Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Kojic White Gluta papaya Arbutin Soap 160gm

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Kojic White Gluta papaya Arbutin Soap 160gm

Kojic White Gluta Papaya Arbutin Soap, is a perfumed soap that contains Arbutin Extra, Kojic Acid Extra+, Vitamin C & E, Glutathione Plus with ever alluring mysterious and charming profile for a gentle and luxurious cleanse.

It Lightens in 7days. Its Made with floral essential oil, it leaves behind a flora and fruity fragrance.

How to use

Pour water over the face and body. apply the soap to lather reach, apply to your face and body, massage gently for 2-3 minutes, rinse off with clean water.

15 AED

3% OffFeatured

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

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Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

Glowing skin! This unique body lotion contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product with the perfect texture, designed to brighten the complexion and tone down pigmentation spots. For radiant, even-looking, moisturized skin with a revitalized look.

145 AED

13% OffFeatured

Eveline Protective Hand Cream Raspberry Coriander 50ml

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Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

65 AED

29% OffFeatured

A Bonne Whip Soap Thousand White Rose & Sakura 100gm

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A Bonne Whip Soap Thousand White Rose & Sakura 100gm

* A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.

* Rose Extract help to soothe and nourish skin and other benefits:

* Anti-oxidant

* Healing Hydrator

* Wrinkle Eraser

* Redness Soother

* Oil Reducer

* SAKURA skin benefits : Anti-ageing

* Anti-inflammatory

* Brightening and anti-hyperpigmentation

* Glutathione can reduces, melanin and

gives whitening radiant skin.

DIRECTION: Place soap inside the foaming net. Slightly moisten to soap with water and gently rub until it forms into a creamy lather. Apply on skin. Rinse thoroughly with water.

25 AED

20% OffFeatured

RDL Babyface Facial Cleanser Cucumber Extract 250ml

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RDL Babyface Facial Cleanser Cucumber Extract 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Cucumber Extract to keep it soft, smooth and supple

20 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Essential Lip Care 3.8gm

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Yong Chin Essential Lip Care 3.8gm

YC Essential Lip Care is a rich and intensive moisturizing lip care that helps nourish, provides long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

33% OffFeatured

Skin Doctor Argan Oil Soap 100gm

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Skin Doctor Argan Oil Soap 100gm

Moisturizing and softening anti-wrinkle soap.

Argan Oil Soap is created with mild but effective wrinkle essence plus the tropical blend of Argan Oil extract and Vitamin E to help reduce skin problems such as freckles, wrinkles and excess oil. It also contains fine moisturizer to soften, smoothen and prevent skin from dryness.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off. Use twice daily, morning and night.

10 AED

17% OffFeatured

Skin Doctor Face & Body Scrub With Black Charcoal 1000ml

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Skin Doctor Face & Body Scrub With Black Charcoal 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Black Charcoal Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally by removing dead skin cells، impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

20% OffFeatured

A Bonne Banana Milk Cracked Heel Cream 50g

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A Bonne Banana Milk Cracked Heel Cream 50g

Is a baby foot formula, which contains Shea Butter that makes your feet baby soft, Pure Milk and concentrates Banana Extract that adding intensive moisture to the skin improves the appearance of cracked heels. Glutathione and Aloe Vera helps brighten and soothe cracked feet. the unique formula of Abonne, non-greasy and easily absorbed, combines intensive ingredients so that skin is noticeably baby soft, supple and velvety smooth.

* Fast action in 5 days

✔ For Rough

✔ For Dry

✔ For Cracked Skin

Direction: Apply Abonne Cracked Heel Cream on affected area for 2-3 times daily and before bedtime regularly. For the best result apply after bath on moisture skin. External use only.

20 AED

17% OffFeatured

Lady Diana Lemon Extracted Skin Whitening Cream 50gm

Creams, Tubes, Skin Care

Lady Diana Lemon Extracted Skin Whitening Cream 50gm

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Lady Diana Lemon Extracted Skin Whitening Cream 50gm

Lady Diana Lemon Extra Skin Lightening Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and healthy light skin.

25 AED

PRODUCTS ON SALES

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13% OffFeatured

Oils & Moisturizer, Skin Care

Golden Face Strong Lightening Oil

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Golden Face Strong Lightening Oil

Golden Face Strong Lightening Oil is a triple action body oil formulated to fade away dark spots and brighten dull skin. Fortified with essential oils, Vitamin E and UV sunscreen to protect your skin against harmful sun rays and to prevent further skin skin darkening. This lightening oil leaves your skin soft, clearer and glowing.

65 AED

14% OffFeatured

Precious Skin Black Ginseng Body Soap 55gm

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Precious Skin Black Ginseng Body Soap 55gm

Purify and nourish your skin with the powerful blend of Black Ginseng and 11 types of Hyaluronic Acid in Precious Skin Thailand Black Ginseng White & Smooth Body Soap. This deeply cleansing soap helps reveal soft, radiant-looking skin while maintaining optimal hydration. Its rich, creamy lather and revitalizing ingredients leave your skin feeling smoother, brighter, and more balanced.

Features

Deep-cleansing formula with a rich, foamy lather
Infused with Black Ginseng Extract to refresh and rejuvenate the skin
Enriched with 11 Multi HYA Complex for deep hydration and softness
Helps reduce dullness and uneven skin tone
Suitable for daily use on all skin types
Promotes smooth, glowing, and nourished skin

30 AED

8% OffFeatured

Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

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Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

20% OffFeatured

Skin Care, Spot Corrector

Olivera Unifying Olivera Black Spot Corrector 30gm

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Olivera Unifying Olivera Black Spot Corrector 30gm

Formulated with olive and aloe vera, Olivera Clarifying Olivera Black Spot Corrector, unifies and rejuvenates the skin.

Olivera Black Spot Corrector with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

20 AED

22% OffFeatured

Amalico Chebe Hair Oil Avocado 250ml

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Amalico Chebe Hair Oil Avocado 250ml

Avocado Oil for Hair Growth With Chebe Powder for Hair Growth – (250 ML) Hair Growth Oil Deep Nourishing Moisturizing Hair Chebe Powder and Rosemary Oil for Hair Growth African Chebe powder is a Strong deep Moisturizing and hydrating agent that has been used by women in Africa for decades to strengthen and protect hair from damage. Avocado Oil Contains fatty acids that supply essential nutrients that help to treat scalp conditions and improve the overall health of the scalp. This will, in turn, strengthen the hair follicles, reduce hair loss, and make your hair grow thicker.

35 AED

10% Off

PrettyBe Moisturising Cream Papaya 600ml

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PrettyBe Moisturising Cream Papaya 600ml

45 AED

17% OffFeatured

Carmavate Orange Cream Fast Action 30gm

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Carmavate Orange Cream Fast Action 30gm

Carmavate Orange Cream contains clobetasol propionate, a potent corticosteroid used topically for the treatment of severe skin conditions that do not respond to milder corticosteroids. This formulation has been specially designed to enhance the effectiveness of clobetasol propionate.

25 AED

10% OffFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

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Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

Offers a soft and supple texture to your skin

Accoutred for excellently cleansing the dirt pores and brightening the skin tone

Revive and restores your skin’s natural glow

18 AED

12% OffFeatured

Hair Care, Hair Styling Products, Kids & Baby Care

Aussie Miracle Curls Frizz Taming Curl Cream with Coconut & Jojoba 193gm

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Aussie Miracle Curls Frizz Taming Curl Cream with Coconut & Jojoba 193gm

FIGHT THAT FRIZZ. Miracle Curls Frizz Free Curls Cream helps you define curly locks for soft twists, kinks and coils you can’t get enough of. Sulfate-free and infused with coconut and jojoba oil, Frizz Free Curls Cream smooths and shines without weighing hair down. Smells like crisp grapefruit, sweet berries & spicy florals. Who runs the world? CURLS.

75 AED

14% OffFeatured

Oils & Moisturizer, Skin Care

Skinamm Turmeric Super Whitening Oil Gel 200ml

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Skinamm Turmeric Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

30 AED

GIFT SET

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16% OffFeatured

Lotion, Skin Care

Rapid Clair Lightening Lotion with Lemon Vitamin C 750ml

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Rapid Clair Lightening Lotion with Lemon Vitamin C 750 ml

Introducing Rapid Clair Lait with Lemon Vitamin C 750 ml, the perfect solution for brightening and revitalizing your skin. This powerful formula combines the skin-loving benefits of lemon and Vitamin C to provide you with a radiant and healthy complexion.

Say goodbye to dull and tired-looking skin as you indulge in the refreshing scent and luxurious texture of this product. Formulated with care and precision, this 750 ml bottle ensures that you have an ample supply to enjoy the benefits of Rapid Clair Lait every day. Elevate your skincare routine with Rapid Clair Lait and let your skin glow with natural radiance.

80 AED

12% OffFeatured

Difeel Batana Shampoo Sulfate Free Shampoo 355ml

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Difeel Batana Shampoo Sulfate Free Shampoo 355ml

Difeel Sulfate-Free Batana Oil Shampoo is a nourishing formula designed to promote healthy hair growth while strengthening and revitalizing your strands. Enriched with Batana Oil, this shampoo helps repair damaged hair, restore moisture, and enhance shine. It gently cleanses the scalp and hair, creating the ideal environment for stronger, longer, and more resilient hair. Perfect for all hair types, it leaves your locks feeling soft, manageable, and full of life.

Batana oil is a powerhouse ingredient for hair care, known for its ability to repair damage, promote growth, and enhance overall hair health. Rich in nutrients and antioxidants, it deeply moisturizes and strengthens hair, reducing breakage and split ends while improving elasticity. This nourishing oil stimulates the scalp, encouraging healthy hair growth and alleviating dryness or irritation. It also adds a natural, glossy shine and protects hair from environmental damage, including UV rays. Ideal for restoring dry, brittle, or damaged hair, Batana oil leaves hair smoother, stronger, and more resilient.

Benefits of “Hair Chemist Strength & Growth Batana Oil Shampoo

Infused with Batana Oil: Enriched with the nutrient-dense Batana oil, known for its restorative and fortifying properties.
Promotes Hair Growth:
Encourages healthy hair growth by nourishing the scalp and strengthening hair from the roots.
Repairs Damage: Helps restore and repair damaged hair, reducing split ends and breakage.
Deeply Moisturizing: Provides intense hydration to dry, brittle hair, leaving it softer and more manageable.
Strengthens Hair: Improves hair elasticity and resilience for healthier, stronger strands.
Enhances Shine: Adds a natural, glossy finish to hair, giving it a vibrant and radiant appearance.
Scalp Health Support: Soothes and nourishes the scalp, reducing dryness and irritation.
Gentle Formula: Cleanses without stripping natural oils, making it suitable for all hair types.
Protects from Environmental Damage: Shields hair from UV rays and other external stressors.
Revitalizes Hair Texture: Improves smoothness and manageability for sleek, polished hair.

How to Use
Wet hair thoroughly and apply shampoo. Massage into roots and scalp, working up a lather. Rinse thoroughly.

220 AED

14% OffFeatured

Reborn Papaya Cleanser 230ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

30 AED

17% OffFeatured

Face Fresh Beauty Face Wash 75ml

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Face Fresh Beauty Face Wash 75ml

Face Fresh Best Beauty Face Wash helps to remove dirt, oil, and makeup from the skin, as well as any other impurities that may be present. It makes the skin pores neat and clean to keep you safe from pimples. This face wash also contains ingredients that help to exfoliate the skin, promoting a healthier and more radiant complexion.

25 AED

8% OffFeatured

Hair Care, Hair Fertilizer

Doo Gro Mega Thick Hair Vitalizer 113ml

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Doo Gro Mega Thick Hair Vitalizer 113ml

Helps thicken and strengthen weak and damaged hair. Its special blend of vitamins, herbal extracts, shea butter and botanical thickeners provides needed conditioning for strong, healthy, and shiny hair.

Safe to use on all types of hair including natural, color treated, and relaxed. Moisturizes dry scalp on thinning edges and temple areas.

Promotes thick, strong, healthy hair
Helps reduce breakage allowing hair to grow longer

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use with DOO GRO® Mega Thick Shampoo and Conditioner.

Warning: Hair is flammable. Keep hair away from open flames, lit tobacco products, extreme heat and hot objects. For external use only. Keep out of eyes. If accidentally swallowed, consult physician immediately. Keep out of the reach of children.

60 AED

9% OffFeatured

Vaseline Thick & Skiny Milk Nutrient Shampoo 650ml

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Vaseline Thick & Skiny Milk Nutrient Shampoo 650ml

32 AED

6% OffFeatured

Creams, Face Cream, Skin Care

LightenUp Flaw-Less Smooth Radiance Clarifying Day Cream 50gm

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LightenUp Flaw-Less Smooth Radiance Clarifying Day Cream 50gm

Hydrates, smooths, and protects with UVA/UVB defense, ensuring all-day moisture and glow.

75 AED

14% OffFeatured

Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80gm

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Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80g

A face wash enriched with Vitamin C, specially designed for dry and sensitive skin. It helps to lighten the skin, remove pigmentation and unify its color, as well as fight signs of aging and reduce the appearance of wrinkles and fine lines. Benefits and features: It helps to lighten the skin, remove pigmentation and dark spots. It helps to unify skin tone and reduce the appearance of dark spots. It reduces the appearance of wrinkles and fine lines and improves skin elasticity. It moisturizes the skin and maintains its moisture. It soothes the skin and reduces redness. It is suitable for dry and sensitive skin. How to use: Wet your face with warm water. Put an appropriate amount of the wash on the palm of your hand and massage it until it becomes foam. Apply the foam gently to your face and neck in circular motions. Avoid the eye area. Rinse your face well with warm water. Dry your face with a soft towel. Warnings: For external use only. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight.

30 AED

3% OffFeatured

Difeel Peppermint Scalp Care Root Stimulator 75ml

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Difeel Peppermint Scalp Care Root Stimulator 75ml

Difeel Peppermint Scalp Care Root Stimulator is a natural hair care product featuring our expert formulation of peppermint essential oil along with natural ingredients that help promote hair growth while improving the overall health of your hair.

Peppermint oil has been shown to have numerous benefits for hair, including:

Peppermint oil contains menthol, which helps increase blood circulation to the hair follicles, promoting hair growth.

Peppermint oil can help strengthen hair roots and reduce hair loss by nourishing the hair follicles and improving blood flow to the scalp.

Peppermint oil has a cooling effect on the scalp, which can help soothe irritation, reduce flaking, and prevent dryness.

145 AED

10% OffFeatured

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

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OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

Transform overtaxed hair into strong, smooth and glossy locks with the OGX Anti-Breakage+ collection of fortifying haircare. Enriched with Keratin oil, the strengthening formulas tend to brittle hair damaged by excessive heat, chemical processes or general wear and tear.

The first step to your daily hair routine, the Anti-Breakage+ Keratin Oil Shampoo cleanses the scalp and hair and removes impurities, while quenching thirsty strands, taming frizz and reinforcing weak hair.

Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle while also boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this shampoo arms your locks stronger, smoother, silkier and shinier.

Ideal for damaged, over-processed hair types.

45 AED