Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

AmAcne Prone Skin Acne Deep Cleansing Foam Facial Wash for Acne Treatment

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AmAcne Prone Skin Acne Deep Cleansing Foam Facial Wash for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

35 AED

38% OffFeatured

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

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Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave your skin smooth, soft, beautiful and mild toned complexion.

25 AED

10% OffFeatured

Pretty Cowry Aloe Ver Gel 250ml

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Pretty Cowry Aloe Ver Gel 250ml

Aloe Vera Gel have medicinal properties and hence are widely used in treating the burns, cuts, insect bites and several other skin ailments. This is one product that you must keep in your house, so that you can easily treat the kitchen burns and other injuries without wasting time. The uses of aloe vera plant are known since centuries but still many people are not aware about the conditions that can be treated with it.

45 AED

17% OffFeatured

Disaar Moisturizing Sunblock Sunscreen Cream 80ml

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Disaar Moisturizing Sunblock 80ml

Hydrating non-irritating facial sunscreen

Designed to dry quickly and work like a moisturizer to visibly improve your skin

Leaves skin soft, smooth and moisturizes

Moisturising active ingredients protects the skin from external aggressions and fights signs of ageing

Increases water retention thus providing a long lasting moisture sensation

25 AED

7% OffFeatured

Kenta Milk & Vitamin A&E Lotion 1000ml

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Kenta Milk & Vitamin A&E Lotion 1000ml

Pamper your skin daily with Kenta Milk & Vitamin A&E Lotion, featuring an effective formula that combines the nourishing benefits of milk with the revitalizing power of Vitamins A and E. This lotion works to gradually brighten the skin tone while providing a natural glow and long-lasting softness.

Features:

Enriched with milk extract, which deeply nourishes the skin and helps to brighten and soften it.
Rich in Vitamin A, which promotes skin cell renewal and improves elasticity.
Contains Vitamin E, known for its deep moisturizing properties and protection against dryness and environmental damage.
Lightweight texture that absorbs quickly without leaving a greasy residue.
Leaves the skin silky smooth with a soft, refreshing scent that lasts.
Suitable for all skin types and safe for daily use.

65 AED

14% OffFeatured

A Bonne Spa Milk Salt with Cap 350g

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A Bonne Spa Milk Salt with Cap 350g

Spa Milk Salt is a skin brightening product with milk formula and natural spa salt benefits. It is used to scrub the skin to remove grime, sweat, pollutants from your body without causing irritation, most importantly to remove the dead skin cells to open up the new ones of new, smooth, bright, and radiant look. At the same time, it nourishes your skin with Pure Milk, Arbutin and Allantion.

* Milk Protein help skin to retain moisture, prevent dryness and roughness, giving your skin lasting radiance

✔ Moisturizing Whitening

✔ Smooth & Baby SkinDirection: Pour Spa Milk Salt on your palm. Rub gently in circular motion on wet skin. Leave it on your skin for 3 minutes, then rinse off with clean water. After use, you can feel your skin’s softness and smoothness.

30 AED

10% OffFeatured

Silky Cool Date & Milk Face & Body Scrub 500ml

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Silky Cool Date & Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

Ideal soothing gel for a radiant and bright skin.

Skin Doctor Vitamin C Brightening Soothing Gel is the ideal soothing gel for a radiant skin; reduces dark spots, tightens pores, brightens the skin and gently protects the skin from pollution.

How to use:

Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

25 AED

14% OffFeatured

Shower Gel, Skin Care

Amalico 3in1 Lavender, Collagen + Vitamin E Shower Gel 500ml

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Amalico 3in1 Lavender, Collagen + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

15% OffFeatured

Primers, Serums, Skin Care

The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

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The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

The Ordinary’s Matrixyl 10% + HA High Strength Peptide Formulation is a high performance solution that works to visibly combat signs of ageing.0

Combining two generations of Matrixyl (Matrixyl 3000 and Matrixyl Synthe’6), the solution utilises a specialised Hyaluronic Acid delivery system to effectively reduce the appearance of both old and new wrinkles.

55 AED

PRODUCTS ON SALES

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6% OffFeatured

Scrubs, Skin Care

Tree Hut Vitamin C Shea Sugar Scrub 510gm

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Tree Hut Vitamin C Shea Sugar Scrub 510gm

Tree Hut Vitamin C Shea Sugar Scrub is an exfoliating body scrub that removes dull, dry skin to reveal soft, glowing, and smooth skin. Infused with Vitamin C, Alpha Hydroxy Acid (AHA), Shea Butter, and a blend of natural oils like Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange, it nourishes, hydrates, and helps restore skin’s natural glow while uplifting the senses with a fresh citrus scent.

Highlights

Exfoliates & Brightens: Removes dull, dry skin to reveal soft, glowing, and smooth skin.
Vitamin C & AHA: Helps boost skin for a brighter, firmer, and even-toned appearance.
Moisturizing Shea Butter: Deeply nourishes, softens, and promotes skin elasticity.
Natural Oil Blend: Contains Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange Oils to balance hydration and prevent dryness.
Refreshing Scent: Uplifting citrus fragrance enhances the shower experience

75 AED

13% OffFeatured

Silky Cool Tutti Frutti Mineral Bath Salt 750ml

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Silky Cool Tutti Frutti Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

17% OffFeatured

Deodorants & Antiperspirants, Men, Roll On, Unisex, Women, Fragrances

Lady Speed Stick Aloe Protection Deodorant 45gm

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Lady Speed Stick Aloe Protection Deodorant 45gm

Lady Speed Stick Aloe Sensitive Antiperspirant Deodorant provides highly-effective 48h protection against sweat and odor, without negative impact on skin.

How to use:

Apply to underarms only.

25 AED

30% OffFeatured

Alatar 100% Batana Hair Oil

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Alatar 100% Batana Hair Oil

35 AED

10% OffFeatured

Hair Texturizers, Hair Care

Cantu Shea Butter Daily Oil Moisturizer 384ml

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Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

The Cantu Shea Butter Oil Sheen Deep Conditioning Spray is a versatile spray specially developed for dry and damaged hair. Enriched with shea butter and other nourishing ingredients, this spray provides the hair with intensive moisture and deep conditioning.

The spray’s formula helps detangle hair, reduce frizz and add shine. It forms a protective film around the hair that protects it from external influences and prevents further drying out. The result is soft, shiny and well-cared for hair.

Spray Cantu Shea Butter Oil Sheen Deep Conditioning Spray evenly onto dry or towel-dried hair. Gently comb through to detangle and condition. The spray can also be used to refresh and enhance shine between washes.

Give your hair intensive moisture, care and a healthy shine with the Cantu Shea Butter Oil Sheen Deep Conditioning Spray.

45 AED

7% OffFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Argan 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Argan 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

13% OffFeatured

Skin Doctor Cucumber Face & Body Cream Scrub 200ml

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Skin Doctor Cucumber Face & Body Cream Scrub 200ml

Skin Doctor Face & Body Cream Scrub offers a unique formula that contains natural exfoliating particles and Cucumber which gently exfoliates the skin without any side effects for radiant glowing skin. The creamy texture of this amazing product allows for deep moisturization of the skin whilst being exfoliated.

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

5% OffFeatured

Clovate Brightening Face Cream Jar 50gm

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Clovate Brightening Face Cream Jar 50gm

Our light and creamy Clovate Brightening Face Cream is formulated with a safe and effective Arbutin Complex that reduces dark brown spots while hydrating and protecting against free radicals. It promotes a luminous complexion and restores soft, smooth, and even-toned skin.

Directions: Gently massage a small amount onto dampened face and neck. Rinse thoroughly with water.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

105 AED

5% OffFeatured

Samira Toning Milk 348ml

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Samira Toning Milk 348ml

This smooth velvety lotion containing Biotermaclearycin whitens your skin and controls the formation of melanin. Biotermaclearycin is a special formulation of the most exclusive lightening botanical extracts available. It will leave your skin feeling smooth and refreshed.

Benefits:

For use on your body
Whitens and evens your skin tone
Clears skin complexion
Removes discoloration
Softens your skin
Refreshes your body
SPF 15

How to use:

Apply evenly onto your body daily for best results. Continue using daily until you reach your desired shade, then use every other day to maintain.

Key ingredients: Biotermaclearycin, Saffron and Milk Thistle

620 AED

25% OffFeatured

Yoko Feminine Soap 80gm

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Yoko Feminine Soap 80gm

Soap to clean the skin in the external hidden area. Gently cleanses the skin. With ingredients that help nourish sensitive skin: Witch Hazel, Whey Protein, Lactose and Vitamin E.

How to use

Rub to create foam. Use to clean the skin around hidden areas. External only Rinse with clean water.

15 AED

GIFT SET

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22% OffFeatured

SofnFree Hair Straightening Cream with Aloe Vera 450ml

Hair Care, Relaxer

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

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SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35 AED

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Hair Care, Hair Treatment

Aphogee Keratin 2 Minute Reconstructor 473ml

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Aphogee Keratin 2 Minute Reconstructor 473ml

Strengthens limp, lifeless hair and helps hair resist moisture for better styling control

100 AED

8% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Antiseptic Cream Lightening Soap 200gm

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DH7 Paris Antiseptic Cream Lightening Soap 200gm

DH7 Antiseptic Cream Lightening Soap 8.75 oz: The DH7 Antimicrobial Cream 2 in 1 Lightening-Exfoliating with Carrot oil Soap DH7 thanks to the active ingredient VITACLEAR, its carrot oil and exfoliating action due to the apricot nuts kernel, it excellent to clean the skin. It promotes and glowing effect and takes off the black spots. The daily use of DH7 cream soap is recommended.

120 AED

7% OffFeatured

Pr. Francoise Bedon Reparateur Lightening Soap 200gm

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Highlights:

Pr. Francoise Bedon Reparateur Lightening Soap 200gm

The Exfoliating Soap for Professor Françoise Bedon is a soap made from plant gum with tea and verbena, specially developed for body care. It is a beauty soap that gently cleanses the skin

70 AED

18% OffFeatured

Eve Moisturizing Body Lotion Shea Butter 500ml

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Eve Moisturizing Body Lotion Shea Butter 500ml

Revive your skin with lightweight all-natural Shea Butter cream. Eve Shea Butter Moisturizing Body Cream targets dry skin to smooth and improve its texture, leaving it soft and supple. The fast absorbing formula leaves no residue, and can be combined with other products as desired for long-lasting moisture

45 AED

17% OffFeatured

Pure Skin Lightening Body Lotion 275ml

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Highlights:

Pure Skin Lightening Body Lotion 275ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

25 AED

Hair Care, Hair Treatment

Dr. Miracle’s Detangling Pre-Shampoo Treatment 340gm

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Highlights:

Dr. Miracle’s Detangling Pre-Shampoo Treatment 340gm

Infused with Coconut Water, Marshmallow Root, and Aloe Vera, hydrates and restores moisture to dry damaged hair. Detangle hair prior to shampooing for 3x less breakage.

60 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maiscachos 1000gm

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Highlights:

Skala Hair Treatment Cream Maiscachos 1000gm

Skala Mais Cachos Hair Treatment Cream (1000g) is designed to care for curly, coily, kinky, and transitioning hair types. This hydrating formula helps detangle, strengthen, and add natural shine while enhancing volume and curl definition.

Made with nourishing, plant-based ingredients, it is free from sulfates, parabens, silicones, petrolatum, and mineral oil — making it a safe choice for daily use. Use it as a deep conditioning hair mask or a leave-in conditioner, based on your hair care routine.

Perfect for maintaining healthy curls, this lightweight treatment promotes moisture retention and softness without weighing hair down.

Key Benefits:

Ideal for curly, coily, and transitioning hair
Moisturizes, strengthens, and defines curls
Can be used as a hair mask or leave-in cream
Free from harmful chemicals
1000g value size for extended use

85 AED

43% Off

Skin Care, Spot Corrector

Toudy Specific Cream Honey and Curcuma 60g

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Highlights:

Toudy Specific Cream Honey and Curcuma 60g

Toudy Specific Cream Honey and Curcuma 60g helps to restore, balance and soothe irritated skin. Made with natural honey and curcuma, it’s designed to help moisturize, protect, and nourish the skin. Suitable for all skin types, it helps to promote a healthy, glowing complexion.

20 AED

20% OffFeatured

Reborn Fresh Mint Clay Mask 500ml

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Highlights:

Reborn Fresh Mint Clay Mask 500ml

Reborn Beauty Mint Clay Mask is beneficial in helping to maintain healthy-looking skin. In addition, mint is a natural antioxidant that helps soften lines and wrinkles. This natural Kaolin Clay Mask firms and tightens skin in minutes, absorbs oil and impurities, deep cleans skin, smoothes fine lines, and minimizes enlarged pores. DIRECTIONS FOR USE: Apply generously to face and neck, avoiding eye area. Leave on until completely dry. Rinse well using warm water and washcloth. For best results use twice a week.

40 AED