Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Hi Quin 4% Pro-Whitening Cream 30gm

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Hi Quin 4% Pro-Whitening Cream 30gm

Hi, Queen Cream, is one of the most powerful and safe whitening face care products.

It contains hydroquinone, which is effective in lightening areas of the skin that are subject to color changes. Conceals freckles, melasma (brown spots on the skin), or acne scars.

It opens spots that appear with age or after using some medicines, such as birth control pills.

An ideal solution with quick results to lighten all dark areas of the body and lighten dark spots on the face and hands.

Treats pigmentation in an easy and effective way.
Treats all stains that occur due to weather factors.
Effective in removing tanning caused by sun exposure.
It is used to whiten the face and body.
Works to lighten sensitive areas.

35 AED

17% OffFeatured

Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

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Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

Lady Diana Aleo Vera and Apricot Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. The perfect Aleo Vera and Apricot blend removes dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED

17% OffFeatured

Valera Vitamin C Face Serum

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Valera Vitamin C Face Serum

25 AED

14% OffFeatured

Precious Skin Snail Body Bright Acne Soap 70gm

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Precious Skin Snail Body Bright Acne Soap 70gm

Clear & Nourish with Snail Care
Pamper your skin with Precious Skin Snail Body White Acne Control Soap, crafted with snail extract for gentle yet effective body care.

Key Benefits:

Snail extract helps nourish and smooth the skin
Cleanses while supporting clearer-looking skin
Helps reduce dullness for a brighter appearance
Gentle formula suitable for daily use

Reveal skin that feels soft, fresh, and confident every day.

30 AED

8% OffFeatured

Oils & Moisturizer, Spot Corrector, Skin Care

Aqua Rich Daily Moisturizing Body Oil 300ml

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Aqua Rich Daily Moisturizing Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Infused with a blend of brightening plant oils and antioxidants, this illuminating body treatment helps fade dark spots, smooth uneven texture, and protect the skin from environmental dryness. It nourishes from within, improving suppleness and promoting a soft, luminous finish. Perfect for daily use, it delivers a light, breathable glow that feels natural and luxurious.

Ideal for all skin types, this non-sticky formula enhances the skin’s natural tone while keeping you moisturized for hours. Its warm, soothing scent lingers subtly, elevating your skincare routine into a moment of pure glow therapy. Feel hydrated, radiant, and confident all day long—every day. For best results, layer it after your daily bath when the skin is still slightly damp, and pair it with the complementary body lotion, body wash, and face cream for a complete radiance routine.

Usage Instructions

Apply onto clean, damp skin after bathing for best absorption. Massage gently in upward, circular motions until fully absorbed. Use daily or as desired for all-over hydration and glow. Combine with matching lotion or body wash for enhanced results.

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120 AED

13% OffFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

15% OffFeatured

Creams, Skin Care, Tubes

Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

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Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

Luxurious fading cream smoothest skin’s texture while lightening dark spots, leaving skin with a healthy luminous glow.

Fair & White Gold Revitalizing Fade Cream. Designed to nourish and rejuvenate, this luxurious cream is infused with the finest ingredients that penetrate deeply to bring out a luminous, even complexion. Whether you’re combating dark spots, age spots, or discoloration, our fade cream offers a powerful solution, leaving your skin looking clearer, brighter, and more youthful. Enjoy the confidence that comes from flawless, glowing skin every day.

55 AED

4% OffFeatured

Lotion, Personal Care, Skin Care

Bepanthen Derma Replenishing Daily Body Lotion 200ml

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Bepanthen Derma Replenishing Daily Body Lotion 200ml

Bepanthen® DERMA Replenishing Daily Body Lotion provides 48 hours of immediate and long-lasting moisturization for soft & smooth skin. Its special Repair Complex acts on the roots of dryness in deep layers of the epidermis for immediate & long-lasting hydration.
It contains:

Dexpanthenol, which works deep within the skin to repair the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization

Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

135 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Collagen Lightening and Moisturizing Oil 100ml

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Disaar Collagen Lightening and Moisturizing Oil 100ml

Disaar Collagen contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

11% OffFeatured

B.B. Clear Vitamin C Lightening Lotion 300ml

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B.B. Clear Vitamin C Lightening Lotion 300ml

B.B. Clear 5 in 1 light. Skin respectful lotion be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

40 AED

PRODUCTS ON SALES

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17% OffFeatured

Bar Soap, Tubes, Skin Care

Kenta Moroccan Lightening Soap 125gm

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Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

17% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo For Men 400ml

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Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo For Men 400ml

Head & Shoulders Shampoo is a modern man’s formula for dandruff-free, breakage-free hair that eliminates dry hair permanently, as it works to solve all hair problems so that you can enjoy healthy hair free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply hair follicles with vitamins and beneficial elements that help it to grow strongly. It also works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula that works to protect and moisturize your hair and scalp.

Benefits and features:

Works to detangle
Fights dandruff and breakage by 100%
Works to activate and refresh the scalp
Works to strengthen hair and correct growth naturally
Prevents the appearance of white hair and nourishes hair follicles
Works to nourish your hair with vitamins and beneficial elements
Works to clean visible fats and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp.

How to use:

Shake the bottle well before use, massage it carefully into your wet hair, then rinse it with water. Repeat the process when needed. Repeat as needed.

25 AED

22% OffFeatured

Eve Face & Body Scrub With Apricot 500ml

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Eve Face & Body Scrub With Apricot 500ml

Purify your skin with all natural ingredients blended to exfoliate dead skin away, leaving it radiant and soft. Eve Apricot Scrub for Face & Body is a deep cleansing facial and body scrub that uses apricot pit and walnut powder to quickly remove impurities from the skins surface and unclog pores to reveal a natural glow on all skin types.

35 AED

22% OffFeatured

Amalico Lightening Lavender Face & Body Scrub 580g

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Amalico Lightening Lavender Face & Body Scrub 580g

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

8% OffFeatured

Olay Retinol24 Smoothing Body Lotion 500ml

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Olay Retinol24 Smoothing Body Lotion 500ml

Experience visibly smoother, more radiant skin with Olay Retinol24 Smoothing Body Lotion. Infused with the power of Retinol and Vitamin B3 (Niacinamide), this advanced formula deeply nourishes and renews your skin while providing 24-hour moisture.

Smooths & Renews Skin: Helps reduce the appearance of fine lines, wrinkles, and uneven skin tone.
24-Hour Deep Hydration: Delivers long-lasting moisture for soft and supple skin.
Fast-Absorbing & Lightweight: Non-greasy formula that absorbs quickly without leaving residue.
Clinically Proven Formula: Designed for visible skin transformation with continuous use.
Gentle on Skin: suitable for all skin types, including sensitive skin.

How to Use: Apply generously to clean, dry skin, massaging until fully absorbed. Use daily for best results.

110 AED

10% OffFeatured

Silky Cool Gold Facial Cleanser Cream 250ml

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Silky Cool Gold Facial Cleanser Cream 250ml

It cleans pores, while gently clearing away dead skin cells and impurities preparing skin for next stage of your beauty. Cleanse refreshes tones of the skin.

45 AED

8% OffFeatured

Melano Basilque Charcoal Face Scrub 300gm

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Melano Basilque Charcoal Face Scrub 300gm

Natural scrub for deep skin purifying

charcoal scrub gently removes dead skin cells, clears black and whiteheads, and provides the skin with nourishment, hydration, and smoothness.

ingredients:
charcoal extract, almond oil, alpha hydroxy acids, honey, propylene glycol, fragrance.

how to use:
wash the face well, then apply the scrub and gently massage in light circular motions for about 3 minutes to remove dead skin. rinse thoroughly with lukewarm water.

For all skin types
Removes dead skin cells
Removes black and whiteheads
Leaves skin smooth and nourished

55 AED

8% OffFeatured

Bigen Speedy Fast Hair Dye Color 882 Black Brown 80gm

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Bigen Speedy Fast Hair Dye Color 882 Black Brown 80gm

Bigen Speedy Fast Hair Dye, color 882 Black Brown, is a permanent hair dye that completely covers gray hair in just 5 minutes. The dye comes with a gentle formula that is free of ammonia and contains plant extracts that nourish the hair and maintain its health.

Benefits and features:

Completely covers gray hair in just 5 minutes.

Gentle ammonia-free formula.

It contains plant extracts that nourish the hair and maintain its health.

Suitable for men and women.

Easy to use.

Natural and beautiful black brown colour.

55 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Lavender Massage Oil 120ml

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Skin Doctor Lavender Massage Oil 120ml

Skin Doctor Lavender Massage Oil, infused with natural Lavender extract, is specially formulated to hydrate and soothe your skin. This calming oil leaves your skin feeling soft, smooth, and deeply moisturized. With every use, it helps rejuvenate your skin, providing a refreshed and nourished feel. Treat yourself to the relaxing benefits of this soothing oil and enjoy your skin’s natural glow.

How to use:

Apply on your body and massage gently.

35 AED

22% OffFeatured

H20 Jours Natural Lightening Cream 300gm

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H20 Jours Natural Lightening Cream 300gm

H20 Naturel Beauty Lightening Jar Cream The lightening cream H20 JOURS brings a brilliant staunch smooth and satiny without irrate nor attack it. Its high acidic fruits and vitamins content brings an uniformity to your skin and gives it a brighten appearance. This cream permits to your skin to find very quickly again a gleaming staunch of a visible purity. Use daily the range ensures you a perfect and logical result.

35 AED

GIFT SET

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13% OffFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Keratin 1000ml

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Reborn Hair Conditioner & Balsam with Keratin 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65 AED

14% OffFeatured

Yong Chin Whitening Face Wash with Watermelon Extract 100ml

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Yong Chin Whitening Face Wash with Watermelon Extract 100ml

Deeply cleanses and hydrates for a radiant skin.

YC Whitening Face Wash with Watermelon Extract is specially formulated to leave your skin feeling energized and smooth. Rich in lycopene and a vitamin complex, it cleanses without drying out your skin. This face wash removes excess oil and dirt, reduces redness, and combats wrinkles and irritation, all while providing balanced hydration. Your skin will look healthy, bright, and youthful.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

5% OffFeatured

Sulfur 8 Kids Medicated Anti Dandruff Shampoo 222ml

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Sulfur 8 Kids Medicated Anti Dandruff Shampoo 222ml

Directions

Use daily for children aged 2 to 12 years to clean the hair and scalp, and to help eliminate dandruff and itchy scalp.

95 AED

5% OffFeatured

PanOxyl Acne Creamy Wash 4% Benzoyl Peroxide Daily Control 170gm

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PanOxyl Acne Creamy Wash 4% Benzoyl Peroxide Daily Control 170gm

A gentle face wash that is safe for daily use and powerful enough to combat all types of acne.

This daily wash contains 4% benzoyl peroxide to clear acne super fast.

Effectively penetrates pores and eliminates acne-causing bacteria.

It removes existing acne scars and helps prevent the appearance of new acne.

The creamy formula is balanced with moisturizers for a gentle daily cleanse that does not dry out the skin.

Gently removes dirt and excess oil to clean and unclog pores.

It is an excellent option for controlling acne on the face, chest and back.

Recommended by dermatologists.
Suitable for all parts of the body: face, chest and back.
Safe and easy to use.
Creamy formula that is gentle on the skin.
It gets rid of acne and prevents its appearance.
Removes the effects of acne and pigmentation.

95 AED

7% OffFeatured

Body Gel, Moisturizers, Skin Care

Neutrogena Hydro Boost Gel Cream Soothing & Moisturizer for Dry Skin 50ml

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Neutrogena Hydro Boost Gel Cream Soothing & Moisturizer for Dry Skin 50ml

Neutrogena Hydro Boost Gel Cream enhances hydration for dry skin, keeping it soft and supple to restore your skin’s vitality. Neutrogena Hydro Boost Gel Cream’s formula is lightweight and fast-absorbing, giving you long-lasting moisture and hydration from top to toe. Contains hyaluronic acid, which is naturally found in The skin and acts like a sponge, absorbing up to 1,000 times the amount of water. This formula of Hydro Boost Gel Cream for Face and Body from Neutrogena acts as a reservoir of hydration as it secretes moisture to the skin continuously throughout the day and nourishes the skin with an abundant and pure amount of hydration, leaving the skin soft, supple and rejuvenated throughout the day. To have hydrated skin with a silky texture and baby softness, make Neutrogena Hydro Boost Facial Gel Cream part of your daily moisturizing routine.

Benefits and features:

Enhancing skin radiance and vitality.
Unification of skin color.
Super moisturizing and perfectly soft.
Suitable for all skin types.
A natural formula that suits the skin and does not cause allergies.
Does not cause skin shine.
Tighten skin and remove wrinkles.

How to use:

Apply the cream on your face after washing and drying it well.

Warnings:

For external use only.

keep away from the reach of the children.

Keep in a cool, dry place. Away from direct sunlight.

70 AED

13% OffFeatured

Skin Doctor Underarm Whitening Cream 30gm

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Skin Doctor Underarm Whitening Cream 30gm

Deodorize and fresh feeking throughout the day!

Skin Doctor Underarm Whitening Cream effectively eliminates dark areas and addresses odor caused by bacteria. This cream works wonders for underarms, inner thighs, and elbows.
The formula is lightweight, non-greasy, and rich in Vitamin B3, which strengthens the skin’s moisture barrier and improves redness and blotchiness. It also helps suppress sweat and body odor for up to 24 hours while tightening pores, leaving your skin smoother.

How to use:

After shower, towel-dry your wet skin and evenly apply on the desired areas and gently massage until absorbed.

35 AED

17% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

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Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

Get rid of dandruff with Head & Shoulders Clean & Sleek anti-dandruff shampoo. Equipped with a clinically tested formula containing pyrithione zinc, this clean and elegant shampoo fights dandruff better than traditional anti-dandruff shampoos. Shampoo with a triple action formula cleanses, protects and moisturizes your scalp and hair, so you can eliminate 100% of visible dandruff.

Its scientifically proven formula contains piroctone olamine, an active ingredient that can fight the microbe that causes dandruff, Malassezia globosa.

This effective shampoo controls the formation of flakes, dandruff, and itching that accompanies dandruff, and its effectiveness becomes apparent from the first use.

Benefits and features:

Head & Shoulders Clean & Sleek anti-dandruff shampoo removes up to 100% of dandruff

This effective shampoo controls dandruff and flakes from the first use and protects against dandruff

Its scientifically proven formula contains Piroctone Olamine, an active ingredient that fights the microbes that cause dandruff

This effective, pH-balanced shampoo has a creamy texture, a light and refreshing scent, and is effective on all hair types.

The world’s #1 dermatologically tested anti-dandruff shampoo brand

How to use:

To get the best results, you should use the product at least twice a week. The shampoo can be used for a long time to maximize dandruff control. The container must be shaken well before use. Gently massage into scalp and entire hair. Rinse hair and repeat the process when needed.

25 AED

3% OffFeatured

Creams, Face Cream, Spot Corrector, Skin Care

Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml

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Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz)

Experience the transformative power of Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz), designed specifically for those seeking to illuminate and even out their complexion. This luxurious night cream is ideal for all skin types struggling with dark spots and uneven skin tone. Its velvety texture glides effortlessly across the skin, leaving a subtle, comforting fragrance that soothes the senses. Thanks to its unique formulation, this cream offers both immediate and long-term benefits, revealing a radiant and smoother complexion over time. Enriched with the brightening power of niacinamide, it helps to diminish the appearance of dark spots while promoting an even skin tone. Glycolic acid, known for its gentle exfoliating properties, works overnight to refine skin texture and unveil a fresher look by morning. Additionally, the nourishing properties of shea butter ensure that the skin remains hydrated and supple, providing a protective barrier against environmental stressors. With consistent use, you’ll notice a more luminous and youthful appearance, as this night cream works its magic while you rest. Let your skin indulge in the elegance of Topicrem MELA, where each application feels like a calming ritual, promising a brighter tomorrow.

145 AED

11% Off

Oils & Moisturizer, Skin Care, Tubes

Labidjanaise Lightening Body Oil 125ml

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Labidjanaise Lightening Body Oil 125ml

Labidjanaise Body Oil complexion oil eliminating blemishes and stains with Vitamin E.

Provides intense hydration to the skin

Nourishes and improves skin texture

Contains natural ingredients that protect and rejuvenate the skin

Suitable for all skin types

Convenient 125 ml size for on-the-go use

40 AED

Eau De Parfume, Fragrances, Women

Enchanteur Villes Collection Eau De Parfum Paris Je’taime 100ml

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Enchanteur Villes Collection Eau De Parfum Paris Je’taime 100 ml

Wandering by this fashionable city, Paris je t’aime will truly mesmerize you with hints of blackcurrant and apple. Wear this fragrance and pay hommage to the chic French capital, which is a romantic and avant-garde hub for all.

65 AED