Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

Face Wash, Skin Care

Cetaphil Derma Control Oil Removing Foam Wash 237ml

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Cetaphil Derma Control Oil Removing Foam Wash 237ml

Cetaphil PRO Oil Removing Foam Wash is designed to cleanse oily skin. It is clinically proven to effectively remove pore-clogging oil, impurities and makeup from the skin.
Clinically proven to effectively remove oil impurities and makeup
Contains licorice root extract and zinc technology to soothe irritated skin
Specifically designed for people with acne prone skin
Reduces oil and shine
Paraben free, masking fragrance, and won’t clog pores

130 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45 AED

14% Off

Oils & Moisturizer, Skin Care

Dodo White Up Multi Vitamin Deep Cleansing Oil 60ml

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Dodo White Up Multi Vitamin Deep Cleansing Oil 60ml

Dodo oil is a concentrate of assets that contribute to the deep cleansing of your skin, its nutrition and hydratation. The “WHITE UP” Contributes finally to reveal of your complexion.

30 AED

11% OffFeatured

Zero Tache Lightening Lotion with Egg Yolk 500ml

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Zero Tache Lightening Lotion with Egg Yolk 500ml

Zero stop concentrated with vitamin E and egg yolk is a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agents

The egg yolk is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

22% OffFeatured

Glorious Body Cream Ultra Lightening 250ml

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Glorious Body Cream Ultra Lightening 250ml

Brightens: Brightens skin tone. Clear complexion: Evens skin tone. Licorice is known to fade dark spots and blemishes, to give your skin a clear complexion. White dammer exhibits anti-oxidant properties to help reduce spots and blemishes, thus even tones skin.

Add into your everyday routine Pamper yourself head to toe with this Glorious lavender body and hand lotion. With added oils of aloe vera

35 AED

18% OffFeatured

Bel Eclat Kenacol Oil 30ml

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Bel Eclat Kenacol Oil 30ml

Bel EClat Kenacol Oil is specifically for treating dark spots. Kenacol Oil is a Medicinal and lightening solution designed to improve and harmonize the complexion. What’s more, it helps in the treatment of skin lesions cause by harmful bleaching creams and is suitable for green vein and stretch marks , reducing swelling, redness and itching of the skin.

How to Use Bel Eclat Kenacol Oil

Introduce Kenacol Oil in small doses into a cleansing milk, mix and apply to problem area.

45 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Collagen Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Collagen Oil Essential Oils for Brightening and Moisturising 118ml

Collagen contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

35 AED

18% OffFeatured

Gluta-C Kojic Plus+ Toner 4X Skin Whitening 100ml

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Gluta-C Kojic Plus+ Toner 4X Skin Whitening 100ml

Unveil flawless skin with Gluta-C Kojic Plus+ Acne Control Toner, your secret to fighting blemishes and impurities.

Infused with natural ingredients like Glutathione and Kojic Acid, this acne-fighting toner brightens, lightens, and delivers a complexion clear of acne marks. Ideal for daily use, its lightweight formula is perfect for all skin types. Say goodbye to acne and hello to radiant skin. Order today for a blemish-free glow.

Anti-Acne & Antibacterial

Oil Control & Pore-minimizing

Alcohol-Free & Paraben-Free

45 AED

13% OffFeatured

Washami Washami Extra White Rose Body Lotion 480ml

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Washami Washami Extra White Rose Body Lotion 480ml

Washami body Lotion with its non-greasy formula provides long-lasting nourishing moisture whilst protecting the skin from dryness, leaving behind the delicate, floral notes of Peony Rose. Reveals smooth, soft, and radiant skin naturally when used continuously.

Safety Information

For external use only, Avold contact with eyes. If this heppens, rinse your eyes with abundant water. Store in a dry place Keep out of reach of children.

35 AED

50% OffFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Yellow

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

PRODUCTS ON SALES

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31% OffFeatured

Serums, Skin Care

Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml

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Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml
Eveline Hyaluronic Acid Concentrated Moisturizing Serum
The secret to radiance in a drop
This concentrated serum is the perfect solution for moisturized, radiant, and rejuvenated skin.
It was specially developed to provide comprehensive care for your skin, whether morning or evening.
It is suitable for all skin types, including dry, sensitive, or tired skin.
Thanks to its effective formula, it delivers quick and noticeable results, combining nourishment, hydration, and rejuvenation.
- Tightens and smooths the skin
- Enhances radiance
- 100% vegan formula
- Deep hydration that lasts all day
- Regenerates skin cells and stimulates elasticity
- Reduces wrinkles and fine lines
Ingredients:
Aqua (Water), Sodium Hyaluronate, 1,2-Hexanediol, Sodium Hyaluronate Crosspolymer, Aphanizomenon Flos-Aquae Extract, Tremella Fuciformis Polysaccharide, Trehalose, Panthenol, Paeonia Lactiflora Root Extract, Sucrose, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Propanediol, Butylene Glycol, Glycerin, Pentylene Glycol, Citric Acid, Ci 42051

45 AED

21% OffFeatured

African Pride Shea Miracle Silky Curls Moisturizer 12 Oz (355ml)

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African Pride Shea Miracle Silky Curls Moisturizer 12 Oz (355ml)

African Pride Shea Miracle Silky Curls Hair Moisturizer Shea butter miracle silky curls moisturizer is perfect for sensitive scalps. For general moisturization or to set hair in twists, braid out or pony puffs, Leaves hair in better condition. Multi-dimensional color radiant shine, Instantly moisturize curls, coils and waves. Detangles, smooth and tame frizz. Helps eliminate dryness enhancing body, bounce and shine

55 AED

25% OffFeatured

Noor Herbal Avocado & Aloe Vera Beauty Soap

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Noor Herbal Avocado & Aloe Vera Beauty Soap

Noor Herbal Beauty Soap is a whitening soap enriched with avocado and aloe vera extracts, designed to help achieve brighter, healthier, and more glowing skin. This best whitening soap features a gentle herbal formula that supports smoother, clearer, and more even-toned skin with regular use.

Formulated to be hypoallergenic and non-comedogenic, this whitening soap is suitable for all skin types, including sensitive skin. With daily use, this best whitening soap helps cleanse, refresh, and enhance your natural glow, leaving your skin soft, balanced, and visibly radiant.

Benefits

Helps make skin look brighter, healthier, and more glowing
Helps nourish and soften the skin
Supports smoother and more even-toned skin

Ingredients

Sodium Lactate, Glycerin, Glutathione, Vitamin E, Aloe Vera, Avocado Oil, Soap Noodles & Preservatives

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

10% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Cantu Shea Butter Grow Strong Strengthening Treatment 180ml

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Cantu Shea Butter Grow Strong Strengthening Treatment 180ml

Cantu Shea Butter Grow Strong Strengthening Treatment is a strengthening treatment specifically designed for weakened and brittle hair. This formula contains high-quality shea butter and nourishing ingredients to strengthen, repair and revitalize hair.

The Strengthening Treatment helps to reduce hair breakage and promote hair growth. It penetrates deep into the hair structure to repair damaged areas and strengthen the hair. The hair becomes more resistant to breakage and feels healthier and stronger.

Cantu Shea Butter Grow Strong Strengthening Treatment can be used as a weekly intensive treatment or as a leave-in treatment. Apply a generous amount of treatment to damp hair, concentrating on problem areas. Leave in for 15-30 minutes and then rinse thoroughly or leave in to work its nourishing effects.

The treatment’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Grow Strong Strengthening Treatment and pamper your hair with intensive care and strengthening. Enjoy healthy and strengthened hair that is more resistant to breakage and looks naturally beautiful!

45 AED

40% OffFeatured

Goldman Clarifying Milk 125ml

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Goldman Clarifying Lotion 125ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

15 AED

10% OffFeatured

Jhalak Full Body Brightening and Moisturising Lotion 500ml

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Jhalak Full Body Brightening and Moisturising Lotion 500ml

Jhalak Full Body Brightening Lotion is specially formulated to help moisturize, nourish, and improve the appearance of your skin. Its lightweight, non-greasy formula absorbs quickly, leaving skin feeling soft, smooth, and refreshed. Suitable for daily use on all skin types, it helps maintain healthy-looking, hydrated skin while promoting a brighter, more even-looking complexion.

Key Features:

Full body brightening lotion
Deeply moisturizes and nourishes the skin
Helps improve the appearance of uneven skin tone
Lightweight, fast-absorbing, non-greasy formula
Suitable for everyday use

45 AED

11% Off

Shower Gel, Skin Care

Cire D’abeille Beeswax Shower Gel 450ml

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Highlights:

Cire D’abeille Beeswax Shower Gel 450ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Shower Gel is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

40 AED

14% OffFeatured

Hair Care, Hair Mask, Hair Treatment

Sunny Isle Pure Chebe Intensive Repair Masque 437ml

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Sunny Isle Pure Chebe Intensive Repair Masque 437ml

Sunny Isle Pure Chebe Intensive Repair Masque is infused with a combination of pure African Chebe powder and our pure Jamaican black castor oil. These two potent strengthening ingredients are nature?s best remedies for healthy hair. Our deep conditioning masque nourishes your scalp, replenishes moisture, and softens hair texture by supporting elasticity and manageability. Highly effective all hair types including permed, natural, and curly hair.

Features & Benefits:

Repair broken bonds between hair proteins, fill voids within the hair fibers

Deeply conditions, detangles, hydrates, and revives dry hair and scalp

Strengthens weak, damaged, and overprocessed hair

Alleviates and Soothes Dry, Itchy Flaky Scalp

Sulfate and Paraben Free.

Restore a healthy look while promoting natural hair growth.

60 AED

20% OffFeatured

Hair Treatment, Hair Care

Every Strand Argan Oil With Macadamia Hair Polisher 177ml

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Highlights:

Every Strand Argan Oil With Macadamia Hair Polisher 177ml

Why I need it: This oil treatment will provide all the nourishment needed for healthy hair. It will not weigh hair down and is instantly absorbed.
What it is: An exotic blend of Argan Oil of Morocco & Macadamia for smooth, silky hair with brilliant shine.
How to use it: Apply a small amount to wet or dry hair, style as usual.

60 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

White Gold Anti-Marks Whitening Pearl Face Cream 30gm

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Highlights:

White Gold Anti-Marks Whitening Pearl Face Cream 30gm

Cream Extra Whitening” contains potent and healthy nurturing properties, which allows you to get rid of most skin-related issues. Anti-Marks Cream Extra Brightening is the only source to get fresh mark-free, freckle free pinkish glowing, young & glair even tone healthy skin. White Gold Anti Marks Extra Whitening Cream 30gm is good for all skin types and the best results.

Highlights

Cream Extra Whitening” contains potent and healthy nurturing properties, which allows you to get rid of most skin-related issues.
Anti-Marks Cream Extra Brightening is the only source to get fresh mark-free, freckle free pinkish glowing, young & glair even tone healthy skin.
White Gold Anti Marks Extra Whitening Cream 30gm is good for all skin types and the best results.

20 AED

GIFT SET

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20% OffFeatured

Lotion, Skin Care

Biocarrot Lightening Body Lotion 150ml

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Highlights:

Biocarrot Lightening Body Lotion 150ml

Made with carrot oil and fruit acids, BIOCARROT milk unifies the complexion while gradually reducing stains and skin imperfections. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly perfumed.

Product benefits

Unifies and clarifies the skin
Softens the skin
Moisturizes the skin
Gradually reduces stains and imperfections
Smoothes the skin

How to use

Apply your BIOCARROT Lotion, morning and evening onto clean and dry skin.

Insist on the hard knees, fingers and joints. The use of the product must not exceed 15 days. Let the skin rest for 2 weeks between each application.

20 AED

20% OffFeatured

Reborn Beauty Premium Scrub Apricot 500ml

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Highlights:

Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

13% OffFeatured

Creams, Tubes, Skin Care

QEI+ Paris QEI+ Oriental Extreme Lightening Cream Gel 50gm

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Highlights:

QEI+ Paris QEI+ Oriental Extreme Lightening Cream Gel 50gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Gel Cream has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless. Use in the evening, after perfectly cleansing your skin with the QEI+ Oriental soap. Apply the gel cream on the dark areas with gently massages for a good penetration. We also advise to use the Oriental Cream in the morning. For better results, it is recommended to use the whole Oriental Toning Products Set.

175 AED

20% OffFeatured

Ujooba Multivitamin Beauty Soap 85gm

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Highlights:

Ujooba Multivitamin Beauty Soap 85gm

Ujooba Beauty Soap with Multivitamins. Extra White Magical Formula Description: Advanced Multi-Vitamin Defense: Ujooba Beauty Soap goes beyond traditional cleansing by incorporating an advanced multi-vitamin agent. Packed with essential vitamins, this soap works to nourish your skin, promoting a healthier and more radiant appearance. Sun Protection for Everyday Radiance:

20 AED

25% Off

Bar Soap, Skin Care, Tubes

Labidjanaise Lightening Treating Soap 250g

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Highlights:

Labidjanaise Lightening Treating Soap 250g

Labidjanaise Treating Soap 250 g Labidjanaise Treating – Soap which is rich in vegetable oil, clay and honey. It cleans in deeply your complexion which is protecting against spots and stain. The using off the range gives softness to your body.

15 AED

10% OffFeatured

Noor Lemon Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Alattar Original Lip Balm & Gloss 10gm

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Highlights:

Alattar Original Lip Balm & Gloss 10gm

Attar’s lip balm and gloss are specially designed to provide deep hydration and ideal nourishment to the lips, preventing cracking and dryness. It comes with a light, non-greasy formula that gives the lips a natural shine and attractive glow.

Benefits and Features:

Contains moisturizing ingredients that ensure lip hydration throughout the day.
Treats and prevents chapped lips caused by dryness.
Gives the lips a light and attractive shine without a sticky feeling.
Gentle formula is free of harsh chemicals, making it suitable for all skin types.
Healthy appearance that enhances the natural color of the lips and gives them a smooth look.
10gm package, easy to carry for use on the go.
Suitable for all ages and can be used by children and adults alike.

How to use:

Apply the product evenly to the lips.

Reapply as needed, especially after eating or drinking.

Use daily to keep the lips soft and shiny.

Warnings:

For external use only.

Store in a cool, dry place, away from direct sunlight.

20 AED

Precious Perfect Lightening Serum 30ml

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Precious Perfect Lightening Serum 30ml

Precious Perfect Revitalizing Fade Lightening Serum30ml is specially designed to give perfect beauty. A true treasure for black and mixed skins. Composed of fruit acids and radiance white, it ensure a gradual, rapid and long lasting of your skin. For all skin type. Instructions: Apply twice a day, morning and evening. After the first use, the effect will become visible. Caution: Avoid contact with eyes, cuts and irritated skin. Keep out of children’s reach.

30 AED

20% OffFeatured

Every Strand Color Hair Revival Treatment Masque 236gm

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Highlights:

Every Strand Keratin With Aloe Vera Masque 425gm

Every Strand Keratin Hair Masque transforms the way your hair looks and feels by instantly penetrating hair fibers to help repair and nourish every strand. It?s enriched with keratin, aloe vera + vitamin E to deeply repair hair damage caused by chemicals.
Hair masque for chemically treated hair
Helps repair damage caused by chemical treatments
Rich in amino acids
Strengthens hair
Anti-breakage benefits
Contains aloe vera & vitamin E
For all hair types

60 AED

10% OffFeatured

Moroccan Oil Bath Soap Argan Oil 1000ml

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Highlights:

Moroccan Oil Bath Soap Argan Oil 1000ml

Moroccan Oil Bath Soap with Argan Oil is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

45 AED