Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Jui Beauty Cream 100% Korean Pearl Essence

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Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25 AED

33% OffFeatured

Jergens Softening Musk Soap125gm

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Jergens Softening Musk Soap125gm

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

10 AED

14% OffFeatured

Creams, Tubes, Skin Care

Doctor Clear Lightening Care Cream Tube

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Doctor Clear Lightening Care Cream Tube

Doctor Clear Lightening Care Facial Cream Hydroquinone Free Sensitive Skin, Moisturizing Vitamins C & E, is the reference of the clearing care. Its exclusive formula acts effectively on all skin types. It is formulated with a complex of clearing active products and a concentrate of Vitamin C and E.

Directions: Intensive Treatment: Apply on the areas to treat 2 times a day for 4 to 6 weeks. Preventive Treatment: Use once daily after. Apply on clean skin. Massage softly concentrating on the darkest areas.

30 AED

7% OffFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

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QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

In the range Active Harmonie Réparateur, QEI+ has elaborated a Fine Glycerin, rich of Carrot Oil and the best vegetable toning extracts.
After applying, you will feel the repairing and nourishing power on your skin. The epidermis is fed and regenarated. With its very special formula, the Active Harmonie Réparateur Fine Glycerin will improve moisturisation, clarity and even complexion of your skin. After carefully cleansing your skin with the QEI+ Active Harmonie Réparateur soap, apply once or twice a day, the Active Harmonie Réparateur Fine Glycerin on your body.

280 AED

13% OffFeatured

Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

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Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

YC Whitening Face Wash with Licorice Root Extract is specially formulated to deeply cleanse your skin, removing impurities while retaining its natural oils and moisture. Licorice root improves skin tone, making it look brighter and removing dark spots. This face wash provides nourishment, leaving your skin soft and radiant.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

Featured

Nature Secrete Lotion with Carrot Oil 300gm

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Nature Secrete Lotion with Carrot Oil 300gm

This cream gives you a brighter to your skin and a more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance. Its concentrated formula with Carrot Oil works gently and effectively to unify and clarify the complexion. Enriched with lightening plant extracts. Nature Secrete with pure Carrot Oil moisturizes, protects, and helps your skin retain its electricity without leaving a greasy film. It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness.

40 AED

13% OffFeatured

Pastil Elegant Body Lotion 480ml

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Pastil Elegant Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

6% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream with Free Soap Pack of 3

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Highlights:

Malika Whitening Beauty Cream with Free Soap

Alika ClearMarks Beauty Cream is a multi-purpose cream designed to hydrate, cleanse, soothe, repair & restore skin radiance. It provides nourishment along with repairing skin and fighting against signs of aging, wrinkles. Infused with the goodness of natural and nourishing ingredients, Malika ClearMarks Beauty Cream gets absorbed into the skin easily and keeps it moisturized for a long time. It is specially formulated to prevent and treat existing dark spots to give you clear and healthy skin.

Using it every day will help fade dark spots and to give your skin a glowing and healthy look in a few weeks.
It protects your skin from harmful UVA & UVB rays. Malika Clear Marks Beauty Cream works wonders on your skin & treats several problems. It treats hyperpigmentation and minimizes fine lines and wrinkles. Add Malika ClearMarks Beauty Cream to your daily skincare routine and say goodbye to common skin woes once and for all.

HOW TO USE: First wash your skin thoroughly to remove any dirt, oil & other impurities. Take a small amount of cream & begin by applying it. Massage evenly so that cream spreads equally & penetrates deep into your skin, especially the areas with dark spots. Make this a part of your daily morning skincare routine to see spot-less, bright skin.

75 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Vaseline Intensive Care Body Gel Oil, Cocoa Radiant

Vaseline Essential Intensive Care Cocoa Radiant Body Oil 200ml

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Vaseline Essential Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with pure cocoa butter and replenishing oils for healthy glowing skin

This vitalizing body oil from Vaseline’s Intensive Care locks in moisture to help revitalise dry and dull-looking skin

This body oil absorbs quickly and heals dry skin for glowing radiance with non-greasy, rich moisturisation

Contains 100 Percent pure cocoa butter and replenishing oils for the ultimate skin care experience

This body oil gel is appropriate for use on sensitive skin. Body lotion with a warm, cocoa butter fragrance

35 AED

8% OffFeatured

CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

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CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

Dispenses as a clear gel cleanser and transforms into a foam as you lather. Cleanses without leaving skin feeling tight, dry, or stripped
Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier.
developed with dermatologists and has products suitable for different skin types, including dry skin, oily skin, acne-prone, and more
Fragrance-free, non-comedogenic, non-drying, and non-irritating. Gently refreshes and effectively removes excess oil, dirt, and makeup
Cleanser for face, can also be used on the body and/or hands. Suitable for normal to oily skin

110 AED

PRODUCTS ON SALES

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18% OffFeatured

Conditioner, Hair Care

Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Conditioner 384ml

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Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Conditioner 384ml

Category is hydrated, shinier, healthier looking hair!This ultra-moisturizing, rinse-out conditioner is blended with Manuka Honey and Fair Trade Shea Butter, transforms strands so that they are hydrated, stronger and noticeably shiny. This conditioner also helps to restore vitality to heat styled hair.

Use with our Manuka Honey & Yogurt Hydrate + Repair Shampoo for hair that is 5x more moisturized+ with 2x less breakage** after just 1 use.

**vs non-conditioning shampoo

45 AED

20% OffFeatured

Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

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Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

40 AED

10% OffFeatured

Edge Control, Hair Care

Kaniz Wonderedge Acacia Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Acacia Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40mls

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Silka Papaya Whitening Deodorant 40mls

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

9% OffFeatured

Eye & Lip Care, Skin Care

PIXI BeautifEYE Vitamin-C & Licorice

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Highlights:

Pixi Beauty, DetoxifEye, Depuffing Eye Patches, 60 Patches

These refreshing eye patches are infused with refreshing hydrogel to reduce puffiness and rehydrate the eye contour area.

Cucumber and Gold work together to soothe, nourish, and strengthen, while Hyaluronic Acid and Caffeine smooth and soften.
The hydrogel eye patches help combat dark circles while moisturizing the delicate skin around the eyes.

145 AED

5% OffFeatured

Silky Cool Strawberry Shampoo 5Litre

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Silky Cool Strawberry Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

13% OffFeatured

Belle Vie Serum Concentrate135ml

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Belle Vie Serum Concentrate, 135ml

Belle Vie Serum Concentrate is a natural skincare serum infused with the powerful properties of turmeric.

This serum is designed to help enhance your skin’s natural beauty while providing a comprehensive approach to treating common skin concerns such as dark spots, pigmentation, and aging signs.

Key Features:

Reduces Age Spots and Freckles: Effectively minimizes the appearance of freckles and age spots, promoting a clearer and more even complexion.
Brightens Skin Tone: Works to brighten the skin, helping to lighten pigmentation for a more radiant look.
Anti-Aging Properties: Helps diminish the appearance of fine lines and wrinkles, promoting a smoother, youthful complexion.
Blemish Treatment: Targets dark spots and blemishes to improve skin texture and radiance.
Safe for External Use: Formulated specifically for topical application, ensuring safe use for your skin.

Benefits:

Achieves a brighter, more even skin tone.
Helps reduce the appearance of fine lines, wrinkles, and other visible signs of aging.
Minimizes blemishes, freckles, and age spots, leaving skin looking healthy, smooth, and glowing.

35 AED

20% OffFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

12% OffFeatured

Cococare Vitamin C Moisturizing Cream 110gm

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Cococare Vitamin E Cream 110gm

A moisturizing body cream enriched with Vitamin E, which contains antioxidants that are essential to promote healthy skin.

It helps with daily use to moisturize your skin and protect it from dryness.

Vitamin E promotes the reduction of stretch marks and protection against skin diseases.

It is fragrance-free and gives your skin the perfect softness and hydration.

Product information:

Fragrance-free.

Suitable for all skin types.

75 AED

6% OffFeatured

Hair Care, Hair Treatment

ApHogee Two-Step Protein Treatment 16oz

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Highlights:

ApHogee Two-Step Protein Treatment 16oz

Aphogee Two Step Protein Treatment. This unique treatment is composed of magnesium and modified proteins that fuse into the hair when exposed to heat. The result is that breakage is dramatically reduced. ApHogee Two Step Protein Treatment is a salon service product that is different from any product available for home use. During the process, ApHogee Treatment hardens into the hair, dramatic proof that something special is happening. A hood dryer is required for best results. After rinsing and moisturizing with ApHogee Balancing Moisturizer, patients are amazed by the results. ApHogee Two Step Protein Treatment can also enhance other salon services. This healing process is highly recommended for hair that: Is too weak or fine to take a perm or relaxer. (Use the week BEFORE service) Is over-bleached. Does not hold color. (Use PRIOR to color application) Breaks when combing or brushing. Is mushy when it is wet and brittle after drying.

150 AED

GIFT SET

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8% OffFeatured

Hair Care, Hair Mask

Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque 453ml

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Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque 453ml

Is your dull, dry hair keeping your style under wraps? Don?t cover it, ?masque? it with our brand-new formula, Sunny Isle Jamaican Black Castor Oil Intensive Repair Masque!

This deep-penetrating treatment is a potent blend of natural ingredients, infused with Jamaican Black Castor Oil to hydrate and nourish your scalp; leaving your hair softer, healthier and stronger.

So whatever your hair type or texture, don?t hide it, ?masque? it ? and uncover your most beautiful hair yet!

Sunny Isle JBCO Intensive Repair Masque is hair rehab in a jar!

Features & Benefits:

Infused with authentic, Jamaican Black Castor Oil

Nourishes hair from root to tip

Helps to promote healthy hair growth

Excellent for use on all hair types and textures

60 AED

10% OffFeatured

Curly & Wavy hair, Hair Cream, Hair Care

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

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Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED

11% OffFeatured

Hair Care, Hair Styling Products

Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

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Highlights:

Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

Using Queeny Cazara Wrap & Set Mousse, achieve flawless styles with lasting hold and volume. Whether you’re wrapping, setting, or styling, this lightweight yet powerful mousse locks in your look without stiffness or flaking.

Formulated with our signature trio-oil blend of Argan, Coconut, and Olive oils, it provides superior hold and restores shine and moisture, leaving hair soft, smooth, and full of life.

Key Features:

Strong Yet Flexible Hold: Keeps styles in place while maintaining natural movement.
Adds Volume & Body: Perfect for wraps, roller sets, and sleek styles.
Infused with Trio-Oil Blend: Argan, Coconut, and Olive oils nourish and protect hair.
Shine-Enhancing Formula: Leaves hair with a beautiful, healthy-looking glow.
No Flakes, No Crunch: Delivers a smooth, touchable finish.

How to Use:

Apply Queeny Cazara Wrap & Set Mousse evenly to damp hair. For wrapping, smooth hair down and wrap with a styling wrap or scarf. For roller sets, distribute through hair before rolling. Allow to air dry or sit under a hooded dryer. Style as desired.

40 AED

20% OffFeatured

BNB Bright Up Vitamin C Serum 30ml

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Highlights:

BNB Bright Up Vitamin C Serum 30ml

Vitamin C Serum is a lightweight, fast-absorbing serum that delivers powerful antioxidant protection. It brightens the skin, reduces dark spots, and promotes a youthful, radiant complexion.

How To Use: After cleansing, apply a few drops of serum to your face and neck, gently massaging it in. Follow with moisturizer. Use daily, both morning and night, for brighter, smoother skin

40 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Neoprosone Natural Lightening Super Oil 125 ml

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Neoprosone Natural Lightening Super Oil 125 ml

Neoprosone Natural Lightening Super Oil 125 ml: with sweet almond moisturizer. Neoprosone Natural Lightening Super Oil is a pleasant oil structure, high in active components to moisturize and give brightness to skin. Absorption is immediate and functional.

It is enriched with vegetal glycerol, sweet almonds extract and vitamin B3. A rich synergic complex strengthens the lightening process and makes cellular renewal easier.

35 AED

10% OffFeatured

Face Cream, Spot Corrector, Skin Care

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

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Highlights:

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

Glow, protect, and rejuvenate – the Malika way. Malika 20% Vitamin C Serum is a powerhouse face serum formulated to enhance skin radiance, reduce dark spots, and fight hyperpigmentation while delivering deep hydration. Inspired by korean skincare rituals, this korean vitamin c serum-grade formula gives you the coveted glass skin look — bright, plump, and even-toned.

Fades Dark Spots & Corrects Pigmentation: A targeted dark spot corrector and dark spot remover for face — pure vitamin c (ascorbic acid) inhibits melanin production at the source, visibly fading post-acne marks, sun spots, and uneven patches. One of the most effective hyperpigmentation treatment serums available for daily use.

20% Brightening Boost: This concentrated brightening serum and skin brightening serum delivers 20% the antioxidant power — neutralizing free radicals, shielding against photo damage and pollution, and revealing a luminous, even-toned complexion with every application. A true vitamin c face serum built for visible results.

Anti-Aging & Collagen Stimulation: Packed with organic vitamin c actives that stimulate collagen production — reducing fine lines, firming skin, and restoring a youthful, plumped appearance. This anti aging serum targets signs of aging and dullness simultaneously for a complete skin transformation.

Deep Hydration Triple Action: Enriched with hyaluronic acid serum-level hydration and vitamin e oil for skin nourishment — this formula keeps skin moisturized, plump, and soft all day long. Compatible with niacinamide serum and other actives for an enhanced korean skin care routine.

How to Use: Apply a few drops of this vit c serum to clean, dry skin every morning — gently massage until fully absorbed. Follow with moisturizer and SPF for maximum protection. Can be mixed with other Malika skin care products for enhanced results.

45 AED

10% OffFeatured

JUUCEE Berry Blossom Body Lotion 450ml

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JUUCEE Berry Blossom Body Lotion 450ml

JUUCEE Berry Blossom Body Lotion 450ml is a moisturizing body lotion that helps maintain skin’s hydration and adds softness for a radiant complexion. It features a sweet, delicate, and warm berry fragrance.

45 AED

Hair Care, Hair Styling Products

Dr. Miracle’s Style Edge Holding Gel 59ml

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Highlights:

Dr. Miracle’s Style Edge Holding Gel 59ml

The Style Edge Holding Gel from Dr. Miracle is blended with jojoba oil to add shine and condition. It is great for relaxed, braided, natural or weave hair. Adds shine and conditions. Super hold formula.

35 AED

17% OffFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

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Highlights:

Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

Disaar Snail Therapeutic Hydrating Gel is anti-inflammatory and deeply moisturizes the skin, making the complexion clear, and also suitable for lightening scars and pimples. Snail slime is suitable for all skin types and is very light and highly absorbent. This gel is very useful for skin whitening. It also plays an important role in moisturizing the skin, as this gel contains filtered snail mucus that treats inflammation, redness and sunburn after sun exposure with its excellent self-healing properties. This product has a gel texture and gets absorbed quickly, it moisturizes the skin well and at the same time restores softness and softness to your skin.

25 AED