Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350gm

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A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350g

A 2in1 Super Hydrating Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.

* Watermelon Extract high in vitamin C and E give antioxidant, rich of vitamin fulfill of water and give brightening.

* Vitamin E help to reduce free radical and protect skin from pollution.

* Kojic Acid can gives a brighter skin, smoother skin.

✔ Whitening Kojic Acid

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

14% OffFeatured

Bravia Concentrated Milk 60ml

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Bravia Concentrated Milk 60ml

Bravia condensed milk gives your skin a clear, uniform and spot-free complexion. Thanks to its concentrated formula, your skin becomes healthy and luminous.

30 AED

10% OffFeatured

H20 Natural Lemon Lightening Body Milk Lotion 500ml

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H20 Natural Lemon Lightening Body Milk Lotion 500ml

H20 Jours lightening milk is designed with the best cocktail of fruit acids. It carries out deeply in the body by guaranteeing uniform and bright to your complexion.

Used in a regular way,it also protects your skin from the sun and bacterial aggressions without irritation.

H20 Jours Natural Lemon Body Lotion is a nourishing lotion designed to hydrate and protect the skin.

Enriched with natural ingredients like lemon extract and vitamin E, it helps to moisturize and brighten the skin, leaving it feeling soft, smooth, and refreshed.

With regular use, this lotion can improve the overall texture and appearance of your skin, making it look more radiant and healthy.

Suitable for all skin types, it’s perfect for those who want to achieve soft, nourished, and glowing skin.

45 AED

33% OffFeatured

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

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Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

11% OffFeatured

Lady Diana Skin Brightening Rice Water Scrub 500ml

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Lady Diana Skin Brightening Rice Water Scrub 500ml

Lady Diana water rice enriched natural skin brightening scrub that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40 AED

17% OffFeatured

Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

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Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

Lotion 21 Moisturizing Body Lotion for Normal Skin 400ml is a premium quality moisturizing lotion for daily care of dry skin. Enriched with Pro-Vitamin B5, it cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take some lotion in the palm of your hand. Apply it all over your body, especially sensitive and dry areas. Use your hands to massage the targeted areas well. Take enough time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Warnings: For external use only. Keep out of reach of children. Store in a cool and dry place.

25 AED

33% OffFeatured

Bar Soap, Make Up, Skin Care

Bebecom Glycerin Standard Soap 125gm

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Bebecom Glycerin Standard Soap 125gm

The mildly foaming soap with a variety of natural ingredients gently cleanses the skin and preserves the skin’s own protective functions. In addition, the wonderful scent exudes pleasantly fragrant in the room.

The soap enriched with olive oil and sea water effectively cleanses the skin. The rich texture ensures freshness and suppleness.

10 AED

17% OffFeatured

Creams, Face Cream, Skin Care

Golden Pearl 7 Way Beauty Care Cream 75ml

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Golden Pearl 7 Way Beauty Care Cream 75ml

Golden Pearl 7 Way Beauty Care Cream is a unique formulation that covers everything for your daily skin care routine. It’s rich in Niacinamide, Vitamin C & E, Hyaluronic Acid, Almond Oil and Aloe Vera gel that fulfill all your skin needs and give you a moisturized, bright and youthful skin. Key Benefits:

Daily Moisturizer
Cleanse & Conditions
Skin Lightening
Sun protection with SPF 15
Fades away dark spots
Rejuvenates skin
Reduces fine lines & wrinkles

Ingredients:

Aqua, Cetearyl Alcohol (and) Ceteareth-22, Caprylic/Capri Triglyceride, Cetearyl Ethylhexanoate (and) Isopropyl Myristate, Stearic Acid, Glyceryl Stearate, Mineral oil, Glycerin, ISOPROPYL PALMITATE, Polyacrylamide (and) C13-14 Isoparaffin (and) Laureth-7, Fragrance, Glycol Stearate (and) Stearamide AMP, Polysorbate 80, C12-C15 Alkyl benzoate, dimethicone, Petroleum jelly, Titanium dioxide(and) silica (and) Triethoxycaprylylsilane, Phenoxyethanol (and) Ethylhexylglycerin, propylparaben, Methylparaben, Carbomer , Vitamin E , Hyaluronic acid, EDTA, Sodium hydroxide, Niacinamide, Almond oil, Vitamin C and Aloe Vera gel.

How to Use:

Apply evenly to face and body after cleansing. Massage in circular motion for better absorption.

25 AED

17% OffFeatured

R&D Care Licorice Root Whitening Facial Cleanser, 80gm

Cleansers, Face Wash, Skin Care

R&D Care Licorice Root Whitening Facial Cleanser, 80gm

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R&D Care Licorice Root Whitening Facial Cleanser, 80gm

25 AED

9% OffFeatured

Eye & Lip Care, Skin Care

Pixi Beauty DetoxifEye Depuffing Eye Patches 60 Patches

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Pixi Beauty, DetoxifEye, Depuffing Eye Patches, 60 Patches

These refreshing eye patches are infused with refreshing hydrogel to reduce puffiness and rehydrate the eye contour area.

Cucumber and Gold work together to soothe, nourish, and strengthen, while Hyaluronic Acid and Caffeine smooth and soften.
The hydrogel eye patches help combat dark circles while moisturizing the delicate skin around the eyes.

145 AED

PRODUCTS ON SALES

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20% OffFeatured

Hair Care, Hair Mask

Every Strand Natural Hair Frizz Control Treatment Masque 236gm

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Every Strand Natural Hair Frizz Control Treatment Masque 236gm

Tame the frizz and nourish natural hair with Every Strand?s emollient infused treatment masque. Safe to use on all hair types.
Hibiscus To Soften
Coconut Oil to Nourish
Argan Oil for Shine
HOW TO USE IT: After shampoo, apply a small amount to wet hair from roots to ends. Leave in 5-7 minutes. Rinse thoroughly. Use as needed for intense hydration and manageability.

60 AED

13% OffFeatured

Moroccan Oil Face and Body Sugar Scrub With Olive 500ml

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Moroccan Oil Face and Body Sugar Scrub With Olive 500ml

The Moroccan Oil Face and Body Sugar Scrub with Olive is a luxurious exfoliating scrub that combines the natural goodness of Moroccan oil and olive oil to deeply nourish and revitalize the skin.
Exfoliates and Refines Skin Texture: The sugar crystals remove dead skin cells, leaving the skin smoother and more even-toned.
Deep Hydration: Olive oil and Moroccan oil work together to deeply hydrate the skin, keeping it soft and nourished.
Promotes Radiant Skin: Regular use helps to reveal a glowing, refreshed complexion, as well as smoother, healthier skin on the body.
Soothes and Calms: The rich oils help to soothe irritated or dry skin, providing relief and a soft, smooth finish.
Non-Drying: The scrub moisturizes while exfoliating, ensuring the skin is hydrated rather than stripped of its natural oils.

35 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 6.111 Dark Olive Ash Blond 100ml

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Bolony Hair Color Cream 6.111 Dark Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

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Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

Experience the calming power of green tea with Silky Cool Depilatory Oil, specially formulated to gently remove wax residue and soothe the skin after hair removal. Infused with the antioxidant benefits of green tea, this post-wax oil leaves your skin feeling clean, soft, and revitalized.

Key Benefits

Effortlessly Removes Wax Residue – Cleanses skin after waxing without irritation or stickiness.
Soothes & Calms – Green tea extract helps reduce redness and inflammation post-wax.
Fresh, Clean Scent – Light green tea fragrance leaves a pleasant, refreshing aroma.
Non-Greasy Formula – Quickly absorbs into the skin with no heavy or oily feel.
Ideal for All Skin Types – Gentle enough for sensitive skin and daily use.

35 AED

10% OffFeatured

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

13% OffFeatured

Moroccan Oil Salt With Olive Oil 600ml

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Moroccan Oil Salt With Olive Oil 600ml

The Moroccan Oil Salt with Olive Oil is a revitalizing and nourishing treatment that combines the exfoliating properties of natural salts with the hydrating benefits of Moroccan oil and olive oil.
This product is designed to help exfoliate, hydrate, and smooth the skin, leaving it feeling refreshed and glowing.
Exfoliates and Softens: The salt crystals gently scrub away dead skin cells, revealing smooth, refreshed skin underneath.
Hydrates and Nourishes: Olive oil and Moroccan oil work together to deeply hydrate and nourish the skin, leaving it soft and moisturized.
Soothes and Revitalizes: The oils in the formula help to soothe the skin, providing relief from dryness and leaving it feeling revitalized.
Gentle on Skin: The product exfoliates without harsh scrubbing, making it ideal for sensitive skin types that need gentle care.

35 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Soap Pure Turmeric 125gm

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Valera Soap Pure Turmeric 125gm

10 AED

10% OffFeatured

Crave Ultra Whitening Lotion 500ml

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Crave Ultra Whitening Lotion 500ml

A Powerful Skincare Solution Designed To Lighten And Brighten Your Complexion. This Advanced Formula Targets Dark Spots, Uneven Skin Tone, And Discoloration, Providing You With A Luminous And Youthful Glow. Crave Full Body Ultra Whitening Lotion Deeply Hydrates And Revitalizes Your Skin, Leaving It Soft, Smooth, And Visibly Brighter. Its Lightweight And Non-greasy Texture Ensures Quick Absorption, Making It Perfect For Daily Use On All Skin Types.

45 AED

15% OffFeatured

Creams, Moisturizers, Skin Care

Astral Face & Body Intensive Moisturiser Cream Original 500ml

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Astral Face & Body Intensive Moisturiser Cream Original 500ml

Astral Intensive Moisturiser Original is a classic skincare product renowned for its rich and nourishing formula.

The “Blue Lid” variant signifies the original formulation of the product.

Purpose:

Designed to provide intensive hydration and nourishment to the skin.

Suitable for use on the face, body, and hands.

55 AED

20% OffFeatured

Every Strand Argan Oil With Macadamia Hydrating Hair Masque 425gm

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Every Strand Argan Oil With Macadamia Hydrating Hair Masque 425gm

A nourishing blend of healing oils of Argan & Macadamia, designed to hydrate dry hair and reverse damage caused by chemicals, coloring, relaxers & thermal tools.
Hydrates & repairs damaged hair
Adds shine
Detangles & eliminates frizza
Rich in natural proteins
Easily absorbed by hair cuticle
High in essential nutrients
No parabens, no sulfates, no DEA
No buildup, non-greasy
Immediate results!

60 AED

GIFT SET

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13% OffFeatured

Shower Gel, Tubes, Skin Care

Fair & White So White Brightening Shower Gel 1000ml

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Fair & White So White Brightening Shower Gel 1000ml

The shower gel Fair & White So White! Ultra-refreshing with pomegranate and melon extracts offers your skin a pure moment of well-being. Very gentle on the skin, and enriched with emollient glycerin, it leaves a scented wake revitalizing.

70 AED

5% OffFeatured

Conditioner, Hair Care

Silky Cool Milk Hair Conditioner 5 Litre

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Silky Cool Milk Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

9% OffFeatured

Skin Doctor Shine & Repair Argan Hair Serum 100ml

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Shine & Repair Argan Oil Replacement 200ml

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Skin Doctor Shine & Repair Argan Oil Replacement 200ml

Makes hair manageable, while strengthening and repairing hair strands and reducing split ends.

Skin Doctor Shine & Repair Argan Oil Replacement has been specially formulated to nourish hair and scalp. You can finally benefit from the power of what nature and science have to offer! A carefully selected blend of eco certified Argan Oil rich in anti-oxidants and Tocopherols reverses the damaging effects of the environment to your hair. This product is formulated to make your hair manageable, while strengthening and repairing hair strands and reducing split ends.

How to use:

Apply product to the palm of the hand and massage thoroughly into hair. Can be applied on dry hair (for styling) or wet hair (for manageability).

50 AED

22% OffFeatured

Amalico Lightening Aleo Vera Face & Body Scrub 580gm

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Highlights:

Amalico Charcoal Face & Body Scrub 580gm

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

8% OffFeatured

Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

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Highlights:

Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

It helps to get rid of blackheads from the first day. Developed with dermatologists. Neutrogena Visibly Clear Blackhead Removal Daily Scrub helps clear blackheads from day one for less visible pores. HELPS REMOVE EXISTING BLACKHEADS: A creamy scrub with micro-beads to unclog pores to remove trapped oil and dirt, which is the source of blackheads. For less visible pores: The scrub purifies the skin and deeply cleanses the pores. Used daily, pores appear reduced.

Benefits and Features:

The scrub purifies the skin and deeply cleanses the pores.
Helps remove stuck-on grease and dirt.
It contains gentle exfoliating granules that remove dead skin cells.
A creamy scrub with natural, non-comedogenic exfoliants to remove accumulated oils.

How to use:

Use it daily in the morning and evening, put a little of it in the palm of your hand and gently massage it on your wet face, then rinse it well.

60 AED

6% OffFeatured

Aneeza Half Cast Extra Fairness Lotion 500ml

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Highlights:

Aneeza Half Cast Extra Fairness Lotion 500ml

Aneeza Half-Cast Body lotion helps whitening and revitalizing your skin. Keep moisture to your skin and reduce the appearance of fine lines and winkles. New formula is very powerful and effective so you can naturally and safely lightens your skin tone.

Direction: Apply daily a small amount to the desired area especially on knee, elbow and rub in gently.

75 AED

4% OffFeatured

Difeel Batana Premium Hair Oil 210ml

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Highlights:

Difeel Batana Premium Hair Oil 210ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

115 AED

20% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Jojoba Oil 118ml

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Highlights:

Now Foods Solutions Jojoba Oil 118ml

Condition: In need of healthier looking hair, softer skin, or an oil for general bath care and massage.

Solution: 100% Pure Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

40 AED

15% OffFeatured

Conditioner, Hair Care

DAX Hair Food Plus 4 Cream Clear 213gm

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Highlights:

DAX Hair Food Plus 4 Cream Clear 213gm

DAX Hair Food Plus 4 is enriched with special ingredients to help hair remain healthy and manageable. With daily application, this nutrient rich treatment can help promote healthier hair and scalp.

Beneficial hair and scalp treatment

Enriched with natural ingredients: Vitamin E, Panthenol and Protein

Daily application will improve and promote healthier hair and scalp

55 AED

22% OffFeatured