Hyaluronic Acid, Shea Butter.

95 AED

Dr.Meinaier Whitening Spa Sea Salt Bath, Coffee Flavor, 680g

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Dr.Meinaier Whitening Spa Sea Salt Bath, Coffee Flavor, 680g

Massage onto skin the with circular motions starting with any sore muscles or cellulite, the legs, then arms and body, making your way towards your heart.

This scrub made exclusively to scrub away all the dead skin cells, blackheads, impurities, pollution, and unwanted tan.

This Scrub evenly polishes your skin to give you a smooth and irresistibly soft skin.

45 AED

25% OffFeatured

Feminine Care, Gift Sets, Serums, Skin Care

Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

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Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

Dr. Rashel 24K Gold Primer Face Serum is a luxury product that aims to stimulate skin cell renewal and reduce signs of aging. Features a unique formula containing 24-karat gold particles and other active ingredients that improve the appearance of the skin and give it a healthy glow. Benefits and features: Helps renew skin cells and stimulate the production of collagen and elastin. Works to reduce the appearance of signs of aging such as fine lines and wrinkles. Rich in skin nutrients that penetrate the skin deeply to moisturize it. Fights aging, tightens the skin, makes it plump, moisturized, radiant and increases its softness. Anti-oxidation: Contains antioxidants that protect the skin from damage caused by free radicals. Gold nitrate works to remove toxins and impurities from the skin. It also stimulates the skin’s natural moisturizing factor and enhances the metabolism process to naturally lighten the skin tone and get excellent skin.

How to use: Before use, clean the skin well and dry it gently. Apply an appropriate amount of gold serum to the skin and massage it gently in circular motions until it is completely absorbed. It is used as a final step in skin care before applying makeup. Use it daily in the morning and evening for best results.

Warnings: For external use only. Keep out of reach of children. Save In a cool, dry place. Avoid contact with eyes. In case of contact with eyes, rinse thoroughly with water.

30 AED

33% OffFeatured

Rubee Beauty Magic Hand and Body Lotion 59ml

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Rubee Beauty Magic Hand and Body Lotion 59ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

10 AED

6% OffFeatured

Tocobo Vita Berry Pore Toner 150ml

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Highlights:

Tocobo Vita Berry Pore Toner 150ml

This toner helps tighten pore size and promote smooth skin.

Contains vitamin tree water, berry water and hibiscus extract to help improve skin texture and restore skin health.

Forms a moisturizing barrier without stickiness with betaine and beta-glucan to keep the skin well-hydrated.

Passed the vegan test and cruelty-free.

85 AED

PRODUCTS ON SALES

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18% OffFeatured

Creams, Skin Care

Eve Papaya Moisturizing Body Cream 500ml

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Eve Papaya Moisturizing Body Cream 500ml

Replenish your skin with a unique blend of Almond, Olive, Walnut and Avocado Oils combined with Papaya Extract and Allantoin for added moisture. Eve Papaya Moisturizing Body Cream is lightweight and quickly absorbed, leaving no residue. The natural ingredients protect and improve skin texture, leaving it soft, smooth and nourished.

45 AED

20% OffFeatured

Hair Care, Hair Styling Products

Cantu Shea Butter Hair Dressing Pomade 113g

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Cantu Shea Butter Grow Strong Strengthening Treatment 180ml

Cantu Shea Butter Grow Strong Strengthening Treatment is a strengthening treatment specifically designed for weakened and brittle hair. This formula contains high-quality shea butter and nourishing ingredients to strengthen, repair and revitalize hair.

The Strengthening Treatment helps to reduce hair breakage and promote hair growth. It penetrates deep into the hair structure to repair damaged areas and strengthen the hair. The hair becomes more resistant to breakage and feels healthier and stronger.

Cantu Shea Butter Grow Strong Strengthening Treatment can be used as a weekly intensive treatment or as a leave-in treatment. Apply a generous amount of treatment to damp hair, concentrating on problem areas. Leave in for 15-30 minutes and then rinse thoroughly or leave in to work its nourishing effects.

The treatment’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Grow Strong Strengthening Treatment and pamper your hair with intensive care and strengthening. Enjoy healthy and strengthened hair that is more resistant to breakage and looks naturally beautiful!

40 AED

10% OffFeatured

Melano Ginseng Line Anti Hair Loss Shampoo 400ml

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Melano Ginseng Line Anti Hair Loss Shampoo 400ml

Specially formulated with Ginseng, Redensyl, and Caffeine to promote hair growth, strengthen hair follicles, and reduce hair fall.

Highlights

Preventing hair loss and stimulating its growth
Nourishing weak hair follicles.
Restore damaged hair, improve its roots, and restore vitality to hair.

45 AED

15% OffFeatured

Bar Soap, Fragrances, Roll On, Skin Care

Fair and White Exclusive Vitamin C Exfoliating Soap For Cleansing 200g

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Fair and White Exclusive Vitamin C Exfoliating Soap For cleansing 200g

Its formula is enriched with Apricot kernels so that it rubs and cleanses all dead cells and impurities responsible for dull complexions. These exfoliating agents are combined with the brightening properties of the Vitamin C

55 AED

8% OffFeatured

Clini-Tone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Lotion + Soap

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Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

This premium 2-piece set from Clini-tone features a 1000ml Vitamin C-enriched body wash and a 400ml matching lotion, both infused with Kojic Acid, Glutathione, Orange extract, and Arbutin. Designed for all skin types, it delivers a radiant, luminous complexion while providing deep hydration and SPF 30 protection. Packaged in large, easy-to-use pump bottles, this duo transforms your daily routine into a spa-like glow experience.

370 AED

13% OffFeatured

Mega Growth Profectiv Stimulating Shampoo 354ml

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Mega Growth Profectiv Stimulating Shampoo 354ml

Stimulating Shampoo an ultra-protective blend of natural oils and conditioning proteins that help strengthen hair deep down for stronger, longer, healthier hair.

Whatever your texture or hairstyle, MegaGrowth defends against Brekage, split ends and dryness by helping: -Restore softness and moisture -Prevent dry hair and scalp -Soft, silky and tame frizz

35 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Chamomile Massage Oil 500ml

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Silky Cool Chamomile Massage Oil 500ml

Promotes better nourishment and hydration of the skin. Helps relax, flush out toxins, tighten skin, and get a brighter complexion.

35 AED

10% OffFeatured

Shower Gel, Skin Care

Washami Milk Pure Touch Whitening Shower Gel 1380ml

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Washami Milk Pure Touch Whitening Shower Gel 1380ml

Washami shower gel cleanses gently and without skin drying. Enriched with Milk proteins, its creates a sumptuous lather that cleanses, moisturizes and positively sparkles with vitality for the sensitive skin.

45 AED

13% OffFeatured

Active White Anti-Aging Clarifying Cream with Collagen 120ml

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Highlights:

Active White Anti-Aging Clarifying Cream with Collagen 120ml

The ACTIVE-WHITE cream with collagen gently hydrates and clarifies the skin. Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen extracts, the skin is better protected and smoother.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

35 AED

10% OffFeatured

Moroccan Oil Organic Bath Soap Bucket Walnut Casca 850ml

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Moroccan Oil Organic Bath Soap Bucket Walnut Casca 850ml

Walnut Casca Scrubbing Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.

The Moroccan Oil Bath Soap is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.

Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.

Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.

Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.

Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.

45 AED

GIFT SET

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11% OffFeatured

Scrubs, Tonners, Skin Care, Gift Sets

Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

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Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

Aloe Vera extracts natural ingredients that give skin gentle care, refreshing and moisturizing, and make skin smooth, and luminous. Buy Wholesale Lady Diana Aloe Vera Vitamin E & B5 Scrub and get the glow to your skin.

40 AED

25% OffFeatured

Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

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Highlights:

Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

Sunshine Sabyn Soap enriched with Vitamin E is a luxurious soap designed for body and hair care. It contains 120 grams of soap enriched with Vitamin E, known for its antioxidant properties that fight free radicals and reduce the effects of aging. This soap moisturizes and nourishes the skin, leaving it soft and radiant.

Benefits and Features:

Promotes skin health Vitamin E moisturizes the skin and enhances its elasticity, reducing wrinkles and fine lines.
Anti-aging Contains antioxidant properties that fight free radicals, helping to reduce the signs of aging.
Gentle cleansing Gently cleanses the skin without drying it out, making it suitable for daily use.
Suitable for all skin types Its gentle formula makes it suitable for sensitive skin.
Refreshing scent Leaves a long-lasting fresh scent on the skin.
Multi-purpose Can be used as a body and hair soap, making it a practical travel option.
Free from harmful ingredients No harsh chemicals or artificial colors, making it safe to use.

15 AED

5% OffFeatured

Cetaphil Rich Hydrating Night Cream Normal Skin 48gm

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Cetaphil Rich Hydrating Night Cream Normal Skin 48gm

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defend against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

95 AED

8% OffFeatured

Dr. Miracle’s New Growth No-Lye Relaxer Super

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Highlights:

Dr. Miracle’s New Growth No-Lye Relaxer Super

Now with Proteins to help prevent breakage And Vitamins A & E For healthy hair growth.

60 AED

11% OffFeatured

Conditioner, Hair Care

Amalico Pumpkin Seed Oil Conditioner 500ml

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Highlights:

Amalico Pumpkin Seed Oil Conditioner 500ml

40 AED

8% OffFeatured

Vaseline Healthy Bright Fresh & Bright Cooling Gluta Ceramide Lotion 480ml

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Highlights:

Vaseline Healthy Bright Fresh & Bright Cooling Gluta Ceramide Lotion 480ml
This non-greasy body lotion from Vaseline moisturizes and brightens skin while providing a refreshing cooling sensation.
• Cooling UV Gel Lotion with menthol for a refreshing coolness.
• Contains Vitamin B3 for brighter-looking skin.
• Features micro-droplets of Vaseline Jelly for a lightweight, non-greasy feel.

60 AED

15% OffFeatured

EZColor For Women Bold Shades 4RC Cinnamon Spice Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 4RC Cinnamon Spice Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED

8% OffFeatured

LaLaLa Lightening & Exfoliating Shower Gel 750ml

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Highlights:

LaLaLa Lightening & Exfoliating Shower Gel 750ml

Helps to eliminate spots and blackheads on all parts of the body.

Rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging.

Also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

55 AED

Conditioner, Hair Care

Blue Magic Leave In Styling Conditioner 390gm

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Highlights:

Blue Magic Leave In Styling Conditioner 390gm

Blue magic – anti-breakage tea tree oil

Anti-Breakage Protein Complex

Non-Greasy Formula

Soothes Dry Scalp

Softer More Manageable Hair

Instantly Strengthens Hair

25 AED

10% OffFeatured

OGX Nourishing+ Coconut Milk Shampoo 385ml

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OGX Nourishing+ Coconut Milk Shampoo 385ml

A powerful ingredient with a whole host of benefits, OGX’s Nourishing+ collection of strengthening haircare is enriched with a blend of Coconut oil, Coconut Milk and ultra-whipped egg white proteins.

The perfect line for weak, brittle and dry hair prone to breakage, the line is designed to replenish long-lasting hydration and reinforce tresses with improved elasticity. The Nourishing+ Coconut Milk Shampoo thoroughly cleanses, lifting dead skin cells, excess oil, product build-up and other impurities from the roots and lengths to decongest clogged follicles, without stripping. Packed with moisturising properties, the first step to your daily hair-care regime leaves your tresses refreshed and irresistibly-infused with the tropical scent of fresh Coconuts.

Follow with the collection’s Nourishing+ Coconut Milk Conditioner for best results in transforming dull, dehydrated, malnourished strands into a strong, sleek and glossy mane.

45 AED