Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Crave Turmeric Ultra Whitening Lotion 500ml

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Crave Turmeric Ultra Whitening Lotion 500ml

Enhance Your Skin’s Natural Radiance With The Crave Turmeric Ultra Whitening Full Body Lotion. This Luxurious Lotion Is Specially Formulated With Turmeric, Known For Its Powerful Skin Brightening And Anti-inflammatory Benefits. Ideal For All Skin Types, This Lotion Deeply Nourishes Your Skin While Helping To Reduce Dark Spots, Blemishes, And Uneven Skin Tone.

45 AED

14% OffFeatured

Noor Herbal Ubtan Cream

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Noor Herbal Ubtan Cream

**Noor Herbal Ubtan Cream** includes a natural extract of sandalwood and turmeric. The cream gently cleanses the skin, nourishes it with useful substances, soothes, tones and improves color. In addition, it helps narrow the dilated pores.

Benefits

Gently cleanses the skin
Helps nourish and soothe the skin
Helps improve skin tone and color
Helps narrow the appearance of pores

Ingredients

Stearic Acid, Cetyl Alcohol, Titanium Dioxide, Aqua, Methyl Parahydroxy Benzoate, Sodium Methyl Parahydroxy Benzoate, Triethanolamine, Scrubber, Perfume, Turmeric, Colour Yellow (FD&C CI #15985), Colour Red (FD&C CI #14760)

How to Use?

Wash face with soap and dry it
Apply a small amount and massage with fingertips from bottom up and center to sides of the face
When cream dries, soak your finger (with water) and massage for another 1–2 minutes
Leave to dry for 15 minutes
Wash off with fresh water

30 AED

14% OffFeatured

ActiveX Vitamin D Face & Body Scrub 500ml

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ActiveX Vitamin D Face & Body Scrub 500ml

Revitalize your skin with ActiveX Face & Body Scrub 500ml in the Vitamin D variant. This nourishing scrub is enriched with Vitamin D, known for its rejuvenating properties. It gently exfoliates, leaving your skin feeling refreshed and radiant. Pamper yourself with the goodness of Vitamin D and indulge in a revitalizing skincare routine with ActiveX Face & Body Scrub.

30 AED

B.B. Clear Vitamin C Lightening Lotion 200ml

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B.B. Clear Vitamin C Lightening Lotion 300ml

B.B. Clear 5 in 1 light. Skin respectful lotion be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

25 AED

31% OffFeatured

Eveline Serum Shot 10% Niacinamide Imperfections 30ml

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Highlights:

Eveline Serum Shot 10% Niacinamide Imperfections 30ml
A concentrated serum specially formulated for oily and combination skin prone to breakouts and blackheads.
It contains an effective formula that includes 10% niacinamide, zinc, salicylic acid, and vitamin E.
The balanced formula aims to purify the skin, minimize pores, and regulate excess sebum production.
It helps improve the appearance of skin over time.
It supports cell renewal, giving you clearer, more even, and more radiant skin.
- Effective Purification
- Minimizes Pores
- Regulates Oil
- Immediate Soothing
- Anti-Imperfection
- Anti-Aging Protection
Ingredients:
Aqua (Water), Propanediol, Niacinamide, Pentylene Glycol, 1,2-Hexanediol, Salicylic Acid, Zinc PCA, Polyacrylate Crosspolymer-6, Sodium Sulfate, Hydroxyacetophenone, Microcrystalline Cellulose, Xanthan Gum, Cocamidopropyl Dimethylamine, Hydroxypropyl Methylcellulose, Caprylic/Capric Triglyceride, T-butyl Alcohol, Cellulose, Lactose, Retinyl Palmitate, Tocopheryl Acetate, CI 19140, CI 42051, CI 42090, CI 77007.

45 AED

7% OffFeatured

Lait Snapchat Black Diamond Milk Set

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Lait Snapchat Black Diamond Milk Set

SNAPCHAT BEAUTY WITHOUT FILTER
No need for a filter to make your snaps, with its new concept, and its multiple creative experiences in technological cosmetology innovates African beauty. SNaPCHaT Black Diamond Milk Glutathione Injection Extra Strong Without Filter is a miracle product that thanks to its authentic components such as:

The Egyptian powder, glutax 2000 000GX, glutathione whitening solution, collagen, sports an intense lightening to your skin without damaging it. This miracle product brings comfort and ease in your daily being by making you radiate freshness, it comes to correct and repair all the irregularities of your skin and gives you a fresh, young, uniform, luminous and spotless complexion.

695 AED

13% OffFeatured

Reborn Beauty Skin Brightening Rice Face Wash 150ml

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Highlights:

Reborn Beauty Skin Brightening Rice Face Wash 150ml

Deeply cleanses the grime and grease, leaving your skin dewy and refreshed.
Enriched with the goodness of rice water.
Rich in antioxidants that help reduce blemishes and dark spots.
Creamy texture doesn’t strip your skin’s essential moisture after cleansing.
Reduces the appearance of acne marks and brightens your skin tone.

35 AED

9% OffFeatured

Shower Gel, Skin Care

Yong Chin Super Milk Protein Shower Gel 500gm

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Highlights:

Yong Chin Super Milk Protein Shower Gel 500gm

Cleanses, moisturizes and nourishes the skin deeply.

YC Super Milk Protein Shower Gel offers naturally derived ingredients to cleanse, moisturize & protect the skin. Made with rich blend of cow and goat milk, it gently cleanses and moisturizes the skin. Milk protein helps to deep nourish skin texture, it can diminish pore size and improve the overall skin texture and transform dull uneven skin into radiant and healthy complexion.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

50 AED

17% OffFeatured

Creams, Skin Care, Tubes

La Dakaroise Shea Tube Cream 50gm

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La Dakaroise Shea Tube Cream 50gm

La Dakaroise Shea Cream Tube with Natural Orange � Extract to whitening and more looking lighter complexion. This cream removes any skin pigmentation, dark sport, age spot, Eczema, stubborn dark Knuckle, acne and dark wrinkles .This cream does what it says. The La Dakaroise cream (Orange)

25 AED

7% OffFeatured

Creams, Skin Care, Tubes

Fair and White Gold Brightening Exfoliating & Clarifying Cream 75ml

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Fair and White Gold Brightening Exfoliating & Clarifying Cream 75ml

AHA allows for quick and efficient absorption of actives from our premium GOLD skincare line, revealing skin’s radiance for a softer, brighter and more radiant face.

70 AED

PRODUCTS ON SALES

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22% OffFeatured

Hair Care, Hair Food

Amalico Hair Cream Amla 360gm

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Highlights:

Amalico Hair Cream Amla 360gm

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

10% OffFeatured

Make Up, Skin Care, Tonners

Yong Chin Glass Skin Makeup Finishing Spray with Glutathione 160ml

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Yong Chin Glass Skin Makeup Finishing Spray with Glutathione 160ml

Silicone free, Offers hydration with moisturizing oil control and Dewy finish.

Instantly refresh your look with the YC Glass Skin Makeup Finishing Spray. Perfect for a morning boost or a midday refresh, this lightweight spray delivers a dewy finish while keeping your makeup fresh all day. Formulated with Acne Shield Complex and Centella Asiatica Extract (Cica), it helps soothe the skin, while Hyaluronic Acid provides instant hydration. This oil-controlling, silicone-free formula ensures a shine-free, long-lasting look.

How to use:

Shake well before use. Hold the bottle 20-30 cm away from your face and spray evenly after applying makeup for a flawless, long-lasting finish.

45 AED

20% OffFeatured

Reborn Green Clay Mask 500ml

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Highlights:

Reborn Green Clay Mask 500ml

Reborn Beauty Green Clay Mask: is an excellent natural exfoliant that will leave the skin soft, and cleansed of dirt, bacteria, oils and harmful toxins. After the treatment your pores will appear tighter, the skin will be exfoliated, and the tone/texture revitalized with a youthful glow.

DIRECTIONS OF USE: Apply generously to face and neck, avoiding eye area. Leave on until completely dry. Rinse well using warm water and washcloth. For best results use twice a week.

40 AED

10% OffFeatured

Clere Rich Moisture Body Lotion with Avocado Milk 400ml

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Highlights:

Clere Rich Moisture Body Lotion with Avocado Milk 400ml

Clere Body Moisturizing Lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Contains the refreshing scent of avocado milk.
Nourishing formula for the skin.
Improves skin elasticity.
Softens the skin texture.
Gives you a unique aromatic experience.
Moisturizing that lasts up to 48 hours.
Enriched with nourishing vitamins, such as: Vitamin E and Vitamin A

45 AED

2% OffFeatured

AmLactin Intensive Healing Lotion with 15% Lactic Acid AHA 400ml

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Highlights:

AmLactin Intensive Healing Lotion with 15% Lactic Acid AHA 400ml

An advanced exfoliating moisturizer for very dry, rough, or cracked skin that smooths texture, deeply hydrates, and helps heal dry skin for healthier-looking skin over time.

Powered by 15% lactic acid, Amlactin’s Intensive Healing Lotion gently exfoliates while delivering deep, long-lasting hydration to help restore softer, smoother skin. Enriched with Ceramide 3 and Vitamin E, this advanced formula helps support the skin’s moisture barrier while improving the appearance of very dry, flaky, or ashy skin. From Amlactin, the #1 dermatologist-recommended moisturizer brand with lactic acid.

Key Benefits

Helps heal very dry, rough, or cracked skin
Gently exfoliates to smooth thick, uneven texture
Deeply hydrates and helps replenish the skin’s moisture barrier
Provides long-lasting moisture for softer, more comfortable skin
Fast-absorbing and non-greasy

Formula Highlights

Clinically proven 15% lactic acid (AHA)
Enriched with Ceramide 3 and Vitamin E
pH-balanced for effective, gentle exfoliation
Fragrance-free, dye-free, paraben-free, and phthalate-free
Cruelty-free

Note: formerly known as Rapid Relief Lotion

245 AED

5% OffFeatured

Petal Fresh Super foods Damage Control Kale, Omega 3, Keratin Shampoo 335ml

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Highlights:

Petal Fresh Super foods Damage Control Kale, Omega 3, Keratin Shampoo 335ml

Vegan and Cruelty-Free

Made in the USA with high-quality organic ingredients

Contains no parabens, sulfates, or phthalates

Safe for color-treated hair

95 AED

11% OffFeatured

Hair Care, Hair Cream, Hair Treatment

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

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Highlights:

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

Treat your hair to the rich, moisturizing benefits of Ujooba Hot Oil Hair Treatment Cream with Honey Extract. Formulated to nourish and repair thin, weak, or damaged hair, this luxurious cream provides deep conditioning to restore your hair’s softness and strength. Honey extract acts as a natural humectant, locking in moisture and leaving your hair more manageable and hydrated. Whether your hair is dry, frizzy, or damaged, this treatment offers intensive care for beautiful, healthy locks.

Key Features:

Enriched with honey extract to moisturize and revitalize.
Perfect for thin, weak, or damaged hair.
Provides deep hydration and nourishment for soft, smooth hair.
Suitable for all hair types.
Available in a large 1000ml container for extended use.

How to Use: After shampooing, apply generously to your hair, focusing on the ends. Leave it on for 10-15 minutes, then rinse thoroughly. For an even deeper treatment, use a warm towel to wrap your hair during the application

40 AED

14% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Jhalak Natural Five Days Beauty Cream For Glowing Skin

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Highlights:

Jhalak Natural Five Days Beauty Cream For Glowing Skin

Jhalak Naturals Beauty Cream Is A Natural Beauty Cream Designed To Enhance Skin’s Natural Beauty And Provide A Spa-like Experience. It Contains Natural Extracts And Essential Oils That Promote Natural Radiance, Reduce The Appearance Of Fine Lines And Wrinkles, And Promote Collagen Production For A Firmer Complexion. The Cream Also Provides Hydration, Protects Against Environmental Stressors, And Evens Out Skin Tone. It Is Gentle And Safe, Free From Harsh Chemicals, Parabens, And Sulfates, Making It Suitable For All Skin Types, Including Sensitive Ones. To Use, Apply A Small Amount To Clean, Dry Skin And Massage In A Circular Motion.

30 AED

5% OffFeatured

Hair Care, Hair Styling Products, Shampoo

Cantu Avocado Hydrating Styling Mousse 248ml

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Cantu Avocado Hydrating Styling Mousse 248ml

Cantu’s Avocado Hydrating Styling Mousse creates frizz-free, defined curls that last.

With a moisturizing blend of avocado oil, flaxseed oil and honey, this lightweight styling mousse provides the ultimate in defined curls and long-lasting hold without frizz or flaking.

The honey it contains nourishes the hair strands and gives them a natural shine, and the oils moisturize the hair and make it supple.

Application:

Apply 2-3 pumps per section of hair and distribute evenly from root to tip in damp or dry hair before styling twists, rods, braids or wash-and-go styling.

38 AED

20% OffFeatured

Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

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Highlights:

Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

The Bio Organic Perfect Skin Mask naturally purifies and exfoliates the skin.

Enriched with vital organic sweet almond oil, it has a soothing and moisturizing effect on the skin.

Formulated with LHA, pineapple enzyme, and vital acids to remove impurities, dead skin cells, and excess sebum from the face.

Formulated with D-Panthenol to soothe and moisturize the skin.
Reduces the secretion of fat in the cells and purifies the skin.
Removes impurities, dead skin cells and excess sebum.
Gives you healthy and vibrant skin.

20 AED

GIFT SET

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25% OffFeatured

Bar Soap, Skin Care

Double Dose Ultra Whitening Molato Soap 5 Days Action For Face And Body 250gm

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Double Dose Ultra Whitening Molato Soap 5 Days Action For Face And Body 250gm

15 AED

13% OffFeatured

Curly & Wavy hair, Hair Oil, Hair Care

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

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Highlights:

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65 AED

13% OffFeatured

Lady Diana Herbal Collection Assorted Scrub Offer Pack

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Highlights:

Lady Diana Herbal Collection Assorted Scrub Offer Pack

A scrub is key for Vibrant, Glowing Skin at any age. Lady Diana’s best combo offer pack. A perfect combination of Aloe Vera & Moroccan Argan Scrub. For best result gently massage with fingertips in a circular motion over the face and neck avoiding the area around the eyes. Enriched with Vitamin B5.

For External use only: Store in a cool & dry place. Keep out of reach of children.

70 AED

10% OffFeatured

Queeny Cazara Rosemary Mint Scalp & Hair Replenishing Hair Mask

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Highlights:

Queeny Cazara Rosemary Mint Scalp & Hair Replenishing Hair Mask

Give your hair and scalp the ultimate revitalizing treatment with Queeny Cazara Rosemary & Mint Scalp and Hair Revitalizing Mask. This nourishing mask is designed to stimulate blood circulation, promoting healthier hair growth while providing a refreshing cooling sensation to soothe the scalp.

Infused with Rosemary and Mint, this mask helps strengthen hair follicles, reduce breakage, and relieve scalp irritation, leaving both your scalp and hair feeling rejuvenated, shiny, and full of vitality.

Key Features:

Stimulates Blood Flow: Rosemary boosts circulation to the scalp, encouraging healthier hair growth.
Reduces Breakage: Strengthens hair follicles to minimize hair breakage.
Soothes & Refreshes: Mint cools and relieves irritation, providing comfort to the scalp.
Enhances Shine & Vitality: Improves hair’s natural luster while adding body and smoothness.
Deeply Nourishing: Hydrates and nourishes both the scalp and hair, leaving them revitalized.

How to Use:

Apply Queeny Cazara Rosemary & Mint Scalp and Hair Revitalizing Mask to damp hair, focusing on the scalp and roots. Gently massage to stimulate circulation. Leave on for 15-20 minutes, then rinse thoroughly. For best results, use once a week or as needed

45 AED

14% OffFeatured

Yong Chin Cucumber Face Wash 100ml

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Highlights:

Yong Chin Cucumber Face Wash 100ml

Extra moisturizing face wash for skin that needs special nourishment.

YC Cucumber Face Wash is an extra moisturizing face wash for skin that needs special nourishment. Effective formula deeply cleanses your face. Extra nourishment with natural extracts help eliminate dirt and residue while help control excess oil, restore natural moisture balance to your skin. The skin appears clean, healthy and young.

How to use:

Gently apply face wash all over the face, rinse off with fresh water. For best results apply twice a day, every morning and night.

30 AED

10% OffFeatured

Scrubs, Shower Gel, Skin Care

Pretty Be Brightening Body Wash Papaya 1000ml

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Highlights:

Pretty Be Brightening Body Wash Papaya 1000ml.

45 AED

11% OffFeatured

Roda Roji Calamine Ac Control Tea Tree Toner 200ml

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Highlights:

Roda Roji Calamine Ac Control Tea Tree Toner 200ml

An effective solution to keep your skin healthy and beautiful. Whether you have oily, acne-prone skin or simply want to optimize your skincare routine, this toner is the perfect choice for you.
Key features:

Acne Control and Inflammation Reduction: Effective formula contains Calamine and Salicylic Acid to reduce inflammation, soothe skin and fight acne, giving you clearer, cleaner skin.
Antibacterial and Antioxidant Properties: Infused with tea tree leaf oil and water, the toner provides antibacterial and antioxidant protection, gently cleansing the skin and giving it a revitalized look.
Moisturizing and Balancing: Glycerin and other hydrating ingredients maintain optimal skin moisture levels

85 AED

25% OffFeatured

Valera Soap Licorice

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Highlights:

Valera Soap Licorice

15 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.35 Light Chocolate Blond 100ml

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Highlights:

Bolony Hair Color Cream 8.35 Light Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

11% OffFeatured

Pretty Cowry Gold 24k Mask 20gx10

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Highlights:

Pretty Cowry Gold 24k Mask 20gx10

Pretty Cowry 24k Gold Mask great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles

40 AED