Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

AmAcne Acne Deep Cleansing Facial Wash for Acne 200ml

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AmAcne Acne Deep Cleansing Facial Wash for Acne 200ml

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

35 AED

20% OffFeatured

Creams, Tubes, Skin Care

Esapharma Lemonvate gel Tube 30g

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Esapharma Lemonvate gel Tube 30g

Unleash the power of radiance with Esapharma Lemonvate Brightening Cream. Formulated with care and precision, this 30g wonder is crafted to enhance your natural glow, promote even skin tone, and leave your complexion looking revitalized.

Key Features:

Lemon Extract Brilliance: Enriched with the brightening properties of lemon extract, Lemonvate works to rejuvenate your skin, reduce dark spots, and unveil a luminous complexion.

20 AED

25% OffFeatured

D.E.S 5.5 Lightning Extreme Soap 190g

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D.E.S 5.5 Lightning Extreme Soap 190g

D.E.S 5.5 Extreme Soap is a luxurious soap that cleanses the skin without attacking it. Its invigorating scent adds a hot and spicy note to your shower, while its natural ingredients of Baobab Oil and Vitamin A-B work together to rid the skin of dead cells and excess sebum, revealing its natural radiance. This soap is suitable for all skin types, and can be used morning and evening by rubbing the skin in circular movements, focusing on rough areas. Use it daily to protect your skin from the harmful effects of free radicals, and enjoy its refreshing scent and pure softness.

15 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Oxygene Beauty Gold Beauty Cream 30gm

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25 AED

11% OffFeatured

Veet Gold Turmeric Super Whitening Peeling Gel 320ml

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Veet Gold Turmeric Super Whitening Peeling Gel 320ml

This Veetgold Turmeric peeling gel contains an extract of Turmeric and ingredients which can brighten skin and it is a rich moisturizing essence to cleanse and nourishes skin, leaving skin fresh and moisturized.

Veetgold Turmeric Whitening body repair Peeling Gel- Anti dark spot.

Turmeric Super Whitening Peeling Gel Body Repair And Anti Dark Pots And Anti Aging .

40 AED

11% OffFeatured

ActiveX Orchid & Oud Body Lotion 700ml

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ActiveX Orchid & Oud Body Lotion 700ml

Indulge in luxury with Activex Body Lotion – Orchid & Oud. This rich formula combines orchid flower extract to enhance skin suppleness and oud extract to help protect and calm stressed skin. Enriched with a luxurious and elegant aroma, it leaves your skin soft, nourished, and delicately fragrant.

Highlights

Enhances Skin Suppleness
Protects & Calms
Rich, elegant aroma leaves a subtle, lasting scent.
Deeply nourishes and hydrates the skin.

40 AED

30% OffFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Serum 30ml

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Some By Mi Galactomyces Pure Vitamin C Glow Serum 30ml

A daily serum gives skin an unparalleled brightness to contain 75% glucomase and 3% pure vitamin C.

It has dual effectiveness to lighten skin and treat wrinkles, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins

This serum helps to regenerate skin cells, protects against sun damage, enhances skin barrier function and increases collagen production.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

Natural ingredients of Vitamin C serum:

Glactomase

75% makeup lightens dark spots and adds to the skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

With a concentration of 5% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

70 AED

20% OffFeatured

Cocopulp Lightening Cream 150ml

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Cocopulp Lightening Cream 150ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

20 AED

20% OffFeatured

Creams, Skin Care, Tubes

Amalico Baobab Tube Cream 50ml

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Amalico Baobab Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from the Boabab plant. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

53% OffFeatured

QEI+ Paris Exfoliating Lightening Soap Extrême Shine Carrot 200gm

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QEI+ Paris Exfoliating Lightening Soap Extrême Shine Carrot 200gm

Exfoliating lightening soap enriched with carrot extract

Gently cleanses and purifies. Removes impurities and dead cells. Clarifies and boosts the radiance of the complexion

95 AED

PRODUCTS ON SALES

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17% OffFeatured

Creams, Skin Care

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

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Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

With its exclusive and unique formula, BICARBOLIGHT lightening cream combines the whitening action of sodium bicarbonate and the purifying effect of lemon.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and Smoothest the epidermis

How to use

Apply BICARBOLIGHT lightening cream morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

25 AED

13% OffFeatured

Radiance 7 Lightening Repair Serum 15ml

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Radiance 7 Lightening Repair Serum 15ml

This serum slows down and reverses the appearance of dark pigmentations for a more radiant skin. Thanks to the vitamin C, it penetrates your skin’s deepest layers. This serum also provides anti-aging benefits and reduces the appearance of wrinkles.

35 AED

8% OffFeatured

Eveline Look Up So Black Mascara 10ml

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Eveline Look Up So Black Mascara 10ml
Give your lashes dramatic volume and unparalleled thickness with Eveline’s mascara.
Specially designed to suit all lash types, it delivers a captivating, long-lasting look without clumping or smudging.
It features a unique formula that combines high performance with eyelash care. It contains rice wax and carnauba wax to deeply nourish and condition lashes.
The silicone brush features an hourglass design that precisely separates lashes and creates amazing volume without weighing them down.
- Noticeable volume from the first stroke.
- Highly pigmented formula.
- Long-lasting hold.
- Jet-black color.
- Enriched with active ingredients to condition lashes.
- Smudge-resistant formula.
Ingredients:
Palmitic Acid, Butylene Glycol, Copernicia Cerifera Cera, Glyceryl Stearate, Polybutene, VP/Eicosene Copolymer, Oryza Sativa Bran Wax, Hydrogenated Rice Bran Wax, Myristic Acid, Arachidic Acid, Behenic Acid, Oleic Acid, Hydroxyethylcellulose, Phenoxyethanol, Methylparaben, Propylparaben

55 AED

13% OffFeatured

Aztec Secret Indian Healing Clay 908gm

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Highlights:

Aztec Secret, Indian Healing Clay 908gm

Offers deep pore cleansing to keep skin squeaky clean and clear

Helps to minimize breakouts, enlarged pores and lighten blemishes

Free from additives and animal-derived ingredients

Product does not contain additives, fragrances, animal products

65 AED

5% OffFeatured

Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

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Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

Moisturizing ingredients have been combined with a lightening agent to nourish and lighten your skin. The smooth structure of this milk makes it a true pleasure care product that leaves an attractive perfume on your more even and satin-like skin.

95 AED

5% OffFeatured

Conditioner, Hair Care

Petal Fresh Pure Pomegranate & Acai Color Protection Conditione 355ml

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Petal Fresh Pure Pomegranate & Acai Color Protection Conditione 355ml

Helps protect longevity of colortreated hair. Protects hair against environmental stressors including thermal styling, fluorescent lighting and the sun

Maintain ultravibrant color with Petal Fresh Pure Pomegranate and Acai Conditioner (Color Protection). The unique blend of Certified Organic Acai and tanninrich Pomegranate Extract helps bind color pi

Acai Acai is rich in omega 3, 6 and 9 and vitamins B, C and E, which is known for improving the health of the scalp, reducing hair loss.

Infused with essential oils. No harsh preservatives, parabens nor GMO’s. Safe for colored hair. Vegan and crueltyfree.

Pomegranate Pomegranate is known for its ability to strengthen the hair follicles and improve circulation to the scalp, stimulating hair growth.

95 AED

14% OffFeatured

Washami Hand Cream with Rose and Milk Moisturizing & Nourishing Formula 120ml

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Washami Hand Cream with Rose and Milk Moisturizing & Nourishing Formula 120ml

Washami Moisturizing Hand Cream with Rose and Milk is specially formulated to deliver instant hydration and long-lasting softness. Infused with nourishing rose and milk extracts, it deeply moisturizes the skin, leaving your hands feeling soft, smooth, and protected. This hand cream has a non-greasy, fast-absorbing formula that repairs and restores dry or cracked hands. Perfect for everyday use, especially in dry or cold weather. Keep your hands healthy and fragrant with this essential skincare companion.

Highlights

Deep moisturizing formula with rose and milk extracts
Provides instant hydration for soft and smooth hands
Lightweight, non-greasy texture absorbs quickly
Helps repair dry and cracked skin with regular use
Ideal for daily use, suitable for all skin types

30 AED

13% OffFeatured

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OffFeatured

Ujooba Sulphate Free Conditioner With Collagen 500ml

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Ujooba Sulphate Free Conditioner With Collagen 500ml

Restore Shine, Hydration, and Smoothness with Every Use

Complement your hair care routine with the ultra-nourishing Ujooba Sulphate-Free Conditioner with Collagen. Specially crafted to lock in moisture and enhance elasticity, this conditioner helps repair damage, improve manageability, and leave your hair feeling luxuriously soft.

🌟 Key Benefits:

Collagen-Enriched Moisture: Replenishes lost hydration while strengthening hair from within.
Tames Frizz & Breakage: Smoothes cuticles and minimizes split ends for silky, touchable results.
Post-Wash Perfection: Seals in nutrients after shampooing to extend your hair’s softness and shine.
Detangling Power: Makes combing easier while preventing mechanical hair damage.

🚫 Free From:

Sulphate
Paraben
Silicone
Colorants

📋 Product Details:

Size: 500 ml / 16.9 fl oz
Category: Hair Care – Conditioner
Best For: Dry, coarse, frizzy, or damaged hair

35 AED

2% OffFeatured

AmLactin Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 225gm

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AmLactin Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 225gm

Description Dermatologist Recommended For Flaky, Ashy, Dry Skin 3 Ceramides Help Lock in Moisture Reduces the Appearance of Lines and Wrinkles 24-Hour Relief from Dryness Fragrance-Free Paraben Free

Highlights

Rapid Relief 15% Lactic Acid Restoring Lotion Fragrance Free 7.9 oz 225 g

245 AED

GIFT SET

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21% OffFeatured

Serums, Skin Care

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95 AED

8% OffFeatured

Conditioner, Curly & Wavy hair, Hair Scalp Treatment, Hair Care

Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Conditioner 384ml

Thirsty curls no more! Our new Raw Shea Butter Deep Moisturizing Conditioner is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture they crave. Our moisturizing conditioner makes dry hair feel softer and delivers 9X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55 AED

22% OffFeatured

Amalico Coconut Face & Body Scrub 580gm

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Amalico Charcoal Face & Body Scrub 580gm

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

25% OffFeatured

Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

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Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

45 AED

7% OffFeatured

Bigen Men’s Beard Color Dark Brown B103

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Bigen Powder Hair Dye Black 6gm

Bigen hair dye powder to renew your hair color, easy to use as you can use it only by adding water.

Provides flawless coverage of gray hair for perfect results.

Formulated with natural oils that provide intense hydration and protection for color-treated hair.

It gives you an amazing high color intensity that stays put without fading.

65 AED

15% OffFeatured

Conditioner, Hair Care

DAX Hair Food Plus 4 Cream Clear 213gm

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Highlights:

DAX Hair Food Plus 4 Cream Clear 213gm

DAX Hair Food Plus 4 is enriched with special ingredients to help hair remain healthy and manageable. With daily application, this nutrient rich treatment can help promote healthier hair and scalp.

Beneficial hair and scalp treatment

Enriched with natural ingredients: Vitamin E, Panthenol and Protein

Daily application will improve and promote healthier hair and scalp

55 AED

6% OffFeatured

Baby Oils, Eye & Lip Care, Kids & Baby Care, Make Up, Skin Care

QV Intensive Lip Balm 15gm

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Highlights:

QV Intensive Lip Balm 15gm

QV Intensive Lip Balm is a rich, moisturizing lip balm specially formulated for dry, chapped lips. It contains a mixture of moisturizing ingredients that moisturize the lips and protect them from dryness.

Benefits and features:

It deeply moisturizes the lips and keeps them hydrated for a long time.
Protects lips from dryness and cracking.
Relieves irritation and redness of the lips.
Safe to use on all skin types.
Fragrance free.

Main ingredients:

Shea Butter: Moisturizes and nourishes lips.

Beeswax: protects the lips from dryness.

Vitamin E: An antioxidant that protects lips from damage.

How to use:

Apply a sufficient amount of lip balm to the lips.

Repeat the process as needed.

75 AED

14% OffFeatured

Cleansers, Skin Care, Tonners

Trimay Collagen Idebenone Acti Fill & Firm Toner 200ml

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Highlights:

Trimay Collagen Idebenone Acti Fill & Firm Toner 200ml

Trimay Collagen Idebenone Acti Fill&Firming Essence Toner instantly invigorates and hydrates, imparts elasticity, smoothes and firms the skin, maintains youthfulness, stimulates the skin?s own collagen synthesis and promotes the formation of elastin fibres, increases skin tone.

At the base of the composition is 81% hydrolyzed collagen, which makes it an effective product for improving the skin and combating the aging process. The effect is enhanced by the presence of anti-aging components such as idebenone, adenosine and a complex of natural extracts that help reduce wrinkles and increase skin elasticity and firmness.

The toner significantly improves microrelief, smoothes expression lines and prevents the formation of skin folds. It makes the skin soft and prepares it excellently for subsequently applied products.

Its mildly acidic formula helps normalize and maintain the skin?s healthy acid-alkaline balance, strengthens the natural protective barrier and neutralizes the aggressive effect of running water. The product contains only natural and hypoallergenic EWG Green grade ingredients, fragrance-free, and is suitable for even the most sensitive skin

95 AED

10% OffFeatured

Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

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Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

Fruit of the wokali professional care whitening firming neck cream with vitamin c tightens and lifts neck skin anti-wrinkle neck line whitening and firming a super transforming, rejuvenating and firming cream, designed to help smooth the skin of the neck and décolleté by reducing the appearance of fine lines and wrinkles, improves skin elasticity softness and hydration to reduce the appearance of horizontal lines on the neck helps improve the look and feel of the skin by sculpting, firming and tightening, while contouring the look of the neck line the jaw and neck areas cont.

45 AED

6% OffFeatured